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Company Profile

Thomas Cook Group Plc in Travel and Tourism

Mar 2012

Price: US$525

About this Report

About this Report


Euromonitor International's report on Thomas Cook Group Plc delivers a detailed strategic analysis of the company's business, examining its performance in the Travel and Tourism market and the global economy.

Company and market share data provide a detailed look at the financial position of Thomas Cook Group Plc, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Thomas Cook Group Plc This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Thomas Cook Group Plc provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Travel and Tourism research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

Strategic Evaluation

Key company facts

Financial assessment

SWOT - Thomas Cook Group Plc

Key strategic objectives and challenges

Competitive Positioning

Global competitive performance

Storm over liabilities

Rescue package

Global ranking

Regional performance

Category and Geographic Opportunities

Thomas Cook passenger numbers and retail outlets 2011

Regional expansion

New category focus

Brand Strategy

Brand strategy: Contraction

Brand strategy: Competitiveness

Internet strategy

Social media

Operations

Asset light strategy

Too ambitions investment plans

Recommendations

Not out of the woods yet

Samples

Please update/install flash.

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