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Country Report

Malaysia Flag Tissue and Hygiene in Malaysia

Price: US$2,400

About this Report

EXECUTIVE SUMMARY

Making changes to packaging becomes popular within retail tissue in 2013

Many tissue manufacturers innovated with regard to packaging in 2013 to attract more consumers, and one of the trends within designs is using characters from toys. Designs based on toys included Hello Kitty, Angry Birds, Mini Zoo and Winnie-the-Pooh. This trend came from well-known cartoons and recent popular games on smartphones. Such tissue packaging is able to attract consumers’ attention, especially children, rather than the normal printed scenery on tissue and hygiene products. Products that adopted toy designs included Kleenex, Premier and Tesco private label.

Consumers become value-conscious regarding household products

Consumers are very price-conscious, especially those on low and medium incomes, because of the high costs of living that is forcing parents to work hard and spend carefully in terms of everyday products. This trend was particularly noticeable when the rate of inflation rose, fuel prices increased and when the consumer price index went higher in 2013. As a result, consumers were careful with their spending, particularly with regard to non-essential products.

Private label growth is slow in comparison to that of branded tissue and hygiene products

The intensified competition within tissue and hygiene resulted in private label only growing slowly as consumers remained confident about using branded tissue and hygiene products instead. Private label tissue and hygiene products are always perceived as cheaper goods of a lower quality. In addition, major international players, such as SCA Hygiene (M) Sdn Bhd, Kimberly-Clark (M) Sdn Bhd, Kao M Sdn Bhd and Unicharm (M) Sdn Bhd, together dominated tissue and hygiene in 2013. These large players are able to offer prices that consumers can afford, as well as frequent discounts. Private label products from stores such as Tesco and Giant are locally available to many consumers in cities within Malaysia, which has encouraged sales, and consumers can easily compare the prices of these products with other brands. There are many low and medium-income consumers that like to shop at Tesco stores due to the free parking spaces available and the low-price offers.

A switch in strategy from domestic companies

Domestic companies, such as Takaso Rubber Products, have tried to change their distribution strategies from modern distribution channels to independent small grocery stores and small convenience stores. This was to make their products more locally available to consumers. On the other hand, many domestic manufacturers, such as Tips Industries Sdn Bhd and Halex Woolton (M) Sdn Bhd, were highly focused on export markets since local sales were saturated due to the number of existing players. The export markets that they were particularly focused on were those in emerging countries, such as Thailand, Vietnam, Laos, Myanmar and Indonesia.

The overall forecast is positive

Over the forecast period, growth of hygiene-related products is set to be faster than that of tissue-related goods in value terms; however, overall tissue and hygiene is expected to record low value growth due to economy uncertainty. Tissue-related goods are not considered as essential compared to food and beverage products. Rising awareness and education about hygiene have resulted in consumers purchasing more hygiene-related products, which is expected to continue over the forecast period. Product innovation will result in the differentiation of new goods from existing ones and is expected to appeal to consumers. It is also expected that consumers will continue to be price-conscious over the forecast period due to economic uncertainties.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Tissue and Hygiene industry in Malaysia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tissue and Hygiene industry in Malaysia, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Malaysia for free:

The Tissue and Hygiene in Malaysia market research report includes:

  • Analysis of key supply-side and demand trends
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Tissue and Hygiene in Malaysia?
  • What are the major brands in Malaysia?
  • What are the most dynamic tissue and hygiene categories?
  • What are the major markets for tissue products sales?
  • What are the major markets for hygiene products sales?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

Table of Contents

Tissue and Hygiene in Malaysia - Industry Overview

EXECUTIVE SUMMARY

Making changes to packaging becomes popular within retail tissue in 2013

Consumers become value-conscious regarding household products

Private label growth is slow in comparison to that of branded tissue and hygiene products

A switch in strategy from domestic companies

The overall forecast is positive

KEY TRENDS AND DEVELOPMENTS

Economy uncertainties cause a decline in unit prices in current terms for several categories

Consumers’ lifestyles have a strong effect on tissue and hygiene sales

Growing domestic companies versus the stable performances of international companies

MARKET INDICATORS

  • Table 1 Birth Rates 2008-2013
  • Table 2 Infant Population 2008-2013
  • Table 3 Female Population by Age 2008-2013
  • Table 4 Total Population by Age 2008-2013
  • Table 5 Households 2008-2013
  • Table 6 Forecast Infant Population 2013-2018
  • Table 7 Forecast Female Population by Age 2013-2018
  • Table 8 Forecast Total Population by Age 2013-2018
  • Table 9 Forecast Households 2013-2018

MARKET DATA

  • Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2008-2013
  • Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2008-2013
  • Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2009-2013
  • Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2010-2013
  • Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2008-2013
  • Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2008-2013
  • Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2013
  • Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2013-2018
  • Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2013-2018

SOURCES

  • Summary 1 Research Sources

Tissue and Hygiene in Malaysia - Company Profiles

DSG (M) Sdn Bhd in Tissue and Hygiene (Malaysia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 2 DSG (M) Sdn Bhd: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 3 DSG (M) Sdn Bhd: Competitive Position 2013

Halex Woolton (M) Sdn Bhd in Tissue and Hygiene (Malaysia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 4 Halex Woolton (M) Sdn Bhd: Key Facts
  • Summary 5 Halex Woolton (M) Sdn Bhd: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

  • Summary 6 Halex Woolton (M) Sdn Bhd: Private Label Portfolio

COMPETITIVE POSITIONING

  • Summary 7 Halex Woolton (M) Sdn Bhd: Competitive Position 2013

Nibong Tebal Paper Mill Sdn Bhd in Tissue and Hygiene (Malaysia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 8 Nibong Tebal Paper Mill Sdn Bhd: Key Facts
  • Summary 9 Nibong Tebal Paper Mill Sdn Bhd: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

  • Summary 10 Nibong Tebal Paper Mill Sdn Bhd: Production Statistics 2013

COMPETITIVE POSITIONING

  • Summary 11 Nibong Tebal Paper Mill Sdn Bhd: Competitive Position 2013

Summit Co (M) Sdn Bhd in Tissue and Hygiene (Malaysia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 12 Summit Co (M) Sdn Bhd: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 13 Summit Co (M) Sdn Bhd: Competitive Position 2013

Tips Industries Sdn Bhd in Tissue and Hygiene (Malaysia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 14 Tips Industries Sdn Bhd: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 15 Tips Industries Sdn Bhd: Competitive Position 2013

Away-From-Home Tissue and Hygiene in Malaysia - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 19 Away-From-Home Sales of Tissue and Hygiene by Category: Value 2008-2013
  • Table 20 Away-From-Home Sales of Tissue and Hygiene by Category: % Value Growth 2008-2013
  • Table 21 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2008-2013
  • Table 22 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2013
  • Table 23 Forecast Away-From-Home Sales of Tissue and Hygiene by Category: Value 2013-2018
  • Table 24 Forecast Away-From-Home Sales of Tissue and Hygiene by Category: % Value Growth 2013-2018

Cotton Wool/Buds/Pads in Malaysia - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 25 Retail Sales of Cotton Wool/Buds/Pads: Value 2008-2013
  • Table 26 Retail Sales of Cotton Wool/Buds/Pads: % Value Growth 2008-2013
  • Table 27 Retail Sales of Cotton Wool/Buds/Pads by Type: % Value Breakdown 2008-2013
  • Table 28 NBO Company Shares of Retail Cotton Wool/Buds/Pads: % Value 2009-2013
  • Table 29 LBN Brand Shares of Retail Cotton Wool/Buds/Pads: % Value 2010-2013
  • Table 30 Forecast Retail Sales of Cotton Wool/Buds/Pads: Value 2013-2018
  • Table 31 Forecast Retail Sales of Cotton Wool/Buds/Pads: % Value Growth 2013-2018

Incontinence in Malaysia - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

REIMBURSEMENT/PRESCRIPTION INCONTINENCE

CATEGORY DATA

  • Table 32 Retail Sales of Incontinence by Category: Value 2008-2013
  • Table 33 Retail Sales of Incontinence by Category: % Value Growth 2008-2013
  • Table 34 NBO Company Shares of Retail Incontinence: % Value 2009-2013
  • Table 35 LBN Brand Shares of Retail Incontinence: % Value 2010-2013
  • Table 36 Forecast Retail Sales of Incontinence by Category: Value 2013-2018
  • Table 37 Forecast Retail Sales of Incontinence by Category: % Value Growth 2013-2018

Nappies/Diapers/Pants in Malaysia - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 38 Retail Sales of Nappies/Diapers/Pants by Category: Value 2008-2013
  • Table 39 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2008-2013
  • Table 40 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2009-2013
  • Table 41 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2010-2013
  • Table 42 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2013-2018
  • Table 43 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2013-2018

Retail Tissue in Malaysia - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 44 Retail Sales of Tissue by Category: Value 2008-2013
  • Table 45 Retail Sales of Tissue by Category: % Value Growth 2008-2013
  • Table 46 NBO Company Shares of Retail Tissue: % Value 2009-2013
  • Table 47 LBN Brand Shares of Retail Tissue: % Value 2010-2013
  • Table 48 Forecast Retail Sales of Tissue by Category: Value 2013-2018
  • Table 49 Forecast Retail Sales of Tissue by Category: % Value Growth 2013-2018

Sanitary Protection in Malaysia - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 50 Sanitary Towels by Type of Use: % Value 2008-2013
  • Table 51 Retail Sales of Sanitary Protection by Category: Value 2008-2013
  • Table 52 Retail Sales of Sanitary Protection by Category: % Value Growth 2008-2013
  • Table 53 Retail Sales of Tampons by Application Format: % Value 2008-2013
  • Table 54 NBO Company Shares of Retail Sanitary Protection: % Value 2009-2013
  • Table 55 LBN Brand Shares of Retail Sanitary Protection: % Value 2010-2013
  • Table 56 Forecast Retail Sales of Sanitary Protection by Category: Value 2013-2018
  • Table 57 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2013-2018

Wipes in Malaysia - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 58 Retail Sales of Wipes by Category: Value 2008-2013
  • Table 59 Retail Sales of Wipes by Category: % Value Growth 2008-2013
  • Table 60 NBO Company Shares of Retail Wipes: % Value 2009-2013
  • Table 61 LBN Brand Shares of Retail Wipes: % Value 2010-2013
  • Table 62 Forecast Retail Sales of Wipes by Category: Value 2013-2018
  • Table 63 Forecast Retail Sales of Wipes by Category: % Value Growth 2013-2018

Segmentation

This market research report includes the following:

  • Tissue and Hygiene
    • Away-From-Home Tissue and Hygiene
      • Away-From-Home Hygiene
        • AFH Incontinence
      • Away-From-Home Tissue
        • AFH Boxed Facial Tissues
        • AFH Paper Tableware
          • AFH Napkins
          • AFH Tablecloths
        • AFH Paper Towels
        • AFH Toilet Paper
        • AFH Wipers
    • Retail Tissue and Hygiene
      • Retail Hygiene
        • Cotton Wool/Buds/Pads
        • Incontinence
          • Light Incontinence
          • Moderate/Heavy Incontinence
        • Nappies/Diapers/Pants
          • Disposable Pants
          • Nappies/Diapers
            • Junior Nappies/Diapers
            • New Born Nappies/Diapers
            • Standard Nappies/Diapers
        • Sanitary Protection
          • Pantyliners
          • Tampons
          • Towels
            • Standard Towels
              • Standard Towels With Wings
              • Standard Towels Without Wings
            • Ultra-Thin Towels
              • Ultra-Thin Towels With Wings
              • Ultra-Thin Towels Without Wings
          • Sanitary Protection Including Intimate Wipes
        • Wipes
          • Home Care Wipes and Floor Cleaning Systems
            • Dry Electro-Static Wipes
              • Starter Kits/Sweepers/Sticks (Dry Electro-Static)
              • Wipes and Refills (Dry Electro-Static)
            • Floor Cleaning Systems
              • Refills
                • Cleaning Solution
                • Refill Wipes/Pads
              • Starter Kits/Trigger Device
            • Impregnated Wet Wipes
              • All Purpose Cleaning Wipes
              • Furniture Polish Wipes
              • Toilet Care Wipes
              • Wet Floor Wipes
                • Starter Kits/Sweepers/Sticks (Wet)
                • Wipes and Refills (Wet)
              • Window/Glass Wipes
              • Other Impregnated Wipes
            • Starter Kits/Sweepers/Sticks (Excluding Wipes)
            • Wipes (Excluding Starter Kits/Sweepers/Sticks)
          • Personal Wipes
            • General Purpose Wipes
            • Intimate Wipes
            • Baby Wipes
            • Cosmetic Wipes
              • Facial Cleansing Wipes
              • Deodorant Wipes
      • Retail Tissue
        • Kitchen Towels
        • Paper Tableware
          • Napkins
          • Tablecloths
        • Tissues
          • Boxed Facial Tissues
          • Pocket Handkerchiefs
        • Toilet Paper
      • Total Tissue and Hygiene
        • Total Hygiene
          • Cotton Wool/Buds/Pads
          • Total Incontinence
            • AFH Incontinence
            • Incontinence
              • Light Incontinence
              • Moderate/Heavy Incontinence
          • Nappies/Diapers/Pants
            • Disposable Pants
            • Nappies/Diapers
              • Junior Nappies/Diapers
              • New Born Nappies/Diapers
              • Standard Nappies/Diapers
          • Sanitary Protection
            • Pantyliners
            • Tampons
            • Towels
              • Standard Towels
                • Standard Towels With Wings
                • Standard Towels Without Wings
              • Ultra-Thin Towels
                • Ultra-Thin Towels With Wings
                • Ultra-Thin Towels Without Wings
            • Sanitary Protection Including Intimate Wipes
          • Wipes
            • Household Care Wipes and Floor Cleaning Systems
              • Dry Electro-Static Wipes
                • Starter Kits/Sweepers/Sticks (Dry Electro-Static)
                • Wipes and Refills (Dry Electro-Static)
              • Floor Cleaning Systems
                • Refills
                  • Cleaning Solution
                  • Refill Wipes/Pads
                • Starter Kits/Trigger Device
              • Impregnated Wet Wipes
                • All Purpose Cleaning Wipes
                • Furniture Polish Wipes
                • Toilet Care Wipes
                • Wet Floor Wipes
                  • Starter Kits/Sweepers/Sticks (Wet)
                  • Wipes and Refills (Wet)
                • Window/Glass Wipes
                • Other Impregnated Wipes
            • Personal Wipes
              • General Purpose Wipes
              • Intimate Wipes
              • Baby Wipes
              • Cosmetic Wipes
                • Facial Cleansing Wipes
                • Deodorant Wipes
        • Total Tissue
          • Kitchen Towels
          • Total Paper Tableware
            • Total Napkins
              • AFH Napkins
              • Napkins
            • Total Tablecloths
              • AFH Tablecloths
              • Tablecloths
          • Total Tissues
            • Total Boxed Facial Tissues
              • AFH Boxed Facial Tissues
              • Boxed Facial Tissues
            • Pocket Handkerchiefs
          • AFH Paper Towels
          • Total Toilet Paper
            • AFH Toilet Paper
            • Toilet Paper
            • AFH Wipers

      Statistics Included

      For each category and subcategory you will receive the following data in Excel format:

      From Passport

      • Market Sizes
      • Company Shares
      • Brand Shares
      • Distribution
      • Pricing
      • Analysis by Type
      • Digital/Applicator Tampons
      • Products by Ingredient
      • Wet vs Dry
      • Toilet Paper by Type
      • AFH Paper Towels by Type

      Market size details:

      • Retail volume
      • Retail volume % growth
      • Retail volume per capita
      • Retail value retail selling price % growth
      • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
      • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
      • Retail value manufacturer selling price % growth
      • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
      • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
      • Total value manufacturer selling price % growth
      • Total value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
      • Total value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
      • Volume
      • Volume % growth
      • Volume per capita
      • Away-from-home volume
      • Away-from-home volume % growth
      • Away-from-home volume per capita
      • Away-from-home value manufacturer selling price % growth
      • Away-from-home value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
      • Away-from-home value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY

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