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Company Profile

Tata Global Beverages Ltd (TGBL) in Hot Drinks

Apr 2012

Price: US$525

About this Report

About this Report


Euromonitor International's report on Tata Global Beverages Ltd delivers a detailed strategic analysis of the company's business, examining its performance in the Hot Drinks market and the global economy.

Company and market share data provide a detailed look at the financial position of Tata Global Beverages Ltd, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Tata Global Beverages Ltd This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Tata Global Beverages Ltd provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Hot Drinks research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

Strategic Evaluation

Key company facts

Financial assessment

Widening portfolio, bigger operation, stretching new markets

SWOT: Tata Global Beverages Ltd

Key strategic objectives and challenges

Competitive Positioning

TGBL underperforms the world hot drinks market in 2010-2011

Unilever’s tea-based ranking in global hot drinks

Pyramid of global hot drinks competitive landscape

TGBL globalisation timeline: Major acquisitions and alliances

Key conclusions from TGBL’s acquisition activities

TGBL’s busy diversification activities

Market Assessment

TGBL: Other hot drinks a white space

Geographic white space: Middle East, Africa and Latin America

Tea Growth Opportunities

TGBL still trails far behind Unilever in global tea

TGBL post no immediate threat to Unilever

Unilever’s inactivity is TGBL’s opportunity

Slow economies in developed Western markets drag major players

TGBL: An aggressive mover compared to Unilever, ABF and Ito En

TGBL’s category strength, weak spots and opportunities

Finding the future tea growth hot spots

Eastern Europe: Vitax , Grand and Jemca performance in 2011

TGBL: Heavy support for domestic brands in India

TGBL underperforms the UK tea market in 2010-2011

TGBL leads slightly in Canada and maintains momentum in 2011

Change in competition dynamics in Latin American tea market

TGBL takes control of Joekels in South Africa

Exploring GCC major tea growth markets

TGBL entering tea pods with Delta in Portugal in 2011

Coffee Growth Opportunities

TGBL needs to broaden its geographic horizon beyond the US

Major coffee growth markets

Brand Strategy

TGBL looks to improve product mix and raise product horizon

TGBL major hot drinks brand sales and growth 2010-2011

Tetley a means to lead TGBL to be a global beverage entity

Operations

Building a global beverage business

Recommendations

Tea platform will aid comprehensive beverage future

Samples

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