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Market Research on Switzerland

Euromonitor International publishes the worlds' most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Switzerland.

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Euromonitor Switzerland reports also cover: retailing, consumer food service, ingredients, institutional channels, luxury goods, personal care, health and wellness products, nutrition, tobacco and consumer electronics.

In addition we can provide in-depth data and statistics on: consumer lifestyles, income and expenditure, population, cities, households, the digital consumer, economy, finance and trade.

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Total: (175)



Country Report

Hair Care in Switzerland

The number of promotional offers in hair care continued to grow substantially in 2015 and brands struggled to gain customer loyalty. More than any other category in beauty and personal care, hair care is categorised by intense promotional activity, ...

Apr 2016 | US$990 | Pages: 31 | Add to cart | View details

Country Report

Men's Grooming in Switzerland

As more men look for male-specific products, innovation that combines multiple benefits as well as specialist solutions tailored to men’s problem-solving nature become more common in various areas such as skin care, hair care or deodorants.

Apr 2016 | US$990 | Pages: 28 | Add to cart | View details

Country Report

Oral Care in Switzerland

Although very mature, growth was driven in oral care through more complex oral hygiene, as innovation provided a significant number of added-value and multifunctional products, as well as a widening range of product types. Besides, with professional ...

Apr 2016 | US$990 | Pages: 29 | Add to cart | View details

Country Report

Beauty and Personal Care in Switzerland

While overall beauty and personal care performed positively in Switzerland in 2015, its value growth remained marginal. Even though the economic situation continues to improve, the high level of maturity of Swiss beauty and personal care limits ...

Apr 2016 | US$2,650 | Pages: 121 | Add to cart | View details

Country Report

Skin Care in Switzerland

In 2015, fast-growing niche brands proved immensely popular, thus leading to various acquisitions by large multinationals. Consumer demand for high-efficacy skin care helped niche brands flourish in a crowded space as they are viewed as specialists ...

Apr 2016 | US$990 | Pages: 34 | Add to cart | View details

Country Report

Sun Care in Switzerland

Segmenting new product offering by gender, age and/or ethnicity created an opportunity for sun care players to diversify their portfolios and to add value by customising innovation to certain consumer groups. Segmentation by occasion also rose, such ...

Apr 2016 | US$990 | Pages: 24 | Add to cart | View details

Country Report

Fortified/Functional Beverages in Switzerland

As mainstream products in Switzerland, fortified/functional (FF) beverages continued to be popular in 2015. Similar to fortified/functional packaged food, the overall scepticism and concerns about the legitimacy of the direct and indirect health ...

Apr 2016 | US$990 | Pages: 34 | Add to cart | View details

Country Report

Naturally Healthy Beverages in Switzerland

Despite a strong trend towards more natural products featuring healthier ingredients, naturally healthy (NH) beverages failed to achieve strong growth in 2015. Instead, the category lost out to organic beverages, which posted the fastest growth in ...

Apr 2016 | US$990 | Pages: 31 | Add to cart | View details

Country Report

Naturally Healthy Packaged Food in Switzerland

Health concerns remain a serious issue in Switzerland, and result in greater interest amongst consumers in a balanced diet and general wellbeing. As a result, this interest was the main driver of growth in naturally healthy packaged food in ...

Apr 2016 | US$990 | Pages: 33 | Add to cart | View details

Country Report

Organic Beverages in Switzerland

Organic beverages appear to be universally popular. Despite accounting for just 4% of overall value sales in health and wellness beverages, the category was the most dynamic and most discussed among Swiss consumers. Therefore, it is not surprising ...

Apr 2016 | US$990 | Pages: 30 | Add to cart | View details

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