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Company Profile

Symrise AG in Ingredients

Oct 2012

Price: US$525

About this Report

About this Report


Euromonitor International's report on Symrise AG delivers a detailed strategic analysis of the company's business, examining its performance in the Ingredients market and the global economy.

Company and market share data provide a detailed look at the financial position of Symrise AG, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Symrise AG This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Symrise AG provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Ingredients research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Introduction

Scope

Strategic Evaluation

Key company facts

SWOT: Symrise AG

Economic uncertainty and higher prices dampens profits

Emerging markets continue strong performance

Company structure 2012

Mixed picture across divisions and units

H1 2012: Good start to the year

Emerging markets now a core focus for expansion for Symrise

Established markets still important for Symrise’s future

Competitive Positioning

Symrise continues to hold fourth position

Flavour sales in line with volume growth

Fragrances continue to be hampered by economic uncertainty

Market Assessment

Asia and Latin America offer best growth prospects

Future sales growth via products that add value rather than volume

Flavours

Beverages dominate the category

Growth of flavours driven by developing countries

Symrise targets meat and poultry flavours

Symrise forecasts strong growth in menthol applications

Development of taste modulation important for flavour companies

Fragrances

Home care dominates the category

BRIC countries lead fragrances category

Men’s grooming forecast strongest growth rates in fragrances

Symrise continues to target laundry care

Fine fragrances continue to be affected by economic uncertainty

Others

Consistent growth in most of Symrise's BPC categories

Symrise sees future in botanicals in the BPC category

China leads growth in BPC botanicals

UV filters division active in best-performing sunscreens

Operations

Growth strategy brings continual investment in its operations

Symrise’s locations 2012

Recommendations

Build on strong foundations and maintain expertise

Samples

Please update/install flash.

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