About this Report
The fragrance industry has seen a strong resurgence in the last two years on the back of a solid performance in the premium segment. Premium fragrances’ growth surpassed that of mass for the first time in a decade, due to greater emphasis on quality, exclusivity and personalisation. Unit prices continued to rise and pose the biggest challenge to the industry. Brazil’s global dominance should continue to shape the market and the gradual shift in favour of mass offerings.
What this report includes
- Up-to-the minute analysis of the latest trends in the industry
- New product development, forecasts and other themes
- Unique graphics and illustrated case studies
- Most recent brand and company news
- New insight into the size and shape of the market
Why buy this report
- Clear, concise powerpoint format makes it easy to digest
- Leading industry opinion keeps you abreast of latest news and trends
- Forward-looking outlook on a category, market or issue affecting the industry
- Latest five year forecasts assess how the market is predicted to develop
- Understand the competitive environment, the leading players and brands
