Tissue and Hygiene in Morocco
Tissue and hygiene in 2023: The big picture
What next for tissue and hygiene?
Table 1 Birth Rates 2018-2023
Table 2 Infant Population 2018-2023
Table 3 Female Population by Age 2018-2023
Table 4 Total Population by Age 2018-2023
Table 5 Households 2018-2023
Table 6 Forecast Infant Population 2023-2028
Table 7 Forecast Female Population by Age 2023-2028
Table 8 Forecast Total Population by Age 2023-2028
Table 9 Forecast Households 2023-2028
Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2018-2023
Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2018-2023
Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2019-2023
Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2020-2023
Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2018-2023
Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2018-2023
Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2023
Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2023-2028
Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2023-2028
Summary 1 Research Sources
Away-From-Home Tissue and Hygiene in Morocco
Dining out and growth in foodservice support sales of AFH tissue
The increase in tourism drives sales of AFH products in Morocco
Economy and standard priced goods drive sales, unless the facility is premium
The growth in tourism is set to support AFH tissue sales over the forecast period
Adult incontinence products set to register ongoing growth
Design innovations to stimulate sales in subcategories such as napkins
Table 19 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2018-2023
Table 20 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2018-2023
Table 21 Sales of Away-From-Home Paper Towels by Type: % Value 2018-2023
Table 22 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2018-2023
Table 23 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2023
Table 24 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2023-2028
Table 25 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2023-2028
Retail Adult Incontinence in Morocco
Demand rises in line with growing awareness and the ageing population
Light incontinence goods face ongoing competition from menstrual care products
Tena and Nova lead the landscape, however, smaller players enter as awareness grows
Growing awareness and affordable price points drive ongoing retail volume growth
Lower price points aid retail volume sales across the forecast period
New entries create a more competitive landscape for retail adult incontinence
Table 26 Sales of Retail Adult Incontinence by Category: Value 2018-2023
Table 27 Sales of Retail Adult Incontinence by Category: % Value Growth 2018-2023
Table 28 NBO Company Shares of Retail Adult Incontinence: % Value 2019-2023
Table 29 LBN Brand Shares of Retail Adult Incontinence: % Value 2020-2023
Table 30 Forecast Sales of Retail Adult Incontinence by Category: Value 2023-2028
Table 31 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2023-2028
Nappies/Diapers/Pants in Morocco
The low birth rate challenges retail volume sales of nappies/diapers/pants
Players launch products with extra absorption as parents reduce the frequency of changes
Novatis Group SA retains its lead through low prices and wide availability
Players add-value in the face of declining retail volume sales
Growing eco-awareness influences ongoing trends in nappies/diapers/pants
Novatis Group SA focuses on absorption while keeping costs accessible
Table 32 Retail Sales of Nappies/Diapers/Pants by Category: Value 2018-2023
Table 33 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2018-2023
Table 34 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2019-2023
Table 35 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2020-2023
Table 36 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2023-2028
Table 37 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2023-2028
Menstrual Care in Morocco
Growing awareness of menstrual care products drives growth in 2023
Standard towels benefit from lower prices, driving the strongest retail volume growth
Novatis Group SA takes the lead from Procter & Gamble with its Mia brand
Low penetration creates strong opportunities for ongoing growth
Pantyliners record strong retail value growth, while tampons face challenges
Ultra-thin towels gain ground as consumers seek convenience and comfort
Table 38 Retail Sales of Menstrual Care by Category: Value 2018-2023
Table 39 Retail Sales of Menstrual Care by Category: % Value Growth 2018-2023
Table 40 Retail Sales of Tampons by Application Format: % Value 2018-2023
Table 41 NBO Company Shares of Retail Menstrual Care: % Value 2019-2023
Table 42 LBN Brand Shares of Retail Menstrual Care: % Value 2020-2023
Table 43 Forecast Retail Sales of Menstrual Care by Category: Value 2023-2028
Table 44 Forecast Retail Sales of Menstrual Care by Category: % Value Growth 2023-2028
Wipes in Morocco
Positive retail volume and value growth as consumers appreciate convenience
Baby wipes drive sales through versatility and a wider range of products
Novatis Group SA leads with a strong position in baby wipes
Versatility and a focus on health and hygiene support ongoing sales of wipes
Baby wipes add value as some parents demand quality for their children
Eco-friendly trends will drive developments in wipes across the forecast period
Table 45 Retail Sales of Wipes by Category: Value 2018-2023
Table 46 Retail Sales of Wipes by Category: % Value Growth 2018-2023
Table 47 NBO Company Shares of Retail Wipes: % Value 2019-2023
Table 48 LBN Brand Shares of Retail Wipes: % Value 2020-2023
Table 49 Forecast Retail Sales of Wipes by Category: Value 2023-2028
Table 50 Forecast Retail Sales of Wipes by Category: % Value Growth 2023-2028
Retail Tissue in Morocco
Positive retail volume growth driven by a rising demand for toilet paper
Innovations focus on improving quality and offering scents
Novartis Group SA retains its value lead while economy players drive volume sales
Low penetration of retail tissue supports growth opportunities for the forecast period
Toilet paper leads sales as paper towels drive growth, benefiting from rising awareness
Private label continues to gain ground, challenging branded players
Table 51 Retail Sales of Tissue by Category: Value 2018-2023
Table 52 Retail Sales of Tissue by Category: % Value Growth 2018-2023
Table 53 NBO Company Shares of Retail Tissue: % Value 2019-2023
Table 54 LBN Brand Shares of Retail Tissue: % Value 2020-2023
Table 55 Forecast Retail Sales of Tissue by Category: Value 2023-2028
Table 56 Forecast Retail Sales of Tissue by Category: % Value Growth 2023-2028