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Technology, Communications and Media

Market Research on Technology, Communications and Media

Euromonitor International publishes comprehensive market research on Technology, Communications and Media. In each market at national market we analyse the physical infrastructure, mobile connectivity, home connectivity, public connectivity, digital and social media, consumers, and business and technology.

We provide detailed analysis of each sector in each economy, helping you identify the ways that the population accesses both technology and media, and offering unrivalled analysis of hard to research topics such as social networking.

Further analysis by topic:

Business Environment

Economy Finance and Trade

Industry Infrastructure and Environment

Consumer Trends and Lifestyles

Income and Expenditure

Population and Homes

Related to these national reports, we also cover all consumer industries within each market, as well as business dynamics and commercial industrial supply chains.

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Strategy Briefing

Digital Landscape: Finding Growth Opportunities in the Developed World

Mar 2017

Developed nations account for a major share of global digital consumption helped by network investments and tech-savvy consumers. Countries such as the US and South Korea are the leaders in digital connectivity. However, economic turmoil over the ...

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Strategy Briefing

Digital Innovators: New Ways of Paying Digitally

Mar 2017

A great number of consumer devices, things and sensors are connecting to the internet for the first time. This connectivity is creating new opportunities for consumer brand manufacturers and merchants to capture even more consumer data, which can be ...

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Strategy Briefing

Global Women’s Body Confidence and Self-Image, and the Market Impact

Mar 2017

Concern with aesthetics is nothing new, but the fixation with self-image has reached unprecedented levels, thanks to the global rise of the “selfie culture” and constant exposure to idealised (and often unrealistic) images of female beauty via the ...

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Country Briefing

Digital Consumer – Connected Commerce in South Korea

Feb 2017

South Korea is a highly advanced nation in terms of digital connectivity, ranking high on digital readiness, home connectivity and mobile connectivity. Digital remote payments are more common than digital proximity payments in South Korea. In the ...

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Strategy Briefing

Unlocking Potential at the Bottom of the Pyramid in Emerging Markets

Nov 2016

The idea of reaching the bottom of the pyramid (BOP) in emerging and developing countries is no longer the reserve of the development community, but has become increasingly salient for businesses. In a global environment of slowing growth, weaker ...

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Strategy Briefing

2016 Digital Consumer Index: Identifying the Next Digital Frontiers

Oct 2016

In order to assist companies with identifying which geographic markets are the most digitally attractive and offer the best prospects for future deployment of digital initiatives, Euromonitor International developed the Digital Consumer Index. This ...

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Country Briefing

Digital Consumer: Connected Commerce in United Arab Emirates

Oct 2016

The concept of the digital consumer is still in its early development stage in the UAE, despite the well-developed internet infrastructure and high penetration of smart devices. In 2015, remote payments remained the leading type of digital payment in...

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Strategy Briefing

Digital Landscape: Narrowing the Access Gap Between the Developed and Emerging Worlds

Sep 2016

The global digital landscape is defined by the narrowing of the digital gap between developed and emerging markets. While developed nations lead in internet access, emerging countries have witnessed improved uptake of mobile broadband and digital ...

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Strategy Briefing

How to Meet The Connected Consumer’s Need For A Seamless Mobile Commerce Experience

Aug 2016

Mobile is reshaping the retail landscape, taking market share from other channels as overall digital retail volume grows. However, device-switching for researching, selecting and purchasing products is still commonplace, and consumers remain cautious...

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Country Briefing

Digital Consumer – Connected Commerce: Australia

Aug 2016

Australians are enthusiastic adopters of technology, and, as such, they expect to be able to execute more everyday transactions using some type of electronic device. Busy lifestyles have encouraged consumers to seek convenience and speed, thus ...

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Country Briefing

Digital Consumer – Connected Commerce: South Africa

Aug 2016

Although South Africa’s e-commerce market is still in its infancy, the country’s digital landscape is rapidly changing with consumers becoming more connected than ever before due to an increasing array of digital products and services. Apart from the...

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Country Briefing

Digital Consumer - Landscape: Poland

Jul 2016

Poland boasts a large and competitive telecom market, which has undergone major development in recent years. Investments in the latest 4G technologies are on the rise as are the sales of mobile devices such as smartphones. Although mobile broadband ...

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Strategy Briefing

Direct Selling and the Importance of Communities in the Internet Age

Jul 2016

Direct selling’s greatest strength is its ability to tap into the power of communities. These communities are, however, changing especially with regards to the way the internet is altering how everyone communicates. The most successful direct sellers...

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Country Briefing

Digital Consumer - Landscape: Saudi Arabia

Jul 2016

A new country strategy underpins the development of Saudi Arabia’s telecommunications sector and sets targets for broadband coverage. Mobile penetration is high in the kingdom, one of the largest digital markets in the region, and operators are ...

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Country Briefing

Digital Consumer - Landscape: South Africa

Jul 2016

South Africa is one of the largest and most advanced telecom markets in Middle East and Africa. The mobile segment is driven by competition, high voice penetration and rising access to LTE services in cities. Rural fixed-broadband access is poor due ...

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Country Briefing

Digital Consumer - Connected Commerce: Brazil

Jul 2016

The concept of “digital consumer” in Brazil has been gaining more relevance in recent years through the growing engagement of consumers in purchasing and paying online. Most Brazilians, however, still use the internet much more to compare prices and ...

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Country Briefing

Digital Consumers - Landscape: UAE

Jul 2016

The rapidly developing telecom and ICT sectors in the Gulf state are expected to reach a major landmark with the opening of the Dubai Smart City project, scheduled for 2020. Connectivity rates are high in the country, as is smartphone ownership. The ...

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Country Briefing

Digital Consumer - Landscape: Argentina

Jul 2016

Argentina’s incoming government has announced several plans and regulatory measures directed at the telecom sector, including a new strategy to connect more regions of the country to the network. Affordable access is also being pushed. Several ...

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Country Briefing

Digital Consumer - Landscape: Colombia

Jul 2016

Colombia has made significant progress in network access and coverage as a result of government policies aimed at developing the local ICT sector, but regional differences in internet access persist. Fibre optic has posted a significant increase ...

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Country Briefing

Digital Consumer - Landscape: Turkey

Jul 2016

Turkish telecom has posted strong growth on the back of rapid uptake of cellular services facilitated by competition, low voice tariffs and expanding 4G coverage in cities. This has driven smartphone usage, online shopping and social networking. ...

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