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Tanzania

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Tanzania.

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    Megatrends

    Healthy Living: The New Face of Healthy Ageing

    Dec 2017

    A growing ageing population is both an economic challenge and a business opportunity. As populations age, life’s milestones are deferred, and more people in the later stages of life assume the typical responsibilities of their younger counterparts, ...

    US$1,325
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    Megatrends

    Ethical Consumer: Mindful Consumerism

    Dec 2017

    Increasing awareness around ethical and environmental issues is driving the rise in mindful consumption. Although interest in ethical living is higher in emerging markets, it is still developed economies that lead the commercialisation of ...

    US$1,325
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    Megatrends

    Experience More Across the Customer Journey

    Dec 2017

    In the age of digital transformation, consumers strive to experience more across the customer journey. To meet consumers’ expectations, brands need to take a consumer-centric view, looking at each touchpoint in the path to purchase and after, to ...

    US$1,325
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    Country Report

    Travel in Tanzania

    Oct 2017

    Tanzania offers a rich and diverse tourism product, extending from wildlife and safaris in its myriad of safari parks to beaches in Zanzibar, adventure tourism and hiking on Kilimanjaro as well as cultural tourism. In addition, the country also ...

    US$660
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    Country Profile

    Tanzania: Country Profile

    Apr 2017

    Tanzania’s economy will perform impressively in 2017. The continued growth of services is a major driver. Power shortages are easing thanks to a Chinese-financed pipeline carrying natural gas to commercial centres. A large increase in capital ...

    US$150
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    Strategy Briefing

    Sub-Saharan Africa How to Maximise Tourism Potential

    Jul 2014

    Sub-Saharan African tourism has grown by an average of 4.3% per year since 2008, outpacing the global average of 3.2%, this growth is expected to continue reaching over 45 million arrivals by 2018. Increased FDI, new trade partnerships, access to ...

    US$1,325
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    Markets of the Future

    Markets Of The Future in Tanzania

    Jun 2014

    Euromonitor International identifies Tanzania as one of the 20 Markets of the Future that will offer the most opportunities for consumer goods companies globally. The country is one of the fastest growing and most promising economies in sub-Saharan ...

    US$1,900
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