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Country Report

Malaysia Flag Tissue and Hygiene in Malaysia

| Pages: 55

Price: US$2,650

About this Report

EXECUTIVE SUMMARY

Demand remains strong for tissue and hygiene

Robust growth in tissue and hygiene was driven by rising standards of living and the need for convenience among the burgeoning middle class in Malaysia. As the middle class expands, consumers with higher discretionary income are improving their standard of living by enjoying greater access to healthcare, education and consumer goods. As a result, the consumption patterns of tissue and hygiene products are changing. Consumers are increasing their per capita usage and purchasing products of higher quality. Sales were also driven by the rising affluence and hectic lifestyles of consumers in Malaysia, particularly in urban areas, where they are highly attracted to the convenience of using disposable products.

Manufacturers feel the pressure of rising costs and intense price competition

Sales of tissue and hygiene were driven by steady population growth and urbanisation. As the spread of urbanisation and rural-to-urban migration resulted in higher standards of living and per capita incomes, the adoption of urban consumer lifestyles and spending patterns spurred the demand for tissue and hygiene products. Despite the robust domestic demand for tissue and hygiene products, manufacturers faced a challenging year due to high inflation and the implementation of the Goods and Services Tax, which dented consumer expenditure in 2015. Rising manufacturing costs caused by currency depreciation, coupled with intense price competition amongst both domestic and international manufacturers, put pressure on margins at both ends.

Domestic manufacturers continue to gain ground

Domestically manufactured products had an edge over their imported counterparts due to the weakening of the local currency. Currency devaluation, the implementation of the Goods and Services Tax and an uncertain economic climate hindered consumer spending. In order to rein in household expenditure, consumers tended to prefer mid-priced brands that offered value for money but decent quality products. Domestic manufacturers were able to gain ground on international manufacturers due to rising prices of imports and because consumers in Malaysia are already familiar with domestic brands and know that they can be trusted to deliver effective products at affordable prices.

Online sales remain sluggish

While online retailing developed, growth remained sluggish as it is easy for consumers to compare prices online and find the best deals. Some online retailers offered tissue and hygiene products at lower prices than brick-and-mortar retailers. However, the uptake of online retailing remained slow due to the high penetration of hypermarkets and supermarkets, even in rural areas. It is convenient for consumers to purchase these products during their usual grocery runs. In addition, the growth of online retailing in Malaysia is hindered by concerns about credit card security, product quality, varying returns policies and the integrity of online vendors.

The prospects are bright for tissue and hygiene

Tissue and hygiene is poised for further sales growth over the forecast period due to rising disposable incomes, urbanisation and the ageing population trend in Malaysia. Rising disposable incomes will permit higher per capita consumption of tissue and hygiene products among the burgeoning middle class, while the ageing population will drive sales of incontinence products. According to projections by the World Health Organization (Western Pacific Region), the proportion of the 60-year-old-and-over population will increase from 7.7% in 2010 to 14.7% in 2030.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Tissue and Hygiene industry in Malaysia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tissue and Hygiene industry in Malaysia, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Malaysia for free:

The Tissue and Hygiene in Malaysia market research report includes:

  • Analysis of key supply-side and demand trends
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Tissue and Hygiene in Malaysia?
  • What are the major brands in Malaysia?
  • What are the most dynamic tissue and hygiene categories?
  • What are the major markets for tissue products sales?
  • What are the major markets for hygiene products sales?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

Table of Contents

Tissue and Hygiene in Malaysia - Industry Overview

EXECUTIVE SUMMARY

Demand remains strong for tissue and hygiene

Manufacturers feel the pressure of rising costs and intense price competition

Domestic manufacturers continue to gain ground

Online sales remain sluggish

The prospects are bright for tissue and hygiene

KEY TRENDS AND DEVELOPMENTS

Implementation of the Goods and Services Tax

Malaysia to reach ageing population status by 2030

Burgeoning middle-class consumer base in Malaysia

MARKET INDICATORS

  • Table 1 Birth Rates 2010-2015
  • Table 2 Infant Population 2010-2015
  • Table 3 Female Population by Age 2010-2015
  • Table 4 Total Population by Age 2010-2015
  • Table 5 Households 2010-2015
  • Table 6 Forecast Infant Population 2015-2020
  • Table 7 Forecast Female Population by Age 2015-2020
  • Table 8 Forecast Total Population by Age 2015-2020
  • Table 9 Forecast Households 2015-2020

MARKET DATA

  • Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2010-2015
  • Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2010-2015
  • Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2011-2015
  • Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2012-2015
  • Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2010-2015
  • Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2010-2015
  • Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2015
  • Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2015-2020
  • Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2015-2020

SOURCES

  • Summary 1 Research Sources

Tissue and Hygiene in Malaysia - Company Profiles

Halex Woolton (M) Sdn Bhd in Tissue and Hygiene (Malaysia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 2 Halex Woolton (M) Sdn Bhd: Key Facts
  • Summary 3 Halex Woolton (M) Sdn Bhd: Operational Indicators

COMPETITIVE POSITIONING

  • Summary 4 Halex Woolton (M) Sdn Bhd: Competitive Position 2015

Nibong Tebal Paper Mill Sdn Bhd in Tissue and Hygiene (Malaysia)

STRATEGIC DIRECTION

  • Summary 5 Nibong Tebal Paper Mill Sdn Bhd: Key Facts
  • Summary 6 Nibong Tebal Paper Mill Sdn Bhd: Operational Indicators

COMPETITIVE POSITIONING

  • Summary 7 Nibong Tebal Paper Mill Sdn Bhd: Competitive Position 2015

Away-from-Home Tissue and Hygiene in Malaysia - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 19 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2010-2015
  • Table 20 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2010-2015
  • Table 21 Sales of Away-From-Home Paper Towels by Type: % Value 2013-2015
  • Table 22 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2010-2015
  • Table 23 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2015
  • Table 24 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2015-2020
  • Table 25 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2015-2020

Incontinence in Malaysia - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

REIMBURSEMENT/PRESCRIPTION INCONTINENCE

CATEGORY DATA

  • Table 26 Retail Sales of Incontinence by Category: Value 2010-2015
  • Table 27 Retail Sales of Incontinence by Category: % Value Growth 2010-2015
  • Table 28 NBO Company Shares of Retail Incontinence: % Value 2011-2015
  • Table 29 LBN Brand Shares of Retail Incontinence: % Value 2012-2015
  • Table 30 Forecast Retail Sales of Incontinence by Category: Value 2015-2020
  • Table 31 Forecast Retail Sales of Incontinence by Category: % Value Growth 2015-2020

Nappies/Diapers/Pants in Malaysia - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 32 Retail Sales of Nappies/Diapers/Pants by Category: Value 2010-2015
  • Table 33 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2010-2015
  • Table 34 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2011-2015
  • Table 35 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2012-2015
  • Table 36 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2015-2020
  • Table 37 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2015-2020

Retail Tissue in Malaysia - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 38 Retail Sales of Tissue by Category: Value 2010-2015
  • Table 39 Retail Sales of Tissue by Category: % Value Growth 2010-2015
  • Table 40 Retail Sales of Toilet Paper by Wet vs Dry: % Value 2010-2015
  • Table 41 NBO Company Shares of Retail Tissue: % Value 2011-2015
  • Table 42 LBN Brand Shares of Retail Tissue: % Value 2012-2015
  • Table 43 Forecast Retail Sales of Tissue by Category: Value 2015-2020
  • Table 44 Forecast Retail Sales of Tissue by Category: % Value Growth 2015-2020

Sanitary Protection in Malaysia - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 45 Retail Sales of Sanitary Protection by Category: Value 2010-2015
  • Table 46 Retail Sales of Sanitary Protection by Category: % Value Growth 2010-2015
  • Table 47 Retail Sales of Tampons by Application Format: % Value 2010-2015
  • Table 48 Retail Sales of Sanitary Towels by Type of Use: % Value 2010-2015
  • Table 49 NBO Company Shares of Retail Sanitary Protection: % Value 2011-2015
  • Table 50 LBN Brand Shares of Retail Sanitary Protection: % Value 2012-2015
  • Table 51 Forecast Retail Sales of Sanitary Protection by Category: Value 2015-2020
  • Table 52 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2015-2020

Wipes in Malaysia - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 53 Retail Sales of Wipes by Category: Value 2010-2015
  • Table 54 Retail Sales of Wipes by Category: % Value Growth 2010-2015
  • Table 55 NBO Company Shares of Retail Wipes: % Value 2011-2015
  • Table 56 LBN Brand Shares of Retail Wipes: % Value 2012-2015
  • Table 57 Forecast Retail Sales of Wipes by Category: Value 2015-2020
  • Table 58 Forecast Retail Sales of Wipes by Category: % Value Growth 2015-2020

Segmentation

This market research report includes the following:

  • Tissue and Hygiene
    • Away-from-Home Tissue and Hygiene
      • Away-from-Home Hygiene
        • AFH Incontinence
      • Away-from-Home Tissue
        • AFH Boxed Facial Tissues
        • AFH Paper Tableware
          • AFH Napkins
          • AFH Tablecloths
        • AFH Paper Towels
        • AFH Toilet Paper
        • AFH Wipers
          • AFH Wipers by Channel
            • AFH Wipers through Business/Industry
            • AFH Wipers through Horeca
            • AFH Wipers through Hospitals/Healthcare
            • AFH Wipers through Public
    • Retail Tissue and Hygiene
      • Retail Hygiene
        • Cotton Wool/Buds/Pads
        • Incontinence
          • Light Incontinence
          • Moderate/Heavy Incontinence
        • Nappies/Diapers/Pants
          • Disposable Pants
          • Nappies/Diapers
            • Junior Nappies/Diapers
            • New Born Nappies/Diapers
            • Standard Nappies/Diapers
        • Sanitary Protection
          • Pantyliners
          • Tampons
          • Towels
            • Standard Towels
              • Standard Towels with Wings
              • Standard Towels without Wings
            • Ultra-Thin Towels
              • Ultra-Thin Towels with Wings
              • Ultra-Thin Towels without Wings
          • Sanitary Protection Including Intimate Wipes
        • Wipes
          • Home Care Wipes and Floor Cleaning Systems
            • Dry Electro-Static Wipes
              • Starter Kits/Sweepers/Sticks (Dry Electro-Static)
              • Wipes and Refills (Dry Electro-Static)
            • Floor Cleaning Systems
              • Refills
                • Cleaning Solution
                • Refill Wipes/Pads
              • Starter Kits/Trigger Device
            • Impregnated Wet Wipes
              • All Purpose Cleaning Wipes
              • Furniture Polish Wipes
              • Toilet Care Wipes
              • Window/Glass Wipes
              • Other Impregnated Wipes
            • Starter Kits/Sweepers/Sticks (Excluding Wipes)
            • Wipes (Excluding Starter Kits/Sweepers/Sticks)
          • Personal Wipes
            • General Purpose Wipes
            • Intimate Wipes
            • Baby Wipes
            • Cosmetic Wipes
              • Facial Cleansing Wipes
              • Deodorant Wipes
      • Retail Tissue
        • Kitchen Towels
        • Paper Tableware
          • Napkins
          • Tablecloths
        • Facial Tissues
          • Boxed Facial Tissues
          • Pocket Handkerchiefs
        • Toilet Paper
      • Total Tissue and Hygiene
        • Total Hygiene
          • Cotton Wool/Buds/Pads
          • Total Incontinence
            • AFH Incontinence
            • Retail Incontinence
              • Retail Light Incontinence
              • Retail Moderate/Heavy Incontinence
          • Nappies/Diapers/Pants
            • Disposable Pants
            • Nappies/Diapers
              • Junior Nappies/Diapers
              • New Born Nappies/Diapers
              • Standard Nappies/Diapers
          • Sanitary Protection
            • Pantyliners
            • Tampons
            • Towels
              • Standard Towels
                • Standard Towels With Wings
                • Standard Towels Without Wings
              • Ultra-Thin Towels
                • Ultra-Thin Towels With Wings
                • Ultra-Thin Towels Without Wings
            • Sanitary Protection Including Intimate Wipes
          • Wipes
            • Home Care Wipes and Floor Cleaning Systems
              • Dry Electro-Static Wipes
                • Starter Kits/Sweepers/Sticks (Dry Electro-Static)
                • Wipes and Refills (Dry Electro-Static)
              • Floor Cleaning Systems
                • Refills
                  • Cleaning Solution
                  • Refill Wipes/Pads
                • Starter Kits/Trigger Device
              • Impregnated Wet Wipes
                • All Purpose Cleaning Wipes
                • Furniture Polish Wipes
                • Toilet Care Wipes
                • Window/Glass Wipes
                • Other Impregnated Wipes
            • Personal Wipes
              • General Purpose Wipes
              • Intimate Wipes
              • Baby Wipes
              • Cosmetic Wipes
                • Facial Cleansing Wipes
                • Deodorant Wipes
        • Total Tissue
          • Kitchen Towels
          • Total Paper Tableware
            • Total Napkins
              • AFH Napkins
              • Retail Napkins
            • Total Tablecloths
              • AFH Tablecloths
              • Retail Tablecloths
          • Total Facial Tissues
            • Total Boxed Facial Tissues
              • AFH Boxed Facial Tissues
              • Retail Boxed Facial Tissues
            • Pocket Handkerchiefs
          • AFH Paper Towels
          • Total Toilet Paper
            • AFH Toilet Paper
            • Retail Toilet Paper
            • AFH Wipers

      Statistics Included

      For each category and subcategory you will receive the following data in Excel format:

      From Passport

      • Market Sizes
      • Company Shares
      • Brand Shares
      • Distribution
      • AFH Paper Towels by Type
      • Analysis by Type
      • Digital/Applicator Tampons
      • Pricing
      • Products by Ingredient
      • Sanitary Towels by Type of Use
      • Wet vs Dry

      Market size details:

      • Retail volume
      • Retail volume % growth
      • Retail volume per capita
      • Retail value retail selling price % growth
      • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
      • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
      • Retail value manufacturer selling price % growth
      • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
      • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
      • Total value manufacturer selling price % growth
      • Total value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
      • Total value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
      • Volume
      • Volume % growth
      • Volume per capita
      • Away-from-home volume
      • Away-from-home volume % growth
      • Away-from-home volume per capita
      • Away-from-home value manufacturer selling price % growth
      • Away-from-home value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
      • Away-from-home value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY

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