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Company Profile

The Wendy's Co in Consumer Foodservice

Dec 2011

Price: US$525

About this Report

About this Report

Euromonitor International's report on Wendy's Co, The delivers a detailed strategic analysis of the company's business, examining its performance in the Consumer Foodservice by Location market and the global economy.

Company and market share data provide a detailed look at the financial position of Wendy's Co, The, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Wendy's Co, The This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Wendy's Co, The provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Consumer Foodservice by Location research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

  • Scope of the Report

Strategic Evaluation

Key company facts

  • Strategic Evaluation

Improvements in 2011

  • Strategic Evaluation

SWOT – The Wendy's Co

  • Strategic Evaluation

Key strategic challenges and objectives

  • Strategic Evaluation

Operating structure

  • Strategic Evaluation

Competitive Positioning

Wendy's and Arby's under-perform global fast food market

  • Competitive Positioning

Wendy's/Arby's among weaker performers in global CFS in 2010

  • Competitive Positioning

Chains dominate fast food – and McDonald's reigns supreme

  • Competitive Positioning

Market Assessment

Positive outlook for global fast food

  • Market Assessment

Asia and Latin America attractive growth regions

  • Market Assessment

Category and Geographic Opportunities

Emerging market opportunities

  • Category and Geographic Opportunities

Asia Pacific a target region for expansion

  • Category and Geographic Opportunities

China a key target market

  • Category and Geographic Opportunities

Wendy's re-enters Japan

  • Category and Geographic Opportunities

Latin America also on Wendy's radar

  • Category and Geographic Opportunities

Brazil and Argentina key target markets

  • Category and Geographic Opportunities

Russia also offers major growth opportunities

  • Category and Geographic Opportunities

Wendy's sees further growth opportunities in the US

  • Category and Geographic Opportunities

Brand Strategy

Wendy's expands internationally

  • Brand Strategy

Re- energising Wendy's

  • Brand Strategy

Wendy's: New product development

  • Brand Strategy

Seven key initiatives to drive growth in 2011 and beyond

  • Brand Strategy

Recommendations

Key recommendations

  • Recommendations

Samples

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