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Company Profile

Target Corp. in Retailing

May 2012

Price: US$525

About this Report

About this Report

Euromonitor International's report on Target Corp delivers a detailed strategic analysis of the company's business, examining its performance in the Non-Store Retailing market and the global economy.

Company and market share data provide a detailed look at the financial position of Target Corp, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Target Corp This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Target Corp provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Non-Store Retailing research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Introduction

Scope

  • Introduction

Strategic Evaluation

Key company facts: Target Corp

  • Strategic Evaluation

SWOT: Target Corp

  • Strategic Evaluation

Key challenges : Growth in mature US and Canadian expansion

  • Strategic Evaluation

Competitive Positioning

Growth initiatives boost Target’s performance

  • Competitive Positioning

Competitive context : Target reclaims spot among global top 10

  • Competitive Positioning

Channel blurring increases competition in US retail

  • Competitive Positioning

Domestic Strategy

Operations limited to North America

  • Domestic Strategy

Target among the strongest performers in the US in 2011

  • Domestic Strategy

Domestic strategy: Store remodels and focus on “best customers”

  • Domestic Strategy

Target looks to head off “showrooming” by going unique

  • Domestic Strategy

Focus on design enables Target to stand out from the crowd

  • Domestic Strategy

Use of REDcard makes Target more competitive price-wise

  • Domestic Strategy

Target’s US outlook positive despite overall channel decline

  • Domestic Strategy

International Strategy

Target set to enter Canada

  • International Strategy

Canada offers opportunity despite market maturity

  • International Strategy

Can Target answer the Quebec question?

  • International Strategy

SWOT: Target Corp to face difficulties in entering in Canada

  • International Strategy

After Canada, should Mexico be the next target?

  • International Strategy

Multi-channel Strategy

Multi-channel presence but focus remains on mass merchandisers

  • Multi-channel Strategy

Increasing same-store sales and exploring small format potential

  • Multi-channel Strategy

Hypermarkets not a priority for Target

  • Multi-channel Strategy

Target assumes control of its internet retailing operations

  • Multi-channel Strategy

M-commerce and social media strategy

  • Multi-channel Strategy

Brand and Private Label Strategies

Nearly one third of outlets located in three US states

  • Brand and Private Label Strategies

Retail brands operated by Target Corp

  • Brand and Private Label Strategies

Target: Focus on grocery and smaller format stores

  • Brand and Private Label Strategies

Distinct positioning centred on value and exclusivity

  • Brand and Private Label Strategies

Grocery versus non-grocery product mix

  • Brand and Private Label Strategies

Private label: Target aims to combine value and sophistication

  • Brand and Private Label Strategies

Private l abel hierarchy

  • Brand and Private Label Strategies

Operations

Target expands distribution network to support PFresh growth

  • Operations

Opportunities and Recommendations

Key recommendations

  • Opportunities and Recommendations

Samples

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