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Country Report

Tea in Saudi Arabia

| Pages: 23

Price: US$900

About this Report

Executive Summary

TRENDS

  • Tea, considered a deeply-ingrained cultural drink, continued to benefit from activities by leading companies in 2012. These activities included a “Dip & Win” campaign, free gifts with teabags black standard packs, and advertising campaigns by Lipton Tea Factory, as well as various advertising campaigns by AMS Baeshen throughout the year. Both companies invested significantly in in-store displays and promotions, thus maintaining sales. These activities resulted in current value growth of 11% in 2012, similar to the 11% CAGR witnessed during the review period.

COMPETITIVE LANDSCAPE

  • Lipton Tea Factory was the leading player in 2012 with a 39% retail value share. The company, which owns the Lipton brand that has long been an established name in tea in Saudi Arabia, continued its efforts to engage customers through various promotional activities. It reintroduced its famous “Dip & Win” campaign in 2012, as well as relaunching its Lipton Clear Green range towards the end of 2011. Furthermore, the company launched various initiatives, such as organising a symposium on the benefits of black tea consumption, in October 2012 with the participation of numerous well-known dieticians and health practitioners. Finally, a number of in-store promotions that it ran throughout the year helped the company maintain its strong position in the category.

PROSPECTS

  • Tea is expected to improve its performance in the forecast period, with the total volume CAGR reaching 6% compared to the 5% CAGR witnessed during the review period. The drink is deeply embedded in the Saudi culture and is expected to remain a “must-have” drink during social occasions and festivities. Furthermore, companies, such as Lipton Tea Factory, have begun to highlight the health benefits associated with tea consumption, which is likely to become a key contributing factor in the tea category’s success in the forecast period, due to the increasing health awareness among the population.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Tea industry in Saudi Arabia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tea industry in Saudi Arabia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Tea in Saudi Arabia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Tea in Saudi Arabia?
  • What are the major brands in Saudi Arabia?
  • Is loose leaf tea available in Saudi Arabia?
  • Is there a shift from unpackaged to packaged tea in Saudi Arabia?
  • Is there a market for tea pods in Saudi Arabia?
  • What is the market size for different tea flavors (green tea, black tea, herbal tea, etc.) in Saudi Arabia?
  • How are market trends changing in flavours/types for fruit/herbal and other tea?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Hot Drinks market research database.

Table of Contents

Tea in Saudi Arabia - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Retail Sales of Tea by Category: Volume 2007-2012
  • Table 2 Retail Sales of Tea by Category: Value 2007-2012
  • Table 3 Retail Sales of Tea by Category: % Volume Growth 2007-2012
  • Table 4 Retail Sales of Tea by Category: % Value Growth 2007-2012
  • Table 5 Tea: Standard Vs Pods % Value Analysis 2007-2012
  • Table 6 Tea Company Shares by Retail Value 2008-2012
  • Table 7 Tea Brand Shares by Retail Value 2009-2012
  • Table 8 Forecast Retail Sales of Tea by Category: Volume 2012-2017
  • Table 9 Forecast Retail Sales of Tea by Category: Value 2012-2017
  • Table 10 Forecast Retail Sales of Tea by Category: % Volume Growth 2012-2017
  • Table 11 Forecast Retail Sales of Tea by Category: % Value Growth 2012-2017
  • Table 12 Tea: Forecast Standard Vs Pods % Value Analysis 2012-2017

Tea in Saudi Arabia - Company Profiles

AMS Baeshen & Co in Hot Drinks (Saudi Arabia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 AMS Baeshen & Co: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 2 AMS Baeshen & Co: Competitive Position 2012

Hot Drinks in Saudi Arabia - Industry Context

EXECUTIVE SUMMARY

Hot drinks registers steady growth

Health awareness rising among consumers

Lipton Tea Factory leads sales

Supermarkets/hypermarkets maintains its leading position

Hot drinks is expected to perform well over the forecast period

KEY TRENDS AND DEVELOPMENTS

Growing health awareness boosts sales of hot drinks

Demographic factors act in favour of manufacturers

Saudi economy is performing strongly

Retail infrastructure continues to develop

Growth for both domestic and multinational players

MARKET DATA

  • Table 13 Retail Vs Foodservice Sales of Hot Drinks: % Volume Breakdown 2007-2012
  • Table 14 Retail Vs Foodservice Sales of Hot Drinks: % Volume Growth 2007-2012
  • Table 15 Retail Sales of Hot Drinks by Category: Volume 2007-2012
  • Table 16 Retail Sales of Hot Drinks by Category: Value 2007-2012
  • Table 17 Retail Sales of Hot Drinks by Category: % Volume Growth 2007-2012
  • Table 18 Retail Sales of Hot Drinks by Category: % Value Growth 2007-2012
  • Table 19 Foodservice Sales of Hot Drinks by Category: Volume 2007-2012
  • Table 20 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2007-2012
  • Table 21 Total Sales of Hot Drinks by Category: Total Volume 2007-2012
  • Table 22 Total Sales of Hot Drinks by Category: % Total Volume Growth 2007-2012
  • Table 23 Hot Drinks Company Shares by Retail Value 2008-2012
  • Table 24 Hot Drinks Brand Shares by Retail Value 2009-2012
  • Table 25 Penetration of Private Label by Category 2007-2012
  • Table 26 Sales of Hot Drinks by Distribution Format: % Analysis 2007-2012
  • Table 27 Sales of Hot Drinks by Category and Distribution Format: % Analysis 2012
  • Table 28 Forecast Retail Vs Foodservice Sales of Hot Drinks: % Volume Breakdown 2012-2017
  • Table 29 Forecast Retail Vs Foodservice Sales of Hot Drinks: % Volume Growth 2012-2017
  • Table 30 Forecast Retail Sales of Hot Drinks by Category: Volume 2012-2017
  • Table 31 Forecast Retail Sales of Hot Drinks by Category: Value 2012-2017
  • Table 32 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2012-2017
  • Table 33 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2012-2017
  • Table 34 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2012-2017
  • Table 35 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2012-2017
  • Table 36 Forecast Total Sales of Hot Drinks by Category: Total Volume 2012-2017
  • Table 37 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2012-2017

APPENDIX

Production/Import/Export Data

SOURCES

  • Summary 3 Research Sources

Segmentation

This market research report includes the following:

  • Tea
    • Black Tea
      • Black Standard Tea
        • Loose Black Standard Tea
        • Tea Bags Black Standard
      • Black Speciality Tea
        • Loose Black Speciality Tea
        • Tea Bags Black Speciality
    • Fruit/Herbal Tea
    • Green Tea
    • Instant Tea
    • Other Tea

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market sizes
  • Company shares
  • Brand shares
  • Distribution
  • Off-trade vs on-trade
  • Pricing
  • Products by ingredient
  • Products by ingredient
  • Standard vs pods

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail rtd volume
  • Retail rtd volume % growth
  • Retail rtd volume per capita
  • Foodservice rtd volume
  • Foodservice rtd volume % growth
  • Foodservice rtd volume per capita
  • Total rtd volume
  • Total rtd volume % growth
  • Total rtd volume per capita
  • Retail cups volume
  • Retail cups volume % growth
  • Retail cups volume per capita
  • Foodservice cups volume
  • Foodservice cups volume % growth
  • Foodservice cups volume per capita
  • Total cups volume
  • Total cups volume % growth
  • Total cups volume per capita

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