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 Market Research for Switzerland

Euromonitor publishes reports on industries, consumers and demographics in Switzerland.

  • Industry specific reports offer insight into market size and market share in Switzerland; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in Switzerland report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • Switzerland in 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our Switzerland statistics factfile.

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Country Report

Fragrances in Switzerland

The overall fragrances market in Switzerland declined slightly in 2013, but remained driven by premium women’s fragrances, which grew marginally in value terms. Manufacturers are attempting to exploit the saturated environment by tapping into new ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Hair Care in Switzerland

During 2013 hair care continued to be influenced by the trends towards value-added and “free-from” products. Present for a number of years already, the trend towards silicone-free hair care products has broadened to include other active ingredients, ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Sun Care in Switzerland

Products with higher SPFs continued to drive sales, with high-profile campaigns and advertising increasing awareness of the dangers of the sun. Swiss consumers are becoming increasingly aware of the necessity to protect their skin from harmful rays, ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Tobacco in Switzerland

The smoking ban in public places and strict tobacco legislation made it much harder and more uncomfortable for smokers. The anti-smoking campaigns run by the government, the medical establishment and lobby groups raised awareness of the health risks ...

Jul 2014 | US$1,900 | Pages: 61 | Add to cart | View details

Country Report

Smoking Tobacco in Switzerland

The rising popularity of RYO tobacco continued unabated in 2013. The tax increments introduced on RYO tobacco in 2012 came into force on 1 April 2013. This was carried out with the intention of bringing RYO tobacco taxes in line with cigarette taxes ...

Jul 2014 | US$900 | Pages: 33 | Add to cart | View details

Country Report

Cigarettes in Switzerland

The smoking ban in public places and the strict tobacco legislation made it much harder and more uncomfortable for smokers. The anti-smoking campaigns run by the government, the medical establishment and lobby groups raised awareness of the health ...

Jul 2014 | US$900 | Pages: 39 | Add to cart | View details

Country Report

Cigars in Switzerland

Smoking cigars and cigarillos has a long history in Switzerland, with the stereotypical public image of cigars tending to involve premium hand-rolled products smoked by middle-aged and elderly men, whilst cigarillos are purchased mainly by younger ...

Jul 2014 | US$900 | Pages: 28 | Add to cart | View details

Country Report

Away-From-Home Tissue and Hygiene in Switzerland

Sales of AFH products in Switzerland continued to be supported by the positive population growth experienced by the country in 2013. Although consumer foodservice registered a stagnant performance due to the difficult economic climate and the ...

Jul 2014 | US$900 | Pages: 19 | Add to cart | View details

Country Report

Cotton Wool/Buds/Pads in Switzerland

Cotton wool/buds/pads is a relatively mature category in Switzerland and no extraordinary movements were seen over the review period. Growth largely depends on demographic developments. Sales remained stable in 2013 and posted a rise roughly in line ...

Jul 2014 | US$900 | Pages: 23 | Add to cart | View details

Country Report

Incontinence in Switzerland

Sales of incontinence continued to be driven by favourable demographic changes in 2013. Similar to most Western European countries, the size of the population aged 65 and above is continuously growing in Switzerland, meaning that age-related health ...

Jul 2014 | US$900 | Pages: 27 | Add to cart | View details
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