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Global Briefing

The Changing Face of Private Label Beauty and Personal Care

Apr 2010

Price: US$2,000

About this Report

About this Report

Private label beauty and personal care became increasingly relevant during the economic downturn. Consumers’ spending cutbacks have created more growth opportunities for private label in the industry than ever before, but its success varies greatly across the different categories and is highly dependent on where consumers feel it is important to invest their money and where they can save. This report highlights where and how private label beauty and personal care will develop and the effects it


What this report includes

  • Up-to-the minute analysis of the latest trends in the industry
  • New product development, forecasts and other themes
  • Unique graphics and illustrated case studies
  • Most recent brand and company news
  •  New insight into the size and shape of the market

Why buy this report

  • Clear, concise powerpoint format makes it easy to digest
  • Leading industry opinion keeps you abreast of latest news and trends
  • Forward-looking outlook on a category, market or issue affecting the industry
  • Latest five year forecasts assess how the market is predicted to develop
  • Understand the competitive environment, the leading players and brands

Delivery format

PDF/PPT
Downloadable from MyPages

Table of Contents

Table of Contents

Introduction

Scope

Objectives

Key Findings

Overview of Private Label in Personal Care

BPC Has Comparatively Low Private Label Penetration

Premium Sales Dip, Opportunities for BPC Private Label Rise

Commodity and Luxury Segments to be Worst Affected

Categories’ Resilience to Trade Down Varies

Global Private Label’s Share is Marginal- but on the Rise

Category Analysis

Consumers and Quality: Beauty and Personal Care

Why is Private Label’s Share in Fragrances so Small?

Men’s Grooming - Private Label’s Share is just 3% in 2009…

…and Men’s Grooming Will Continue to Resist Private Label

Every Man Jack Case Study

Skin Care - Private Label Increasing in Importance

Brands Fight Back in Commoditised Oral Care

Private Label Makes Small Inroads in Colour Cosmetics

Consumer Mistrust of Private Label Sun Care Widespread

Consumer Trends

Poorer Middles Classes Drive Private Label Growth

Private Label Products Increasingly Attractive to Consumers

Regional Focus

World Map of Private Label

Where Private Label Beauty Does Well Geographically

Private Label: Regional Opportunities for Growth

Developed Regions Lead Global BPC Private Label Sales

Private Label Gains in North America and Western Europe

Bath & Shower Biggest PL Share in Western Europe

Germany Leads the Way in Private Label

North Americans Opt for Private Label Sun Care

Future Potential for Private Label in Eastern Europe

Retailers’ Strategies

Changes in Retailers’ Strategies

2009 the Year of the BPC Discount Brand “Reinvention”

Retailers’ Approach to Private Label in 2009

Natural Private Label Product Launches

Retailers Create More Sophisticated Private Label Offerings

Brands Fight Back

How Brands Are Fighting Back

Manufacturers Innovate to Counteract Trade-down

Higher-Priced Brands Fight Private Label With Promotions

Future Outlook

What Does the Future Hold for BPC?

Economic Recovery - How Will It Affect Private Label Growth?

How is Private Label Likely to Develop in the Future?

Global Snapshot

SWOT Analysis

Samples

The Changing Face of Private Label BPC.jpg

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