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Company Profile

Target Corp. in Retailing

May 2012

Price: US$525

About this Report

About this Report


Euromonitor International's report on Target Corp delivers a detailed strategic analysis of the company's business, examining its performance in the Non-Store Retailing market and the global economy.

Company and market share data provide a detailed look at the financial position of Target Corp, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Target Corp This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Target Corp provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Non-Store Retailing research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Introduction

Scope

Strategic Evaluation

Key company facts: Target Corp

SWOT: Target Corp

Key challenges : Growth in mature US and Canadian expansion

Competitive Positioning

Growth initiatives boost Target’s performance

Competitive context : Target reclaims spot among global top 10

Channel blurring increases competition in US retail

Domestic Strategy

Operations limited to North America

Target among the strongest performers in the US in 2011

Domestic strategy: Store remodels and focus on “best customers”

Target looks to head off “showrooming” by going unique

Focus on design enables Target to stand out from the crowd

Use of REDcard makes Target more competitive price-wise

Target’s US outlook positive despite overall channel decline

International Strategy

Target set to enter Canada

Canada offers opportunity despite market maturity

Can Target answer the Quebec question?

SWOT: Target Corp to face difficulties in entering in Canada

After Canada, should Mexico be the next target?

Multi-channel Strategy

Multi-channel presence but focus remains on mass merchandisers

Increasing same-store sales and exploring small format potential

Hypermarkets not a priority for Target

Target assumes control of its internet retailing operations

M-commerce and social media strategy

Brand and Private Label Strategies

Nearly one third of outlets located in three US states

Retail brands operated by Target Corp

Target: Focus on grocery and smaller format stores

Distinct positioning centred on value and exclusivity

Grocery versus non-grocery product mix

Private label: Target aims to combine value and sophistication

Private l abel hierarchy

Operations

Target expands distribution network to support PFresh growth

Opportunities and Recommendations

Key recommendations

Samples

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