print

Country Report

Kenya Flag Tea in Kenya

| Pages: 22

Price: US$990

About this Report

Executive Summary

TRENDS

  • Tea consumption in Kenya continued to grow steadily in 2014, largely due to continued marketing campaigns by KETEPA and Sasini Tea of their flagship brands, Fahari ya Kenya and Sasini tea, positioning them as products that are suitable for the whole family. Furthermore, sustained consumer loyalty has promoted continued tea consumption among many households in Kenya.

COMPETITIVE LANDSCAPE

  • Kenya Tea Packers Ltd (Ketepa) continued to lead the category in 2014 with a retail value share of 65%. The company has been present in the Kenyan market for over 30 years, building up a steady and loyal following for its flagship black tea brand, Fahari ya Kenya.

PROSPECTS

  • Euromonitor International predicts tea will experience an off-trade value CAGR of 1% at constant 2014 prices, over the forecast period. Growth will be due to the expected development of new brands, particularly in green and fruit/herbal teas, as well as increased marketing activities.

Samples (FAQs about samples):

doc_pdf.png Sample Tea Market Research Report

doc_excel_table.png Sample Tea Data

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Tea industry in Kenya with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tea industry in Kenya, our research will save you time and money while empowering you to make informed, profitable decisions.

The Tea in Kenya market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Tea in Kenya?
  • What are the major brands in Kenya?
  • Is loose leaf tea available in Kenya?
  • Is there a shift from unpackaged to packaged tea in Kenya?
  • Is there a market for tea pods in Kenya?
  • What is the market size for different tea flavors (green tea, black tea, herbal tea, etc.) in Kenya?
  • How are market trends changing in flavours/types for fruit/herbal and other tea?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Hot Drinks market research database.

Table of Contents

Tea in Kenya - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Retail Sales of Tea by Category: Volume 2009-2014
  • Table 2 Retail Sales of Tea by Category: Value 2009-2014
  • Table 3 Retail Sales of Tea by Category: % Volume Growth 2009-2014
  • Table 4 Retail Sales of Tea by Category: % Value Growth 2009-2014
  • Table 5 NBO Company Shares of Tea: % Retail Value 2010-2014
  • Table 6 LBN Brand Shares of Tea: % Retail Value 2011-2014
  • Table 7 Forecast Retail Sales of Tea by Category: Volume 2014-2019
  • Table 8 Forecast Retail Sales of Tea by Category: Value 2014-2019
  • Table 9 Forecast Retail Sales of Tea by Category: % Volume Growth 2014-2019
  • Table 10 Forecast Retail Sales of Tea by Category: % Value Growth 2014-2019

Tea in Kenya - Company Profiles

Gold Crown Beverages Kenya Ltd in Hot Drinks (Kenya)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Gold Crown Beverages Kenya Ltd: Key Facts

COMPANY BACKGROUND

COMPETITIVE POSITIONING

  • Summary 2 Gold Crown Beverages Ltd: Competitive Position 2014

Kenya Tea Packers Ltd (Ketepa) in Hot Drinks (Kenya)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 3 Kenya Tea Packers Limited: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 4 Kenya Tea Packers Limited: Competitive Position 2014

Sasini Tea & Coffee Ltd in Hot Drinks (Kenya)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 5 Sasini Tea & Coffee Ltd: Key Facts
  • Summary 6 Sasini Tea & Coffee Ltd: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

  • Summary 7 Sasini Tea & Coffee Ltd: Production Statistics 2013

COMPETITIVE POSITIONING

  • Summary 8 Sasini Tea & Coffee Ltd: Competitive Position 2014

Hot Drinks in Kenya - Industry Context

EXECUTIVE SUMMARY

Increased marketing activity and adoption of western culture spurs growth

Hot drinks grow across all the different categories in 2014

Local players dominate the market

Modern retail outlets lead off-trade distribution and growing trend in restaurants lead on-trade

Product innovation and growing disposable incomes set to drive positive growth

MARKET DATA

  • Table 11 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2009-2014
  • Table 12 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2009-2014
  • Table 13 Retail Sales of Hot Drinks by Category: Volume 2009-2014
  • Table 14 Retail Sales of Hot Drinks by Category: Value 2009-2014
  • Table 15 Retail Sales of Hot Drinks by Category: % Volume Growth 2009-2014
  • Table 16 Retail Sales of Hot Drinks by Category: % Value Growth 2009-2014
  • Table 17 Foodservice Sales of Hot Drinks by Category: Volume 2009-2014
  • Table 18 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2009-2014
  • Table 19 Total Sales of Hot Drinks by Category: Total Volume 2009-2014
  • Table 20 Total Sales of Hot Drinks by Category: % Total Volume Growth 2009-2014
  • Table 21 NBO Company Shares of Hot Drinks: % Retail Value 2010-2014
  • Table 22 LBN Brand Shares of Hot Drinks: % Retail Value 2011-2014
  • Table 23 Retail Distribution of Hot Drinks by Format: % Volume 2009-2014
  • Table 24 Retail Distribution of Hot Drinks by Format and Category: % Volume 2014
  • Table 25 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2014-2019
  • Table 26 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2014-2019
  • Table 27 Forecast Retail Sales of Hot Drinks by Category: Volume 2014-2019
  • Table 28 Forecast Retail Sales of Hot Drinks by Category: Value 2014-2019
  • Table 29 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2014-2019
  • Table 30 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2014-2019
  • Table 31 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2014-2019
  • Table 32 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2014-2019
  • Table 33 Forecast Total Sales of Hot Drinks by Category: Total Volume 2014-2019
  • Table 34 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2014-2019

APPENDIX

Production/import/export data

DEFINITIONS

SOURCES

  • Summary 9 Research Sources

Segmentation

This market research report includes the following:

  • Tea
    • Black Tea
      • Black Standard Tea
        • Loose Black Standard Tea
        • Tea Bags Black Standard
      • Black Speciality Tea
        • Loose Black Speciality Tea
        • Tea Bags Black Speciality
    • Fruit/Herbal Tea
    • Green Tea
    • Instant Tea
    • Other Tea

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Off-trade vs On-trade
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail cups volume
  • Retail cups volume % growth
  • Retail cups volume per capita
  • Foodservice cups volume
  • Foodservice cups volume % growth
  • Foodservice cups volume per capita
  • Total cups volume
  • Total cups volume % growth
  • Total cups volume per capita
  • Retail brewed volume
  • Retail brewed volume % growth
  • Retail brewed volume per capita
  • Foodservice brewed volume
  • Foodservice brewed volume % growth
  • Foodservice brewed volume per capita
  • Total brewed volume
  • Total brewed volume % growth
  • Total brewed volume per capita

print

Recently Viewed Items more ›

    Want to find out more about this report?

    If you purchase a report that is updated in the next 60 days, we will send you the new edition of the report and the data extract FREE!
    Our site uses cookies to improve functionality. Continue if you are happy with this or learn how to manage cookies by clicking here