print

Country Report

Saudi Arabia Flag Tea in Saudi Arabia

| Pages: 21

Price: US$900

About this Report

Executive Summary

TRENDS

  • In recent years, Saudi Arabia has been witnessing a gradual increase in overall health-consciousness among the general public. An alarming obesity rate and associated diseases have compelled the government to initiate various programmes and awareness campaigns to encourage consumers to reduce their fat intake and improve their eating habits. Consumers are also becoming more aware of the hazards of unhealthy lifestyles thanks to growing exposure to the Western world through the increased penetration of the internet and broadcast media and are now starting to include nutritious food items in their diets. With a growing amount of literature surfacing about the health benefits associated with tea, the product’s consumption is also on the rise.

COMPETITIVE LANDSCAPE

  • Lipton Tea Factory FZE led tea in 2013 with a 39% value share. The company’s flagship brand Lipton is a household name in black tea as well as green tea. The company spent heavily on advertising and marketing activities through all forms of media throughout the year. It was also aggressive in terms of in-store promotions, offering price discounts and extra value packs for its black tea bag range during most of the year. The company also invested heavily in in-store displays and advertising to encourage point-of-sale purchases. All these activities helped Lipton to maintain its leading position.

PROSPECTS

  • Saudi Arabia is expected to see a continuation of the increasing health awareness trend among the general public as consumers become more exposed to international media and, subsequently, healthier lifestyles. The opening of new health clubs and diet centres, along with the increasing number of health practitioners, is also expected as the government aims to reduce the costs incurred treating obesity-related illnesses. These activities will encourage consumers to include healthier and more nutritious foods in their diets, including tea, which is considered beneficial for health.

Samples (FAQs about samples):

doc_pdf.png Sample Tea Market Research Report

doc_excel_table.png Sample Tea Data

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Tea industry in Saudi Arabia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tea industry in Saudi Arabia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Tea in Saudi Arabia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Tea in Saudi Arabia?
  • What are the major brands in Saudi Arabia?
  • Is loose leaf tea available in Saudi Arabia?
  • Is there a shift from unpackaged to packaged tea in Saudi Arabia?
  • Is there a market for tea pods in Saudi Arabia?
  • What is the market size for different tea flavors (green tea, black tea, herbal tea, etc.) in Saudi Arabia?
  • How are market trends changing in flavours/types for fruit/herbal and other tea?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Hot Drinks market research database.

Table of Contents

Tea in Saudi Arabia - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Retail Sales of Tea by Category: Volume 2008-2013
  • Table 2 Retail Sales of Tea by Category: Value 2008-2013
  • Table 3 Retail Sales of Tea by Category: % Volume Growth 2008-2013
  • Table 4 Retail Sales of Tea by Category: % Value Growth 2008-2013
  • Table 5 Retail Sales of Tea by Standard Vs Pods: % Value 2008-2013
  • Table 6 NBO Company Shares of Tea: % Retail Value 2009-2013
  • Table 7 LBN Brand Shares of Tea: % Retail Value 2010-2013
  • Table 8 Forecast Retail Sales of Tea by Category: Volume 2013-2018
  • Table 9 Forecast Retail Sales of Tea by Category: Value 2013-2018
  • Table 10 Forecast Retail Sales of Tea by Category: % Volume Growth 2013-2018
  • Table 11 Forecast Retail Sales of Tea by Category: % Value Growth 2013-2018
  • Table 12 Forecast Retail Sales of Tea by Standard vs Pods: % Value 2013-2018

Tea in Saudi Arabia - Company Profiles

AMS Baeshen & Co in Hot Drinks (Saudi Arabia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 AMS Baeshen & Co: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 2 AMS Baeshen & Co: Competitive Position 2013

Hot Drinks in Saudi Arabia - Industry Context

EXECUTIVE SUMMARY

Saudi hot drinks market achieves strong growth in 2013

Marketing communication goes digital

Lipton Tea Factory FZE leads sales

Supermarkets and hypermarkets remain the leading distribution channels

Forecast period expected to witness robust growth

KEY TRENDS AND DEVELOPMENTS

Thriving young population helps drive growth

Digital communication becoming the preferred choice for manufacturers

Saudi economy on the road to strong growth

MARKET DATA

  • Table 13 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2008-2013
  • Table 14 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2008-2013
  • Table 15 Retail Sales of Hot Drinks by Category: Volume 2008-2013
  • Table 16 Retail Sales of Hot Drinks by Category: Value 2008-2013
  • Table 17 Retail Sales of Hot Drinks by Category: % Volume Growth 2008-2013
  • Table 18 Retail Sales of Hot Drinks by Category: % Value Growth 2008-2013
  • Table 19 Foodservice Sales of Hot Drinks by Category: Volume 2008-2013
  • Table 20 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2008-2013
  • Table 21 Total Sales of Hot Drinks by Category: Total Volume 2008-2013
  • Table 22 Total Sales of Hot Drinks by Category: % Total Volume Growth 2008-2013
  • Table 23 NBO Company Shares of Hot Drinks: % Retail Value 2009-2013
  • Table 24 LBN Brand Shares of Hot Drinks: % Retail Value 2010-2013
  • Table 25 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2008-2013
  • Table 26 Retail Distribution of Hot Drinks by Format: % Volume 2008-2013
  • Table 27 Retail Distribution of Hot Drinks by Format and Category: % Volume 2013
  • Table 28 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2013-2018
  • Table 29 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2013-2018
  • Table 30 Forecast Retail Sales of Hot Drinks by Category: Volume 2013-2018
  • Table 31 Forecast Retail Sales of Hot Drinks by Category: Value 2013-2018
  • Table 32 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2013-2018
  • Table 33 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2013-2018
  • Table 34 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2013-2018
  • Table 35 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2013-2018
  • Table 36 Forecast Total Sales of Hot Drinks by Category: Total Volume 2013-2018
  • Table 37 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2013-2018

APPENDIX

Production/Import/Export Data

SOURCES

  • Summary 3 Research Sources

Segmentation

This market research report includes the following:

  • Tea
    • Black Tea
      • Black Standard Tea
        • Loose Black Standard Tea
        • Tea Bags Black Standard
      • Black Speciality Tea
        • Loose Black Speciality Tea
        • Tea Bags Black Speciality
    • Fruit/Herbal Tea
    • Green Tea
    • Instant Tea
    • Other Tea

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Off-trade vs On-trade
  • Standard vs Pods

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail cups volume
  • Retail cups volume % growth
  • Retail cups volume per capita
  • Foodservice cups volume
  • Foodservice cups volume % growth
  • Foodservice cups volume per capita
  • Total cups volume
  • Total cups volume % growth
  • Total cups volume per capita
  • Retail brewed volume
  • Retail brewed volume % growth
  • Retail brewed volume per capita
  • Foodservice brewed volume
  • Foodservice brewed volume % growth
  • Foodservice brewed volume per capita
  • Total brewed volume
  • Total brewed volume % growth
  • Total brewed volume per capita

print

Recently Viewed Items more ›

    Want to find out more about this report?

    If you purchase a report that is updated in the next 60 days, we will send you the new edition of the report and the data extract FREE!
    Our site uses cookies to improve functionality. Continue if you are happy with this or learn how to manage cookies by clicking here