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Company Profile

The Coca-Cola Company in Health and Wellness

Oct 2011

Price: US$525

About this Report

About this Report


Euromonitor International's report on Coca-Cola Co, The delivers a detailed strategic analysis of the company's business, examining its performance in the Health and Wellness market and the global economy.

Company and market share data provide a detailed look at the financial position of Coca-Cola Co, The, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Coca-Cola Co, The This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Coca-Cola Co, The provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Health and Wellness research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

Strategic Evaluation

Key company facts

TCCC’s HW soft drinks led by reduced sugar carbonates

Financial assessments

SWOT : The Coca-Cola Company

The Coca-Cola Company: Key strategic objectives and challenges

Competitive Positioning

Global HW competitive landscape

TCCC leads standard and HW soft drinks

Overall soft drinks market more concentrated than HW soft drinks

HW vs standard: global performance

TCCC outperforms global HW soft drinks market

Market Assessment

Latin America offers HW growth opportunities

HW RTD tea and juice offer potential

TCCC: Naturally healthy bottled water robust growth in 2008-2010

Japan: TCCC’s major driver for HW soft drinks over 2008-2010

M&A Growth Strategies

TCCC HW acquisitions in 2006-2007 – entry into FF water

TCCC HW acquisitions in 2008-2010: Innocent and Honest Tea

Nurturing small HW brands for profitable growth

Impact of M&A in HW

Category/Geographic Opportunities

Highlights of development areas of TCCC’s HW soft drinks

Weight management is the key prime positioning in the US

TCCC’s major growth markets by prime positioning in 2005/2010

Major growth markets for reduced sugar soft drinks

Major growth markets for NH 100% fruit/vegetable juice

TCCC benefits from distributing Monster

Brand Strategy

TCCC has a strong portfolio of HW soft drinks brands

Coca-Cola Zero cannibalises Diet Coke

Coca-Cola Zero largely outperforms Diet Coke in 2005-2010

Glacéau: Adding functionality gives added value…with added risk

Operations

TCCC operates diverse soft drinks distribution infrastructure

Recommendations

Poland, China and Latin America opportunities

Samples

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