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Company Profile

Thai Beverage PLC

Jun 2012

Price: US$525

About this Report

About this Report


Euromonitor International's report on Thai Beverage Plc delivers a detailed strategic analysis of the company's business, examining its performance in the Alcoholic Drinks market and the global economy.

Company and market share data provide a detailed look at the financial position of Thai Beverage Plc, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Thai Beverage Plc This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Thai Beverage Plc provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Alcoholic Drinks research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

Overview

Key company facts

Price-consciousness drives local spirits growth in 2011

Acquisition drives growth in Q1 2012

SWOT: Thai Beverage PLC

Strategic objectives and challenges

Competitive Positioning

Local spirits drive growth

Tight at the top

Increasing consolidation in spirits

Market Assessment

Local spirits dominate

Strong domestic bias

Market and Category Assessment

Little room for premiumisation in core categories

Premiumisation leads to diversification

Strengthening position in US single malt

Diversifying the international portfolio

Lacking presence in Eastern European growth markets

Aspirational demand creating opportunities in Asia Pacific

Mirroring domestic development in China

Potential for expansion in India

Falling behind in Thai beer market

Time to decide on commitment to beer

Brand Strategy

Strategy places growing onus on branding

Operational Details

Production and distribution

Recommendations

A sharper focus to drive premiumisation and expansion

Samples

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