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 Market Research for Switzerland

Euromonitor publishes reports on industries, consumers and demographics in Switzerland.

  • Industry specific reports offer insight into market size and market share in Switzerland; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in Switzerland report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • Switzerland in 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our Switzerland statistics factfile.

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Total: (174)



Country Report

Beer in Switzerland

After decreasing beer consumption towards the end of the review period, beer in Switzerland posted a positive performance in total volume terms in 2014. Two main factors played a crucial role. Firstly, imported beer, mainly from Germany, Portugal and...

Jul 2015 | US$990 | Pages: 42 | Add to cart | View details

Country Report

Cider/Perry in Switzerland

With the increase of imported cider/perry, packaging innovations and advertising activities, manufacturers tried to modernise the category and target younger consumers; thus aiming for a revival of the category, which used to be popular years ago.

Jul 2015 | US$990 | Pages: 36 | Add to cart | View details

Country Report

Rtds/High-Strength Premixes in Switzerland

In 2014 overall RTDs/high-strength premixes slowly started to recover from the sharp decline in 2013, which was mainly attributed to the extremely weak performance of spirit-based RTDs. Although spirit-based RTDs remained the black sheep in 2014, the...

Jul 2015 | US$990 | Pages: 34 | Add to cart | View details

Country Report

Spirits in Switzerland

Although sales performances varied strongly between categories in spirits, with fast declining but also fast increasing growth rates, the demand for and awareness of high-quality and premium spirits amongst younger and older consumers was the main ...

Jul 2015 | US$990 | Pages: 42 | Add to cart | View details

Country Report

Wine in Switzerland

In 2014 Switzerland’s wine industry was able to continue the turnaround from 2013, maintaining its overall positive growth in volume and current value terms. This was mainly driven by the good performance of other sparkling wine, which increasingly ...

Jul 2015 | US$990 | Pages: 46 | Add to cart | View details

Country Report

Alcoholic Drinks in Switzerland

In 2014 the alcoholic drinks market in Switzerland experienced an increase in total volume sales after years of declining sales. Despite overall declining per capita consumption, this growth was mainly attributed to the improved performance of beer, ...

Jul 2015 | US$2,100 | Pages: 103 | Add to cart | View details

Country Report

100% Home Delivery/Takeaway in Switzerland

In 2014, 100% home delivery/takeaway was increasing in Switzerland mainly due to the high demand for easy dinner solutions and the ease with which food can be ordered over the internet. With hectic lifestyles and longer working hours, many Swiss ...

Jul 2015 | US$990 | Pages: 24 | Add to cart | View details

Country Report

Cafés/Bars in Switzerland

In Switzerland, cafés/bars continued to enjoy positive growth in 2014. Similar to the previous year, the main driver within this category was the expansion of chained specialist coffee shops, which attracted people with high quality of coffee as well...

Jul 2015 | US$990 | Pages: 27 | Add to cart | View details

Country Report

Fast Food in Switzerland

The performance of fast food remained strong in 2014. Fast food saw positive growth in value sales as it is seen as convenient and quick. In general, lifestyles of Swiss people become more hectic over the review period, with longer time spent working...

Jul 2015 | US$990 | Pages: 33 | Add to cart | View details

Country Report

Full-Service Restaurants in Switzerland

The most important trend in full-service restaurants was the increasing demand for fresh seasonal kitchen as well as regional products. The economic situation was stable in Switzerland in 2014; however, Swiss consumers have become more sensitive and ...

Jul 2015 | US$990 | Pages: 34 | Add to cart | View details

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