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Global Briefing

The Future of Tablets: Segmentation, Forecasts and Implications for Related Products

Jan 2012

Price: US$2,000

About this Report

About this Report

This global briefing considers the development of the global market for tablets and other portable computers over the 2011-2015 period. The briefing includes analysis of market segmentation, target demographics, competitive analysis, and forecasts to 2015. The report also highlights key implications for other categories in consumer electronics, and the consequences and opportunities for industries like travel and tourism, consumer appliances and retailing.


What this report includes

  • Up-to-the minute analysis of the latest trends in the industry
  • New product development, forecasts and other themes
  • Unique graphics and illustrated case studies
  • Most recent brand and company news
  • New insight into the size and shape of the market

Why buy this report

  • Clear, concise powerpoint format makes it easy to digest
  • Leading industry opinion keeps you abreast of latest news and trends
  • Forward-looking outlook on a category, market or issue affecting the industry
  • Latest five year forecasts assess how the market is predicted to develop
  • Understand the competitive environment, the leading players and brands

Delivery format

PDF/PPT
Downloadable from MyPages

Table of Contents

Table of Contents

Introduction

Scope

Objectives

Key Findings

Usage Scenarios and Target Demographics

Main usage scenarios for tablets

Main consumer groups for tablets

Quantifying the travel market

Evolving demographics as the new and the young gain importance

The student population targeted by tablet manufacturers

Market Segmentation

Segmentation according to usage

Communicators

Media tablets

Hybrids

Competitive Factors

Operating systems-led competition

iOS dominates now but for how much longer?

Crucial hardware characteristics

Market Forecasts

Tablets volume sales to overtake that of laptops

Price erosion will drive global tablets growth

China to spearhead global tablets growth

Future segmentation of tablets

Implications for Consumer Electronics

Smartphone demand will be largely unaffected

How will tablets fit into the computer landscape?

How can portable media players stay relevant?

Implications and opportunities for in-car navigation and televisions

Cross-Industry Implications

Newspaper circulation to decline

Can cable and satellite TV stay competitive?

The role of tablets in the connected home

Travel and tourism creates sales opportunities for tablets

Conclusions

Components of success in tablets

Impact of tablets on …

Report Definitions

Definitions

Samples

The-Future-of-Tablets.jpg

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