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Country Report

Malaysia Flag Tea in Malaysia

| Pages: 22

Price: US$900

About this Report

Executive Summary

TRENDS

  • Tea posted sluggish growth in 2013. The main reason for this drop in demand was the shift from traditional drinks to modern and easy-to-use drinks. There was greater demand for instant drinks, especially coffee, due to a wider variety of products and changing preferences. This affected both volume and value sales of tea.

COMPETITIVE LANDSCAPE

  • Boh Plantations Sdn Bhd was the leader in 2013 with a 35% value share. This is a domestic player which tends to instil a sense of ethnocentrism amongst Malaysians.

PROSPECTS

  • Although the outlook for the category is not very optimistic in 2014, in the forecast period it is likely to remain positive. The urbanisation in the Malaysian culture is influencing the preference of hot drinks. With constant efforts from the producers, more innovative products are likely to be created which will result in demand and some growth in tea over the forecast period.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Tea industry in Malaysia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tea industry in Malaysia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Tea in Malaysia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Tea in Malaysia?
  • What are the major brands in Malaysia?
  • Is loose leaf tea available in Malaysia?
  • Is there a shift from unpackaged to packaged tea in Malaysia?
  • Is there a market for tea pods in Malaysia?
  • What is the market size for different tea flavors (green tea, black tea, herbal tea, etc.) in Malaysia?
  • How are market trends changing in flavours/types for fruit/herbal and other tea?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Hot Drinks market research database.

Table of Contents

Tea in Malaysia - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Retail Sales of Tea by Category: Volume 2008-2013
  • Table 2 Retail Sales of Tea by Category: Value 2008-2013
  • Table 3 Retail Sales of Tea by Category: % Volume Growth 2008-2013
  • Table 4 Retail Sales of Tea by Category: % Value Growth 2008-2013
  • Table 5 Retail Sales of Tea by Standard Vs Pods: % Value 2008-2013
  • Table 6 NBO Company Shares of Tea: % Retail Value 2009-2013
  • Table 7 LBN Brand Shares of Tea: % Retail Value 2010-2013
  • Table 8 Forecast Retail Sales of Tea by Category: Volume 2013-2018
  • Table 9 Forecast Retail Sales of Tea by Category: Value 2013-2018
  • Table 10 Forecast Retail Sales of Tea by Category: % Volume Growth 2013-2018
  • Table 11 Forecast Retail Sales of Tea by Category: % Value Growth 2013-2018
  • Table 12 Forecast Retail Sales of Tea by Standard vs Pods: % Value 2013-2018

Tea in Malaysia - Company Profiles

Boh Plantations Sdn Bhd in Hot Drinks (Malaysia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Boh Plantations Sdn Bhd: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 2 Boh Plantations Sdn Bhd: Competitive Position 2013

Hot Drinks in Malaysia - Industry Context

EXECUTIVE SUMMARY

Hot drinks continues to grow in 2013

Easy-to-use products top the priority list of hot drinks in 2013

Nestlé continues to lead in 2013

Hypermarkets are the preferred distribution channel in hot drinks

Positive performance expected for hot drinks over the forecast period

KEY TRENDS AND DEVELOPMENTS

Rapid urbanisation results in increasing consumer interest in cafés

Convenient instant hot drinks in demand

Glam factor the key advertising strategy

MARKET DATA

  • Table 13 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2008-2013
  • Table 14 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2008-2013
  • Table 15 Retail Sales of Hot Drinks by Category: Volume 2008-2013
  • Table 16 Retail Sales of Hot Drinks by Category: Value 2008-2013
  • Table 17 Retail Sales of Hot Drinks by Category: % Volume Growth 2008-2013
  • Table 18 Retail Sales of Hot Drinks by Category: % Value Growth 2008-2013
  • Table 19 Foodservice Sales of Hot Drinks by Category: Volume 2008-2013
  • Table 20 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2008-2013
  • Table 21 Total Sales of Hot Drinks by Category: Total Volume 2008-2013
  • Table 22 Total Sales of Hot Drinks by Category: % Total Volume Growth 2008-2013
  • Table 23 NBO Company Shares of Hot Drinks: % Retail Value 2009-2013
  • Table 24 LBN Brand Shares of Hot Drinks: % Retail Value 2010-2013
  • Table 25 Retail Distribution of Hot Drinks by Format: % Volume 2008-2013
  • Table 26 Retail Distribution of Hot Drinks by Format and Category: % Volume 2013
  • Table 27 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2013-2018
  • Table 28 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2013-2018
  • Table 29 Forecast Retail Sales of Hot Drinks by Category: Volume 2013-2018
  • Table 30 Forecast Retail Sales of Hot Drinks by Category: Value 2013-2018
  • Table 31 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2013-2018
  • Table 32 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2013-2018
  • Table 33 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2013-2018
  • Table 34 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2013-2018
  • Table 35 Forecast Total Sales of Hot Drinks by Category: Total Volume 2013-2018
  • Table 36 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2013-2018

APPENDIX

Production/Import/Export Data

  • Table 37 Production (green leaves) of Tea 2008-2013

DEFINITIONS

SOURCES

  • Summary 3 Research Sources

Segmentation

This market research report includes the following:

  • Tea
    • Black Tea
      • Black Standard Tea
        • Loose Black Standard Tea
        • Tea Bags Black Standard
      • Black Speciality Tea
        • Loose Black Speciality Tea
        • Tea Bags Black Speciality
    • Fruit/Herbal Tea
    • Green Tea
    • Instant Tea
    • Other Tea

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Off-trade vs On-trade
  • Standard vs Pods

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail cups volume
  • Retail cups volume % growth
  • Retail cups volume per capita
  • Foodservice cups volume
  • Foodservice cups volume % growth
  • Foodservice cups volume per capita
  • Total cups volume
  • Total cups volume % growth
  • Total cups volume per capita
  • Retail brewed volume
  • Retail brewed volume % growth
  • Retail brewed volume per capita
  • Foodservice brewed volume
  • Foodservice brewed volume % growth
  • Foodservice brewed volume per capita
  • Total brewed volume
  • Total brewed volume % growth
  • Total brewed volume per capita

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