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 Market Research for Switzerland

Euromonitor publishes reports on industries, consumers and demographics in Switzerland.

  • Industry specific reports offer insight into market size and market share in Switzerland; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in Switzerland report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • Switzerland in 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our Switzerland statistics factfile.

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Country Report

Concentrates in Switzerland

After some difficult years over the review period, concentrates continued its positive off-trade volume performance in 2014. Liquid concentrates was popular in Switzerland in combination with water and also increasingly as additives to alcoholic and ...

Jul 2015 | US$990 | Pages: 28 | Add to cart | View details

Country Report

Energy Drinks in Switzerland

Energy drinks as a fashion and lifestyle trend was driven by seasonal and limited edition launches, experimenting with various flavours and packaging innovations, to attract customers’ attention. Private label and less expensive me-too products, ...

Jul 2015 | US$990 | Pages: 25 | Add to cart | View details

Country Report

Juice in Switzerland

Two factors were noticeable in consumer behaviour in 2014. On the one hand consumers increasingly paid attention to the high sugar content and related health concerns of juice, on the other hand natural fruit and vegetable juices in small quantities,...

Jul 2015 | US$990 | Pages: 39 | Add to cart | View details

Country Report

Soft Drinks in Switzerland

Flavours drive the market across all categories

Jul 2015 | US$2,100 | Pages: 87 | Add to cart | View details

Country Report

RTD Coffee in Switzerland

With RTD coffee being the fastest growing category among soft drinks, the year 2014 was characterised by dynamic activities and innovations. Naturalness, convenience, new varieties, personalised packaging and integrated Amaretti biscuits attracted ...

Jul 2015 | US$990 | Pages: 28 | Add to cart | View details

Country Report

RTD Tea in Switzerland

With annual consumption of 30.8 litres per capita in 2014, RTD tea was to some extent the unofficial national drink in Switzerland, which was characterised by wide availability, a high level of advertising campaigns and new product launches. ...

Jul 2015 | US$990 | Pages: 26 | Add to cart | View details

Country Report

Sports Drinks in Switzerland

In 2014 sports drinks was driven by the increasing desire of the Swiss population to keep themselves fit and healthy. Previously mainly consumed by professional athletes, sports drinks was increasingly adapted into consumers’ lifestyles to boost ...

Jul 2015 | US$990 | Pages: 25 | Add to cart | View details

Country Report

Coffee in Switzerland

2014 was the year of the fresh ground coffee pods with new players entering the category, lots of new product launches and even more price battles. Meanwhile retailers and discounters offered a variety of Nespresso-style capsules. The German ...

Jun 2015 | US$990 | Pages: 23 | Add to cart | View details

Country Report

Other Hot Drinks in Switzerland

Manufacturers increasingly focused on the premiumisation of other hot drinks in 2014, in order to maintain value growth. They looked to do this by increasing the consumption of products such as chocolate-based flavoured powder drinks and flavoured ...

Jun 2015 | US$990 | Pages: 22 | Add to cart | View details

Country Report

Hot Drinks in Switzerland

Despite the maturity of hot drinks within Switzerland, several factors helped drive value sales in 2014. An increase in commodity prices resulted in manufacturers passing on the cost to the consumer through price increases. Furthermore, there was a ...

Jun 2015 | US$2,100 | Pages: 41 | Add to cart | View details

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