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Global Briefing

Tea Global Corporate Strategy: Targeting White Space and Diversification

Feb 2012

Price: US$2,000

About this Report

About this Report

Major tea companies have seen their sales in developed markets slow, although this is being balanced by growth in emerging markets. Diversification is a common strategy adopted by major players. Unilever's comfortable leadership should not be a reason for complacency. Tata Global Beverages Ltd (TGBL) is minded to put expansion under a manageable scale.


What this report includes

  • Up-to-the minute analysis of the latest trends in the industry
  • New product development, forecasts and other themes
  • Unique graphics and illustrated case studies
  • Most recent brand and company news
  • New insight into the size and shape of the market

Why buy this report

  • Clear, concise powerpoint format makes it easy to digest
  • Leading industry opinion keeps you abreast of latest news and trends
  • Forward-looking outlook on a category, market or issue affecting the industry
  • Latest five year forecasts assess how the market is predicted to develop
  • Understand the competitive environment, the leading players and brands

Delivery format

PDF/PPT
Downloadable from MyPages

Table of Contents

Table of Contents

Introduction

Scope

Key findings

Strategic Evaluation

Major tea companies’ latest group revenues

The share of tea in major players’ sales 2010

Advantages/disadvantages of being part of a big family

Unilever’s inactivity may create opportunities for others

The impact of recession on major tea markets 2009-2011

Major players’ slow growth in Western markets in 2011

Top line tea strategies: Unilever, ABF, Ito En and TGBL

Top line tea strategies: Orimi, Ahmad, Teekanne and Strong

Competitive Landscape

Global competitive landscape: Unilever maintains strong leadership

Global tea: A fragmented market with slow consolidation

Chinese companies stir the fairly static global landscape

Overview of category strength, weak spots and opportunities

Unilever: Perhaps looking to spice up Germany herbal tea

TGBL exploring instant tea

ABF strong in black speciality; instant tea soaring in Australia

Summary of competitive landscape

Geographic Diversification

Insight into geographic diversification

TGBL sees the biggest increase in emerging markets share

TGBL globalisation timeline: Major acquisitions and alliances

Key conclusions from TGBL’s acquisition activities

Finding the future growth hot spots

Major players’ geographic white space and weak spots

Major players filling absence or strengthening in key growth spots

Multinationals in Indonesia: An attractive untapped market

Indonesia: Tackling tea-based beverages altogether

ABF in the US: A mature and resilient cash cow

The US: ABF needs to improve position in herbal and green tea

Ito En: Starting to look to go international slowly

Ito En facing significant challenges domestically

Ito En working on breaking into the US

Summary of geographical diversification

Category Diversification

Insight into product/category diversification

Unilever’s banking on diversification of Lipton organically

Possible geographies/categories Unilever can consider developing

TGBL: bold move in category diversification

TGBL’s busy diversification activities

Summary of category diversification

Future movement

Major tea companies possible future movement

Samples

Tea-Global-Corporate-Strategy.jpg

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