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 Market Research for Switzerland

Euromonitor publishes reports on industries, consumers and demographics in Switzerland.

  • Industry specific reports offer insight into market size and market share in Switzerland; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in Switzerland report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • Switzerland in 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our Switzerland statistics factfile.

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Country Report

Nappies/Diapers/Pants in Switzerland

Sales of nappies/diapers/pants in Switzerland continued to be supported by the country’s stable birth rate over the review period. Retail volume sales in this category, correlate closely with fluctuations in the population of young children. The ...

Jun 2015 | US$990 | Pages: 21 | Add to cart | View details

Country Report

Tissue and Hygiene in Switzerland

Tissue and hygiene products are often regarded as commodities, making their sales performance highly contingent on the state of the economy. Given the continuous increases recorded in Switzerland’s GDP in recent years, consumer confidence has ...

Jun 2015 | US$2,650 | Pages: 62 | Add to cart | View details

Country Report

Retail Tissue in Switzerland

The economic situation in Switzerland has remained rather stable in recent years and positive economic figures have boosted consumer confidence, which led to consumers purchasing more luxury products than standard ones. Sales of retail tissue ...

Jun 2015 | US$990 | Pages: 24 | Add to cart | View details

Country Report

Sanitary Protection in Switzerland

Sales of sanitary protection are strongly related to the numbers of women of childbearing age. The category of sanitary protection in Switzerland is mature and offers limited opportunity for volume sales growth beyond natural increases in the ...

Jun 2015 | US$990 | Pages: 22 | Add to cart | View details

Country Report

Wipes in Switzerland

Swiss consumers are now living more hectic lifestyles than ever before and this has led to is a growing demand for convenient products both in terms of home care and for personal care use. Perceived as a convenient and time-saving alternative to home...

Jun 2015 | US$990 | Pages: 25 | Add to cart | View details

Country Report

Air Care in Switzerland

One of the overriding trends which has a strong influence on sales of fragrances and thus on sales of air care is the strong demand among consumers for exotic fragrances, which is rivalling the cocooning trend for influence in air care. Air care is ...

May 2015 | US$990 | Pages: 21 | Add to cart | View details

Country Report

Bleach in Switzerland

Bleach remains a rather niche home care category in Switzerland. Perceived as a rather old-fashioned and aggressive cleaning product, bleach is not very eco-friendly or skin-friendly and there are few variations available in the category in retail ...

May 2015 | US$990 | Pages: 14 | Add to cart | View details

Country Report

Dishwashing in Switzerland

The major trends in dishwashing in Switzerland during the review period focused on making washing dishes as easy and convenient as possible. In automatic dishwashing, there is growing demand for products which combine different features. In addition,...

May 2015 | US$990 | Pages: 21 | Add to cart | View details

Country Report

Home Insecticides in Switzerland

There is a strong relationship between weather conditions and temperatures and sales of home insecticides in Switzerland. During 2014, average temperatures during summer were below average and there were abnormally high levels of precipitation during...

May 2015 | US$990 | Pages: 15 | Add to cart | View details

Country Report

Laundry Care in Switzerland

In 2014, there were two major trends apparent in laundry care in Switzerland. On the one hand, laundry care continued to benefit from the convenience trend. The increasingly busy lifestyles of Swiss consumers, the ageing of the country’s population ...

May 2015 | US$990 | Pages: 31 | Add to cart | View details
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