You are here: HomeSolutionsIndustriesHome and Garden
print my pages

Company Profile

Tikkurila Oyj in Home and Garden

Aug 2012

Price: US$525

About this Report

About this Report


Euromonitor International's report on Tikkurila Oyj delivers a detailed strategic analysis of the company's business, examining its performance in the Home Improvement market and the global economy.

Company and market share data provide a detailed look at the financial position of Tikkurila Oyj, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Tikkurila Oyj This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Tikkurila Oyj provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Home Improvement research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

Strategic Evaluation

Key company facts

A focus on Northern and Eastern Europe

Financial assessment 2011

Stabilisation of input prices benefits performance in first half 2012

SWOT: Tikkurila Oyj

Key strategic objectives and challenges

Competitive Positioning

Low global ranking but leads in Eastern Europe

Case study: Russia

Tikkurila keeps global competition at bay in Russia

Market Assessment

Large geographical disparities in home paint demand

Case study: Russia and Ukraine

Following GDP growth in SBU East

Geographic and Category Opportunities

Opportunities and challenges for Tikkurila in Russia

Maximising distribution for growth in Russia

Addressing weak DIY culture and potential for change

Brand Strategy

Building a comprehensive brand portfolio

Raising brand awareness through sales and marketing

Tikkurila: Eponymous brand

Teks: Low-price strategic brand

A strategic brand renewal for Vivacolor

Operations

Operations, production and distribution network

Facing the raw material challenge

Recommendations

Improve operational flexibility and build consumer interest

Data parameters and report definitions

Samples

Please update/install flash.

my pages

Want to find out more about this report?

If you purchase a report that is updated in the next 60 days, we will send you the new edition of the report and the data extract FREE!