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Global Briefing

Technology Changes in Video Gaming: Does This Spell Doom for Retailers?

Dec 2010

Price: US$2,000

About this Report

About this Report

This global briefing examines next-generation technological changes in the video games industry and how this will inevitably affect retailers. Current issues include the rise of e-tailers in the video games market and how store-based retailers should deal with this trend. The briefing also looks forward to examine how retailers are likely to be affected by potentially cataclysmic events from the emergence of the mobile phone gaming market to the disappearance of the pre-owned video games market.


What this report includes

  • Up-to-the minute analysis of the latest trends in the industry
  • New product development, forecasts and other themes
  • Unique graphics and illustrated case studies
  • Most recent brand and company news
  • New insight into the size and shape of the market

Why buy this report

  • Clear, concise powerpoint format makes it easy to digest
  • Leading industry opinion keeps you abreast of latest news and trends
  • Forward-looking outlook on a category, market or issue affecting the industry
  • Latest five year forecasts assess how the market is predicted to develop
  • Understand the competitive environment, the leading players and brands

Delivery format

PDF/PPT
Downloadable from MyPages

Table of Contents

Table of Contents

Introduction

Scope

Objectives of the Global Briefing

Key Findings

Top 10 Biggest Markets for Video Games

Video Games Market at a Glance

Analysis: Locating the Serious Gamers

Video Games Sales: A Changing Dynamic

The Impact of the Changing Dynamic – Short Term

The Impact of the Changing Dynamic – Long Term

The Current Challenge: Internet Retailers

A Changing Dynamic: Internet Retailers Make an Impact

Peers Show That the Only Way May be Down for Sales

Channel Changes: Winners and Losers

Shift Online is Set to Continue

Global Internet Retailing Market: A Snapshot

Impact on Store-based Retailing

The Next Challenge I: Direct Selling in the Console World

A Changing Dynamic: Console Manufacturers Selling Direct

Penetration of Video Games Consoles on the Rise

Video Games Hardware: A Closer Look

Console Producers Adapt Strategies to Compete Long Term

Console Manufacturers Set to Become Major Online Retailers

The Next Challenge II: PC Games Turn to the Cloud

A Changing Dynamic: PC Games Turn to the Cloud

High-speed Internet Connections Vital to Growth

Subscription-based PC Gaming Will Hurt Retailers

Case Study: Activision Blizzard’s Digital Revolution

Cloud Gaming: OnLive to Change the Face of the US Market

The Next Challenge III: Expansion of Mobile Gaming

A Changing Dynamic: The Future is Mobile Gaming

Rise of the Smartphone Brings a Change to Gaming

Handset Manufacturers to Become Major Mobile Retailers

Tablet Wars: A Look into the Future of Mobile Gaming

Long-term Implications for Retailers

Trends in Video Games Likely to See Retailers Lose Out

Analysis: Pre-owned Market Set to Disappear

Recommendations for Retailers

Retailers to Focus on Hardware, Bundles and Peripherals

Report Definitions

Definitions

Samples

RET_TechChangesinVideoGamesDoomforRetailers.jpg

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