About this Report
As the global recession drags on and most consumers remain cautious about spending, the pink dollar continues to thrive. The higher disposable incomes of gay and lesbian consumers, along with more relaxed attitudes towards gay culture around the world, is opening up a wealth of opportunities for companies to target this large and lucrative niche. This new Strategy Briefing examines the spending habits of the global gay community, current marketing strategies and recommended actions going forward
What this report includes
- Top-level strategic analysis of how major consumer trends will influence global markets
- Consumer insight
- Impact across all relevant consumer markets
- Unique graphics and case studies
- Key market snapshots
- Accompanying presentation to synthesise main findings
Why buy this report
- Identify factors driving change now and in the future
- Understand motivation
- Forward-looking outlook
- Briefings and presentation should provoke lively discussion at senior level
- Take a step back from micro trends
- Get up to date estimates and comment
Delivery format
PDF/Word
Downloadable from MyPages
