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Country Report

Tea in Malaysia

Price: US$900

About this Report

Executive Summary

TRENDS

  • A number of new tea products were launched in Malaysia over the second half of the review period to satisfy increasingly sophisticated demand from consumers. Tea drinking culture has a long established history in Malaysia with strong demand coming from its multiracial community of Malay, Chinese and Indian people. Traditional milk tea, teh tarik, is also very famous throughout Malaysia and it is available in all mamak stalls across the country. In addition, Chinese varieties of tea such as wulong and jasmine green tea are very popular among Chinese people in Malaysia. Therefore, over the second half of the review period, more manufacturers started to import a wider variety of tea types, including herbal tea and fruit tea, into Malaysia, relying on high demand among consumers.

COMPETITIVE LANDSCAPE

  • Boh Plantations Sdn Bhd continued to lead in tea in 2012 with a retail value share of 36% through its household brand, Boh. Unilever (M) Holdings Sdn Bhd was the second leading company, with a retail value share of 22% with its Lipton brand. Both Boh and Lipton are strongly established and well known brands in tea in Malaysia. These brands benefit from their extensive distribution network across Malaysia as well as large amounts of shelf space in all supermarket and hypermarket outlets.

PROSPECTS

  • Tea is expected to grow by a 1% CAGR in constant retail value terms over the forecast period. More consumers are expected to become aware of the benefits of drinking tea as the literacy rate continues to improve. Tea is also expected to increase further in popularity as an after-meal drink due to the functional benefits of some products, for example assisting in digestion, and the high level of antioxidants, in particular in green tea. More consumers are expected to replace their after-meal beverages with a cup of tea. However, intense competition in tea is expected to prompt many players to utilise discount strategies in order to gain increased retail value share. Therefore, discounting and promotional strategies are expected to result in slower constant retail value growth than retail volume growth in tea over the forecast period.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Tea industry in Malaysia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tea industry in Malaysia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Tea in Malaysia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Tea in Malaysia?
  • What are the major brands in Malaysia?
  • Is loose leaf tea available in Malaysia?
  • Is there a shift from unpackaged to packaged tea in Malaysia?
  • Is there a market for tea pods in Malaysia?
  • What is the market size for different tea flavors (green tea, black tea, herbal tea, etc.) in Malaysia?
  • How are market trends changing in flavours/types for fruit/herbal and other tea?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Hot Drinks market research database.

Table of Contents

Tea in Malaysia - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Retail Sales of Tea by Category: Volume 2007-2012
  • Table 2 Retail Sales of Tea by Category: Value 2007-2012
  • Table 3 Retail Sales of Tea by Category: % Volume Growth 2007-2012
  • Table 4 Retail Sales of Tea by Category: % Value Growth 2007-2012
  • Table 5 Tea: Standard Vs Pods % Value Analysis 2007-2012
  • Table 6 Tea Company Shares by Retail Value 2008-2012
  • Table 7 Tea Brand Shares by Retail Value 2009-2012
  • Table 8 Forecast Retail Sales of Tea by Category: Volume 2012-2017
  • Table 9 Forecast Retail Sales of Tea by Category: Value 2012-2017
  • Table 10 Forecast Retail Sales of Tea by Category: % Volume Growth 2012-2017
  • Table 11 Forecast Retail Sales of Tea by Category: % Value Growth 2012-2017
  • Table 12 Tea: Forecast Standard Vs Pods % Value Analysis 2012-2017

Tea in Malaysia - Company Profiles

Boh Plantations Sdn Bhd in Hot Drinks (Malaysia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Boh Plantations Sdn Bhd: Key Facts

COMPANY BACKGROUND

PRODUCTION

  • Summary 2 Boh Plantations Sdn Bhd: Production Statistics 2012

COMPETITIVE POSITIONING

  • Summary 3 Boh Plantations Sdn Bhd: Competitive Position 2012

Hot Drinks in Malaysia - Industry Context

EXECUTIVE SUMMARY

Hot drinks continues to perform well in Malaysia in 2012

Strong focus on health and wellness in terms of new hot drinks products in 2012

Nestlé (M) Bhd maintained its leader position in 2012

Hypermarkets remains the leading retail distribution channel in hot drinks

Optimistic performance expected for hot drinks over the forecast period

KEY TRENDS AND DEVELOPMENTS

Rapid urbanisation prompts increased demand for premium hot drinks

Increasingly hectic consumer lifestyles drive demand for convenient packaging

Increased health consciousness boosts demand for healthier products

Price competition continues to be a significant marketing strategy

Hypermarkets, a major channel of retail distribution of hot drinks

MARKET DATA

  • Table 13 Retail Vs Foodservice Sales of Hot Drinks: % Volume Breakdown 2007-2012
  • Table 14 Retail Vs Foodservice Sales of Hot Drinks: % Volume Growth 2007-2012
  • Table 15 Retail Sales of Hot Drinks by Category: Volume 2007-2012
  • Table 16 Retail Sales of Hot Drinks by Category: Value 2007-2012
  • Table 17 Retail Sales of Hot Drinks by Category: % Volume Growth 2007-2012
  • Table 18 Retail Sales of Hot Drinks by Category: % Value Growth 2007-2012
  • Table 19 Foodservice Sales of Hot Drinks by Category: Volume 2007-2012
  • Table 20 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2007-2012
  • Table 21 Total Sales of Hot Drinks by Category: Total Volume 2007-2012
  • Table 22 Total Sales of Hot Drinks by Category: % Total Volume Growth 2007-2012
  • Table 23 Hot Drinks Company Shares by Retail Value 2008-2012
  • Table 24 Hot Drinks Brand Shares by Retail Value 2009-2012
  • Table 25 Sales of Hot Drinks by Distribution Format: % Analysis 2007-2012
  • Table 26 Sales of Hot Drinks by Category and Distribution Format: % Analysis 2012
  • Table 27 Forecast Retail Vs Foodservice Sales of Hot Drinks: % Volume Breakdown 2012-2017
  • Table 28 Forecast Retail Vs Foodservice Sales of Hot Drinks: % Volume Growth 2012-2017
  • Table 29 Forecast Retail Sales of Hot Drinks by Category: Volume 2012-2017
  • Table 30 Forecast Retail Sales of Hot Drinks by Category: Value 2012-2017
  • Table 31 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2012-2017
  • Table 32 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2012-2017
  • Table 33 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2012-2017
  • Table 34 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2012-2017
  • Table 35 Forecast Total Sales of Hot Drinks by Category: Total Volume 2012-2017
  • Table 36 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2012-2017

APPENDIX

Production/Import/Export Data

  • Table 37 Production (green leaves) of Tea 2008-2012
  • Table 38 Imports of Tea 2008-2012
  • Table 39 Exports of Tea 2008-2012

DEFINITIONS

SOURCES

  • Summary 4 Research Sources

Segmentation

This market research report includes the following:

  • Tea
    • Black Tea
      • Black Standard Tea
        • Loose Black Standard Tea
        • Tea Bags Black Standard
      • Black Speciality Tea
        • Loose Black Speciality Tea
        • Tea Bags Black Speciality
    • Fruit/Herbal Tea
    • Green Tea
    • Instant Tea
    • Other Tea

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market sizes
  • Company shares
  • Brand shares
  • Distribution
  • Off-trade vs on-trade
  • Pricing
  • Products by ingredient
  • Products by ingredient
  • Standard vs pods

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail rtd volume
  • Retail rtd volume % growth
  • Retail rtd volume per capita
  • Foodservice rtd volume
  • Foodservice rtd volume % growth
  • Foodservice rtd volume per capita
  • Total rtd volume
  • Total rtd volume % growth
  • Total rtd volume per capita
  • Retail cups volume
  • Retail cups volume % growth
  • Retail cups volume per capita
  • Foodservice cups volume
  • Foodservice cups volume % growth
  • Foodservice cups volume per capita
  • Total cups volume
  • Total cups volume % growth
  • Total cups volume per capita

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