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Company Profile

Thai Beverage Plc in Spirits

May 2011

Price: US$525

About this Report

About this Report

Euromonitor International's report on Thai Beverage Plc delivers a detailed strategic analysis of the company's business, examining its performance in the Spirits market and the global economy.

Company and market share data provide a detailed look at the financial position of Thai Beverage Plc, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Thai Beverage Plc This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Thai Beverage Plc provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Spirits research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

  • Scope of the Report

Strategic Evaluation

Key c ompany f acts

  • Strategic Evaluation

Financial assessment 2010

  • Strategic Evaluation

SWOT – Thai Beverage Plc

  • Strategic Evaluation

Key s trategic o bjectives and challenges

  • Strategic Evaluation

Competitive Positioning

Thai Beverage displays sensitivity to domestic environment

  • Competitive Positioning

Developed m arket b ias h its i nternational p layers

  • Competitive Positioning

Global consolidation

  • Competitive Positioning

Market Assessment

Heavy reliance on domestic market

  • Market Assessment

Local products dominate volumes

  • Market Assessment

Category and Geographic Opportunities

Domestic dominance

  • Category and Geographic Opportunities

Premiumisation at home

  • Category and Geographic Opportunities

Contrasting whiskies prospects in the US

  • Category and Geographic Opportunities

Taking Thai spirits abroad

  • Category and Geographic Opportunities

Blended Scotch whisky opportunities in Eastern Europe

  • Category and Geographic Opportunities

Potential for expansion in Asia Pacific

  • Category and Geographic Opportunities

Developing presence in Chinese local spirits

  • Category and Geographic Opportunities

Opportunity for geographic expansion in China

  • Category and Geographic Opportunities

Expansion into India

  • Category and Geographic Opportunities

Trouble in domestic beer

  • Category and Geographic Opportunities

Looking abroad for beer growth

  • Category and Geographic Opportunities

Brand Strategy

Premiumisation and internationalisation bring new demands

  • Brand Strategy

Operations

Production and distribution

  • Operations

Recommendations

International opportunities

  • Recommendations

Samples

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