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Company Profile

The Procter & Gamble Company in Consumer Appliances

Jun 2011

Price: US$525

About this Report

About this Report

Euromonitor International's report on Procter & Gamble Co, The delivers a detailed strategic analysis of the company's business, examining its performance in the Small Appliances market and the global economy.

Company and market share data provide a detailed look at the financial position of Procter & Gamble Co, The, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Procter & Gamble Co, The This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Procter & Gamble Co, The provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Small Appliances research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

  • Scope of the Report

Strategic Evaluation

Key company facts

  • Strategic Evaluation

Share slips due to strong focus on less dynamic markets

  • Strategic Evaluation

Financial assessment

  • Strategic Evaluation

SWOT – The Procter & Gamble Company

  • Strategic Evaluation

Key strategic objectives and challenges

  • Strategic Evaluation

P&G’s strategic objectives and challenges

  • Strategic Evaluation

Competitive Positioning

Procter & Gamble under-performs the industry

  • Competitive Positioning

P&G loses out to those with strong presence in emerging markets

  • Competitive Positioning

Top 10 global companies in small appliances

  • Competitive Positioning

Market Assessment

P&G needs to strengthen efforts in emerging markets

  • Market Assessment

P&G’s regional presence in small appliances and growth prospects

  • Market Assessment

Non-essential nature affects small appliances

  • Market Assessment

P&G’s category presence in small appliances and growth prospects

  • Market Assessment

Category and Geographic Opportunities

Emerging markets will drive personal care growth

  • Category and Geographic Opportunities

P&G’s regional presence in personal care and growth prospects

  • Category and Geographic Opportunities

Brand strength drives personal care success

  • Category and Geographic Opportunities

P&G’s category presence in personal care and growth prospects

  • Category and Geographic Opportunities

P&G maintains leadership in oral hygiene

  • Category and Geographic Opportunities

Innovation helps to protect prices in developed markets

  • Category and Geographic Opportunities

Body shavers potential remains unfulfilled

  • Category and Geographic Opportunities

Case study: Potential for body shavers in China

  • Category and Geographic Opportunities

Top body shavers markets by format in 2010

  • Category and Geographic Opportunities

Asia Pacific still defined by China in the short term

  • Category and Geographic Opportunities

P&G’s geographical presence in Asia Pacific and growth prospects

  • Category and Geographic Opportunities

Brand focus in core categories way forward in China

  • Category and Geographic Opportunities

P&G’s category presence in China and growth prospects

  • Category and Geographic Opportunities

Eastern Europe falls to Braun

  • Category and Geographic Opportunities

Strong brand equity the way forward for P&G in Eastern Europe

  • Category and Geographic Opportunities

Russian development may be one for the long term

  • Category and Geographic Opportunities

P&G’s category and presence in Russia and growth prospects

  • Category and Geographic Opportunities

Production and Sales

P&G - coverage in main markets and performance

  • Production and Sales

P&G top 10 markets by volume

  • Production and Sales

P&G - emerging market manufacturing sites by country

  • Production and Sales

Production and operational strategies

  • Production and Sales

Brand Strategy

P&G increases focus on health and beauty

  • Brand Strategy

Braun

  • Brand Strategy

Personal care appliances is Braun’s main focus

  • Brand Strategy

Crest SpinBrush

  • Brand Strategy

Imitations hinder growth for Crest SpinBrush

  • Brand Strategy

Recommendations

Take advantage of its strengths

  • Recommendations

Samples

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