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Country Report

Saudi Arabia Flag Tea in Saudi Arabia

| Pages: 21

Price: US$990

About this Report

Executive Summary

TRENDS

  • Over the review period, Saudi Arabia witnessed an increase in overall health consciousness among some consumers. This is expected to be due to a rising rate of obesity and increase in diseases such as diabetes and heart disease which compelled the Saudi Ministry of Health to initiate various programmes and awareness campaigns encouraging consumers to reduce their consumption of high-calorie, sugary drinks, while improving their eating habits. Therefore, consumers added tea as a healthy alternative, especially black and green tea.

COMPETITIVE LANDSCAPE

  • Lipton Tea Factory FZE remained the leading player in tea with a 42% value share in 2015. The company’s flagship brand Lipton is a household name in black tea as well as green tea. The company spent heavily on advertising and marketing activities through all forms of media throughout the year. It was also aggressive in terms of in-store promotions, offering price discounts and extra value packs for its black tea bag range throughout most of the year. The company also invested heavily in advertising and new product and packaging innovation with the 2015 launch of its Foamy Chai Latte brand packaged in pyramid-shaped folding cartons and regular Chai Latte brand in various flavours. All these activities helped Lipton Tea Factory FZE maintain its leading position.

PROSPECTS

  • Saudi Arabia is expected to witness continued growth of the health awareness trend among consumers, mainly women. This will be brought about by the opening of new local and international health clubs and diet centres as the government aims to reduce the costs incurred in treating obesity-related illnesses. These activities will encourage consumers to include healthier and more nutritious foods in their diets, including tea, which is considered beneficial for health by reducing cholesterol and is perceived to have fat-burning properties.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Tea industry in Saudi Arabia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tea industry in Saudi Arabia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Tea in Saudi Arabia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Tea in Saudi Arabia?
  • What are the major brands in Saudi Arabia?
  • Is loose leaf tea available in Saudi Arabia?
  • Is there a shift from unpackaged to packaged tea in Saudi Arabia?
  • Is there a market for tea pods in Saudi Arabia?
  • What is the market size for different tea flavors (green tea, black tea, herbal tea, etc.) in Saudi Arabia?
  • How are market trends changing in flavours/types for fruit/herbal and other tea?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Hot Drinks market research database.

Table of Contents

Tea in Saudi Arabia - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Retail Sales of Tea by Category: Volume 2010-2015
  • Table 2 Retail Sales of Tea by Category: Value 2010-2015
  • Table 3 Retail Sales of Tea by Category: % Volume Growth 2010-2015
  • Table 4 Retail Sales of Tea by Category: % Value Growth 2010-2015
  • Table 5 Retail Sales of Tea by Standard Vs Pods: % Value 2010-2015
  • Table 6 NBO Company Shares of Tea: % Retail Value 2011-2015
  • Table 7 LBN Brand Shares of Tea: % Retail Value 2012-2015
  • Table 8 Forecast Retail Sales of Tea by Category: Volume 2015-2020
  • Table 9 Forecast Retail Sales of Tea by Category: Value 2015-2020
  • Table 10 Forecast Retail Sales of Tea by Category: % Volume Growth 2015-2020
  • Table 11 Forecast Retail Sales of Tea by Category: % Value Growth 2015-2020
  • Table 12 Forecast Retail Sales of Tea by Standard vs Pods: % Value 2015-2020

Tea in Saudi Arabia - Company Profiles

AMS Baeshen & Co in Hot Drinks (Saudi Arabia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 AMS Baeshen & Co: Key Facts

COMPETITIVE POSITIONING

  • Summary 2 AMS Baeshen & Co: Competitive Position 2015

Hot Drinks in Saudi Arabia - Industry Context

EXECUTIVE SUMMARY

Hot drinks in Saudi Arabia continues to achieve robust growth in 2015

Growing health awareness boosts value sales of hot drinks

Lipton Tea Factory FZE remains clear leader in hot drinks sales

Supermarkets and hypermarkets remain the leading distribution channels

Robust growth expected in forecast period

KEY TRENDS AND DEVELOPMENTS

Increase in working women helps drive growth

Manufacturers of hot drinks increase use of social media

Saudi Arabian consumer spending experiences slowdown

MARKET DATA

  • Table 13 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2010-2015
  • Table 14 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2010-2015
  • Table 15 Retail Sales of Hot Drinks by Category: Volume 2010-2015
  • Table 16 Retail Sales of Hot Drinks by Category: Value 2010-2015
  • Table 17 Retail Sales of Hot Drinks by Category: % Volume Growth 2010-2015
  • Table 18 Retail Sales of Hot Drinks by Category: % Value Growth 2010-2015
  • Table 19 Foodservice Sales of Hot Drinks by Category: Volume 2010-2015
  • Table 20 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2010-2015
  • Table 21 Total Sales of Hot Drinks by Category: Total Volume 2010-2015
  • Table 22 Total Sales of Hot Drinks by Category: % Total Volume Growth 2010-2015
  • Table 23 NBO Company Shares of Hot Drinks: % Retail Value 2011-2015
  • Table 24 LBN Brand Shares of Hot Drinks: % Retail Value 2012-2015
  • Table 25 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2010-2015
  • Table 26 Retail Distribution of Hot Drinks by Format: % Volume 2010-2015
  • Table 27 Retail Distribution of Hot Drinks by Format and Category: % Volume 2015
  • Table 28 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2015-2020
  • Table 29 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2015-2020
  • Table 30 Forecast Retail Sales of Hot Drinks by Category: Volume 2015-2020
  • Table 31 Forecast Retail Sales of Hot Drinks by Category: Value 2015-2020
  • Table 32 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2015-2020
  • Table 33 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2015-2020
  • Table 34 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2015-2020
  • Table 35 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2015-2020
  • Table 36 Forecast Total Sales of Hot Drinks by Category: Total Volume 2015-2020
  • Table 37 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2015-2020

APPENDIX

Production/Import/Export Data

SOURCES

  • Summary 3 Research Sources

Segmentation

This market research report includes the following:

  • Tea
    • Black Tea
      • Black Standard Tea
        • Loose Black Standard Tea
        • Tea Bags Black Standard
      • Black Speciality Tea
        • Loose Black Speciality Tea
        • Tea Bags Black Speciality
    • Fruit/Herbal Tea
    • Green Tea
    • Instant Tea
    • Other Tea

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Off-trade vs On-trade
  • Pricing
  • Products by Ingredient
  • Standard vs Pods

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail cups volume
  • Retail cups volume % growth
  • Retail cups volume per capita
  • Foodservice cups volume
  • Foodservice cups volume % growth
  • Foodservice cups volume per capita
  • Total cups volume
  • Total cups volume % growth
  • Total cups volume per capita
  • Retail brewed volume
  • Retail brewed volume % growth
  • Retail brewed volume per capita
  • Foodservice brewed volume
  • Foodservice brewed volume % growth
  • Foodservice brewed volume per capita
  • Total brewed volume
  • Total brewed volume % growth
  • Total brewed volume per capita

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