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Company Profile

The Coca-Cola Company in Soft Drinks

May 2011

Price: US$525

About this Report

About this Report

Euromonitor International's report on Coca-Cola Co, The delivers a detailed strategic analysis of the company's business, examining its performance in the Asian Speciality Drinks market and the global economy.

Company and market share data provide a detailed look at the financial position of Coca-Cola Co, The, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Coca-Cola Co, The This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Coca-Cola Co, The provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Asian Speciality Drinks research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

  • Scope of the Report

Strategic Evaluation

Key company facts

  • Strategic Evaluation

Financial assessment

  • Strategic Evaluation

SWOT – The Coca-Cola Company

  • Strategic Evaluation

Key strategic objectives and challenges

  • Strategic Evaluation

Competitive Positioning

Forward momentum hard won for behemoth TCCC

  • Competitive Positioning

TCCC maintains strong grip on global soft drinks

  • Competitive Positioning

Chinese Tingyi targets global soft drinks elite

  • Competitive Positioning

Soft drinks consolidation points to recovery

  • Competitive Positioning

Market Assessment

Emerging market vertical integration key for TCCC

  • Market Assessment

TCCC wields strong emerging market portfolio

  • Market Assessment

Non-carbonates set to drive soft drinks growth

  • Market Assessment

Category and/or Geographic Opportunity

Low calorie cola to drive low-growth carbonates

  • Category and/or Geographic Opportunity

TCCC enjoys carbonates growth despite strong headwinds

  • Category and/or Geographic Opportunity

Domestic and emerging carbonates growth key for TCCC

  • Category and/or Geographic Opportunity

Better for you lines set to drive bottled water growth

  • Category and/or Geographic Opportunity

Global bottled water grown in sight for TCCC

  • Category and/or Geographic Opportunity

Emerging markets hold key to bottled water growth

  • Category and/or Geographic Opportunity

Awareness of sugar levels to frame juice growth

  • Category and/or Geographic Opportunity

Emerging markets sweeten sour domestic juice outlook

  • Category and/or Geographic Opportunity

TCCC gets the taste for RTD tea again

  • Category and/or Geographic Opportunity

RTD tea offers a tonic to TCCC’s carbonates ills

  • Category and/or Geographic Opportunity

Brand Strategy

Better for you beverages central TCCC brand strategy

  • Brand Strategy

Coca-Cola battles wellbeing trend but stays number one

  • Brand Strategy

Coca-Cola Zero outpunching Diet Coke

  • Brand Strategy

Ciel sets its sights on global bottled water crown

  • Brand Strategy

Life is sweet for Minute Maid

  • Brand Strategy

Operations

Production and operational strategies

  • Operations

TCCC acquires CCE but bottlers still play key role

  • Operations

Category and Geographic Opportunities

Overview of TCCC/CCE Deal

  • Category and Geographic Opportunities

Implications of TCCC’s CCE acquisition

  • Operations

Recommendations

CCE integration vital as TCCC must exploit scale

  • Recommendations

Samples

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