Tissue and hygiene in Finland witnessed a notable change in 2023, marked by a slowdown in price increases. However, the lingering effects of previous hikes left consumers highly attuned to costs, driving a preference for more affordable options.
Amidst the persistent challenges of high inflation and escalating costs of raw materials, energy, and production, the landscape of tissue and hygiene in Finland underwent significant shifts in 2023. With driving volume sales proving increasingly challenging, many producers strategically pivoted towards bolstering value sales through judicious adjustments in pricing strategies.
The competitive landscape of tissue and hygiene in Finland underwent notable transformations in 2023, reflecting evolving consumer preferences and market dynamics. A surge in the popularity of private label products emerged as a prominent trend, as consumers increasingly sought affordable alternatives without compromising on quality.
Variety stores gained traction in retailing during 2023, offering a boon to economy brands. Major retailers, commanding a significant share of grocery sales, intensified their focus on private label and economy brands.
Looking ahead, the trajectory of tissue and hygiene in Finland is poised for continued evolution and adaptation to shifting market dynamics. With the resurgence of the economy anticipated to drive growth in premium-positioned products, manufacturers are strategically positioned to capitalise on this upward trend, particularly in light of the limited potential for volume expansion in the long run.
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Understand the latest market trends and future growth opportunities for the Tissue and Hygiene industry in Finland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
If you're in the Tissue and Hygiene industry in Finland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Tissue and Hygiene
This is the aggregation of retail and away-from home tissue and disposable hygiene products as well as Rx/reimbursement adult incontinence.
See All of Our DefinitionsThis report originates from Passport, our Tissue and Hygiene research and analysis database.
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