Tissue and Hygiene in Ghana

February 2024
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Overview:

Understand the latest market trends and future growth opportunities for the Tissue and Hygiene industry in Ghana with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Away-From-Home Tissue and Hygiene
  • Retail Adult Incontinence
  • Nappies/Diapers/Pants
  • Sanitary Protection
  • Wipes
  • Retail Tissue
  • RX/Reimbursement Adult Incontinence

If you're in the Tissue and Hygiene industry in Ghana, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Tissue and Hygiene in Ghana report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Tissue and Hygiene in Ghana?
  • Which are the leading brands in Tissue and Hygiene in Ghana?
  • How are products distributed in Tissue and Hygiene in Ghana?
  • How is the rise of e-commerce changing the retail and competitive landscape?
  • How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
  • How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Tissue and Hygiene products?
  • Where is future growth expected to be most dynamic?
  • How important will sustainability and recycling be in generating future growth?

Tissue and Hygiene in Ghana

Tissue and hygiene in 2023: The big picture
Country background
Socioeconomic trends
Logistics/infrastructure
What next for tissue and hygiene?
Table 1 Retail Sales of Tissue and Hygiene by Category: Value 2018-2023
Table 2 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2018-2023
Table 3 NBO Company Shares of Retail Tissue and Hygiene: % Value 2019-2023
Table 4 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2020-2023
Table 5 Distribution of Retail Tissue and Hygiene by Format: % Value 2018-2023
Table 6 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2023
Table 7 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2023-2028
Table 8 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2023-2028

DISCLAIMER

2023 Developments
Prospects and Opportunities
Category Data
Table 9 Retail Sales of Menstrual Care by Category: Value 2018-2023
Table 10 Retail Sales of Menstrual Care by Category: % Value Growth 2018-2023
Table 11 NBO Company Shares of Retail Menstrual Care: % Value 2019-2023
Table 12 LBN Brand Shares of Retail Menstrual Care: % Value 2020-2023
Table 13 Forecast Retail Sales of Menstrual Care by Category: Value 2023-2028
Table 14 Forecast Retail Sales of Menstrual Care by Category: % Value Growth 2023-2028
2023 Developments
Prospects and Opportunities
Category Data
Table 15 Retail Sales of Nappies/Diapers/Pants by Category: Value 2018-2023
Table 16 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2018-2023
Table 17 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2019-2023
Table 18 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2020-2023
Table 19 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2023-2028
Table 20 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2023-2028
2023 Developments
Prospects and Opportunities
Category Data
Table 21 Sales of Retail Adult Incontinence by Category: Value 2018-2023
Table 22 Sales of Retail Adult Incontinence by Category: % Value Growth 2018-2023
Table 23 NBO Company Shares of Retail Adult Incontinence: % Value 2019-2023
Table 24 LBN Brand Shares of Retail Adult Incontinence: % Value 2020-2023
Table 25 Forecast Sales of Retail Adult Incontinence by Category: Value 2023-2028
Table 26 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2023-2028
2023 Developments
Prospects and Opportunities
Category Data
Table 27 Retail Sales of Wipes by Category: Value 2018-2023
Table 28 Retail Sales of Wipes by Category: % Value Growth 2018-2023
Table 29 NBO Company Shares of Retail Wipes: % Value 2019-2023
Table 30 LBN Brand Shares of Retail Wipes: % Value 2020-2023
Table 31 Forecast Retail Sales of Wipes by Category: Value 2023-2028
Table 32 Forecast Retail Sales of Wipes by Category: % Value Growth 2023-2028
2023 Developments
Prospects and Opportunities
Category Data
Table 33 Retail Sales of Tissue by Category: Value 2018-2023
Table 34 Retail Sales of Tissue by Category: % Value Growth 2018-2023
Table 35 NBO Company Shares of Retail Tissue: % Value 2019-2023
Table 36 LBN Brand Shares of Retail Tissue: % Value 2020-2023
Table 37 Forecast Retail Sales of Tissue by Category: Value 2023-2028
Table 38 Forecast Retail Sales of Tissue by Category: % Value Growth 2023-2028
2023 Developments
Prospects and Opportunities
Category Data
Table 39 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2018-2023
Table 40 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2018-2023
Table 41 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2018-2023
Table 42 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2023
Table 43 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2023-2028
Table 44 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2023-2028
The following categories and subcategories are included:

Tissue and Hygiene

      • AFH Adult Incontinence
      • AFH Boxed Facial Tissues
        • AFH Napkins
        • AFH Tablecloths
      • AFH Paper Towels
      • AFH Toilet Paper
      • AFH Wipers
        • Light Adult Incontinence
        • Moderate/Heavy Adult Incontinence
        • Disposable Pants
          • Junior Nappies/Diapers
          • New Born Nappies/Diapers
          • Standard Nappies/Diapers
        • Pantyliners
        • Tampons
            • Standard Towels with Wings
            • Standard Towels without Wings
            • Slim/Thin/Ultra-Thin Towels with Wings
            • Slim/Thin/Ultra-Thin Towels without Wings
        • Menstrual Care Including Intimate Wipes
            • Starter Kits/Sweepers/Sticks (Dry Electro-Static)
            • Wipes and Refills (Dry Electro-Static)
              • Cleaning Solution
              • Refill Wipes/Pads
            • Starter Kits/Trigger Device
            • All Purpose Cleaning Wipes
            • Furniture Polish Wipes
            • Toilet Care Wipes
            • Window/Glass Wipes
            • Other Impregnated Wipes
          • Starter Kits/Sweepers/Sticks (Excluding Wipes)
          • Wipes (Excluding Starter Kits/Sweepers/Sticks)
          • General Purpose Wipes
          • Intimate Wipes
          • Baby Wipes
            • Facial Cleansing Wipes
            • Deodorant Wipes
          • Moist Toilet Wipes
      • Paper Towels
        • Napkins
        • Tablecloths
        • Boxed Facial Tissues
        • Pocket Handkerchiefs
      • Toilet Paper
  • Rx/Reimbursement adult incontinence
        • AFH Adult Incontinence
          • Retail Light Adult Incontinence
          • Retail Moderate/Heavy Adult Incontinence
        • Rx/Reimbursement adult incontinence
        • Disposable Pants
          • Junior Nappies/Diapers
          • New Born Nappies/Diapers
          • Standard Nappies/Diapers
        • Pantyliners
        • Tampons
            • Standard Towels With Wings
            • Standard Towels Without Wings
            • Slim/Thin/Ultra-Thin Towels With Wings
            • Slim/Thin/Ultra-Thin Towels Without Wings
        • Menstrual Care Including Intimate Wipes
            • Starter Kits/Sweepers/Sticks (Dry Electro-Static)
            • Wipes and Refills (Dry Electro-Static)
              • Cleaning Solution
              • Refill Wipes/Pads
            • Starter Kits/Trigger Device
            • All Purpose Cleaning Wipes
            • Furniture Polish Wipes
            • Toilet Care Wipes
            • Window/Glass Wipes
            • Other Impregnated Wipes
          • General Purpose Wipes
          • Intimate Wipes
          • Baby Wipes
            • Facial Cleansing Wipes
            • Deodorant Wipes
          • Moist Toilet Wipes
          • AFH Napkins
          • Retail Napkins
          • AFH Tablecloths
          • Retail Tablecloths
          • AFH Boxed Facial Tissues
          • Retail Boxed Facial Tissues
        • Pocket Handkerchiefs
        • AFH Paper Towels
        • Retail Paper Towels
        • AFH Toilet Paper
        • Retail Toilet Paper
      • AFH Wipers

Tissue and Hygiene

This is the aggregation of retail and away-from home tissue and disposable hygiene products as well as Rx/reimbursement adult incontinence.

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This report originates from Passport, our Tissue and Hygiene research and analysis database.

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