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Company Profile

The Clorox Co in Home Care

Sep 2011

Price: US$525

About this Report

About this Report

Euromonitor International's report on Clorox Co, The delivers a detailed strategic analysis of the company's business, examining its performance in the Toilet Care market and the global economy.

Company and market share data provide a detailed look at the financial position of Clorox Co, The, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Clorox Co, The This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Clorox Co, The provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Toilet Care research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

  • Scope of the Report

Strategic Evaluation

Key facts

  • Strategic Evaluation

Financial analysis

  • Strategic Evaluation

SWOT : Clorox Co, The

  • Strategic Evaluation

Strategic objectives : improving responsiveness and efficiency

  • Strategic Evaluation

Strategic objectives : using key brands to tap into megatrends

  • Strategic Evaluation

Competitive Positioning

Overreliance on the US drives down Clorox’s growth

  • Competitive Positioning

Market stability underpinned by scale of players

  • Competitive Positioning

Geographic and Category Opportunities

Clorox finds niche to drive sales growth but competition intensifies

  • Geographic and Category Opportunities

Clorox’s category presence and growth prospects

  • Geographic and Category Opportunities

Clorox focuses on Latin America to drive home care growth

  • Geographic and Category Opportunities

Tapping into eco-awareness

  • Geographic and Category Opportunities

Competition to develop the green mainstream

  • Geographic and Category Opportunities

Opportunities in Key Categories

Market decline brings Clorox’s surface care down in the US

  • Opportunities in Key Categories

Clorox drives sales growth but falls behind market in Venezuela SC

  • Opportunities in Key Categories

Tap into growth potential in Latin America surface care

  • Opportunities in Key Categories

Tap into growth potential in Brazil

  • Opportunities in Key Categories

Multi-purpose to drive growth in Brazil

  • Opportunities in Key Categories

Need to commit to development b eyond Americas

  • Opportunities in Key Categories

Need for greater marketing support

  • Opportunities in Key Categories

Latin America drives Clorox’s bleach sales

  • Opportunities in Key Categories

Clorox’s share down in US colour safe l aundry bleach

  • Opportunities in Key Categories

Competition for green p ositioning in laundry care

  • Opportunities in Key Categories

Ease in H1N1 Virus fear affects Clorox’s toilet care sales in the US

  • Opportunities in Key Categories

Green Work’s unique eco-friendly position helps dishwashing sales

  • Opportunities in Key Categories

Potential for green a utomatic dishwashing

  • Opportunities in Key Categories

Argentina drives Clorox’s air care growth

  • Opportunities in Key Categories

Brand Strategy

Overreliance on the US affects Clorox’s sales

  • Brand Strategy

Continue to tap into Green Works’s potential

  • Brand Strategy

Focus on product safety drives Pine-Sol’s growth

  • Brand Strategy

Operations

Restructuring the supply chain

  • Operations

Recommendations

Integration and expansion

  • Recommendations

Samples

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