Company Profile

Target Corp in Retailing

| Pages: 26

Price: US$570

About this Report

Target has faced difficulties in recent years. The data breach during the holiday season of 2013 shook US consumer confidence in the retailer while its venture into Canada proved unsuccessful. Analysts also note that Target lost sight of its once-successful US value proposition, which was further exacerbated by supply chain issues. The appointment of a new CEO in 2014 and the development of an initiative for future growth in 2015 may help the retailer regain its popularity in the US.

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Euromonitor International's report on Target Corp delivers a detailed strategic analysis of the company's business, examining its performance in the market and the global economy.

Company and market share data provide a detailed look at the financial position of Target Corp, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Target Corp.

This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Target Corp provides strategic intelligence on:
  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust:

Euromonitor International's company profile reports are written by our research team, a dedicated group of analysts that knows the industry inside and out.

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Table of Contents

Scope of the Report


Strategic Evaluation

Key company facts

2015 Q2 Results: Focus on US, store openings

SWOT: Target Corp

Key challenges : Recovering from Canada, competitiveness in US

Competitive Positioning

Sales growth delivered through new stores and value offer

Focusing solely on domestic operations, Target limits its opportunity

Domestic Strategy

Data breach halts Target’s US growth in 2014

US stores shift to focus on expanded food assortment

Multi-channel evolution and improved experience in stores

Target divests in-store pharmacies to CVS Health

International Strategy

Target exits Canada after multiple missteps

Multi-Channel Strategy

Smaller formats key to Target’s physical outlet expansion

Target’s online strategy includes mobile apps, new shipping options

Brand and Private Label Strategies

Grocery, private label goods are key focus points


Target launches new plan to revamp business

Opportunities and Recommendations

Key recommendations


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