The Tallinn in Estonia report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration, wealth and other consumer topics. On top of the consumer analysis, economic city landscape is represented including statistics and projections for key macroeconomic, labour and transport indicators.
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Tallinn accounted for 63% of Estonia's total GDP in 2016. The city's position as a technology cluster, business services centre and the centre of infrastructure (the country's largest port) boosts labour productivity in the city. In 2016, Tallinn's labour productivity (measured as GVA per employee) was 83% greater than the average of the remaining country.
Being the centre of well-paid sectors such as IT and business services, Tallinn boasts average annual disposable income of USD25,400 per household, in 2016. The level of income was 42% higher than in the rest of the country. While Tallinn does outperform Riga (USD21,500 annual disposable income per household in 2016) in terms of disposable income, the Estonian capital does lag behind Vilnius (USD27,400).
Per household consumer expenditure (excluding transport and housing) in the city surpassed the average of the rest in the country by 25% in 2016. With higher disposable income, Tallinn households showed a much higher expenditure preference for such discretionary items as education (five times greater expenditure than in the rest of the country in 2016), hotels and restaurants (+165%) and communications (+67%).
In 2016, Tallinn's household consumer expenditure on housing and transport was on average 68% higher than in the rest of Estonia. With transport expenditure being 45% higher in Tallinn than in the rest of the country, it is partially curbed by the fact that Tallinn is the biggest city in the world with free public transport for its residents. Tallinn goes as far as to name itself as "the capital of free public transport".
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