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Country Report

Malaysia Flag Tissue and Hygiene in Malaysia

Price: US$2,400

About this Report

EXECUTIVE SUMMARY

Stable sales in retail tissue and hygiene

Retail tissue and hygiene maintained a positive performance in 2012, with retail hygiene seeing higher growth than retail tissue. The emerging growth of wipes, including general purpose wipes and dry electrostatic wipes, demonstrated that consumers were more attached to convenience and a fresh and hygienic feel for themselves and their homes. Hectic pressurised lifestyles made consumers keen to integrate products which provided the qualities they were looking for; small indulgences such as premium cotton products, or tissue products which have a softer touch and better comfort.

Modern women, an important target

The development of women in education and work, and the increase in their status, brought about higher living standards for women. More working women and the increasing number of corporate women led to higher incomes and purchasing power. The rising number of sophisticated women created a key market for retail tissue and hygiene products. This unique group of women are willing to pay for products which give them satisfaction, unlike rural consumers, some of whom even find tissues expensive. Not forgetting sanitary protection products and intimate wipes, which are solely targeted towards women, their expectations and needs are taken seriously, dictating what innovations are launched.

Consolidated power of the major players

The top four companies, Kimberly-Clark, Nibong Tebal Paper Mill, Unicharm and SCA Hygiene, collectively controlled more than half of value sales in 2012. Of the top 10 players, Nibong Tebal Paper Mill was the only domestic company which competed aggressively, not only surviving but surpassing many large multinationals in terms of value sales, maintaining its second position. Larger players continued to amalgamate or buy out others in order to strengthen their positions; for instance SCA Hygiene acquired Everbeauty Corp to increase its foothold in nappies/diapers/pants, and more significantly in incontinence, taking over the popular Dr P brand.

The growing influence of hypermarkets

With the many messages sent to mobiles about events such as members’ day sales and other promotions in hypermarkets, modern retailers have various ways to encourage consumers to spend in these outlets. The remarkable speed of growth in the number of hypermarkets, their locations within shopping malls, various promotions and savings, all lead to consumers queuing for parking spaces at weekends and on members’ days. After acquiring Carrefour, Aeon will rebrand these stores as Aeon Big, signifying a big chain growing even bigger. In places where hypermarkets are inaccessible or unavailable, supermarkets are another air-conditioned shopping choice, whilst the hot weather deters consumers from shopping at independent small grocers.

Positive forecast, driven by retail hygiene

Retail tissue and hygiene is expected to see moderate growth over the forecast period, contributed largely by retail hygiene. Retail tissue has many categories which are already mature, such as napkins and toilet paper, so is expected to see a less promising forecast compared with retail hygiene. Most retail hygiene products are expected to bring dynamism, with disposable pants, ultra-thin towels with wings and pantyliners seeing growing interest, and general purpose wipes seeing increased usage to stay fresh and clean. The leading manufacturers will place greater focus on retail hygiene, seeing earning potential.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Tissue and Hygiene industry in Malaysia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tissue and Hygiene industry in Malaysia, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Malaysia for free:

The Tissue and Hygiene in Malaysia market research report includes:

  • Analysis of key supply-side and demand trends
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Tissue and Hygiene in Malaysia?
  • What are the major brands in Malaysia?
  • What are the most dynamic tissue and hygiene categories?
  • What are the major markets for tissue products sales?
  • What are the major markets for hygiene products sales?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

Table of Contents

Tissue and Hygiene in Malaysia - Industry Overview

EXECUTIVE SUMMARY

Stable sales in retail tissue and hygiene

Modern women, an important target

Consolidated power of the major players

The growing influence of hypermarkets

Positive forecast, driven by retail hygiene

KEY TRENDS AND DEVELOPMENTS

Concerted influence of the top companies

Women call the shots

Conflicting views of green products

Retail hygiene versus retail tissue

Private label

MARKET INDICATORS

  • Table 1 Birth Rates 2007-2012
  • Table 2 Infant Population 2007-2012
  • Table 3 Female Population by Age 2007-2012
  • Table 4 Total Population by Age 2007-2012
  • Table 5 Households 2007-2012
  • Table 6 Forecast Infant Population 2012-2017
  • Table 7 Forecast Female Population by Age 2012-2017
  • Table 8 Forecast Total Population by Age 2012-2017
  • Table 9 Forecast Households 2012-2017

MARKET DATA

  • Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2007-2012
  • Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2007-2012
  • Table 12 Tissue and Hygiene Retail Company Shares 2008-2012
  • Table 13 Tissue and Hygiene Retail Brand Shares 2009-2012
  • Table 14 Penetration of Private Label by Category 2007-2012
  • Table 15 Retail Sales of Tissue and Hygiene by Distribution Format: % Analysis 2007-2012
  • Table 16 Retail Sales of Tissue and Hygiene by Category and Distribution Format: % Analysis 2012
  • Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2012-2017
  • Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2012-2017

SOURCES

  • Summary 1 Research Sources

Tissue and Hygiene in Malaysia - Company Profiles

DSG (M) Sdn Bhd in Tissue and Hygiene (Malaysia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 2 DSG (M) Sdn Bhd: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 3 DSG (M) Sdn Bhd: Competitive Position 2012

Halex Woolton (M) Sdn Bhd in Tissue and Hygiene (Malaysia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 4 Halex Woolton (M) Sdn Bhd: Key Facts
  • Summary 5 Halex Woolton (M) Sdn Bhd: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

PRIVATE LABEL

  • Summary 6 Halex Woolton (M) Sdn Bhd: Private Label Portfolio

Nibong Tebal Paper Mill Sdn Bhd in Tissue and Hygiene (Malaysia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 7 Nibong Tebal Paper Mill Sdn Bhd: Key Facts
  • Summary 8 Nibong Tebal Paper Mill Sdn Bhd: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

  • Summary 9 Nibong Tebal Paper Mill Sdn Bhd: Production Statistics 2012

COMPETITIVE POSITIONING

  • Summary 10 Nibong Tebal Paper Mill Sdn Bhd: Competitive Position 2012

Summit Co (M) Sdn Bhd in Tissue and Hygiene (Malaysia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 11 Summit Co (M) Sdn Bhd: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 12 Summit Co (M) Sdn Bhd: Competitive Position 2012

Tips Industries Sdn Bhd in Tissue and Hygiene (Malaysia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 13 Tips Industries Sdn Bhd: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 14 Tips Industries Sdn Bhd: Competitive Position 2012

Away-From-Home Tissue and Hygiene in Malaysia - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 19 Away-From-Home Sales of Tissue and Hygiene by Category: Value 2007-2012
  • Table 20 Away-From-Home Sales of Tissue and Hygiene by Category: % Value Growth 2007-2012
  • Table 21 Away-From-Home Sales of Tissue and Hygiene by Distribution Format: % Analysis 2007-2012
  • Table 22 Away-From-Home Sales of Tissue and Hygiene by Category and Distribution Format: % Analysis 2012
  • Table 23 Forecast Away-From-Home Sales of Tissue and Hygiene by Category: Value 2012-2017
  • Table 24 Forecast Away-From-Home Sales of Tissue and Hygiene by Category: % Value Growth 2012-2017

Cotton Wool/Buds/Pads in Malaysia - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 25 Retail Sales of Cotton Wool/Buds/Pads: Value 2007-2012
  • Table 26 Retail Sales of Cotton Wool/Buds/Pads: % Value Growth 2007-2012
  • Table 27 Retail Sales of Cotton Wool/Buds/Pads by Type: % Value Breakdown 2007-2012
  • Table 28 Cotton Wool/Buds/Pads Retail Company Shares 2008-2012
  • Table 29 Cotton Wool/Buds/Pads Retail Brand Shares 2009-2012
  • Table 30 Forecast Retail Sales of Cotton Wool/Buds/Pads: Value 2012-2017
  • Table 31 Forecast Retail Sales of Cotton Wool/Buds/Pads: % Value Growth 2012-2017

Incontinence in Malaysia - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 32 Retail Sales of Incontinence by Category: Value 2007-2012
  • Table 33 Retail Sales of Incontinence by Category: % Value Growth 2007-2012
  • Table 34 Incontinence Retail Company Shares 2008-2012
  • Table 35 Incontinence Retail Brand Shares 2009-2012
  • Table 36 Forecast Retail Sales of Incontinence by Category: Value 2012-2017
  • Table 37 Forecast Retail Sales of Incontinence by Category: % Value Growth 2012-2017

Nappies/Diapers/Pants in Malaysia - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 38 Retail Sales of Nappies/Diapers/Pants by Category: Value 2007-2012
  • Table 39 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2007-2012
  • Table 40 Nappies/Diapers/Pants Retail Company Shares 2008-2012
  • Table 41 Nappies/Diapers/Pants Retail Brand Shares 2009-2012
  • Table 42 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2012-2017
  • Table 43 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2012-2017

Retail Tissue in Malaysia - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 44 Retail Tissue Sales by Category: Value 2007-2012
  • Table 45 Retail Tissue Sales by Category: % Value Growth 2007-2012
  • Table 46 Retail Tissue Company Shares 2008-2012
  • Table 47 Retail Tissue Brand Shares 2009-2012
  • Table 48 Forecast Retail Tissue Sales by Category: Value 2012-2017
  • Table 49 Forecast Retail Tissue Sales by Category: % Value Growth 2012-2017

Sanitary Protection in Malaysia - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 50 Retail Sales of Sanitary Protection by Category: Value 2007-2012
  • Table 51 Retail Sales of Sanitary Protection by Category: % Value Growth 2007-2012
  • Table 52 Retail Sales of Tampons by Application Format: % Value Analysis 2007-2012
  • Table 53 Sanitary Protection Retail Company Shares 2008-2012
  • Table 54 Sanitary Protection Retail Brand Shares 2009-2012
  • Table 55 Forecast Retail Sales of Sanitary Protection by Category: Value 2012-2017
  • Table 56 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2012-2017
  • Table 57 Sanitary towels by type of use: % value analysis 2007-2012

Wipes in Malaysia - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 58 Retail Sales of Wipes by Category: Value 2007-2012
  • Table 59 Retail Sales of Wipes by Category: % Value Growth 2007-2012
  • Table 60 Wipes Retail Company Shares 2008-2012
  • Table 61 Wipes Retail Brand Shares 2009-2012
  • Table 62 Forecast Retail Sales of Wipes by Category: Value 2012-2017
  • Table 63 Forecast Retail Sales of Wipes by Category: % Value Growth 2012-2017

Segmentation

This market research report includes the following:

  • Tissue and Hygiene
    • Away-From-Home Tissue and Hygiene
      • Away-From-Home Hygiene
        • AFH Incontinence
      • Away-From-Home Tissue
        • AFH Boxed Facial Tissues
        • AFH Paper Tableware
          • AFH Napkins
          • AFH Tablecloths
        • AFH Paper Towels
        • AFH Toilet Paper
        • AFH Wipers
    • Retail Tissue and Hygiene
      • Retail Hygiene
        • Cotton Wool/Buds/Pads
        • Incontinence
          • Light Incontinence
          • Moderate/Heavy Incontinence
        • Nappies/Diapers/Pants
          • Disposable Pants
          • Nappies/Diapers
            • Junior Nappies/Diapers
            • New Born Nappies/Diapers
            • Standard Nappies/Diapers
        • Sanitary Protection
          • Intimate Wipes
          • Sanitary Protection Excluding Intimate Wipes
            • Pantyliners
            • Tampons
            • Towels
              • Standard Towels
                • Standard Towels With Wings
                • Standard Towels Without Wings
              • Ultra-Thin Towels
                • Ultra-Thin Towels With Wings
                • Ultra-Thin Towels Without Wings
        • Wipes
          • Home Care Wipes and Floor Cleaning Systems
            • Dry Electro-Static Wipes
              • Starter Kits/Sweepers/Sticks (Dry Electro-Static)
              • Wipes and Refills (Dry Electro-Static)
            • Floor Cleaning Systems
              • Refills
                • Cleaning Solution
                • Refill Wipes/Pads
              • Starter Kits/Trigger Device
            • Impregnated Wet Wipes
              • All Purpose Cleaning Wipes
              • Furniture Polish Wipes
              • Toilet Care Wipes
              • Wet Floor Wipes
                • Starter Kits/Sweepers/Sticks (Wet)
                • Wipes and Refills (Wet)
              • Window/Glass Wipes
              • Other Impregnated Wipes
            • Starter Kits/Sweepers/Sticks (Excluding Wipes)
            • Wipes (Excluding Starter Kits/Sweepers/Sticks)
          • Personal Wipes
            • General Purpose Wipes
            • Intimate Wipes
            • Baby Wipes
            • Cosmetic Wipes
              • Facial Cleansing Wipes
              • Deodorant Wipes
      • Retail Tissue
        • Kitchen Towels
        • Paper Tableware
          • Napkins
          • Tablecloths
        • Tissues
          • Boxed Facial Tissues
          • Pocket Handkerchiefs
        • Toilet Paper
      • Total Tissue and Hygiene
        • Total Hygiene
          • Cotton Wool/Buds/Pads
          • Total Incontinence
            • AFH Incontinence
            • Incontinence
              • Light Incontinence
              • Moderate/Heavy Incontinence
          • Nappies/Diapers/Pants
            • Disposable Pants
            • Nappies/Diapers
              • Junior Nappies/Diapers
              • New Born Nappies/Diapers
              • Standard Nappies/Diapers
          • Sanitary Protection
            • Sanitary Protection Excluding Intimate Wipes
              • Pantyliners
              • Tampons
              • Towels
                • Standard Towels
                  • Standard Towels With Wings
                  • Standard Towels Without Wings
                • Ultra-Thin Towels
                  • Ultra-Thin Towels With Wings
                  • Ultra-Thin Towels Without Wings
          • Wipes
            • Household Care Wipes and Floor Cleaning Systems
              • Dry Electro-Static Wipes
                • Starter Kits/Sweepers/Sticks (Dry Electro-Static)
                • Wipes and Refills (Dry Electro-Static)
              • Floor Cleaning Systems
                • Refills
                  • Cleaning Solution
                  • Refill Wipes/Pads
                • Starter Kits/Trigger Device
              • Impregnated Wet Wipes
                • All Purpose Cleaning Wipes
                • Furniture Polish Wipes
                • Toilet Care Wipes
                • Wet Floor Wipes
                  • Starter Kits/Sweepers/Sticks (Wet)
                  • Wipes and Refills (Wet)
                • Window/Glass Wipes
                • Other Impregnated Wipes
            • Personal Wipes
              • General Purpose Wipes
              • Intimate Wipes
              • Baby Wipes
              • Cosmetic Wipes
                • Facial Cleansing Wipes
                • Deodorant Wipes
        • Total Tissue
          • Kitchen Towels
          • Total Paper Tableware
            • Total Napkins
              • AFH Napkins
              • Napkins
            • Total Tablecloths
              • AFH Tablecloths
              • Tablecloths
          • Total Tissues
            • Total Boxed Facial Tissues
              • AFH Boxed Facial Tissues
              • Boxed Facial Tissues
            • Pocket Handkerchiefs
          • AFH Paper Towels
          • Total Toilet Paper
            • AFH Toilet Paper
            • Toilet Paper
            • AFH Wipers

      Statistics Included

      For each category and subcategory you will receive the following data in Excel format:

      From Passport

      • Market sizes
      • Company shares
      • Brand shares
      • Distribution
      • Analysis by type
      • Digital/applicator tampons
      • Pricing
      • Toilet paper by type
      • Wet vs dry

      Market size details:

      • Retail volume
      • Retail volume % growth
      • Retail volume per capita
      • Retail value retail selling price % growth
      • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
      • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
      • Retail value manufacturer selling price % growth
      • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
      • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
      • Total value manufacturer selling price % growth
      • Total value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
      • Total value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
      • Volume
      • Volume % growth
      • Volume per capita
      • Away-from-home volume
      • Away-from-home volume % growth
      • Away-from-home volume per capita
      • Away-from-home value manufacturer selling price % growth
      • Away-from-home value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
      • Away-from-home value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY

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