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Country Report

Malaysia Flag Tea in Malaysia

| Pages: 22

Price: US$990

About this Report

Executive Summary

TRENDS

  • In line with the growing health and wellness trend in Malaysia, more consumers are drinking tea for its health and general wellbeing benefits. The high antioxidant content boosts the health positioning of tea. In addition, most teas are perceived to be less fattening than coffee, as people tend to drink tea without milk. Consumers are also being exposed to newer teas from England and Japan.

COMPETITIVE LANDSCAPE

  • Boh Plantations remained the leading player in tea in 2015, with a 35% share of retail value sales. The company, which has a long history in Malaysia, offers a range of packaged teas in different sizes. It also has a wide distribution network in the country. However, the firm’s retail value share fell steadily over the review period due to stronger competition from international players.

PROSPECTS

  • Retail sales are projected to see a 2% volume CAGR and a 3% value CAGR in constant 2015 terms over the forecast period. The forecast volume CAGR is faster than the review period CAGR, as demand is set to increase due to tea’s healthy image. In addition, new and innovative launches are also expected to attract the attention of consumers.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Tea industry in Malaysia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tea industry in Malaysia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Tea in Malaysia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Tea in Malaysia?
  • What are the major brands in Malaysia?
  • Is loose leaf tea available in Malaysia?
  • Is there a shift from unpackaged to packaged tea in Malaysia?
  • Is there a market for tea pods in Malaysia?
  • What is the market size for different tea flavors (green tea, black tea, herbal tea, etc.) in Malaysia?
  • How are market trends changing in flavours/types for fruit/herbal and other tea?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Hot Drinks market research database.

Table of Contents

Tea in Malaysia - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Retail Sales of Tea by Category: Volume 2010-2015
  • Table 2 Retail Sales of Tea by Category: Value 2010-2015
  • Table 3 Retail Sales of Tea by Category: % Volume Growth 2010-2015
  • Table 4 Retail Sales of Tea by Category: % Value Growth 2010-2015
  • Table 5 Retail Sales of Tea by Standard Vs Pods: % Value 2010-2015
  • Table 6 NBO Company Shares of Tea: % Retail Value 2011-2015
  • Table 7 LBN Brand Shares of Tea: % Retail Value 2012-2015
  • Table 8 Forecast Retail Sales of Tea by Category: Volume 2015-2020
  • Table 9 Forecast Retail Sales of Tea by Category: Value 2015-2020
  • Table 10 Forecast Retail Sales of Tea by Category: % Volume Growth 2015-2020
  • Table 11 Forecast Retail Sales of Tea by Category: % Value Growth 2015-2020
  • Table 12 Forecast Retail Sales of Tea by Standard vs Pods: % Value 2015-2020

Tea in Malaysia - Company Profiles

Boh Plantations Sdn Bhd in Hot Drinks (Malaysia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Boh Plantations Sdn Bhd: Key Facts

COMPETITIVE POSITIONING

  • Summary 2 Boh Plantations Sdn Bhd: Competitive Position 2015

Hot Drinks in Malaysia - Industry Context

EXECUTIVE SUMMARY

Hot drinks see faster volume growth in 2015

More health and wellness variants

Nestlé remains the leading player in 2015

More new product launches emphasise the drinking experience

Faster total volume growth is projected for hot drinks

KEY TRENDS AND DEVELOPMENTS

No major change in retail volume share within hot drinks in 2015

Manufacturers extend the offer of healthy variants in hot drinks

Leading players engage in aggressive promotional campaigns

MARKET DATA

  • Table 13 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2010-2015
  • Table 14 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2010-2015
  • Table 15 Retail Sales of Hot Drinks by Category: Volume 2010-2015
  • Table 16 Retail Sales of Hot Drinks by Category: Value 2010-2015
  • Table 17 Retail Sales of Hot Drinks by Category: % Volume Growth 2010-2015
  • Table 18 Retail Sales of Hot Drinks by Category: % Value Growth 2010-2015
  • Table 19 Foodservice Sales of Hot Drinks by Category: Volume 2010-2015
  • Table 20 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2010-2015
  • Table 21 Total Sales of Hot Drinks by Category: Total Volume 2010-2015
  • Table 22 Total Sales of Hot Drinks by Category: % Total Volume Growth 2010-2015
  • Table 23 NBO Company Shares of Hot Drinks: % Retail Value 2011-2015
  • Table 24 LBN Brand Shares of Hot Drinks: % Retail Value 2012-2015
  • Table 25 Retail Distribution of Hot Drinks by Format: % Volume 2010-2015
  • Table 26 Retail Distribution of Hot Drinks by Format and Category: % Volume 2015
  • Table 27 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2015-2020
  • Table 28 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2015-2020
  • Table 29 Forecast Retail Sales of Hot Drinks by Category: Volume 2015-2020
  • Table 30 Forecast Retail Sales of Hot Drinks by Category: Value 2015-2020
  • Table 31 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2015-2020
  • Table 32 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2015-2020
  • Table 33 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2015-2020
  • Table 34 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2015-2020
  • Table 35 Forecast Total Sales of Hot Drinks by Category: Total Volume 2015-2020
  • Table 36 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2015-2020

APPENDIX

Production/Import/Export Data

  • Table 37 Production of Tea (green leaves) 2010-2015
  • Table 38 Imports of Tea 2009-2013
  • Table 39 Exports of Tea 2009-2013
  • Table 40 Production of Cocoa Beans 2010-2015
  • Table 41 Exports of Cocoa Beans 2009-2013

SOURCES

  • Summary 3 Research Sources

Segmentation

This market research report includes the following:

  • Tea
    • Black Tea
      • Black Standard Tea
        • Loose Black Standard Tea
        • Tea Bags Black Standard
      • Black Speciality Tea
        • Loose Black Speciality Tea
        • Tea Bags Black Speciality
    • Fruit/Herbal Tea
    • Green Tea
    • Instant Tea
    • Other Tea

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Off-trade vs On-trade
  • Pricing
  • Products by Ingredient
  • Standard vs Pods

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail cups volume
  • Retail cups volume % growth
  • Retail cups volume per capita
  • Foodservice cups volume
  • Foodservice cups volume % growth
  • Foodservice cups volume per capita
  • Total cups volume
  • Total cups volume % growth
  • Total cups volume per capita
  • Retail brewed volume
  • Retail brewed volume % growth
  • Retail brewed volume per capita
  • Foodservice brewed volume
  • Foodservice brewed volume % growth
  • Foodservice brewed volume per capita
  • Total brewed volume
  • Total brewed volume % growth
  • Total brewed volume per capita

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