Tissue and Hygiene in Croatia
Tissue and hygiene in 2023: The big picture
What next for tissue and hygiene?
Table 1 Birth Rates 2018-2023
Table 2 Infant Population 2018-2023
Table 3 Female Population by Age 2018-2023
Table 4 Total Population by Age 2018-2023
Table 5 Households 2018-2023
Table 6 Forecast Infant Population 2023-2028
Table 7 Forecast Female Population by Age 2023-2028
Table 8 Forecast Total Population by Age 2023-2028
Table 9 Forecast Households 2023-2028
Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2018-2023
Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2018-2023
Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2019-2023
Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2020-2023
Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2018-2023
Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2018-2023
Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2023
Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2023-2028
Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2023-2028
Summary 1 Research Sources
Away-From-Home Tissue and Hygiene in Croatia
Away-from-home tissue supported by a strong tourist season
Ageing population and a growing number of retirement homes benefits away-from-home hygiene
Rising importance of sustainable options in horeca establishments
Inflation and squeezed disposable incomes to impact foodservice sales
Many companies are looking to strengthen their sustainability strategies
Development of the tertiary sector to drive growth of away-from-home tissue and hygiene in the businesses and industry
Table 19 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2018-2023
Table 20 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2018-2023
Table 21 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2018-2023
Table 22 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2023
Table 23 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: Value 2023-2028
Table 24 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: % Value Growth 2023-2028
Retail Adult Incontinence in Croatia
Ageing population and increased product awareness support sales in 2023
Women often opt for menstrual care products due to the stigma associated with adult incontinence
Portfolio diversification to target specific consumer groups
Stable growth driven by an ageing population
E-commerce set to gain ground, offering discretion and advice
More sustainable products and products specifically designed for men expected
Table 25 Sales of Retail Adult Incontinence by Category: Value 2018-2023
Table 26 Sales of Retail Adult Incontinence by Category: % Value Growth 2018-2023
Table 27 NBO Company Shares of Retail Adult Incontinence: % Value 2019-2023
Table 28 LBN Brand Shares of Retail Adult Incontinence: % Value 2020-2023
Table 29 Forecast Sales of Retail Adult Incontinence by Category: Value 2023-2028
Table 30 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2023-2028
Nappies/Diapers/Pants in Croatia
Volume sales impacted by rising prices and declining birth rate
Disposable pants benefit from their comfort and convenience
Rising price-sensitivity encourages a shift to private label
Further slowdown in the country’s birth rate will impact future demand
Sustainability concerns could see consumers switching to reusable alternatives
Private label potential in a time of economic downturn and rising inflation
Table 31 Retail Sales of Nappies/Diapers/Pants by Category: Value 2018-2023
Table 32 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2018-2023
Table 33 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2019-2023
Table 34 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2020-2023
Table 35 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2023-2028
Table 36 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2023-2028
Menstrual Care in Croatia
Rising prices impact volume sales in 2023
Pantyliners benefit from increased consumer awareness and wider distribution
Procter & Gamble leads; however, private label continues to gain ground
Limited growth in a maturity product area
Rising importance of eco-friendly options
Private label to benefit from its favourable pricing and innovation
Table 37 Retail Sales of Menstrual Care by Category: Value 2018-2023
Table 38 Retail Sales of Menstrual Care by Category: % Value Growth 2018-2023
Table 39 NBO Company Shares of Retail Menstrual Care: % Value 2019-2023
Table 40 LBN Brand Shares of Retail Menstrual Care: % Value 2020-2023
Table 41 Forecast Retail Sales of Menstrual Care by Category: Value 2023-2028
Table 42 Forecast Retail Sales of Menstrual Care by Category: % Value Growth 2023-2028
Wipes in Croatia
Wipes are a quick and convenient solution for hygiene-conscious consumers
E-commerce records further growth, offering convenience and competitive prices
Personal wipes benefit from their immaturity
Convenience and more sustainable products will drive demand of general purpose wipes
Rising cost of living and sustainability concerns could impact future growth
New products to support growth of intimate wipes, and wipes and refills (dry electro-static)
Table 43 Retail Sales of Wipes by Category: Value 2018-2023
Table 44 Retail Sales of Wipes by Category: % Value Growth 2018-2023
Table 45 NBO Company Shares of Retail Wipes: % Value 2019-2023
Table 46 LBN Brand Shares of Retail Wipes: % Value 2020-2023
Table 47 Forecast Retail Sales of Wipes by Category: Value 2023-2028
Table 48 Forecast Retail Sales of Wipes by Category: % Value Growth 2023-2028
Retail Tissue in Croatia
Rising unit prices impact demand
Discounters and e-commerce benefit from offering competitive prices
Private label appeals with its wide availability and affordable prices
Paper towels to benefit from their increased use; however, consumers will look for the most affordable options
Pocket handkerchiefs face increasing competition from wipes
Eco-friendly options increasingly demanded as the sustainability trend grows
Table 49 Retail Sales of Tissue by Category: Value 2018-2023
Table 50 Retail Sales of Tissue by Category: % Value Growth 2018-2023
Table 51 NBO Company Shares of Retail Tissue: % Value 2019-2023
Table 52 LBN Brand Shares of Retail Tissue: % Value 2020-2023
Table 53 Forecast Retail Sales of Tissue by Category: Value 2023-2028
Table 54 Forecast Retail Sales of Tissue by Category: % Value Growth 2023-2028
Rx/Reimbursement Adult Incontinence in Croatia
An ageing population remains the key driver of Rx/reimbursement sales in 2023
Rx/reimbursement adult incontinence limited to moderate/heavy products
Treatment delay further supports category
Further growth supported by an ageing population and improving awareness of the condition
Growth to slow with a rising focus on prevention over cure
Innovation to improve absorbency and comfort
Table 55 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2018-2023
Table 56 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2018-2023
Table 57 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2023-2028
Table 58 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2023-2028