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Country Report

Malaysia Flag Tissue and Hygiene in Malaysia

Price: US$2,650

About this Report

EXECUTIVE SUMMARY

Strong demand for tissue and hygiene

Due to urbanisation, many consumers have increasingly hectic lifestyles. Thus demand for tissue and hygiene has grown in tandem thanks to better living standards and higher income levels. For instance, wipes benefit from increasing popularity because many modern consumers like the convenience they offer, especially when it comes to their personal hygiene. Moreover, traditional nappies/diapers made of cloth that require to be washed but which can be reused are being replaced by disposable nappies/diapers/pants that are disposed of after usage. Many more women have entered the work force and therefore have less time for their children or to do housework, making disposable nappies/diapers/pants much more convenient.

Demographic issues boost sales of tissue and hygiene

Tissue and hygiene was driven by the good performance of incontinence during 2014 due to the increasing number of citizens aged 65+ in Malaysia. A better understanding of the benefits of incontinence, as well as increased acceptance of these products boosted their sales. Moreover, growth in the female population also boosted the performance of tissue and hygiene, with sanitary protection recording a 6% uplift in current value terms in 2014. Moreover, pantyliners and ultra-thin towels with wings are being sought as they afford better sanitary protection.

International brands characterise tissue and hygiene in Malaysia

International brands remain the key players in tissue and hygiene. These players built strong brand awareness through advertising on different channels, such as television and social media, reaching out to a wider audience. However, domestic players were unable to invest as heavily due to smaller marketing budgets as their international counterparts have a better financial profile and their brands are well recognised by local consumers. Domestic players, therefore, tend to focus more on advertising to certain consumer groups.

Supermarkets and hypermarkets are most important retail channels

Supermarkets and hypermarkets can be found in major urban cities and also some rural areas as they actively engage in expanding their distribution networks across Malaysia. As products in this market tend to be of the disposable type, consumers preferred to purchase them in these retailing channels. This is because the offer is wider and more price competitive, while bulk or bundle buying can engender more savings and earn the consumer redemption points as rewards for each purchase.

Growth expected to be stable over the forecast period

Tissue and hygiene is expected to record steady growth over the forecast period, similar to that of the review period. As the population increases year on year, this will have a positive effect on the performance of tissue and hygiene. Furthermore, most rural areas are not fully penetrated giving the market considerable scope for further growth. Tissues, incontinence and wipes, in particular, have not been fully accepted or adopted by rural dwellers, despite their rising purchasing power.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Tissue and Hygiene industry in Malaysia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tissue and Hygiene industry in Malaysia, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Malaysia for free:

The Tissue and Hygiene in Malaysia market research report includes:

  • Analysis of key supply-side and demand trends
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Tissue and Hygiene in Malaysia?
  • What are the major brands in Malaysia?
  • What are the most dynamic tissue and hygiene categories?
  • What are the major markets for tissue products sales?
  • What are the major markets for hygiene products sales?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

Table of Contents

Tissue and Hygiene in Malaysia - Industry Overview

EXECUTIVE SUMMARY

KEY TRENDS AND DEVELOPMENTS

International players dominate tissue and hygiene

Consumers become more value conscious

Majority of unit prices increase within tissue and hygiene

MARKET INDICATORS

  • Table 1 Birth Rates 2009-2014
  • Table 2 Infant Population 2009-2014
  • Table 3 Female Population by Age 2009-2014
  • Table 4 Total Population by Age 2009-2014
  • Table 5 Households 2009-2014
  • Table 6 Forecast Infant Population 2014-2019
  • Table 7 Forecast Female Population by Age 2014-2019
  • Table 8 Forecast Total Population by Age 2014-2019
  • Table 9 Forecast Households 2014-2019

MARKET DATA

  • Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2009-2014
  • Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2009-2014
  • Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2010-2014
  • Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2011-2014
  • Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2009-2014
  • Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2009-2014
  • Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2014
  • Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2014-2019
  • Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2014-2019

SOURCES

  • Summary 1 Research Sources

Tissue and Hygiene in Malaysia - Company Profiles

DSG (M) Sdn Bhd in Tissue and Hygiene (Malaysia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 2 DSG (M) Sdn Bhd: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 3 DSG (M) Sdn Bhd: Competitive Position 2014

Halex Woolton (M) Sdn Bhd in Tissue and Hygiene (Malaysia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 4 Halex Woolton (M) Sdn Bhd: Key Facts
  • Summary 5 Halex Woolton (M) Sdn Bhd: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

  • Summary 6 Halex Woolton (M) Sdn Bhd: Private Label Portfolio

COMPETITIVE POSITIONING

  • Summary 7 Halex Woolton (M) Sdn Bhd: Competitive Position 2014

Nibong Tebal Paper Mill Sdn Bhd in Tissue and Hygiene (Malaysia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 8 Nibong Tebal Paper Mill Sdn Bhd: Key Facts
  • Summary 9 Nibong Tebal Paper Mill Sdn Bhd: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 10 Nibong Tebal Paper Mill Sdn Bhd: Competitive Position 2014

Summit Co (M) Sdn Bhd in Tissue and Hygiene (Malaysia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 11 Summit Co (M) Sdn Bhd: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 12 Summit Co (M) Sdn Bhd: Competitive Position 2014

Tips Industries Sdn Bhd in Tissue and Hygiene (Malaysia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 13 Tips Industries Sdn Bhd: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 14 Tips Industries Sdn Bhd: Competitive Position 2014

Away-From-Home Tissue and Hygiene in Malaysia - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 19 Away-From-Home Sales of Tissue and Hygiene by Category: Value 2009-2014
  • Table 20 Away-From-Home Sales of Tissue and Hygiene by Category: % Value Growth 2009-2014
  • Table 21 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2009-2014
  • Table 22 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2013
  • Table 23 Forecast Away-From-Home Sales of Tissue and Hygiene by Category: Value 2014-2019
  • Table 24 Forecast Away-From-Home Sales of Tissue and Hygiene by Category: % Value Growth 2014-2019

Cotton Wool/Buds/Pads in Malaysia - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 25 Retail Sales of Cotton Wool/Buds/Pads: Value 2009-2014
  • Table 26 Retail Sales of Cotton Wool/Buds/Pads: % Value Growth 2009-2014
  • Table 27 Retail Sales of Cotton Wool/Buds/Pads by Type: % Value Breakdown 2009-2014
  • Table 28 NBO Company Shares of Retail Cotton Wool/Buds/Pads: % Value 2010-2014
  • Table 29 LBN Brand Shares of Retail Cotton Wool/Buds/Pads: % Value 2011-2014
  • Table 30 Forecast Retail Sales of Cotton Wool/Buds/Pads: Value 2014-2019
  • Table 31 Forecast Retail Sales of Cotton Wool/Buds/Pads: % Value Growth 2014-2019

Incontinence in Malaysia - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

REIMBURSEMENT/PRESCRIPTION INCONTINENCE

CATEGORY DATA

  • Table 32 Retail Sales of Incontinence by Category: Value 2009-2014
  • Table 33 Retail Sales of Incontinence by Category: % Value Growth 2009-2014
  • Table 34 NBO Company Shares of Retail Incontinence: % Value 2010-2014
  • Table 35 LBN Brand Shares of Retail Incontinence: % Value 2011-2014
  • Table 36 Forecast Retail Sales of Incontinence by Category: Value 2014-2019
  • Table 37 Forecast Retail Sales of Incontinence by Category: % Value Growth 2014-2019

Nappies/Diapers/Pants in Malaysia - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 38 Retail Sales of Nappies/Diapers/Pants by Category: Value 2009-2014
  • Table 39 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2009-2014
  • Table 40 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2010-2014
  • Table 41 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2011-2014
  • Table 42 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2014-2019
  • Table 43 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2014-2019

Retail Tissue in Malaysia - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 44 Retail Sales of Tissue by Category: Value 2009-2014
  • Table 45 Retail Sales of Tissue by Category: % Value Growth 2009-2014
  • Table 46 NBO Company Shares of Retail Tissue: % Value 2010-2014
  • Table 47 LBN Brand Shares of Retail Tissue: % Value 2011-2014
  • Table 48 Forecast Retail Sales of Tissue by Category: Value 2014-2019
  • Table 49 Forecast Retail Sales of Tissue by Category: % Value Growth 2014-2019

Sanitary Protection in Malaysia - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 50 Towels by Type of Use: % Value 2009-2014
  • Table 51 Retail Sales of Sanitary Protection by Category: Value 2009-2014
  • Table 52 Retail Sales of Sanitary Protection by Category: % Value Growth 2009-2014
  • Table 53 Retail Sales of Tampons by Application Format: % Value 2009-2014
  • Table 54 NBO Company Shares of Retail Sanitary Protection: % Value 2010-2014
  • Table 55 LBN Brand Shares of Retail Sanitary Protection: % Value 2011-2014
  • Table 56 Forecast Retail Sales of Sanitary Protection by Category: Value 2014-2019
  • Table 57 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2014-2019

Wipes in Malaysia - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 58 Retail Sales of Wipes by Category: Value 2009-2014
  • Table 59 Retail Sales of Wipes by Category: % Value Growth 2009-2014
  • Table 60 NBO Company Shares of Retail Wipes: % Value 2010-2014
  • Table 61 LBN Brand Shares of Retail Wipes: % Value 2011-2014
  • Table 62 Forecast Retail Sales of Wipes by Category: Value 2014-2019
  • Table 63 Forecast Retail Sales of Wipes by Category: % Value Growth 2014-2019

Segmentation

This market research report includes the following:

  • Tissue and Hygiene
    • Away-From-Home Tissue and Hygiene
      • Away-From-Home Hygiene
        • AFH Incontinence
      • Away-From-Home Tissue
        • AFH Boxed Facial Tissues
        • AFH Paper Tableware
          • AFH Napkins
          • AFH Tablecloths
        • AFH Paper Towels
        • AFH Toilet Paper
        • AFH Wipers
    • Retail Tissue and Hygiene
      • Retail Hygiene
        • Cotton Wool/Buds/Pads
        • Incontinence
          • Light Incontinence
          • Moderate/Heavy Incontinence
        • Nappies/Diapers/Pants
          • Disposable Pants
          • Nappies/Diapers
            • Junior Nappies/Diapers
            • New Born Nappies/Diapers
            • Standard Nappies/Diapers
        • Sanitary Protection
          • Pantyliners
          • Tampons
          • Towels
            • Standard Towels
              • Standard Towels With Wings
              • Standard Towels Without Wings
            • Ultra-Thin Towels
              • Ultra-Thin Towels With Wings
              • Ultra-Thin Towels Without Wings
          • Sanitary Protection Including Intimate Wipes
        • Wipes
          • Home Care Wipes and Floor Cleaning Systems
            • Dry Electro-Static Wipes
              • Starter Kits/Sweepers/Sticks (Dry Electro-Static)
              • Wipes and Refills (Dry Electro-Static)
            • Floor Cleaning Systems
              • Refills
                • Cleaning Solution
                • Refill Wipes/Pads
              • Starter Kits/Trigger Device
            • Impregnated Wet Wipes
              • All Purpose Cleaning Wipes
              • Furniture Polish Wipes
              • Toilet Care Wipes
              • Window/Glass Wipes
              • Other Impregnated Wipes
            • Starter Kits/Sweepers/Sticks (Excluding Wipes)
            • Wipes (Excluding Starter Kits/Sweepers/Sticks)
          • Personal Wipes
            • General Purpose Wipes
            • Intimate Wipes
            • Baby Wipes
            • Cosmetic Wipes
              • Facial Cleansing Wipes
              • Deodorant Wipes
      • Retail Tissue
        • Kitchen Towels
        • Paper Tableware
          • Napkins
          • Tablecloths
        • Facial Tissues
          • Boxed Facial Tissues
          • Pocket Handkerchiefs
        • Toilet Paper
      • Total Tissue and Hygiene
        • Total Hygiene
          • Cotton Wool/Buds/Pads
          • Total Incontinence
            • AFH Incontinence
            • Retail Incontinence
              • Retail Light Incontinence
              • Retail Moderate/Heavy Incontinence
          • Nappies/Diapers/Pants
            • Disposable Pants
            • Nappies/Diapers
              • Junior Nappies/Diapers
              • New Born Nappies/Diapers
              • Standard Nappies/Diapers
          • Sanitary Protection
            • Pantyliners
            • Tampons
            • Towels
              • Standard Towels
                • Standard Towels With Wings
                • Standard Towels Without Wings
              • Ultra-Thin Towels
                • Ultra-Thin Towels With Wings
                • Ultra-Thin Towels Without Wings
            • Sanitary Protection Including Intimate Wipes
          • Wipes
            • Home Care Wipes and Floor Cleaning Systems
              • Dry Electro-Static Wipes
                • Starter Kits/Sweepers/Sticks (Dry Electro-Static)
                • Wipes and Refills (Dry Electro-Static)
              • Floor Cleaning Systems
                • Refills
                  • Cleaning Solution
                  • Refill Wipes/Pads
                • Starter Kits/Trigger Device
              • Impregnated Wet Wipes
                • All Purpose Cleaning Wipes
                • Furniture Polish Wipes
                • Toilet Care Wipes
                • Window/Glass Wipes
                • Other Impregnated Wipes
            • Personal Wipes
              • General Purpose Wipes
              • Intimate Wipes
              • Baby Wipes
              • Cosmetic Wipes
                • Facial Cleansing Wipes
                • Deodorant Wipes
        • Total Tissue
          • Kitchen Towels
          • Total Paper Tableware
            • Total Napkins
              • AFH Napkins
              • Retail Napkins
            • Total Tablecloths
              • AFH Tablecloths
              • Retail Tablecloths
          • Total Facial Tissues
            • Total Boxed Facial Tissues
              • AFH Boxed Facial Tissues
              • Retail Boxed Facial Tissues
            • Pocket Handkerchiefs
          • AFH Paper Towels
          • Total Toilet Paper
            • AFH Toilet Paper
            • Retail Toilet Paper
            • AFH Wipers

      Statistics Included

      For each category and subcategory you will receive the following data in Excel format:

      From Passport

      • Market Sizes
      • Company Shares
      • Brand Shares
      • Distribution
      • AFH Paper Towels by Type
      • Analysis by Type
      • Digital/Applicator Tampons
      • Pricing
      • Products by Ingredient
      • Toilet Paper by Type
      • Wet vs Dry

      Market size details:

      • Retail volume
      • Retail volume % growth
      • Retail volume per capita
      • Retail value retail selling price % growth
      • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
      • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
      • Retail value manufacturer selling price % growth
      • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
      • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
      • Total value manufacturer selling price % growth
      • Total value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
      • Total value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
      • Volume
      • Volume % growth
      • Volume per capita
      • Away-from-home volume
      • Away-from-home volume % growth
      • Away-from-home volume per capita
      • Away-from-home value manufacturer selling price % growth
      • Away-from-home value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
      • Away-from-home value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY

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