29 pages, Jan 2016
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Target’s data breach during the 2013 holiday season shook consumer confidence, while its venture into Canada has failed. Target also appears to have lost sight of its once successful US value proposition, which has been further exacerbated by supply chain issues both in the US and Canada. The appointment of a new CEO in 2014 and the development of an initiative for future growth may help the retailer regain its popularity, while international expansion via e-commerce may bolster the brand’s appe
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