print

Country Report

Hong Kong, China Flag Tea in Hong Kong, China

| Pages: 24

Price: US$1,000

About this Report

Executive Summary

TRENDS

  • Generally, tea experienced slowing off-trade volume and value growth over the review period, mainly due to the maturity and saturation of the category. Traditionally, Hong Kong, China is a tea drinking country, and per capita consumption in total volume terms was already one of the highest in Asia Pacific, behind only Japan. As such, slower growth rates reflected the market situation.

COMPETITIVE LANDSCAPE

  • Unilever Hong Kong leads tea with a 38% share of off-trade value sales in 2014. The company possesses a strong portfolio with two of the top three brands, Lipton and Rickshaw. Strong branding, with Lipton being synonymous with tea, along with product innovations, helped to maintain Unilever’s position.

PROSPECTS

  • Tea is expected to grow by a 2% off-trade volume CAGR over the forecast period. The demand for black tea is mature and will see limited growth, while fruit/herbal tea is set to continue to be one of the main growth drivers. Good tastes that make the product easy to drink and accepted by many consumers is an important factor in fruit/herbal tea’s success.

Samples (FAQs about samples):

doc_pdf.png Sample Tea Market Research Report

doc_excel_table.png Sample Tea Data

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Tea industry in Hong Kong, China with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tea industry in Hong Kong, China, our research will save you time and money while empowering you to make informed, profitable decisions.

The Tea in Hong Kong, China market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Tea in Hong Kong, China?
  • What are the major brands in Hong Kong, China?
  • Is loose leaf tea available in Hong Kong, China?
  • Is there a shift from unpackaged to packaged tea in Hong Kong, China?
  • Is there a market for tea pods in Hong Kong, China?
  • What is the market size for different tea flavors (green tea, black tea, herbal tea, etc.) in Hong Kong, China?
  • How are market trends changing in flavours/types for fruit/herbal and other tea?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Hot Drinks market research database.

Table of Contents

Tea in Hong Kong, China - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Retail Sales of Tea by Category: Volume 2009-2014
  • Table 2 Retail Sales of Tea by Category: Value 2009-2014
  • Table 3 Retail Sales of Tea by Category: % Volume Growth 2009-2014
  • Table 4 Retail Sales of Tea by Category: % Value Growth 2009-2014
  • Table 5 Retail Sales of Tea by Standard Vs Pods: % Value 2009-2014
  • Table 6 NBO Company Shares of Tea: % Retail Value 2010-2014
  • Table 7 LBN Brand Shares of Tea: % Retail Value 2011-2014
  • Table 8 Forecast Retail Sales of Tea by Category: Volume 2014-2019
  • Table 9 Forecast Retail Sales of Tea by Category: Value 2014-2019
  • Table 10 Forecast Retail Sales of Tea by Category: % Volume Growth 2014-2019
  • Table 11 Forecast Retail Sales of Tea by Category: % Value Growth 2014-2019
  • Table 12 Forecast Retail Sales of Tea by Standard vs Pods: % Value 2014-2019

Tea in Hong Kong, China - Company Profiles

Kampery Development Ltd in Hot Drinks (Hong Kong, China)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Kampery Development Ltd: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 2 Kampery Development Ltd: Competitive Position 2014

Multipak Ltd in Hot Drinks (Hong Kong, China)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 3 Multipak Ltd: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 4 Multipak Ltd: Competitive Position 2014

Tsit Wing Coffee Co Ltd in Hot Drinks (Hong Kong, China)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 5 Tsit Wing Coffee Co Ltd: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 6 Tsit Wing Coffee Co Ltd: Competitive Position 2014

Hot Drinks in Hong Kong, China - Industry Context

EXECUTIVE SUMMARY

Growth is slowing down due to maturity

Foodservice distribution faces rising business costs

Nestlé Hong Kong leads hot drinks in 2014

New flavours and premiumisation mark new product developments

Positive growth is expected for hot drinks over the forecast period

KEY TRENDS AND DEVELOPMENTS

The demand for variety and quality informs development

Rising coffee culture affects the competitive landscape

Rising business costs pose a tough challenge for on-trade operators

MARKET DATA

  • Table 13 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2009-2014
  • Table 14 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2009-2014
  • Table 15 Retail Sales of Hot Drinks by Category: Volume 2009-2014
  • Table 16 Retail Sales of Hot Drinks by Category: Value 2009-2014
  • Table 17 Retail Sales of Hot Drinks by Category: % Volume Growth 2009-2014
  • Table 18 Retail Sales of Hot Drinks by Category: % Value Growth 2009-2014
  • Table 19 Foodservice Sales of Hot Drinks by Category: Volume 2009-2014
  • Table 20 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2009-2014
  • Table 21 Total Sales of Hot Drinks by Category: Total Volume 2009-2014
  • Table 22 Total Sales of Hot Drinks by Category: % Total Volume Growth 2009-2014
  • Table 23 NBO Company Shares of Hot Drinks: % Retail Value 2010-2014
  • Table 24 LBN Brand Shares of Hot Drinks: % Retail Value 2011-2014
  • Table 25 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2009-2014
  • Table 26 Retail Distribution of Hot Drinks by Format: % Volume 2009-2014
  • Table 27 Retail Distribution of Hot Drinks by Format and Category: % Volume 2014
  • Table 28 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2014-2019
  • Table 29 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2014-2019
  • Table 30 Forecast Retail Sales of Hot Drinks by Category: Volume 2014-2019
  • Table 31 Forecast Retail Sales of Hot Drinks by Category: Value 2014-2019
  • Table 32 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2014-2019
  • Table 33 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2014-2019
  • Table 34 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2014-2019
  • Table 35 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2014-2019
  • Table 36 Forecast Total Sales of Hot Drinks by Category: Total Volume 2014-2019
  • Table 37 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2014-2019

APPENDIX

Production/Import/Export Data

SOURCES

  • Summary 7 Research Sources

Segmentation

This market research report includes the following:

  • Tea
    • Black Tea
      • Black Standard Tea
        • Loose Black Standard Tea
        • Tea Bags Black Standard
      • Black Speciality Tea
        • Loose Black Speciality Tea
        • Tea Bags Black Speciality
    • Fruit/Herbal Tea
    • Green Tea
    • Instant Tea
    • Other Tea

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Off-trade vs On-trade
  • Products by Ingredient
  • Standard vs Pods

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail cups volume
  • Retail cups volume % growth
  • Retail cups volume per capita
  • Foodservice cups volume
  • Foodservice cups volume % growth
  • Foodservice cups volume per capita
  • Total cups volume
  • Total cups volume % growth
  • Total cups volume per capita
  • Retail brewed volume
  • Retail brewed volume % growth
  • Retail brewed volume per capita
  • Foodservice brewed volume
  • Foodservice brewed volume % growth
  • Foodservice brewed volume per capita
  • Total brewed volume
  • Total brewed volume % growth
  • Total brewed volume per capita

print

Recently Viewed Items more ›

    Want to find out more about this report?

    If you purchase a report that is updated in the next 60 days, we will send you the new edition of the report and the data extract FREE!
    Our site uses cookies to improve functionality. Continue if you are happy with this or learn how to manage cookies by clicking here