Company Profile

Target Corp in Retailing

| Pages: 27

Price: US$570

About this Report

Target succeeded in modernising its core mass merchandisers business by expanding its fresh food business and focusing on the “affordable chic” image as a differentiating factor. 2013 is a landmark year for the retailer as it opens outside the US for the first time. The early months proved difficult for the company but improvement is on the way. Moreover, international expansion is no longer a choice for the US’s fifth largest retailer as the mass merchandiser format is reaching saturation.

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Euromonitor International's report on Target Corp delivers a detailed strategic analysis of the company's business, examining its performance in the market and the global economy.

Company and market share data provide a detailed look at the financial position of Target Corp, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Target Corp.

This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Target Corp provides strategic intelligence on:
  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust:

Euromonitor International's company profile reports are written by our research team, a dedicated group of analysts that knows the industry inside and out.

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Table of Contents

Scope of the Report


Strategic Evaluation

Key company facts

First half 2013: Canadian development and US headwinds

SWOT: Target Corp

Key challenges : Canadian mistakes and slump in the US

Competitive Positioning

Sales growth delivered through new stores and value offer

Slim chance of top five unless Target becomes more globalised

Domestic Strategy

Target’s US growth still on track in 2013

Multi-channel evolutions and improved experience in stores

Improved grocery and divestment of credit c ard o perations

Target’s upmarket move pays off

International Strategy

Better prospects for mass m erchandisers in Canada

Target and Quebec: Careful planning to avoid mishap

Multi-Channel Strategy

Plenty of non-store innovations but traditional format remains key

Re wards and digital innovations bolster Target’s online presence

Brand and Private Label Strategies

Share of grocery on the rise as company remodels stores


Large investment needed in supply chain to support future growth

Opportunities and Recommendations

Key recommendations


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