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Global Briefing

The Mobile Wallet: Global Opportunities and Challenges of Making M-Payment Mainstream

Jul 2012

Price: US$2,000

About this Report

About this Report

While it is still early days for mobile payments, a number of factors, such as a rapid rise in smartphone adoption, as well as government and corporate initiatives, have created a lot of buzz around this topic. This report will look at the new mobile frontier, the stakeholders that make up this vast ecosystem, how approaches differ across market types, and which countries are likely to be the first to reach mass adoption.


What this report includes

  • Up-to-the minute analysis of the latest trends in the industry
  • New product development, forecasts and other themes
  • Unique graphics and illustrated case studies
  • Most recent brand and company news
  • New insight into the size and shape of the market

Why buy this report

  • Clear, concise powerpoint format makes it easy to digest
  • Leading industry opinion keeps you abreast of latest news and trends
  • Forward-looking outlook on a category, market or issue affecting the industry
  • Latest five year forecasts assess how the market is predicted to develop
  • Understand the competitive environment, the leading players and brands

Table of Contents

Table of Contents

Introduction

Scope

Key findings

The New Mobile Frontier

THE NEW MOBILE FRONTIER

Defining mobile payments

The mobile phone’s increasing importance as purchase influencer

Digital media advertising has potential to impact consumer choice

Several players are trying to gain a seat at the m-payment table

Major stakeholders driving mobile payment approaches (1)

Major stakeholders driving mobile payment approaches (2)

NFC-driven mobile payments slowly gaining momentum

The vast NFC ecosystem

NFC could impact more things than just the payment landscape

Mobile payment business models

Consumers, retailers and phone manufacturers must be on board

Two Differing Approaches to Mobiles

TWO DIFFERING APPROACHES TO MOBILE

The rise of smartphones pushes mobile payment further

Smartphones most popular in Western Europe, US and Australia

Case study: The developed markets approach to mobile commerce

Developed markets have the greatest smartphone penetration

Developed markets have a significant mobile phone installed base

Mobile success in developed markets is about consumer behaviour

Developed markets more accustomed to buying via internet

Japan is off to an early start in terms of m-payment initiatives

US projected to take a starring role in m-commerce by 2016

Case study: The emerging markets approach to mobile commerce

Mobile in emerging markets may be a way into financial services

Mobile phones can be a way to reach the unbanked population

Targeting unbanked through mobile means new set of consumers

Access to mobile phones in emerging markets spurs m-payments

Cash culture in markets like Russia may hinder m-wallet push

The Strategies Behind M-Commerce

THE STRATEGIES BEHIND M-COMMERCE

A sampling of important acquisitions related to m-commerce (1)

A sampling of important acquisitions related to m-commerce (2)

Success in the mobile channel about collaboration and innovation

Social media integration enters the payment landscape

Mobile commerce can provide a richer experience for the consumer

Retailers could increase sales and loyalty through mobile channel

M-commerce becomes another retailer-consumer touch point

Important to differentiate between e-commerce and m-commerce

Sephora uses mobile to enhance customer in-store experience

Some applications go beyond m-payments with loyalty features

Geo-location technology can encourage customers to spend more

Prospects for Mobile Payment

PROSPECTS FOR MOBILE PAYMENT

Mobile wallet expected to gain momentum in coming years

Three markets to watch due to their approaches to NFC payments

Hurdles that might hinder mass adoption of mobile wallet

Report Definitions

Data parameters and report definitions

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