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Company Profile

Takara Tomy Co Ltd in Toys and Games

Dec 2012

Price: US$525

About this Report

About this Report


Euromonitor International's report on Takara Tomy Co Ltd delivers a detailed strategic analysis of the company's business, examining its performance in the Toys and Games market and the global economy.

Company and market share data provide a detailed look at the financial position of Takara Tomy Co Ltd, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Takara Tomy Co Ltd This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Takara Tomy Co Ltd provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Toys and Games research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

Strategic Evaluation

Takara TOMY: Extending focus from Japan to the world

RC2 acquisition helps to gain share in Western markets

Japan still accounts for the majority of sales

SWOT: Takara TOMY Co Ltd

Taking the slow lane to becoming an international brand

Competitive Positioning

Takara TOMY returns to growth

Takara TOMY grows global share

RC2 acquisition marks entry into North American market

Takara TOMY looks West

Market Assessment

Aiming for 50/50 split between international and Japan sales

Despite challenges, Japan remains a strong toy market

Japan’s child population in decline

Despite demographics, toys market in Japan outperforms economy

Innovative product ideas the main reason behind growth

Geographic and Category Opportunities

China to lead growth in toys and games

Brand Strategy

Hasbro partnership

Reinventing games and puzzles

Recommendations

Win back Japan and accelerate international expansion

Samples

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