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Global Briefing

The Future BRICs in Alcoholic Drinks

Oct 2009

Price: US$2,000

About this Report

About this Report

While the global market is still reeling from the blows of the unprecedented financial contraction a small number of key markets sharing upbeat macroeconomic indicators defy the gloom .The ‘future BRICs’, namely Nigeria, Turkey, Vietnam and the Philippines surface as the next ‘Eldorado’ for the alcoholic drinks industry as westernisation trends, large numbers of LDA consumers and emerging middle classes bring them under the spotlight.


What this report includes

  • Up-to-the minute analysis of the latest trends in the industry
  • New product development, forecasts and other themes
  • Unique graphics and illustrated case studies
  • Most recent brand and company news
  • New insight into the size and shape of the market

Why buy this report

  • Clear, concise powerpoint format makes it easy to digest
  • Leading industry opinion keeps you abreast of latest news and trends
  • Forward-looking outlook on a category, market or issue affecting the industry
  • Latest five year forecasts assess how the market is predicted to develop
  • Understand the competitive environment, the leading players and brands

Delivery format

PDF/PPT
Downloadable from MyPages

Table of Contents

Table of Contents

Definitions and Introduction

Definitions

Key Findings

Setting the Scene

The BRIC Markets in Alcoholic Drinks

‘Future BRICs’ Follow in the Footsteps of the BRIC Markets

LDA Consumers of BRICs vs Future BRICs

Advancing Middle Classes

Rising % Urban Population of Future BRICs

High Potential Markets for Alcoholic Drinks

The Future BRIC Markets for Alcoholic Drinks

Global Macroeconomic Picture

Future BRICs

Nigeria: Fact File

Nigeria: The Stout Stronghold

Nigeria: ‘Beer Parlours’ Key in the Drinking Culture

Dark Beer in Nigeria: Turbo King by Consolidated Breweries

Nigeria Heading for a Soft Landing

Philippines: Fact File

Philippines: Youngsters/Tourist Influx to Shape the Market

Philippines: Domestic Companies Dominate

Vietnam: Fact File

Vietnam: Health Credentials Drive Beer and Wine Sales

Vietnam: Changing Regulatory Environment

Vietnam: WTO Accession Paves the Way for Multinationals

Economy Beer at the Forefront in Southeast Asia

Turkey: Fact File

Turkey: Urbanisation Paves the Way for New Drinking Habits

Turkey: Tourism Boosts On-Trade Sales

Dark Beer: Gusta Dark by Anadolu Efes AS

Imported Spirits Making Inroads in the Turkish Market

Conclusions

Future BRICs – Conclusion

Competitive and Infrastructure Issues

Key Corporate Factors for the Future BRICs

SWOT Analysis Future BRIC Markets

Samples

The Future BRICs in Alcoholic Drinks.jpg

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