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Country Report

USA Flag Tea in the US

| Pages: 25

Price: US$990

About this Report

Executive Summary

TRENDS

  • The tea market continues to move heavily toward premiumisation, as tea drinkers become more focused on quality and bold flavours. Many tea drinkers, especially younger ones, are embracing more expensive tea brands, like Teavana, that have unique flavours like acai blueberry or watermelon mint. This interest in premium has consequently led to an increase in speciality loose-leaf tea, which increased by 6% in off-trade value in 2014 to US$62 million. The loose-leaf format is also popular in green tea, fruit/herbal tea and other tea. An increasing number of tea manufacturers are producing tea products in loose-leaf format for sale in supermarkets and hypermarkets because they are generally perceived as higher quality than bags and can be sold at higher price points.

COMPETITIVE LANDSCAPE

  • In 2014, Unilever United States continued its reign as the leading tea manufacturer in the US with value sales of US$418 million – more than twice the size of its closest competitor, RC Bigelow. The company’s Lipton brand continued to be the top-selling tea brand in the country in 2014. As Unilever is one of the largest consumer packaged goods companies in the world, Lipton is able to benefit from its strong distribution and bargaining power with retailers, and is consequently available in most supermarkets, hypermarkets and convenience stores. However, the company’s ubiquitous market presence causes Lipton to often be perceived as the standard or economy option for tea. To battle this, Unilever has developed premium varieties under Lipton that include green, fruit and herbal varieties and also utilises premium formats including both pyramid bags and tea pods. In addition, the company uses impressive marketing campaigns to grow consumer interest, including their 2014 advertising campaign “Be More Tea” which featured the Muppets.

PROSPECTS

  • Off-trade value sales of tea at constant 2014 prices are projected to increase by 7% over the forecast period and off-trade volume sales by 2%, to reach US$2.6 billion and 37,333 tonnes, respectively. Whilst the consumer base for tea is growing, it is still small compared to the consumer base for coffee. The popularity of coffee in the US is historical – an American staple in households harking back to the “cup o’ joe” that US soldiers would have whilst serving in the armed forces as a caffeinated beverage to start the day. Tea, on the other hand, although linked to a variety of health benefits, is not drunk as an everyday beverage in the same way as coffee. However, increased exposure to many different flavours of tea in the on-trade channel should begin to further impact off-trade performance.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Tea industry in USA with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tea industry in USA, our research will save you time and money while empowering you to make informed, profitable decisions.

The Tea in USA market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Tea in USA?
  • What are the major brands in USA?
  • Is loose leaf tea available in USA?
  • Is there a shift from unpackaged to packaged tea in USA?
  • Is there a market for tea pods in USA?
  • What is the market size for different tea flavors (green tea, black tea, herbal tea, etc.) in USA?
  • How are market trends changing in flavours/types for fruit/herbal and other tea?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Hot Drinks market research database.

Table of Contents

Tea in the US - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Retail Sales of Tea by Category: Volume 2009-2014
  • Table 2 Retail Sales of Tea by Category: Value 2009-2014
  • Table 3 Retail Sales of Tea by Category: % Volume Growth 2009-2014
  • Table 4 Retail Sales of Tea by Category: % Value Growth 2009-2014
  • Table 5 Retail Sales of Tea by Standard Vs Pods: % Value 2009-2014
  • Table 6 NBO Company Shares of Tea: % Retail Value 2010-2014
  • Table 7 LBN Brand Shares of Tea: % Retail Value 2011-2014
  • Table 8 Forecast Retail Sales of Tea by Category: Volume 2014-2019
  • Table 9 Forecast Retail Sales of Tea by Category: Value 2014-2019
  • Table 10 Forecast Retail Sales of Tea by Category: % Volume Growth 2014-2019
  • Table 11 Forecast Retail Sales of Tea by Category: % Value Growth 2014-2019
  • Table 12 Forecast Retail Sales of Tea by Standard vs Pods: % Value 2014-2019

Tea in the US - Company Profiles

Hain Celestial Group Inc, The in Hot Drinks (USA)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 The Hain Celestial Group Inc: Key Facts
  • Summary 2 The Hain Celestial Group Inc: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 3 The Hain Celestial Group Inc: Competitive Position 2014

Hot Drinks in the US - Industry Context

EXECUTIVE SUMMARY

Hot drinks growth continues

Convenience and quality key

Green Mountain continues to lead the hot drinks market

Pod products see the most product development

Moderate positive growth expected

KEY TRENDS AND DEVELOPMENTS

Premium continues to be a key selling point

Pods continue to take over the market

Recovering economy to lift foodservice

MARKET DATA

  • Table 13 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2009-2014
  • Table 14 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2009-2014
  • Table 15 Retail Sales of Hot Drinks by Category: Volume 2009-2014
  • Table 16 Retail Sales of Hot Drinks by Category: Value 2009-2014
  • Table 17 Retail Sales of Hot Drinks by Category: % Volume Growth 2009-2014
  • Table 18 Retail Sales of Hot Drinks by Category: % Value Growth 2009-2014
  • Table 19 Foodservice Sales of Hot Drinks by Category: Volume 2009-2014
  • Table 20 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2009-2014
  • Table 21 Total Sales of Hot Drinks by Category: Total Volume 2009-2014
  • Table 22 Total Sales of Hot Drinks by Category: % Total Volume Growth 2009-2014
  • Table 23 NBO Company Shares of Hot Drinks: % Retail Value 2010-2014
  • Table 24 LBN Brand Shares of Hot Drinks: % Retail Value 2011-2014
  • Table 25 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2009-2014
  • Table 26 Retail Distribution of Hot Drinks by Format: % Volume 2009-2014
  • Table 27 Retail Distribution of Hot Drinks by Format and Category: % Volume 2014
  • Table 28 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2014-2019
  • Table 29 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2014-2019
  • Table 30 Forecast Retail Sales of Hot Drinks by Category: Volume 2014-2019
  • Table 31 Forecast Retail Sales of Hot Drinks by Category: Value 2014-2019
  • Table 32 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2014-2019
  • Table 33 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2014-2019
  • Table 34 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2014-2019
  • Table 35 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2014-2019
  • Table 36 Forecast Total Sales of Hot Drinks by Category: Total Volume 2014-2019
  • Table 37 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2014-2019

APPENDIX

Production/Import/Export Data

  • Table 38 Production/Imports/Exports/Apparent Consumption of Hot Drinks by Category 2009-2014

SOURCES

  • Summary 4 Research Sources

Segmentation

This market research report includes the following:

  • Tea
    • Black Tea
      • Black Standard Tea
        • Loose Black Standard Tea
        • Tea Bags Black Standard
      • Black Speciality Tea
        • Loose Black Speciality Tea
        • Tea Bags Black Speciality
    • Fruit/Herbal Tea
    • Green Tea
    • Instant Tea
    • Other Tea

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Off-trade vs On-trade
  • Products by Ingredient
  • Standard vs Pods

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail cups volume
  • Retail cups volume % growth
  • Retail cups volume per capita
  • Foodservice cups volume
  • Foodservice cups volume % growth
  • Foodservice cups volume per capita
  • Total cups volume
  • Total cups volume % growth
  • Total cups volume per capita
  • Retail brewed volume
  • Retail brewed volume % growth
  • Retail brewed volume per capita
  • Foodservice brewed volume
  • Foodservice brewed volume % growth
  • Foodservice brewed volume per capita
  • Total brewed volume
  • Total brewed volume % growth
  • Total brewed volume per capita

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