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 Market Research for Switzerland

Euromonitor publishes reports on industries, consumers and demographics in Switzerland.

  • Industry specific reports offer insight into market size and market share in Switzerland; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in Switzerland report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • Switzerland in 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our Switzerland statistics factfile.

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Country Report

Luxury Goods in Switzerland

The economic situation in Switzerland remains positive despite the pressure of the ongoing economic turmoil in Europe during 2012. Although Switzerland had to face numerous domestic challenges, such as the combination of the Swiss Franc’s strength ...

May 2014 | US$1,100 | Pages: 71 | Add to cart | View details

Country Report

Watches in Switzerland

Although Switzerland saw traditional tourist markets such as Italy, the Netherlands and Japan declining, there was a significant rise in the number of Chinese tourists with high purchasing power in 2013. In 2012, the number of Chinese tourists was ...

May 2014 | US$900 | Pages: 27 | Add to cart | View details

Country Report

Writing Instruments in Switzerland

The intensive usage of modern technology, which includes computers, the internet and e-mail, as well as smartphones, reduced consumer demand for writing instruments. The large amount of software available for painting, drawing and writing attracts ...

May 2014 | US$900 | Pages: 23 | Add to cart | View details

Country Report

Bags and Luggage in Switzerland

Although most consumer goods suffered as a result of the euro crisis in the wider European markets, which made Swiss consumers cautious with their spending, and a strong franc, which made products in Swiss retail too expensive for most, luxury bags ...

May 2014 | US$900 | Pages: 24 | Add to cart | View details

Country Report

Jewellery in Switzerland

The increased demand for luxury products from Chinese and Gulf states tourists boosted the growth in jewellery in spite of the euro crisis in the wider European economies. Although visitors from traditional markets such as Germany, France and Japan ...

May 2014 | US$900 | Pages: 24 | Add to cart | View details

Country Report

Personal Accessories in Switzerland

Luxury products within jewellery and watches were the instigators of the value growth in personal accessories in 2013, although volume sales stagnated. The large numbers of tourists from China and the Gulf states with high purchasing power helped to ...

May 2014 | US$1,100 | Pages: 59 | Add to cart | View details

Country Report

Packaged Food in Switzerland

Sales of packaged food continued to be hampered by the moderate performance of the Swiss economy, worries surrounding the eurozone crisis, as well as the strong Swiss franc in 2013. Whilst a modest increase in demand was visible across most packaged ...

Apr 2014 | US$6,500 | Pages: 322 | Add to cart | View details

Future Demographic

Switzerland in 2030 : The Future Demographic

In 2030, the population of Switzerland will reach 8.9 million, an increase of 11.9% from 2012. Switzerland’s population is ageing due to an increase in older age groups caused by inward migration during the 1990s, coupled with a falling birth rate ...

Mar 2014 | US$900 | Pages: 26 | Add to cart | View details

Country Report

Biscuits in Switzerland

Biscuits is expected to record marginal current value decline in 2013. This is marginally higher than the average decline of the review period, due to the increasing health consciousness of Swiss consumers. The value loss is led by sweet biscuits, ...

Feb 2014 | US$900 | Pages: 54 | Add to cart | View details

Country Report

Breakfast Cereals in Switzerland

Sales of breakfast cereals in Switzerland have been highly influenced by the ongoing health and wellness trend in the country. Since breakfast cereals is generally perceived as a healthy product that offers a balanced meal, its popularity is high. ...

Feb 2014 | US$900 | Add to cart | View details

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