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Country Report

USA Flag Tea in the US

| Pages: 25

Price: US$990

About this Report

Executive Summary

TRENDS

  • As American consumers continue to integrate health and wellness trends into their daily routines, the tea industry has received a boost in both retail volume and value terms. Tea is particularly appealing to the health-conscious consumer because of its health benefits, low calorie count and medicinal properties. In volume terms, herbal/traditional teas experienced the strongest growth of 13% in 2015 to approach sales of 2,800 tonnes. Herbal teas in particular became more attractive to consumers due to their many healthful properties, nearly endless varieties and blends, as well as the fact that they are naturally caffeine-free. In current value terms, herbal/medicinal teas grew by 14% in 2015. Consumers were also increasingly willing to trade up to teas with higher unit prices, such as organic teas, because of their health attributes.

COMPETITIVE LANDSCAPE

  • Unilever United States Inc continued to lead tea in the US in 2015, commanding an 18% share of retail value sales, well ahead of any other competitor. RC Bigelow Inc, Starbucks Corp and R Twining & Co Ltd ranked second, third and fourth, respectively, with value shares of around 6-7%. Unilever posted value sales of US$474 million, up 11% on 2014. Unilever’s Lipton continued to be the most popular tea brand in the US, benefiting from the company’s vast distribution network and strong bargaining power with retailers. Lipton tea is therefore largely omnipresent in the supermarket, hypermarket and convenience store channels in the US. Although Lipton tea has the perception of being of lower quality in comparison with the emerging dearth of artisanal and premium teas, primarily due to its ubiquity, the company has continued to develop its own line of speciality teas in order to capitalise on that trend and remain competitive.

PROSPECTS

  • Over the forecast period tea is expected to record a retail value CAGR of 10% at constant 2015 prices and a volume CAGR of 6% to reach sales of US$4.3 billion and 54,489 tonnes, respectively. Boosted by greater availability and a consumer base that is becoming more knowledgeable and discerning, tea is taking off at just the right time to benefit from health and wellness trends that are sweeping the US. Additionally, compared with coffee, tea benefits from endless varieties to cater for all sorts of consumer needs.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Tea industry in USA with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tea industry in USA, our research will save you time and money while empowering you to make informed, profitable decisions.

The Tea in USA market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Tea in USA?
  • What are the major brands in USA?
  • Is loose leaf tea available in USA?
  • Is there a shift from unpackaged to packaged tea in USA?
  • Is there a market for tea pods in USA?
  • What is the market size for different tea flavors (green tea, black tea, herbal tea, etc.) in USA?
  • How are market trends changing in flavours/types for fruit/herbal and other tea?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Hot Drinks market research database.

Table of Contents

Tea in the US - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Retail Sales of Tea by Category: Volume 2010-2015
  • Table 2 Retail Sales of Tea by Category: Value 2010-2015
  • Table 3 Retail Sales of Tea by Category: % Volume Growth 2010-2015
  • Table 4 Retail Sales of Tea by Category: % Value Growth 2010-2015
  • Table 5 Retail Sales of Tea by Standard Vs Pods: % Value 2010-2015
  • Table 6 NBO Company Shares of Tea: % Retail Value 2011-2015
  • Table 7 LBN Brand Shares of Tea: % Retail Value 2012-2015
  • Table 8 Forecast Retail Sales of Tea by Category: Volume 2015-2020
  • Table 9 Forecast Retail Sales of Tea by Category: Value 2015-2020
  • Table 10 Forecast Retail Sales of Tea by Category: % Volume Growth 2015-2020
  • Table 11 Forecast Retail Sales of Tea by Category: % Value Growth 2015-2020
  • Table 12 Forecast Retail Sales of Tea by Standard vs Pods: % Value 2015-2020

Tea in the US - Company Profiles

Hain Celestial Group Inc, The in Hot Drinks (USA)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 The Hain Celestial Group Inc: Key Facts
  • Summary 2 The Hain Celestial Group Inc: Operational Indicators

COMPETITIVE POSITIONING

  • Summary 3 The Hain Celestial Group Inc: Competitive Position 2015

Hot Drinks in the US - Industry Context

EXECUTIVE SUMMARY

Growth of hot drinks continues

Balancing convenience with quality

All eyes on Keurig Green Mountain

Healthier lifestyles influence consumer behaviour

Moderate growth expected over the forecast period

KEY TRENDS AND DEVELOPMENTS

Premiumisation is key

On-trade sales of hot drinks continue to recover

The question of pods

MARKET DATA

  • Table 13 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2010-2015
  • Table 14 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2010-2015
  • Table 15 Retail Sales of Hot Drinks by Category: Volume 2010-2015
  • Table 16 Retail Sales of Hot Drinks by Category: Value 2010-2015
  • Table 17 Retail Sales of Hot Drinks by Category: % Volume Growth 2010-2015
  • Table 18 Retail Sales of Hot Drinks by Category: % Value Growth 2010-2015
  • Table 19 Foodservice Sales of Hot Drinks by Category: Volume 2010-2015
  • Table 20 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2010-2015
  • Table 21 Total Sales of Hot Drinks by Category: Total Volume 2010-2015
  • Table 22 Total Sales of Hot Drinks by Category: % Total Volume Growth 2010-2015
  • Table 23 NBO Company Shares of Hot Drinks: % Retail Value 2011-2015
  • Table 24 LBN Brand Shares of Hot Drinks: % Retail Value 2012-2015
  • Table 25 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2010-2015
  • Table 26 Retail Distribution of Hot Drinks by Format: % Volume 2010-2015
  • Table 27 Retail Distribution of Hot Drinks by Format and Category: % Volume 2015
  • Table 28 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2015-2020
  • Table 29 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2015-2020
  • Table 30 Forecast Retail Sales of Hot Drinks by Category: Volume 2015-2020
  • Table 31 Forecast Retail Sales of Hot Drinks by Category: Value 2015-2020
  • Table 32 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2015-2020
  • Table 33 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2015-2020
  • Table 34 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2015-2020
  • Table 35 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2015-2020
  • Table 36 Forecast Total Sales of Hot Drinks by Category: Total Volume 2015-2020
  • Table 37 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2015-2020

APPENDIX

Import Data

  • Table 38 Imports of Hot Drinks by Category 2010-2015

SOURCES

  • Summary 4 Research Sources

Segmentation

This market research report includes the following:

  • Tea
    • Black Tea
      • Black Standard Tea
        • Loose Black Standard Tea
        • Tea Bags Black Standard
      • Black Speciality Tea
        • Loose Black Speciality Tea
        • Tea Bags Black Speciality
    • Fruit/Herbal Tea
    • Green Tea
    • Instant Tea
    • Other Tea

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Off-trade vs On-trade
  • Pricing
  • Products by Ingredient
  • Standard vs Pods

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail cups volume
  • Retail cups volume % growth
  • Retail cups volume per capita
  • Foodservice cups volume
  • Foodservice cups volume % growth
  • Foodservice cups volume per capita
  • Total cups volume
  • Total cups volume % growth
  • Total cups volume per capita
  • Retail brewed volume
  • Retail brewed volume % growth
  • Retail brewed volume per capita
  • Foodservice brewed volume
  • Foodservice brewed volume % growth
  • Foodservice brewed volume per capita
  • Total brewed volume
  • Total brewed volume % growth
  • Total brewed volume per capita

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