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Company Profile

Tesco Plc in Retailing

Jun 2012

Price: US$525

About this Report

About this Report


Euromonitor International's report on Tesco Plc delivers a detailed strategic analysis of the company's business, examining its performance in the Non-Store Retailing market and the global economy.

Company and market share data provide a detailed look at the financial position of Tesco Plc, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Tesco Plc This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Tesco Plc provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Non-Store Retailing research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

Strategic Evaluation

Key company facts: Tesco Plc

2012 forecasts: Lower capital expenditure; fewer new UK stores

SWOT: Tesco Plc

Key challenges: Restore growth momentum in the UK and beyond

Competitive Positioning

Steady growth in emerging markets, slowdown in UK in latest years

Competitive context : Tesco battles against Carrefour and Seven & I

Domestic Strategy

Proportion of domestic sales: Robust global growth outperforms UK

Convenience stores and internet retailing gain over hypermarkets

Tesco’s share eroded; price image threatened by resurgent rivals

Store revamp and private label plans to improve image and results

SWOT: Tesco in the UK

International Strategy

G lobal presence geared towards Asia Pacific and Eastern Europe

Global reach strongly focused on medium-sized emerging markets

South Korea: Focus on small formats, innovates with virtual stores

Poland: More challenges from convenience stores and discounters

Other Eastern European markets: Small formats and differentiation

China: Tesco’s expansion objectives too timid against global rivals

Thailand and Malaysia: Casino and Seven & I challenge Tesco

Japan and US: Exit from Japan and more setbacks for US activities

Multi-channel Strategy

Convenience stores and internet retailing sales up, mainly UK

Hypermarkets: Highest share in small markets in Eastern Europe

Convenience stores and supermarkets: Modest non-domestic sales

UK i nternet retailing: Stronger challenges from pure play retailers

Internet retailing outside the UK: Ambitions for global online reach

Brand and Private Label Strategies

Retail brands: Tesco a global brand; coexists with local banners

Tesco: Solid position as top retailing brand in several key markets

F&F apparel brand: Growth through stand-alone stores and online

Private label: Sophisticated range segmentation a key strength in UK

Operations

Global sourcing and carbon reduction strategies

Opportunities and Recommendations

Key opportunities and recommendations

Samples

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