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 Market Research for Switzerland

Euromonitor publishes reports on industries, consumers and demographics in Switzerland.

  • Industry specific reports offer insight into market size and market share in Switzerland; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in Switzerland report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • Switzerland in 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our Switzerland statistics factfile.

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Country Report

Apparel and Footwear Specialist Retailers in Switzerland

According to trade sources, the uncommon and very cold weather in the period March-May 2013 caused high losses in apparel retailing. Most of the spring-summer collections had to be sold at lower prices in summer sales during June and July to make way...

Jun 2014 | View details
Sale: US$725 | Pages: 43 | Add to cart |

Country Report

Direct Selling in Switzerland

In 2013 direct selling appeared to show a certain level of resilience to internet retailing, which has been growing rapidly in Switzerland. The direct selling channel benefits from direct contact with consumers, as well as organised sales events. ...

Jun 2014 | View details
Sale: US$725 | Pages: 32 | Add to cart |

Country Report

Electronics and Appliance Specialist Retailers in Switzerland

The main reason behind the stagnating sales in electronics and appliance specialist retailers is the growth of internet retailing in Switzerland. Whilst store-based sales are still predominant in consumer appliances, a strong shift towards internet ...

Jun 2014 | View details
Sale: US$725 | Pages: 44 | Add to cart |

Country Report

Grocery Retailers in Switzerland

Similar to 2012, the price war between grocery retailers continued in 2013; however, to a lesser extent. As an answer to the strong Swiss franc against the euro, and the high volume of cross-border shopping, grocery retailers lowered their prices to ...

Jun 2014 | View details
Sale: US$725 | Pages: 65 | Add to cart |

Country Report

Health and Beauty Specialist Retailers in Switzerland

In 2013 the population of senior citizens (65 years and over) grew by nearly 3%, whilst disposable incomes remained high in Switzerland. The quest for health and youth continued, with a population willing to invest in health and beauty products. ...

Jun 2014 | View details
Sale: US$725 | Pages: 52 | Add to cart |

Country Report

Homeshopping in Switzerland

A growing number of consumers are shifting from homeshopping to internet retailing. In particular, young and middle-aged consumers often prefer internet retailing over homeshopping in categories such as apparel and media products. This explains the ...

Jun 2014 | View details
Sale: US$725 | Pages: 31 | Add to cart |

Country Report

Internet Retailing in Switzerland

Compared with the overall review period performance, the growth of internet retailing in Switzerland stabilised in 2013. The leading store-based companies continued to expand their businesses online, which was welcomed by consumers, who know and ...

Jun 2014 | View details
Sale: US$725 | Pages: 63 | Add to cart |

Country Report

Leisure and Personal Goods Specialist Retailers in Switzerland

In 2013 leisure and personal goods specialist retailers in Switzerland lost value sales to cross-border shopping, although to a lesser extent than in the previous year. Retailers in many channels reduced their prices to stay competitive with prices ...

Jun 2014 | View details
Sale: US$725 | Pages: 54 | Add to cart |

Country Report

Mixed Retailers in Switzerland

2013 was another challenging year for mixed retailers in Switzerland, with value sales shrinking. Nearly 90% of value sales in mixed retailers in Switzerland are generated by department stores, with a significant proportion of the assortment made up ...

Jun 2014 | View details
Sale: US$725 | Pages: 51 | Add to cart |

Country Report

Retailing in Switzerland

2013 was still a positive year for retailing in Switzerland, with value sales still showing slight growth. The performance slowed down slightly compared with 2012, as 2012 saw consumers making purchases again following the 2011 decline. 2013 was thus...

Jun 2014 | View details
Sale: US$1,525 | Pages: 149 | Add to cart |
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