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Company Profile

The Home Depot Inc in Retailing

Apr 2012

Price: US$525

About this Report

About this Report


Euromonitor International's report on Home Depot Inc, The delivers a detailed strategic analysis of the company's business, examining its performance in the Retailing market and the global economy.

Company and market share data provide a detailed look at the financial position of Home Depot Inc, The, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Home Depot Inc, The This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Home Depot Inc, The provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Retailing research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

Strategic Evaluation

Key company facts: The Home Depot Inc

Financial assessment: Q4 2011 a good quarter for Home Depot

SWOT: The Home Depot

Key challenges: Defend US market share and expansion overseas

Competitive Positioning

US housing bubble left Home Depot facing contraction

Growing competition but The Home Depot retains number one spot

Lowe’s chasing Home Depot in selling space race

Domestic Strategy

The Home Depot’s fortunes are heavily reliant on the US

Store sales still dominate but internet shows yearly growth

Lowe’s catching Home Depot in US market that is set to contract

International Strategy

International growth is based on convenience

Canada: Declining market share in a contracting market

Mexico: Home Depot leads a fragmented market

China: Big country, but slow growing demand for DIY

Possible market entries: Home Depot needs to leave comfort zone

Multi-channel Strategy

Home Depot internet strategy makes good marketing sense

Home Depot internet sales benefit from US location

Internet marketing strategy pays dividends for Home Depot

Brand and Private L abel S trategies

Home Depot focuses on its one, eponymous brand

Brand and Private Label Strategies

Private label and exclusive brands are key to Home Depot

Operations

Outsourced manufacturing and global offices

Distribution changes to help efficiency and drive costs down

Opportunities and Recommendations

Key recommendations

Samples

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