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Company Profile

The Wendy's Co in Consumer Foodservice

Dec 2012

Price: US$525

About this Report

About this Report


Euromonitor International's report on Wendy's Co, The delivers a detailed strategic analysis of the company's business, examining its performance in the Consumer Foodservice by Location market and the global economy.

Company and market share data provide a detailed look at the financial position of Wendy's Co, The, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Wendy's Co, The This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Wendy's Co, The provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Consumer Foodservice by Location research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

Strategic Evaluation

Key company facts

Growth continues in 2012

SWOT: The Wendy's Co

Key strategic challenges and objectives

Operating structure

Competitive Positioning

Improving performance by Wendy's

McDonald's widens the gap to global CFS competitors

Independents top chains in CFS value growth

Chained growth driven by convenience, premium positioning

In developed markets new share must be taken, not just earned

In emerging markets, accessibility and appeal are keys to growth

Market Assessment

Asia Pacific and Latin America drive global CFS growth

Asia Pacific to become largest fast food market by 2016

Fast food: Two-tiered strategy now key in all markets (1)

Fast food: Two-tiered strategy now key in all markets (2)

Category and Geographic Opportunities

Significant improvement in US

Emerging market growth opportunities

Opportunities across Asia Pacific

Wendy's re-enters Japan

Still low penetration of chains offers opportunities in China

Strong competition in Latin America

Brazil a highly attractive growth market

Expansion into Eastern Europe

Brand Strategy

Wendy's expands internationally

Re- energising the Wendy's brand

NPD examples 2011/2012

Recommendations

Key recommendations

Samples

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