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Global Briefing

The Western European Wine Market: The Legacy of the Downturn, Ripple Effects and Ways to Navigate Them

Jun 2011

Price: US$2,000

About this Report

About this Report

The report investigates the short and long term industry prospects within Western European wine, focusing on the key category and geographical growth opportunities while identifying key trends as well as pitfalls and prospects. Highlighting the regional post-recessionary ripple effects impacting the wine industry in 2010, the presentation identifies winners and losers while underlining lucrative strategies moving forward.

What this report includes

  • Up-to-the minute analysis of the latest trends in the industry
  • New product development, forecasts and other themes
  • Unique graphics and illustrated case studies
  • Most recent brand and company news
  • New insight into the size and shape of the market

Why buy this report

  • Clear, concise powerpoint format makes it easy to digest
  • Leading industry opinion keeps you abreast of latest news and trends
  • Forward-looking outlook on a category, market or issue affecting the industry
  • Latest five year forecasts assess how the market is predicted to develop
  • Understand the competitive environment, the leading players and brands

Delivery format

PDF/PPT
Downloadable from MyPages

Table of Contents

Table of Contents

INTRODUCTION

Scope

  • INTRODUCTION

Key findings

  • INTRODUCTION

Objectives

  • INTRODUCTION

MACRO VIEW

A fragile recovery is underway in Western Europe

  • MACRO VIEW

Unemployment: A sobering lagging indicator

  • MACRO VIEW

The PIIGS factor: A long way down

  • MACRO VIEW

Out of the woods yet?

  • MACRO VIEW

STATE OF THE MARKET

Mapping out maturity in Western Europe

  • STATE OF THE MARKET

Still in negative territory

  • STATE OF THE MARKET

After the slump

  • STATE OF THE MARKET

Still light grape wine dominates

  • STATE OF THE MARKET

Still light grape wine: Rosé appeal

  • STATE OF THE MARKET

Other sparkling wine advances

  • STATE OF THE MARKET

The usual suspects and the rising dragon

  • STATE OF THE MARKET

Case study: Advance of the New World

  • STATE OF THE MARKET

Highly fragmented market leaves room for consolidation

  • STATE OF THE MARKET

TRENDS AND DRIVERS

Western Europe trends and drivers

  • TRENDS AND DRIVERS

Deconstructing cocooning

  • TRENDS AND DRIVERS

Unconventional sizes rewrite the rulebook

  • TRENDS AND DRIVERS

Cartons, PET and cans most dynamic pack types

  • TRENDS AND DRIVERS

PET bottles – a step too far?

  • TRENDS AND DRIVERS

Trading down, polarisation and that sweet spot

  • TRENDS AND DRIVERS

The quest for value in W estern Europe

  • TRENDS AND DRIVERS

A question of health

  • TRENDS AND DRIVERS

The rise of the millenials

  • TRENDS AND DRIVERS

Internet: Changing the playing field

  • TRENDS AND DRIVERS

GROWTH OPPORTUNITIES AND PITFALLS

The spectre of stagnation lingers on

  • GROWTH OPPORTUNITIES AND PITFALLS

A sparkling rosé future

  • GROWTH OPPORTUNITIES AND PITFALLS

Western European blues

  • GROWTH OPPORTUNITIES AND PITFALLS

Struggling periphery versus defiant north

  • GROWTH OPPORTUNITIES AND PITFALLS

Pitfalls beyond maturity

  • GROWTH OPPORTUNITIES AND PITFALLS

Summing up

  • GROWTH OPPORTUNITIES AND PITFALLS

REPORT DEFINITIONS

Definitions

  • REPORT DEFINITIONS

Samples

The Western European Wine Market.jpg

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