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Switzerland

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Switzerland.

Switzerland StatisticsConsumer Lifestyles in Switzerland

Switzerland Country BriefingsFuture Demographics: Switzerland in 2030

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    Country Briefing

    Business Dynamics: Switzerland

    Jul 2017

    Switzerland’s high degree of economic freedom reflects the strong regulatory environment, independent judiciary and liberalised business environment that prevails in the country. The country’s competitiveness is further boosted by an excellent ...

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    Country Report

    Tobacco in Switzerland

    Jul 2017

    The drop in the demand for tobacco products continued in 2016. The high price of cigarettes, stringent legislation, anti-smoking campaigns run by the government and the medical establishment as well as lobby groups, continued to influence cigarette ...

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    Country Report

    Cigarettes in Switzerland

    Jul 2017

    The Swiss now regard it less classy to smoke and there is a stigma attached to smoking. The smoking ban in public places and the strict tobacco legislation have exacerbated the situation. Especially in cold or wet weather, to stand outside to smoke ...

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    Country Report

    Bags and Luggage in Switzerland

    Jun 2017

    Swiss consumers became cautious with their spending in 2017. This was exacerbated by rising unemployment in Switzerland and unstable political and economic conditions in Europe. Consumers spent money on essentials such as groceries and reduced ...

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    Country Report

    Jewellery in Switzerland

    Jun 2017

    The low consumer demand that affected the Swiss retail in general also had a knock-on effect on jewellery in 2017. Although the Swiss economy recovered from the sharp Swiss franc appreciation in 2015 to some extent, various macroeconomic and ...

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    Country Report

    Personal Accessories in Switzerland

    Jun 2017

    Current retail value sales in personal accessories declined in 2017 and performance was weaker than the CAGR of the review period. This was attributable to the cautious spending patterns of Swiss consumers that resulted from a fall in confidence. The...

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    Country Report

    Watches in Switzerland

    Jun 2017

    The demand for watches was severely affected by the drop in the number of Chinese tourists in 2017. Russian tourists – also crucial to retail value sales in the category – stopped coming to Switzerland when the ruble was devalued in 2014. As a ...

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    Country Report

    Writing Instruments in Switzerland

    Jun 2017

    Sales of adult creative relaxation products grew strongly because of the stress people face in the workplace and also in their daily lives. Many took up colouring and social media facilitated its growth. It became popular for people to post photos of...

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    Country Report

    Eyewear in Switzerland

    Jun 2017

    The surge in the ageing population, the awareness of the importance of better eye care due to the increased levels of health consciousness in the general public, working long hours at the computer and the frequent use of digital devices contributed ...

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    Country Report

    Spectacles in Switzerland

    Jun 2017

    In addition to the functional aspects, Swiss consumers also regard spectacles as fashion accessories. Spectacle frames in particular receive special attention with the design, colour, shape, size as well as the brand playing an important role in the ...

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    Country Report

    Beer in Switzerland

    Jun 2017

    The ongoing influence of the health and wellness trend in Switzerland continued to result in some consumers either drinking less alcohol or giving up on alcohol altogether in 2016. This consumer tendency was also notable within beer in 2016, with ...

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    Country Report

    Cider/Perry in Switzerland

    Jun 2017

    Cider/perry was influenced by two distinct factors in 2016. The overall category of cider/perry consists of two areas, the traditional cider that is produced in Switzerland and modern and trendy cider brands such as Strongbow, Somersby and others. ...

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    Country Report

    Alcoholic Drinks in Switzerland

    Jun 2017

    Compared to the review period, alcoholic drinks in Switzerland posted a stable performance in volume terms and a slight decrease in current value terms in 2016, suffering from a high level of fragmentation as well as from decreasing per capita ...

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    Country Report

    Rtds/High-Strength Premixes in Switzerland

    Jun 2017

    The general trend away from alcoholic drinks with high alcohol content was felt in Switzerland in 2016, as consumers opted for lighter drinks, which had a negative effect on RTDs/high-strength premixes. In addition, the consumer tendency towards ...

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    Country Report

    Spirits in Switzerland

    Jun 2017

    Spirits was influenced by several factors in 2016. On the one hand, the category was impacted by the ongoing decrease in per capita consumption of alcoholic drinks over the review period, including in 2016. This was directly linked to the prevailing ...

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    Country Report

    Wine in Switzerland

    Jun 2017

    Wine continued to decrease in volume terms in 2016 in Switzerland, which was chiefly attributable to a high level of fragmentation. Among the many producers and brands within wine in 2016, “others” managed to account for a volume share of 66%, which ...

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    Country Profile

    Switzerland: Country Profile

    Jun 2017

    Switzerland’s economy will see modest growth in 2017. Both private and government consumption will rise sluggishly though exports – which make up about one-third of GDP – will grow briskly. Fixed investment is slowing after planned reforms to ...

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    Country Report

    Toys and Games in Switzerland

    Jun 2017

    Overall toys and games recorded a poor performance throughout 2016. Declining unit prices, resulting in increased cross-border shopping, put further pressure on total value sales. Despite a moderate demand for traditional toys and games, the decrease...

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    Country Report

    Traditional Toys and Games in Switzerland

    Jun 2017

    Overall traditional toys and games recorded a modest performance throughout 2016. Compared with 2015, value growth slowed down. In total, the 2016 value growth rate was a percentage point lower than the review period average. Declining unit prices ...

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    Country Report

    Video Games in Switzerland

    Jun 2017

    Video games in Switzerland took yet another step towards digitisation during 2016. More and more consumers in Switzerland were realising the convenience of using video games software (digital). Therefore, the shift from physical to digital continued ...

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