Company Profile

Tesco Plc in Retailing

Price: US$570

About this Report

Tesco Plc, the once proud heavyweight of UK retailing, has had a rough few years. Aggressive expansion into its core UK market by discounters, and its own lack of investment in its UK stores saw it lose UK share. In order to turn this around, the company has shed international businesses, recently its South Korean Homeplus brand, in 2015. Price cuts and a new pricing strategy, slashed product lines and belated investment may be turning things around, but the company faces an uphill struggle.

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Euromonitor International's report on Tesco Plc delivers a detailed strategic analysis of the company's business, examining its performance in the market and the global economy.

Company and market share data provide a detailed look at the financial position of Tesco Plc, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Tesco Plc.

This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Tesco Plc provides strategic intelligence on:
  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust:

Euromonitor International's company profile reports are written by our research team, a dedicated group of analysts that knows the industry inside and out.

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Table of Contents

Scope of the Report


Strategic Evaluation

Key company facts

Tesco still struggling

Very cautious optimism for latest results

SWOT: Tesco Plc

Key challenges (1)

Key challenges (2)

Competitive Positioning

Competitive context: Retailing

Competitive context: Modern grocery retailing

Tesco fails to keep pace with global market

Domestic Strategy

International withdrawal throws weight on suffering UK business

Hypermarkets still king, but Tesco is diversifying its footprint

Convenience still focus for Tesco in UK

Convenience may be reaching saturation in UK

Competitive advantage in online at risk

International Strategy

Consolidation in key markets and reduced investment globally

China and India: Joint ventures minimise risks, but signal retreat

Thailand is a silver lining for Tesco

Turkey may be next for exit

Eastern Europe offers no great opportunity

Multi-channel Strategy

Multi-channel focus still weighted to hypermarkets

Convenience drives growth, but trend may be saturated

Tesco’s slow and steady internet growth will be essential long-term

Brand and Private Label Strategies

Overhauling the Tesco brand and winning back customers

Eponymous brand in all its iterations is dominant

Private label: Key brands

Adopting discounter private label tactics for the fight ahead


Tesco shrinks on world map, returning focus to core business

Improving productivity and global sourcing


Key recommendations


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