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 Market Research for Switzerland

Euromonitor publishes reports on industries, consumers and demographics in Switzerland.

  • Industry specific reports offer insight into market size and market share in Switzerland; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in Switzerland report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • Switzerland in 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our Switzerland statistics factfile.

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Country Report

Deodorants in Switzerland

Diversification in the offer of deodorants has never been so important. In an attempt to stand out from their competitors, manufacturers of deodorants imaginatively strived to develop new lines of products, sometimes blurring their real positioning. ...

Oct 2013 | US$900 | Pages: 29 | Add to cart | View details

Country Report

Depilatories in Switzerland

More and more women consider shaving and waxing as part of their beauty ritual; hence positively impacting sales. Innovation in 2012 focused mainly on providing products with moisturising, skin-soothing and non-irritant features. Besides, as ...

Oct 2013 | US$900 | Pages: 25 | Add to cart | View details

Country Report

Fragrances in Switzerland

Overall sales of fragrances in Switzerland saw a negligible decline in current value terms in 2012, but the positive performance of premium fragrances helped to prevent a steeper decline. Manufacturers of fragrances continuously sought to invest in ...

Oct 2013 | US$900 | Pages: 32 | Add to cart | View details

Country Report

Hair Care in Switzerland

Hair care seems to have reached saturation in Switzerland. As a result, in 2012 manufacturers were seeking to diversify their products in order to stand out from the crowd, notably by adding extra benefits, such as extra nutrients, extra shine and ...

Oct 2013 | US$900 | Pages: 33 | Add to cart | View details

Country Report

Men's Grooming in Switzerland

Overall sales in men’s grooming were affected by the poor performance of razors and blades, accounting for a 39% share of sales, which dragged down growth. However, since men are becoming more and more image-conscious, the growth potential remains ...

Oct 2013 | US$900 | Pages: 27 | Add to cart | View details

Country Report

Oral Care in Switzerland

As the Swiss population is ageing, there is a larger proportion of consumers concerned by problems such as tooth sensitivity or gum problems, and the demand for dentures and adapted products is gaining ground. Besides, the vast majority of Swiss ...

Oct 2013 | US$900 | Pages: 32 | Add to cart | View details

Country Report

Beauty and Personal Care in Switzerland

The generally turbulent economic climate hindered the performance of beauty and personal care in Switzerland in 2012, resulting in only a marginal increase in value sales; this was a slowdown in performance compared with 2011. Whilst growth in GDP ...

Oct 2013 | US$2,400 | Pages: 127 | Add to cart | View details

Country Report

Sets/Kits in Switzerland

Sets/kits remains highly dependent on celebration periods such as Valentine’s Day, Mother’s Day and Father’s Day, with the highest peak in December, during the Christmas holiday season. Conveniently packaged to offer as a gift, these cosmetic sets ...

Oct 2013 | US$900 | Pages: 25 | Add to cart | View details

Country Report

Skin Care in Switzerland

Ageing remained the most discussed concern in 2012, driving sales of anti-agers. Skin care manufacturers took an even more scientific approach than before, by seeking to include in their offerings an increasing number of cutting-edge medical and ...

Oct 2013 | US$900 | Pages: 36 | Add to cart | View details

Country Report

Sun Care in Switzerland

Despite the mild summer temperatures in Switzerland, sun care continued to develop in 2012. Thanks to the continued efforts of dermatologists, public education campaigns and beauty magazines all highlighting the risks of unprotected sun exposure, ...

Oct 2013 | US$900 | Pages: 30 | Add to cart | View details
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Books more ›

Statistical Reference Handbook

Statistical Reference Handbook

Statistical Reference Handbook