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Company Profile

Tchibo GmbH in Hot Drinks

Jun 2011

Price: US$525

About this Report

About this Report

Euromonitor International's report on Tchibo GmbH delivers a detailed strategic analysis of the company's business, examining its performance in the Coffee market and the global economy.

Company and market share data provide a detailed look at the financial position of Tchibo GmbH, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Tchibo GmbH This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Tchibo GmbH provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Coffee research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

  • Scope of the Report

Strategic Evaluation

Key company facts

  • Strategic Evaluation

Getting Tchibo back on track

  • Strategic Evaluation

SWOT – Tchibo GmbH

  • Strategic Evaluation

Key strategic objectives and challenges

  • Strategic Evaluation

Competitive Positioning

Tchibo growth remains below global trend

  • Competitive Positioning

Strong global position owing to a few key markets

  • Competitive Positioning

Tchibo presence in instant dictated by local tastes

  • Competitive Positioning

Strong growth in Russia and Germany positive for Tchibo

  • Competitive Positioning

Strong position in Eastern Europe

  • Competitive Positioning

Prospect good for key Tchibo markets

  • Competitive Positioning

Geographic Opportunities

US to lead growth in fresh coffee consumption

  • Geographic Opportunities

Erosion of market share in Germany hurts Tchibo

  • Geographic Opportunities

Nestlé vs Sara Lee to have far-reaching consequences

  • Geographic Opportunities

Growth in instant in Asia Pacific

  • Geographic Opportunities

Eastern opportunity not limited to Russia

  • Geographic Opportunities

Product Opportunities

Tchibo – in the premium instant coffee category

  • Product Opportunities

Improve food offer to set Tchibo apart from rivals in Germany

  • Product Opportunities

Other foodservice opportunities in Eastern Europe

  • Product Opportunities

Summary – best practice for Tchibo’s international growth

  • Product Opportunities

Brand Strategy

Tchibo brand dominates company sales in 2010

  • Brand Strategy

Tchibo – Eastern Europe drives growth

  • Brand Strategy

Eduscho – lower price points help in fight against private label

  • Brand Strategy

Operations

Tchibo – serving retail and foodservice markets

  • Operations

Tchibo steps up international processing capacity

  • Operations

Recommendations

Premium instant coffee and other hot drinks exploration

  • Recommendations

Samples

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