30 pages, Jan 2017
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Thomas Cook weathered a tough year in 2016, with Brexit uncertainty and terrorist attacks affecting consumers’ choice of travel destinations. The strategic focus of developing its own brand of hotels and resorts appears to be working, with a share dividend paid out for the first time in five years. The launch of Thomas Cook China is hoped to bring in a new source of wealthy outbound travellers, whilst Europeans have shifted to Western Mediterranean and long haul destinations.
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