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Country Report

Pakistan Flag Tea in Pakistan

| Pages: 18

Price: US$990

About this Report

Executive Summary

TRENDS

  • Tea remained extremely popular in Pakistan, consumed by people in all income groups. Tea, which is served to guests or consumed in the workplace and schools, colleges and universities, is an essential part of daily life in Pakistan. People prefer packaged loose tea as it a cheaper option and easily available via traditional, independent grocery retailers, which are more accessible to the mass consumer base. Thus, companies continued to face tough competition as consumers chose unpackaged and unbranded loose tea over available brands in the market.

COMPETITIVE LANDSCAPE

  • The competition in tea in Pakistan is fierce, not only among companies, but also from unbranded loose packaged tea. Packaged branded tea in Pakistan is led by the domestic player Tapal Tea (Pvt) Ltd, with a 33% share of off-trade value sales in 2014, followed by Unilever Pakistan Ltd, with an 18% share.

PROSPECTS

  • Tea in Pakistan is expected to grow by an 8% off-trade value CAGR at constant 2014 prices over the forecast period. The strongest growth will come from consumers switching to branded tea and the faster development of newer formats, such as tea bags. Black standard tea bags value sales predicted to see a 15% off-trade value CAGR at constant 2014 prices. Green tea is projected to post the second-fastest CAGR of 8%.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Tea industry in Pakistan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tea industry in Pakistan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Tea in Pakistan market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Tea in Pakistan?
  • What are the major brands in Pakistan?
  • Is loose leaf tea available in Pakistan?
  • Is there a shift from unpackaged to packaged tea in Pakistan?
  • Is there a market for tea pods in Pakistan?
  • What is the market size for different tea flavors (green tea, black tea, herbal tea, etc.) in Pakistan?
  • How are market trends changing in flavours/types for fruit/herbal and other tea?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Hot Drinks market research database.

Table of Contents

Tea in Pakistan - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Retail Sales of Tea by Category: Volume 2009-2014
  • Table 2 Retail Sales of Tea by Category: Value 2009-2014
  • Table 3 Retail Sales of Tea by Category: % Volume Growth 2009-2014
  • Table 4 Retail Sales of Tea by Category: % Value Growth 2009-2014
  • Table 5 NBO Company Shares of Tea: % Retail Value 2010-2014
  • Table 6 LBN Brand Shares of Tea: % Retail Value 2011-2014
  • Table 7 Forecast Retail Sales of Tea by Category: Volume 2014-2019
  • Table 8 Forecast Retail Sales of Tea by Category: Value 2014-2019
  • Table 9 Forecast Retail Sales of Tea by Category: % Volume Growth 2014-2019
  • Table 10 Forecast Retail Sales of Tea by Category: % Value Growth 2014-2019

Tea in Pakistan - Company Profiles

Tapal Tea (Pvt) Ltd in Hot Drinks (Pakistan)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Tapal Tea (Pvt) Ltd: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 2 Tapal Tea (Pvt) Ltd: Competitive Position 2014

Tetley Clover (Pvt) Ltd in Hot Drinks (Pakistan)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 3 Tetley Clover (Pvt) Ltd: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 4 Tetley Clover (Pvt) Ltd: Competitive Position 2014

Hot Drinks in Pakistan - Industry Context

EXECUTIVE SUMMARY

Hot drinks in Pakistan are highly popular, especially tea

Unit prices continue to increase in hot drinks

Unpackaged loose black tea threatens packaged tea

Expansion of chained cafés drives growth of premium hot drinks

Hot drinks promises positive growth over the forecast period

MARKET DATA

  • Table 11 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2009-2014
  • Table 12 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2009-2014
  • Table 13 Retail Sales of Hot Drinks by Category: Volume 2009-2014
  • Table 14 Retail Sales of Hot Drinks by Category: Value 2009-2014
  • Table 15 Retail Sales of Hot Drinks by Category: % Volume Growth 2009-2014
  • Table 16 Retail Sales of Hot Drinks by Category: % Value Growth 2009-2014
  • Table 17 Foodservice Sales of Hot Drinks by Category: Volume 2009-2014
  • Table 18 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2009-2014
  • Table 19 Total Sales of Hot Drinks by Category: Total Volume 2009-2014
  • Table 20 Total Sales of Hot Drinks by Category: % Total Volume Growth 2009-2014
  • Table 21 NBO Company Shares of Hot Drinks: % Retail Value 2010-2014
  • Table 22 LBN Brand Shares of Hot Drinks: % Retail Value 2011-2014
  • Table 23 Retail Distribution of Hot Drinks by Format: % Volume 2009-2014
  • Table 24 Retail Distribution of Hot Drinks by Format and Category: % Volume 2014
  • Table 25 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2014-2019
  • Table 26 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2014-2019
  • Table 27 Forecast Retail Sales of Hot Drinks by Category: Volume 2014-2019
  • Table 28 Forecast Retail Sales of Hot Drinks by Category: Value 2014-2019
  • Table 29 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2014-2019
  • Table 30 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2014-2019
  • Table 31 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2014-2019
  • Table 32 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2014-2019
  • Table 33 Forecast Total Sales of Hot Drinks by Category: Total Volume 2014-2019
  • Table 34 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2014-2019

APPENDIX

Production/import/export data

  • Table 35 Total Value Imports of Tea in Pakistan: 2009-2014

SOURCES

  • Summary 5 Research Sources

Segmentation

This market research report includes the following:

  • Tea
    • Black Tea
      • Black Standard Tea
        • Loose Black Standard Tea
        • Tea Bags Black Standard
      • Black Speciality Tea
        • Loose Black Speciality Tea
        • Tea Bags Black Speciality
    • Fruit/Herbal Tea
    • Green Tea
    • Instant Tea
    • Other Tea

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Off-trade vs On-trade
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail cups volume
  • Retail cups volume % growth
  • Retail cups volume per capita
  • Foodservice cups volume
  • Foodservice cups volume % growth
  • Foodservice cups volume per capita
  • Total cups volume
  • Total cups volume % growth
  • Total cups volume per capita
  • Retail brewed volume
  • Retail brewed volume % growth
  • Retail brewed volume per capita
  • Foodservice brewed volume
  • Foodservice brewed volume % growth
  • Foodservice brewed volume per capita
  • Total brewed volume
  • Total brewed volume % growth
  • Total brewed volume per capita

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