Company Profile

Tesco Plc in Retailing

| Pages: 35

Price: US$570

About this Report

Tesco’s turnaround strategy started to unfold during the second half of 2014 under a new leadership. The company has been more proactive than ever to explain the changes and the expected further decline in margin. The key for the group is to regain momentum in the UK, consolidate its position in foreign markets and divest from non-core business. This means a greater reliance on UK supermarkets and deep investment cuts, which make a swift recovery unlikely.

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Euromonitor International's report on Tesco Plc delivers a detailed strategic analysis of the company's business, examining its performance in the market and the global economy.

Company and market share data provide a detailed look at the financial position of Tesco Plc, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Tesco Plc.

This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Tesco Plc provides strategic intelligence on:
  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust:

Euromonitor International's company profile reports are written by our research team, a dedicated group of analysts that knows the industry inside and out.

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Table of Contents

Scope of the Report


Strategic Evaluation

Key company facts

Weakening financials to preclude short-term recovery

SWOT: Tesco Plc

Key challenges

Competitive Positioning

Five years of sliding sales

Competitive context: Tesco falling behind peers

Domestic Strategy

Hard landing in the UK and contribution from overseas sales stalls

Hypermarkets continue to constrain group performance

Internet retailing is where Tesco gets it right

Outlook: Reduced CAPEX and minimal new store openings

International Strategy

Consolidation in key markets and lesser investments globally

South Korea: Growth hampered by regulatory hurdles

China and India: Joint ventures to minimise risks

Turkey: Partial pull-out expected in the short term

US: Fresh & Easy out, F&F in

Multi-channel Strategy

Future growth will rely on smaller stores and multi-channel

Hypermarkets: Holding up in rapidly-growing markets

Convenience stores and supermarkets: Still skewed towards the UK

Internet retailing: Long-term investments maintain Tesco in top 10

Internet retailing: Trialling in the UK before going global

Brand and Private Label Strategies

Tesco overshadows other brands

Tesco leads in four markets, challenged in the Czech Republic

Private label: Greater focus on value and quality


Improving productivity and global sourcing


Key recommendations


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