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Country Report

USA Flag Tea in the US

| Pages: 27

Price: US$900

About this Report

Executive Summary

TRENDS

  • For the seventh consecutive year, off-trade value growth of tea once again outpaced off-trade volume growth. In 2013, off-trade value increased by 6% reflecting changes in unit prices and consumers’ growing affinity for premium teas. The increase in dollar spending demonstrated the continued ability of manufacturers to increase prices on healthy items. Health-orientated consumers are often drawn to tea, since it is naturally laden with antioxidants, catechins, and epigallocatechin gallate (EGCG), all of which are positively linked with health and disease prevention.

COMPETITIVE LANDSCAPE

  • In 2013, Unilever United States Inc continued its reign as the leading tea manufacturer in the US with value sales of US$362 million - more than 75% the size of its closest competitor, RC Bigelow Inc. Despite its dominance, Unilever recorded a 6% decline in retail value sales in 2013, which also reduced its market share by almost two percentage points to 15% in 2013. The company’s Lipton brand continued to be the top-selling tea brand in the country in 2013. As Unilever is one of the largest consumer packaged goods companies in the world, Lipton is able to benefit from its strong distribution and bargaining power with retailers, and is consequently available in most supermarkets, hypermarkets and convenience stores. However, the company’s ubiquitous market presence causes Lipton to often be perceived as the standard or economy option for tea. To battle this, Unilever has developed premium varieties under Lipton that include green, fruit and herbal varieties and also utilises premium formats including both pyramid bags and tea pods.

PROSPECTS

  • Tea is projected to increase by 6% in on-trade volume terms over the forecast period, growing to 38,156 tonnes by 2018. In fact, on-trade tea volume is expected to surpass off-trade tea volume beginning in 2017. The rise of speciality tea shops and the education of consumers about the distinct varieties and flavours of tea will support this growth. Continued investment by larger brands such as Starbucks with Tazo and Teavana, and the expansion of speciality foodservice tea brands, such as Argo Tea and DavidsTea, will also increase this growth.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Tea industry in USA with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tea industry in USA, our research will save you time and money while empowering you to make informed, profitable decisions.

The Tea in USA market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Tea in USA?
  • What are the major brands in USA?
  • Is loose leaf tea available in USA?
  • Is there a shift from unpackaged to packaged tea in USA?
  • Is there a market for tea pods in USA?
  • What is the market size for different tea flavors (green tea, black tea, herbal tea, etc.) in USA?
  • How are market trends changing in flavours/types for fruit/herbal and other tea?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Hot Drinks market research database.

Table of Contents

Tea in the US - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Retail Sales of Tea by Category: Volume 2008-2013
  • Table 2 Retail Sales of Tea by Category: Value 2008-2013
  • Table 3 Retail Sales of Tea by Category: % Volume Growth 2008-2013
  • Table 4 Retail Sales of Tea by Category: % Value Growth 2008-2013
  • Table 5 Retail Sales of Tea by Standard Vs Pods: % Value 2008-2013
  • Table 6 NBO Company Shares of Tea: % Retail Value 2009-2013
  • Table 7 LBN Brand Shares of Tea: % Retail Value 2010-2013
  • Table 8 Forecast Retail Sales of Tea by Category: Volume 2013-2018
  • Table 9 Forecast Retail Sales of Tea by Category: Value 2013-2018
  • Table 10 Forecast Retail Sales of Tea by Category: % Volume Growth 2013-2018
  • Table 11 Forecast Retail Sales of Tea by Category: % Value Growth 2013-2018
  • Table 12 Forecast Retail Sales of Tea by Standard vs Pods: % Value 2013-2018

Tea in the US - Company Profiles

Hain Celestial Group Inc, The in Hot Drinks (USA)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Hain Celestial Group Inc, The: Key Facts
  • Summary 2 Hain Celestial Group Inc, The: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 3 Hain Celestial Group Inc, The: Competitive Position 2013

Hot Drinks in the US - Industry Context

EXECUTIVE SUMMARY

2013 sees continued value growth, despite declining commodity prices

Single-serve format continues to drive growth in hot drinks

Green Mountain Coffee Roasters is the new leader in US hot drinks

Internet retailing continues to grow in importance

Modest forecast growth amid saturation and shifting consumer demographics

KEY TRENDS AND DEVELOPMENTS

Single-serve pods dominate value growth in US hot drinks

Increased premiumisation across all categories

Concern over safe environmental and ethical practices places emphasis on sustainability and fair trade

MARKET DATA

  • Table 13 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2008-2013
  • Table 14 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2008-2013
  • Table 15 Retail Sales of Hot Drinks by Category: Volume 2008-2013
  • Table 16 Retail Sales of Hot Drinks by Category: Value 2008-2013
  • Table 17 Retail Sales of Hot Drinks by Category: % Volume Growth 2008-2013
  • Table 18 Retail Sales of Hot Drinks by Category: % Value Growth 2008-2013
  • Table 19 Foodservice Sales of Hot Drinks by Category: Volume 2008-2013
  • Table 20 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2008-2013
  • Table 21 Total Sales of Hot Drinks by Category: Total Volume 2008-2013
  • Table 22 Total Sales of Hot Drinks by Category: % Total Volume Growth 2008-2013
  • Table 23 NBO Company Shares of Hot Drinks: % Retail Value 2009-2013
  • Table 24 LBN Brand Shares of Hot Drinks: % Retail Value 2010-2013
  • Table 25 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2008-2013
  • Table 26 Retail Distribution of Hot Drinks by Format: % Volume 2008-2013
  • Table 27 Retail Distribution of Hot Drinks by Format and Category: % Volume 2013
  • Table 28 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2013-2018
  • Table 29 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2013-2018
  • Table 30 Forecast Retail Sales of Hot Drinks by Category: Volume 2013-2018
  • Table 31 Forecast Retail Sales of Hot Drinks by Category: Value 2013-2018
  • Table 32 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2013-2018
  • Table 33 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2013-2018
  • Table 34 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2013-2018
  • Table 35 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2013-2018
  • Table 36 Forecast Total Sales of Hot Drinks by Category: Total Volume 2013-2018
  • Table 37 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2013-2018

APPENDIX

Production/Import/Export Data

  • Table 38 Production/Imports/Exports/Apparent Consumption of Hot Drinks by Category 2008-2013

SOURCES

  • Summary 4 Research Sources

Segmentation

This market research report includes the following:

  • Tea
    • Black Tea
      • Black Standard Tea
        • Loose Black Standard Tea
        • Tea Bags Black Standard
      • Black Speciality Tea
        • Loose Black Speciality Tea
        • Tea Bags Black Speciality
    • Fruit/Herbal Tea
    • Green Tea
    • Instant Tea
    • Other Tea

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Off-trade vs On-trade
  • Standard vs Pods

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail cups volume
  • Retail cups volume % growth
  • Retail cups volume per capita
  • Foodservice cups volume
  • Foodservice cups volume % growth
  • Foodservice cups volume per capita
  • Total cups volume
  • Total cups volume % growth
  • Total cups volume per capita
  • Retail brewed volume
  • Retail brewed volume % growth
  • Retail brewed volume per capita
  • Foodservice brewed volume
  • Foodservice brewed volume % growth
  • Foodservice brewed volume per capita
  • Total brewed volume
  • Total brewed volume % growth
  • Total brewed volume per capita

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