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 Market Research for Switzerland

Euromonitor publishes reports on industries, consumers and demographics in Switzerland.

  • Industry specific reports offer insight into market size and market share in Switzerland; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in Switzerland report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • Switzerland in 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our Switzerland statistics factfile.

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Country Report

Nappies/Diapers/Pants in Switzerland

Sales of nappies/diapers/pants continued to be driven by the rising number of births in 2013, as a result of which the number of babies/infants aged 0-2 grew by 1% in 2013. This had a particularly positive effect on sales of new born nappies/diapers,...

Jul 2014 | US$900 | Pages: 22 | Add to cart | View details

Country Report

Tissue and Hygiene in Switzerland

Switzerland’s economy witnessed a moderate performance in 2013, and Swiss consumers remained wary about their personal financial future in light of the country’s economic outlook. However, since most types of tissue and hygiene are essential to daily...

Jul 2014 | US$2,400 | Pages: 63 | Add to cart | View details

Country Report

Retail Tissue in Switzerland

Retail tissue in Switzerland is a mature category that strongly depends on demographic developments. In 2013, the positive growth in the size of the Swiss population continued to support a steady increase in demand for retail tissue. Volume sales ...

Jul 2014 | US$900 | Pages: 25 | Add to cart | View details

Country Report

Sanitary Protection in Switzerland

Sales of sanitary protection continued to be negatively affected by adverse demographic trends. The continuous ageing of the Swiss population meant that demand for sanitary protection was further depressed by a decline in the size of the fertile ...

Jul 2014 | US$900 | Pages: 25 | Add to cart | View details

Country Report

Wipes in Switzerland

In light of increasingly busy consumer lifestyles, overall the wipes category continued to be the focus of growing demand in Switzerland, offering a convenient alternative to other types of cleaning in 2013. While baby wipes remained the largest ...

Jul 2014 | US$900 | Pages: 28 | Add to cart | View details

Country Report

Dishwashing in Switzerland

Sales of dishwashing continued to be restrained by declining unit prices in 2013, which resulted from increased pressure from private label, as well as consumers’ more cautious attitude to spending. In an attempt to remain competitive, manufacturers ...

Jul 2014 | US$900 | Pages: 24 | Add to cart | View details

Country Report

Home Care in Switzerland

Sales of home care registered retail value declines across many categories in 2013, in part due to the maturity of a number of categories, such as laundry care, and the pressure from private label on value sales. While private final consumption grew ...

Jul 2014 | US$2,400 | Pages: 76 | Add to cart | View details

Country Report

Air Care in Switzerland

Air care continued to enjoy growing demand in Switzerland in 2013 as an increasing number of consumers perceived the idea of a home scented according to individual taste as pleasant. The popularity of air care in Switzerland can in part be explained ...

Jul 2014 | US$900 | Pages: 23 | Add to cart | View details

Country Report

Bleach in Switzerland

Bleach remained a niche category in Switzerland in 2013 as consumers continued to display strong concerns regarding its toxicity. Although bleach is contained in many standard home care products in diluted form, the use of pure bleach continues to be...

Jul 2014 | US$900 | Pages: 16 | Add to cart | View details

Country Report

Home Insecticides in Switzerland

Sales of home insecticides are heavily dependent on seasonal fluctuations and weather conditions. In 2013, the long and warm summer supported sales growth as weather conditions resulted in a higher insect population. This meant that all categories of...

Jul 2014 | US$900 | Pages: 17 | Add to cart | View details

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