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 Market Research for Switzerland

Euromonitor publishes reports on industries, consumers and demographics in Switzerland.

  • Industry specific reports offer insight into market size and market share in Switzerland; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in Switzerland report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • Switzerland in 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our Switzerland statistics factfile.

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Country Report

Wine in Switzerland

Switzerland’s wine industry was hit by declining volume sales over the review period. However, the overall negative performance turned around in 2013. Hence, the wine category experienced a boost in sales and picked up, with volume growth of 1% in ...

Sep 2014 | US$900 | Pages: 49 | Add to cart | View details

Country Report

Beer in Switzerland

Per capita consumption of beer in Switzerland declined steadily throughout the review period, and this continued in 2013. The decline in per capita beer consumption was reflected in beer volume sales, which experienced stagnation in 2013. The ...

Sep 2014 | US$900 | Pages: 43 | Add to cart | View details

Country Report

Cider/Perry in Switzerland

Switzerland’s cider/perry category was hit by declining volume sales over the review period, a trend which continued to have a negative impact on sales in 2013. The reason for the declining cider/perry volume sales was the fact that cider/perry is ...

Sep 2014 | US$900 | Pages: 36 | Add to cart | View details

Country Report

Men's Grooming in Switzerland

Over the review period men continued to put increasing importance on appearance and further gained knowledge regarding the grooming products most adapted to their needs. Not only did they have an interest in men-specific products, such as shaving ...

Aug 2014 | US$900 | Pages: 30 | Add to cart | View details

Country Report

Oral Care in Switzerland

The Swiss population is ageing, with a larger proportion of people aged over 60 than ever before. As a result, problems linked to oral care, such as tooth discolouration, sensitivity and gum problems, are growing. These concerns have led many baby ...

Aug 2014 | US$900 | Pages: 27 | Add to cart | View details

Country Report

Beauty and Personal Care in Switzerland

The beauty and personal care industry in Switzerland is already well-established. At the same time, the Swiss economy was in healthy condition as of 2013. While the overall beauty and personal care industry saw a high number of product launches in ...

Aug 2014 | US$2,400 | Pages: 116 | Add to cart | View details

Country Report

Sets/Kits in Switzerland

Sets/kits benefit from seasonal purchases and are considered popular presents for Christmas, Easter and Father’s/Mother’s Day. This format offers a good opportunity to try a brand and usually combines either a fragrance with related bath and body ...

Aug 2014 | US$900 | Pages: 23 | Add to cart | View details

Country Report

Skin Care in Switzerland

Skin care in Switzerland continues to be driven by demand for products that claim to reduce or prevent the signs of ageing. This growth is clearly driven by demographic trends, and the large numbers of baby boomers. Manufacturers therefore introduced...

Aug 2014 | US$900 | Pages: 35 | Add to cart | View details

Country Report

Baby and Child-Specific Products in Switzerland

In 2013 the baby and child-specific products category in Switzerland remained dominated by products containing natural and organic ingredients, as parents increasingly sought to use safer and gentler products on their children’s skin. Demand for ...

Aug 2014 | US$900 | Pages: 31 | Add to cart | View details

Country Report

Bath and Shower in Switzerland

As Swiss consumers lead increasingly hectic lifestyles, they are looking for ways to relax and recover from stress. Manufacturers of bath and shower products have addressed this demand by promoting shower and bath products with relaxing and calming ...

Aug 2014 | US$900 | Pages: 32 | Add to cart | View details
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