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Global Briefing

The Western European Wine Market: The Legacy of the Downturn, Ripple Effects and Ways to Navigate Them

Jun 2011

Price: US$2,000

About this Report

About this Report

The report investigates the short and long term industry prospects within Western European wine, focusing on the key category and geographical growth opportunities while identifying key trends as well as pitfalls and prospects. Highlighting the regional post-recessionary ripple effects impacting the wine industry in 2010, the presentation identifies winners and losers while underlining lucrative strategies moving forward.


What this report includes

  • Up-to-the minute analysis of the latest trends in the industry
  • New product development, forecasts and other themes
  • Unique graphics and illustrated case studies
  • Most recent brand and company news
  • New insight into the size and shape of the market

Why buy this report

  • Clear, concise powerpoint format makes it easy to digest
  • Leading industry opinion keeps you abreast of latest news and trends
  • Forward-looking outlook on a category, market or issue affecting the industry
  • Latest five year forecasts assess how the market is predicted to develop
  • Understand the competitive environment, the leading players and brands

Delivery format

PDF/PPT
Downloadable from MyPages

Table of Contents

Table of Contents

INTRODUCTION

Scope

Key findings

Objectives

MACRO VIEW

A fragile recovery is underway in Western Europe

Unemployment: A sobering lagging indicator

The PIIGS factor: A long way down

Out of the woods yet?

STATE OF THE MARKET

Mapping out maturity in Western Europe

Still in negative territory

After the slump

Still light grape wine dominates

Still light grape wine: Rosé appeal

Other sparkling wine advances

The usual suspects and the rising dragon

Case study: Advance of the New World

Highly fragmented market leaves room for consolidation

TRENDS AND DRIVERS

Western Europe trends and drivers

Deconstructing cocooning

Unconventional sizes rewrite the rulebook

Cartons, PET and cans most dynamic pack types

PET bottles – a step too far?

Trading down, polarisation and that sweet spot

The quest for value in W estern Europe

A question of health

The rise of the millenials

Internet: Changing the playing field

GROWTH OPPORTUNITIES AND PITFALLS

The spectre of stagnation lingers on

A sparkling rosé future

Western European blues

Struggling periphery versus defiant north

Pitfalls beyond maturity

Summing up

REPORT DEFINITIONS

Definitions

Samples

The Western European Wine Market.jpg

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