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Technology, Communications and Media

Market Research on Technology, Communications and Media

Euromonitor International publishes comprehensive market research on Technology, Communications and Media. In each market at national market we analyse the physical infrastructure, mobile connectivity, home connectivity, public connectivity, digital and social media, consumers, and business and technology.

We provide detailed analysis of each sector in each economy, helping you identify the ways that the population accesses both technology and media, and offering unrivalled analysis of hard to research topics such as social networking.

Further analysis by topic:

Business Environment

Economy Finance and Trade

Industry Infrastructure and Environment

Consumer Trends and Lifestyles

Income and Expenditure

Population and Homes

Related to these national reports, we also cover all consumer industries within each market, as well as business dynamics and commercial industrial supply chains.

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Strategy Briefing

Digital Landscape: Government Initiatives Fuel Digital Growth in Latin America

Jun 2017

Latin America’s digital development is being fuelled by government action, especially through laws that encourage competition and implementation of projects that aim to extend fibre broadband among low-income consumers. The region is home to a ...

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Strategy Briefing

Digital Landscape: Western Europe’s Digital Agenda Incentivises New-Age Technologies

Apr 2017

The global leader in digital technologies, Western Europe, has benefited from a robust fixed-line network and regulations that have promoted competition and investments. With economic recovery from the turmoil of the sovereign debt crisis ...

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Strategy Briefing

The Smart Home: An Era of New Opportunities

Apr 2017

The household is transforming into a digital ecosystem, within which consumers are creating their own channels. As new technology is being adopted, the smart home is becoming a reality that can be a platform for brands and thought-leaders. This ...

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Strategy Briefing

Gotta Have Soul: The Connected Home, AI and Smart Systems Get An Injection of “Humanity” - Part III

Apr 2017

The quantity and quality of human signal sensing within the smart connected home will be integral to its development and the quality of service provided. Today, the development of the smart user interface points to a future when even the incompetent ...

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Strategy Briefing

Why Lifestyles Insights Matter for Business Strategy

Apr 2017

The habits, preferences and attitudes of global consumers directly shape their goals and priorities and have an enormous impact on the products and services they decide to buy and use in their everyday lives. Understanding trends in consumer ...

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Strategy Briefing

Digital Innovators: Reimagination of the Last Commerce Mile

Apr 2017

Digital has redefined delivery. The confluence of macroeconomic, demographic and lifestyle trends that are underpinning evolving consumer expectations alongside the arrival of new technologies has led to commerce players reimagining the last mile. ...

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Strategy Briefing

Digital Innovators: From Artificial Intelligence to Personalisation 2.0

Apr 2017

Companies have been collecting petabytes of data, but to date struggle to make sense of it all. Artificial intelligence is enabling brands to better synthesise and incorporate those learnings into efforts to create a more personalised consumer ...

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Strategy Briefing

“Gotta Have Soul”: The Connected Home, AI and Smart Systems Get an Injection of “Humanity” – Part II

Mar 2017

The development of the smart connected home will face many hurdles, not least the incredible scale and complexity involved in getting all its constituent parts to operate in unison. That said, the rewards for injecting “soul” into what are still ...

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Strategy Briefing

Digital Landscape: Finding Growth Opportunities in the Developed World

Mar 2017

Developed nations account for a major share of global digital consumption helped by network investments and tech-savvy consumers. Countries such as the US and South Korea are the leaders in digital connectivity. However, economic turmoil over the ...

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Strategy Briefing

Digital Innovators: New Ways of Paying Digitally

Mar 2017

A great number of consumer devices, things and sensors are connecting to the internet for the first time. This connectivity is creating new opportunities for consumer brand manufacturers and merchants to capture even more consumer data, which can be ...

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Strategy Briefing

Global Women’s Body Confidence and Self-Image, and the Market Impact

Mar 2017

Concern with aesthetics is nothing new, but the fixation with self-image has reached unprecedented levels, thanks to the global rise of the “selfie culture” and constant exposure to idealised (and often unrealistic) images of female beauty via the ...

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Country Briefing

Digital Consumer – Connected Commerce in South Korea

Feb 2017

South Korea is a highly advanced nation in terms of digital connectivity, ranking high on digital readiness, home connectivity and mobile connectivity. Digital remote payments are more common than digital proximity payments in South Korea. In the ...

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Strategy Briefing

Unlocking Potential at the Bottom of the Pyramid in Emerging Markets

Nov 2016

The idea of reaching the bottom of the pyramid (BOP) in emerging and developing countries is no longer the reserve of the development community, but has become increasingly salient for businesses. In a global environment of slowing growth, weaker ...

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Strategy Briefing

2016 Digital Consumer Index: Identifying the Next Digital Frontiers

Oct 2016

In order to assist companies with identifying which geographic markets are the most digitally attractive and offer the best prospects for future deployment of digital initiatives, Euromonitor International developed the Digital Consumer Index. This ...

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Country Briefing

Digital Consumer: Connected Commerce in United Arab Emirates

Oct 2016

The concept of the digital consumer is still in its early development stage in the UAE, despite the well-developed internet infrastructure and high penetration of smart devices. In 2015, remote payments remained the leading type of digital payment in...

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Strategy Briefing

Digital Landscape: Narrowing the Access Gap Between the Developed and Emerging Worlds

Sep 2016

The global digital landscape is defined by the narrowing of the digital gap between developed and emerging markets. While developed nations lead in internet access, emerging countries have witnessed improved uptake of mobile broadband and digital ...

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Strategy Briefing

How to Meet The Connected Consumer’s Need For A Seamless Mobile Commerce Experience

Aug 2016

Mobile is reshaping the retail landscape, taking market share from other channels as overall digital retail volume grows. However, device-switching for researching, selecting and purchasing products is still commonplace, and consumers remain cautious...

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Country Briefing

Digital Consumer – Connected Commerce: Australia

Aug 2016

Australians are enthusiastic adopters of technology, and, as such, they expect to be able to execute more everyday transactions using some type of electronic device. Busy lifestyles have encouraged consumers to seek convenience and speed, thus ...

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Country Briefing

Digital Consumer – Connected Commerce: South Africa

Aug 2016

Although South Africa’s e-commerce market is still in its infancy, the country’s digital landscape is rapidly changing with consumers becoming more connected than ever before due to an increasing array of digital products and services. Apart from the...

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Country Briefing

Digital Consumer - Landscape: Poland

Jul 2016

Poland boasts a large and competitive telecom market, which has undergone major development in recent years. Investments in the latest 4G technologies are on the rise as are the sales of mobile devices such as smartphones. Although mobile broadband ...

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