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Global Briefing

The General Line: Mapping the Dairy Supply Chain in Eastern Europe

Jan 2011

Price: US$2,000

About this Report

About this Report

What costs lie behind the retail price of a bottle of milk? In its latest briefing on the global packaged food industry, Euromonitor International deconstructs the costs and prices paid for milk in Eastern Europe, from farm to processor to retailer. Fragmented and inefficient dairy farming is hurting farmers' margins and constraining retail sales across the region. With modern retail formats still developing, it will be up to dairy processors themselves to improve supply chain efficiencies.


What this report includes

  • Up-to-the minute analysis of the latest trends in the industry
  • New product development, forecasts and other themes
  • Unique graphics and illustrated case studies
  • Most recent brand and company news
  • New insight into the size and shape of the market

Why buy this report

  • Clear, concise powerpoint format makes it easy to digest
  • Leading industry opinion keeps you abreast of latest news and trends
  • Forward-looking outlook on a category, market or issue affecting the industry
  • Latest five year forecasts assess how the market is predicted to develop
  • Understand the competitive environment, the leading players and brands

Delivery format

PDF/PPT
Downloadable from MyPages

Table of Contents

Table of Contents

Introduction

Scope

Objectives of global briefing

Find out more with other Euromonitor global briefings

Supply chain comprised of three primary tranches

The cost of milk collection, processing and retail distribution

Key findings

Regional Analysis

The modern supply chain for milk in Eastern Europe

Retail performance for milk in Eastern Europe

Eastern European milk retail sales by country

Key challenges for the milk supply chain in Eastern Europe

Can private label provide a solution?

More private label penetration could improve efficiencies

Retail distribution still favours small grocery retailers …

… but modern retailers gain upper hand in many markets

Small grocers vs supermarkets/hypermarkets by country

Retail milk prices vary significantly by channel format

Retail unit price comparisons for milk by channel format

Significant farmgate price volatility for milk since 2007 …

… but milk processors, manufacturers profit in 2009

Imbalances between farmgate and retail milk prices

Milk producers turn to direct selling to protect their profits

Selling raw milk directly to consumers in Russia and Ukraine

Selling milk directly to consumers in other countries

Country Analysis: Russia

The milk supply chain in Russia

Supply chain costs for processed fluid milk in Russia

Russian processed/packaged milk transport logistics

Retail distribution of drinking milk products in Russia

Unimilk : reducing input costs for low-margin dairy products

Ruzskoe Moloko : higher premiums via vertical integration

Wimm-Bill-Dann: most efficient route from farm to market

Country Analysis: Ukraine

Supply chain costs for processed milk in Ukraine

Packaging formats for milk in Ukraine

Falling production levels blight Ukrainian dairy industry

Smaller dairy farms boost inefficiency, get paid less

Farmgate milk prices paid to producers by manufacturers

Dairy manufacturers strengthened via vertical integration

More centralisation essential to value-added dairy success

Country Analysis: Poland

The Polish retail packaged/processed milk market

Supermarket/hypermarket distribution slowly expands

Challenges facing the Polish dairy industry

More efficient milk output needed in Poland

Volatility of Polish milk prices

A way forward: consolidated suppliers and processors

Impact of the abolition of EU milk quotas

Future Prospects

Economic growth gathering pace in 2010 …

… with Eastern European recovery slowly consolidating

Oil prices and energy costs

Cattle feed

Cattle feed and commodity prices

Consumer demand for milk

Final Conclusions

Milk retail distribution will favour large modern retailers

Outlook for retail milk prices in Eastern Europe

Report Definitions

Data parameters and report definitions

Product definitions

Retail distribution definitions

Samples

PF_MappingtheDairySupplyChainEE.jpg

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