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Company Profile

Tesco Plc in Retailing

| Pages: 38

Price: US$525

About this Report

Facing challenging conditions for its hypermarket chain in the UK and resurgent domestic rivals, Tesco remains innovative in seeking to find new relevance for this format. It can also capitalise on its solid convenience store and internet retailing operations to recover. The exit from the US market, although a setback, can in the longer term allow the group to gear its global presence more towards Asia, notably in South Korea and Thailand.

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Euromonitor International's report on Tesco Plc delivers a detailed strategic analysis of the company's business, examining its performance in the market and the global economy.

Company and market share data provide a detailed look at the financial position of Tesco Plc, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Tesco Plc.


This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Tesco Plc provides strategic intelligence on:
  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust:

Euromonitor International's company profile reports are written by our research team, a dedicated group of analysts that knows the industry inside and out.

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Table of Contents

Scope of the Report

Scope

Strategic Evaluation

Key company facts

Annual results by divisions and forecasts: reduced capex

SWOT: Tesco Plc

Key challenges: UK hypermarkets and non-food; global presence

Competitive Positioning

Robust growth between 2007 and 2012 but faces new challenges

Competitive context: Tesco behind Seven & I but close to Carrefour

Domestic Strategy

Proportion of international sales: Steady growth in non-UK sales

Hypermarkets losing to convenience stores and internet retailing

Tesco loses its magic in the UK and lets rivals take the reins

Outlook: The long and difficult road to reinvent hypermarkets

International Strategy

Global reach reduced; greater focus on Asia and Eastern Europe

Global presence geared towards medium-sized emerging markets

South Korea: Strong position through broad multi-channel presence

China: Difficulties for Tesco against rivals lead to partial pulling-out

Malaysia and Thailand: Expansion to focus on smaller stores

Poland and Turkey: Strong challenge from local discounter chains

Other Eastern Europe: Multi-channel strategies to maintain growth

US: Exit after miscalculations and over-ambitious plans

Multi-channel Strategy

Heavy reliance on hypermarkets gradually curbed

Hypermarkets: Highest shares mostly in low growth small markets

Convenience stores and supermarkets: A patchy global presence

Internet retailing: Major challenges from pure-play internet retailers

Internet retailing : Multi-channel synergies and global ambitions

Brand and Private Label Strategies

Tesco's retail brands: Global banner and key local brands coexist

Tesco: Among top two brands in key markets; social media traction

Private label: Refined price segmentation and innovative strategy

Operations

Carbon footprint reduction and global sourcing strategies

Opportunities and Recommendations

Key recommendations

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