You are here: HomeSolutionsIndustriesHot Drinks
print my pages

Company Profile

Tchibo GmbH in Hot Drinks

Aug 2012

Price: US$525

About this Report

About this Report


Euromonitor International's report on Tchibo GmbH delivers a detailed strategic analysis of the company's business, examining its performance in the Coffee market and the global economy.

Company and market share data provide a detailed look at the financial position of Tchibo GmbH, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Tchibo GmbH This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Tchibo GmbH provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Coffee research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

Strategic Evaluation

Key company facts

Non-food accounts for the bulk of turnover

SWOT: Tchibo GmbH

Key strategic objectives and challenges

Competitive Positioning

Tchibo growth accelerates

Top 10 hot drinks companies by value 2011

Market Assessment

Eastern Europe Tchibo’s region of opportunity

Focus on coffee unlikely to change in the foreseeable future

Coffee Opportunities

Global coffee: Competitive landscape 2011

Russia most dynamic of Tchibo’s core markets

Limited presence in Western Europe

Tchibo banks on Cafissimo success in Germany

Competition from McCafé in German foodservice

Cross-category presence in Eastern Europe

Russia key growth market in Eastern Europe

Instant dominates in Russia but fresh coffee on the rise

Balkan region offers further expansion opportunities

Brand Strategy

Narrow brand portfolio dominated by Tchibo brand

Tchibo : Eastern Europe drives growth

Cafissimo key to growth in Germany

Operations

Three-in-one store concept

Multi-channel distribution

Recommendations

Key recommendations

Samples

Please update/install flash.

my pages

Want to find out more about this report?

If you purchase a report that is updated in the next 60 days, we will send you the new edition of the report and the data extract FREE!