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 Market Research for Switzerland

Euromonitor publishes reports on industries, consumers and demographics in Switzerland.

  • Industry specific reports offer insight into market size and market share in Switzerland; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in Switzerland report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • Switzerland in 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our Switzerland statistics factfile.

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Country Report

Calming and Sleeping in Switzerland

Calming and sleeping registered 2% current value growth in 2013, driven by demographic changes. Insomnia is predominately an issue for those consumers aged 50 to 65, much of which is the result of women reaching the menopause. The ageing of the Swiss...

Sep 2014 | US$900 | Pages: 26 | Add to cart | View details

Country Report

Cough, Cold and Allergy (Hay Fever) Remedies in Switzerland

Cough, cold and allergy (hay fever) remedies is an extremely seasonal category, and its performance is strongly related to environmental conditions such as the weather and seasonal change, pollen levels and the spread of flu, as well as urban ...

Sep 2014 | US$900 | Pages: 30 | Add to cart | View details

Country Report

Dermatologicals in Switzerland

Dermatologicals continued its positive development in 2013. The growth derived from consumers’ willingness to self-medicate to cure minor skin problems independently, rather than visiting a doctor. Hectic lifestyles and embarrassment were the key ...

Sep 2014 | US$900 | Pages: 26 | Add to cart | View details

Country Report

Digestive Remedies in Switzerland

Digestive remedies registered a value sales decline for the third consecutive year in 2013. The main reason behind this is the fact that digestive remedies has already reached maturity. In addition, due to the fierce competition within this category,...

Sep 2014 | US$900 | Pages: 28 | Add to cart | View details

Country Report

Herbal/Traditional Products in Switzerland

Herbal/traditional products enjoyed a positive performance thanks to the favourable perception of these products among Swiss consumers. The trend towards herbal/traditional products is in line with the overall trend towards natural products in ...

Sep 2014 | US$900 | Pages: 26 | Add to cart | View details

Country Report

NRT Smoking Cessation Aids in Switzerland

The Swiss Federal Assembly enacted a law for protection against second-hand smoke in 2008, which came into force on 1 May 2010. It prohibits smoking in enclosed, publicly-accessible areas and in rooms that are workplaces for several persons. There ...

Sep 2014 | US$900 | Pages: 23 | Add to cart | View details

Country Report

Toys and Games in Switzerland

Overall toys and games sales rebounded in 2013, after four consecutive years of decline. This was driven solely by the performance of video games. Traditional toys and games sales remained relatively stable, with another slight decline for the second...

Sep 2014 | US$1,100 | Pages: 41 | Add to cart | View details

Country Report

Alcoholic Drinks in Switzerland

In 2013 the alcoholic drinks industry experienced flat growth. The 2013 performance was fully in line with that of the review period as a whole. Switzerland continued to suffer from a decline in per capita consumption of alcoholic drinks in 2013, ...

Sep 2014 | US$1,900 | Pages: 107 | Add to cart | View details

Country Report

Rtds/High-Strength Premixes in Switzerland

The overall RTDs/high-strength premixes category registered a strong decline in volume sales in Switzerland in 2013, falling by 9%. The downward trend started in 2012 and continued in 2013. The main reason for the negative volume sales performance of...

Sep 2014 | US$900 | Pages: 36 | Add to cart | View details

Country Report

Spirits in Switzerland

Spirits sales in Switzerland recorded stable growth in 2013, still climbing in volume terms. However, the performance within spirits varied strongly from category to category with a number of spirits types recording negative performances in 2013, and...

Sep 2014 | US$900 | Add to cart | View details

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