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Country Report

Hong Kong, China Flag Tea in Hong Kong, China

Price: US$900

About this Report

Executive Summary

TRENDS

  • Tea registered slower retail and foodservice volume growth in 2012 in comparison to the previous year, due to the rising popularity of coffee; however, the perceived health benefits of tea, in particular, those of green tea, supported the category’s positive performance in 2012.

COMPETITIVE LANDSCAPE

  • Unilever Hong Kong Ltd witnessed the strongest fall in retail value share amongst all players during 2012, though it sustained its leadership in tea with a 38% retail value share. The established presence of the Lipton brand, accompanied by its regular product innovations, were the main contributors to Unilever Hong Kong Ltd’s leadership in tea over the review period, though it faced more challenges from niche imported brands towards the end of the review period.

PROSPECTS

  • Over the forecast period, tea is expected to register positive total volume growth, though at a slower rate than 2012. The growing popularity of coffee and the mature demand for tea will be key limitations to the potential growth of tea over the forecast period; however, tea is still expected to record stable volume growth over the forecast period, as Hong Kong-style milk tea and Chinese tea are already routine drinks for many consumers.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Tea industry in Hong Kong, China with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tea industry in Hong Kong, China, our research will save you time and money while empowering you to make informed, profitable decisions.

The Tea in Hong Kong, China market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Tea in Hong Kong, China?
  • What are the major brands in Hong Kong, China?
  • Is loose leaf tea available in Hong Kong, China?
  • Is there a shift from unpackaged to packaged tea in Hong Kong, China?
  • Is there a market for tea pods in Hong Kong, China?
  • What is the market size for different tea flavors (green tea, black tea, herbal tea, etc.) in Hong Kong, China?
  • How are market trends changing in flavours/types for fruit/herbal and other tea?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Hot Drinks market research database.

Table of Contents

Tea in Hong Kong, China - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Retail Sales of Tea by Category: Volume 2007-2012
  • Table 2 Retail Sales of Tea by Category: Value 2007-2012
  • Table 3 Retail Sales of Tea by Category: % Volume Growth 2007-2012
  • Table 4 Retail Sales of Tea by Category: % Value Growth 2007-2012
  • Table 5 Tea: Standard Vs Pods % Value Analysis 2007-2012
  • Table 6 Tea Company Shares by Retail Value 2008-2012
  • Table 7 Tea Brand Shares by Retail Value 2009-2012
  • Table 8 Forecast Retail Sales of Tea by Category: Volume 2012-2017
  • Table 9 Forecast Retail Sales of Tea by Category: Value 2012-2017
  • Table 10 Forecast Retail Sales of Tea by Category: % Volume Growth 2012-2017
  • Table 11 Forecast Retail Sales of Tea by Category: % Value Growth 2012-2017
  • Table 12 Tea: Forecast Standard Vs Pods % Value Analysis 2012-2017

Tea in Hong Kong, China - Company Profiles

Birmingham Food Products Ltd in Hot Drinks (Hong Kong, China)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Birmingham Food Products Ltd: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 2 Birmingham Food Products Ltd: Competitive Position 2012

Kampery Development Ltd in Hot Drinks (Hong Kong, China)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 3 Kampery Development Ltd: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 4 Kampery Development Ltd: Competitive Position 2012

Tsit Wing Coffee Co Ltd in Hot Drinks (Hong Kong, China)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 5 Tsit Wing Coffee Co Ltd: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 6 Tsit Wing Coffee Co Ltd: Competitive Position 2012

Hot Drinks in Hong Kong, China - Industry Context

EXECUTIVE SUMMARY

Hot drinks records growth in 2012

Lifestyle changes spur demand for coffee

International players lead hot drinks

Supermarkets remain the leading channel

Hot drinks expects positive performance

KEY TRENDS AND DEVELOPMENTS

Hot drinks unfazed by the slowdown in economic growth in 2012

Consumers’ health consciousness affects development of hot drinks

International players seek ways to consolidate their positions

Hot drinks retailing landscape becomes more exciting

Changing demographics and consumers’ lifestyles impact hot drinks

MARKET DATA

  • Table 13 Retail Vs Foodservice Sales of Hot Drinks: % Volume Breakdown 2007-2012
  • Table 14 Retail Vs Foodservice Sales of Hot Drinks: % Volume Growth 2007-2012
  • Table 15 Retail Sales of Hot Drinks by Category: Volume 2007-2012
  • Table 16 Retail Sales of Hot Drinks by Category: Value 2007-2012
  • Table 17 Retail Sales of Hot Drinks by Category: % Volume Growth 2007-2012
  • Table 18 Retail Sales of Hot Drinks by Category: % Value Growth 2007-2012
  • Table 19 Foodservice Sales of Hot Drinks by Category: Volume 2007-2012
  • Table 20 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2007-2012
  • Table 21 Total Sales of Hot Drinks by Category: Total Volume 2007-2012
  • Table 22 Total Sales of Hot Drinks by Category: % Total Volume Growth 2007-2012
  • Table 23 Hot Drinks Company Shares by Retail Value 2008-2012
  • Table 24 Hot Drinks Brand Shares by Retail Value 2009-2012
  • Table 25 Penetration of Private Label by Category 2007-2012
  • Table 26 Sales of Hot Drinks by Distribution Format: % Analysis 2007-2012
  • Table 27 Sales of Hot Drinks by Category and Distribution Format: % Analysis 2012
  • Table 28 Forecast Retail Vs Foodservice Sales of Hot Drinks: % Volume Breakdown 2012-2017
  • Table 29 Forecast Retail Vs Foodservice Sales of Hot Drinks: % Volume Growth 2012-2017
  • Table 30 Forecast Retail Sales of Hot Drinks by Category: Volume 2012-2017
  • Table 31 Forecast Retail Sales of Hot Drinks by Category: Value 2012-2017
  • Table 32 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2012-2017
  • Table 33 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2012-2017
  • Table 34 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2012-2017
  • Table 35 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2012-2017
  • Table 36 Forecast Total Sales of Hot Drinks by Category: Total Volume 2012-2017
  • Table 37 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2012-2017

SOURCES

  • Summary 7 Research Sources

Segmentation

This market research report includes the following:

  • Tea
    • Black Tea
      • Black Standard Tea
        • Loose Black Standard Tea
        • Tea Bags Black Standard
      • Black Speciality Tea
        • Loose Black Speciality Tea
        • Tea Bags Black Speciality
    • Fruit/Herbal Tea
    • Green Tea
    • Instant Tea
    • Other Tea

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Off-trade vs On-trade
  • Products by Ingredient
  • Standard vs Pods

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail rtd volume
  • Retail rtd volume % growth
  • Retail rtd volume per capita
  • Foodservice rtd volume
  • Foodservice rtd volume % growth
  • Foodservice rtd volume per capita
  • Total rtd volume
  • Total rtd volume % growth
  • Total rtd volume per capita
  • Retail cups volume
  • Retail cups volume % growth
  • Retail cups volume per capita
  • Foodservice cups volume
  • Foodservice cups volume % growth
  • Foodservice cups volume per capita
  • Total cups volume
  • Total cups volume % growth
  • Total cups volume per capita

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