Company Profile

Target Corp in Retailing

| Pages: 29

Price: US$570

About this Report

Target’s data breach during the 2013 holiday season shook consumer confidence, while its venture into Canada has failed. Target also appears to have lost sight of its once successful US value proposition, which has been further exacerbated by supply chain issues both in the US and Canada. The appointment of a new CEO in 2014 and the development of an initiative for future growth may help the retailer regain its popularity, while international expansion via e-commerce may bolster the brand’s appe

Download the full company profile: L'Oréal Company Profile - SWOT Analysis

Download the full company profile: Coca-Cola Company Profile - SWOT Analysis

Download the full company profile: Procter & Gamble Company Profile - SWOT Analysis

Euromonitor International's report on Target Corp delivers a detailed strategic analysis of the company's business, examining its performance in the market and the global economy.

Company and market share data provide a detailed look at the financial position of Target Corp, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Target Corp.

This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Target Corp provides strategic intelligence on:
  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust:

Euromonitor International's company profile reports are written by our research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery format

Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Scope of the Report


Strategic Evaluation

Key company facts

2015 Q3 Results: Target continues to grow through store openings

SWOT: Target Corp

Key challenges

Competitive Positioning

Sales growth delivered through new stores and value offer

Multinationals lead retailing, Target limited to domestic operations

Domestic Strategy

2015 marks improvement in Target revenue growth

Shifting focus to greater food variety within existing stores

US stores shift to focus on expanded food assortment

Multi-channel evolution and improved experience in stores

Target divests pharmacies to CVS Health, shifts focus to wellness

International Strategy

Target’s missteps lead the company to exit Canada

E-commerce offers chance for Target to expand internationally

Multi-Channel Strategy

Smaller formats key to Target’s physical outlet expansion

Online strategy includes mobile apps, new shipping options

Target dives into grocery delivery via Instacart partnership

Brand and Private Label Strategies

Grocery overhaul remains key priority for Target


Target launches new plan to revamp business, fix supply chain

Opportunities and Recommendations

Key recommendations


Recently Viewed Items more ›

    Want to find out more about this report?

    If you purchase a report that is updated in the next 60 days, we will send you the new edition of the report and the data extract FREE!
    Our site uses cookies to improve functionality. Continue if you are happy with this or learn how to manage cookies by clicking here