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Country Report

Pakistan Flag Tissue and Hygiene in Pakistan

| Pages: 38

Price: US$2,650

About this Report

EXECUTIVE SUMMARY

Consumption of retail tissue increases during religious and cultural periods

Pakistani consumers are buying more tissue products, especially during religious and cultural occasions, such as Ramadan, Eid, weddings and family get-togethers. Households have started to buy boxed facial tissues for their dining and drawing rooms to serve guests, especially during such festivals and celebrations. Rising awareness and Westernisation have promoted the use of tissue products during a number of cultural events and encouraged high tissue consumption among households. Companies utilise these opportunities by offering colourful and printed packaging designs to attract consumers. Moreover, companies try to engage with consumers on social media and offer promotional discounts during each religious or cultural occasion.

Energy crises remain a challenge for tissue manufacturers

The lack of an adequate electricity supply to industry remains a major issue for local manufacturers. Companies find it difficult to achieve targeted efficiency levels and leverage economies of scale. Frequent power cuts cause manufacturers to lower their margins, in order to keep their prices competitive in the market. The power deficiency also creates a barrier for existing companies to expand their production of tissue products in Pakistan.

Toilet paper gains popularity due to away-from-home demand

Horeca remains a key channel for toilet paper in Pakistan. Increasing numbers of hotels and restaurants in the country support the volume consumption of toilet paper and raise awareness of the product type among consumers in the retail space. Although usage of some tissue products is perceived as a non-permissible act, according to religious norms in Pakistan, the away-from-home channel plays a key role in promoting awareness and the consumption of tissue and hygiene products.

Packages Ltd competes with Procter & Gamble

Procter & Gamble Pakistan (Pvt) Ltd remained the leading player in tissue and hygiene, although the second-ranked company, Packages Ltd, has reduced the gap in retail value sales. Procter & Gamble Pakistan maintained its leading position due to its dominance in hygiene, whereas Packages Ltd registered a high value share in retail tissue. Packages Ltd started its tissue manufacturing operations in 1982 with Rose Petal facial tissues. The company has gradually expanded its tissue range, launching kitchen towels, napkins and toilet paper to become the dominant player in retail tissue.

More sophisticated lifestyles continue to fuel the demand for tissue and hygiene

Tissue and hygiene is expected to receive great attention from households during the forecast period, because of local consumers’ growing inclination towards the sophisticated lifestyles observed many Western countries. The increasing presence of modern grocery retailers in urban areas is likely to encourage impulse purchases and promote the consumption of large pack sizes. Rapid urbanisation will see companies frame their strategies to target non-users of tissue and hygiene products, in order to expand the consumer base. Players may offer appealing pack types or styles and affordable pack sizes to encourage trial purchases. This would positively impact sales of boxed facial tissues, as the number of car owners continues to grow in the country.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Tissue and Hygiene industry in Pakistan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tissue and Hygiene industry in Pakistan, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Pakistan for free:

The Tissue and Hygiene in Pakistan market research report includes:

  • Analysis of key supply-side and demand trends
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Tissue and Hygiene in Pakistan?
  • What are the major brands in Pakistan?
  • What are the most dynamic tissue and hygiene categories?
  • What are the major markets for tissue products sales?
  • What are the major markets for hygiene products sales?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

Table of Contents

Tissue and Hygiene in Pakistan - Industry Overview

EXECUTIVE SUMMARY

Consumption of retail tissue increases during religious and cultural periods

Energy crises remain a challenge for tissue manufacturers

Toilet paper gains popularity due to away-from-home demand

Packages Ltd competes with Procter & Gamble

More sophisticated lifestyles continue to fuel the demand for tissue and hygiene

MARKET INDICATORS

  • Table 1 Birth Rates 2010-2015
  • Table 2 Infant Population 2010-2015
  • Table 3 Female Population by Age 2010-2015
  • Table 4 Total Population by Age 2010-2015
  • Table 5 Households 2010-2015
  • Table 6 Forecast Infant Population 2015-2020
  • Table 7 Forecast Female Population by Age 2015-2020
  • Table 8 Forecast Total Population by Age 2015-2020
  • Table 9 Forecast Households 2015-2020

MARKET DATA

  • Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2010-2015
  • Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2010-2015
  • Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2011-2015
  • Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2012-2015
  • Table 14 Distribution of Retail Tissue and Hygiene by Format: % Value 2010-2015
  • Table 15 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2015
  • Table 16 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2015-2020
  • Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2015-2020

SOURCES

  • Summary 1 Research Sources

Tissue and Hygiene in Pakistan - Company Profiles

Packages Ltd in Tissue and Hygiene (Pakistan)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 2 Packages Ltd: Key Facts
  • Summary 3 Packages Ltd: Operational Indicators

COMPETITIVE POSITIONING

  • Summary 4 Packages Ltd: Competitive Position 2015

Away-from-Home Tissue and Hygiene in Pakistan - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 18 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2010-2015
  • Table 19 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2010-2015
  • Table 20 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2010-2015
  • Table 21 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2015
  • Table 22 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: Value 2015-2020
  • Table 23 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: % Value Growth 2015-2020

Incontinence in Pakistan - Category Analysis

TRENDS

Nappies/Diapers/Pants in Pakistan - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 24 Retail Sales of Nappies/Diapers/Pants by Category: Value 2010-2015
  • Table 25 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2010-2015
  • Table 26 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2011-2015
  • Table 27 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2012-2015
  • Table 28 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2015-2020
  • Table 29 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2015-2020

Retail Tissue in Pakistan - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 30 Retail Sales of Tissue by Category: Value 2010-2015
  • Table 31 Retail Sales of Tissue by Category: % Value Growth 2010-2015
  • Table 32 NBO Company Shares of Retail Tissue: % Value 2011-2015
  • Table 33 LBN Brand Shares of Retail Tissue: % Value 2012-2015
  • Table 34 Forecast Retail Sales of Tissue by Category: Value 2015-2020
  • Table 35 Forecast Retail Sales of Tissue by Category: % Value Growth 2015-2020

Sanitary Protection in Pakistan - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 36 Retail Sales of Sanitary Protection by Category: Value 2010-2015
  • Table 37 Retail Sales of Sanitary Protection by Category: % Value Growth 2010-2015
  • Table 38 NBO Company Shares of Retail Sanitary Protection: % Value 2011-2015
  • Table 39 LBN Brand Shares of Retail Sanitary Protection: % Value 2012-2015
  • Table 40 Forecast Retail Sales of Sanitary Protection by Category: Value 2015-2020
  • Table 41 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2015-2020

Wipes in Pakistan - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 42 Retail Sales of Wipes by Category: Value 2011-2015
  • Table 43 Retail Sales of Wipes by Category: % Value Growth 2011-2015
  • Table 44 NBO Company Shares of Retail Wipes: % Value 2011-2015
  • Table 45 LBN Brand Shares of Retail Wipes: % Value 2012-2015
  • Table 46 Forecast Retail Sales of Wipes by Category: Value 2015-2020
  • Table 47 Forecast Retail Sales of Wipes by Category: % Value Growth 2015-2020

Segmentation

This market research report includes the following:

  • Tissue and Hygiene
    • Away-from-Home Tissue and Hygiene
      • Away-from-Home Hygiene
        • AFH Incontinence
      • Away-from-Home Tissue
        • AFH Boxed Facial Tissues
        • AFH Paper Tableware
          • AFH Napkins
          • AFH Tablecloths
        • AFH Paper Towels
        • AFH Toilet Paper
        • AFH Wipers
          • AFH Wipers by Channel
            • AFH Wipers through Business/Industry
            • AFH Wipers through Horeca
            • AFH Wipers through Hospitals/Healthcare
            • AFH Wipers through Public
    • Retail Tissue and Hygiene
      • Retail Hygiene
        • Cotton Wool/Buds/Pads
        • Incontinence
          • Light Incontinence
          • Moderate/Heavy Incontinence
        • Nappies/Diapers/Pants
          • Disposable Pants
          • Nappies/Diapers
            • Junior Nappies/Diapers
            • New Born Nappies/Diapers
            • Standard Nappies/Diapers
        • Sanitary Protection
          • Pantyliners
          • Tampons
          • Towels
            • Standard Towels
              • Standard Towels with Wings
              • Standard Towels without Wings
            • Ultra-Thin Towels
              • Ultra-Thin Towels with Wings
              • Ultra-Thin Towels without Wings
          • Sanitary Protection Including Intimate Wipes
        • Wipes
          • Home Care Wipes and Floor Cleaning Systems
            • Dry Electro-Static Wipes
              • Starter Kits/Sweepers/Sticks (Dry Electro-Static)
              • Wipes and Refills (Dry Electro-Static)
            • Floor Cleaning Systems
              • Refills
                • Cleaning Solution
                • Refill Wipes/Pads
              • Starter Kits/Trigger Device
            • Impregnated Wet Wipes
              • All Purpose Cleaning Wipes
              • Furniture Polish Wipes
              • Toilet Care Wipes
              • Window/Glass Wipes
              • Other Impregnated Wipes
            • Starter Kits/Sweepers/Sticks (Excluding Wipes)
            • Wipes (Excluding Starter Kits/Sweepers/Sticks)
          • Personal Wipes
            • General Purpose Wipes
            • Intimate Wipes
            • Baby Wipes
            • Cosmetic Wipes
              • Facial Cleansing Wipes
              • Deodorant Wipes
      • Retail Tissue
        • Kitchen Towels
        • Paper Tableware
          • Napkins
          • Tablecloths
        • Facial Tissues
          • Boxed Facial Tissues
          • Pocket Handkerchiefs
        • Toilet Paper
      • Total Tissue and Hygiene
        • Total Hygiene
          • Cotton Wool/Buds/Pads
          • Total Incontinence
            • AFH Incontinence
            • Retail Incontinence
              • Retail Light Incontinence
              • Retail Moderate/Heavy Incontinence
          • Nappies/Diapers/Pants
            • Disposable Pants
            • Nappies/Diapers
              • Junior Nappies/Diapers
              • New Born Nappies/Diapers
              • Standard Nappies/Diapers
          • Sanitary Protection
            • Pantyliners
            • Tampons
            • Towels
              • Standard Towels
                • Standard Towels With Wings
                • Standard Towels Without Wings
              • Ultra-Thin Towels
                • Ultra-Thin Towels With Wings
                • Ultra-Thin Towels Without Wings
            • Sanitary Protection Including Intimate Wipes
          • Wipes
            • Home Care Wipes and Floor Cleaning Systems
              • Dry Electro-Static Wipes
                • Starter Kits/Sweepers/Sticks (Dry Electro-Static)
                • Wipes and Refills (Dry Electro-Static)
              • Floor Cleaning Systems
                • Refills
                  • Cleaning Solution
                  • Refill Wipes/Pads
                • Starter Kits/Trigger Device
              • Impregnated Wet Wipes
                • All Purpose Cleaning Wipes
                • Furniture Polish Wipes
                • Toilet Care Wipes
                • Window/Glass Wipes
                • Other Impregnated Wipes
            • Personal Wipes
              • General Purpose Wipes
              • Intimate Wipes
              • Baby Wipes
              • Cosmetic Wipes
                • Facial Cleansing Wipes
                • Deodorant Wipes
        • Total Tissue
          • Kitchen Towels
          • Total Paper Tableware
            • Total Napkins
              • AFH Napkins
              • Retail Napkins
            • Total Tablecloths
              • AFH Tablecloths
              • Retail Tablecloths
          • Total Facial Tissues
            • Total Boxed Facial Tissues
              • AFH Boxed Facial Tissues
              • Retail Boxed Facial Tissues
            • Pocket Handkerchiefs
          • AFH Paper Towels
          • Total Toilet Paper
            • AFH Toilet Paper
            • Retail Toilet Paper
            • AFH Wipers

      Statistics Included

      For each category and subcategory you will receive the following data in Excel format:

      From Passport

      • Market Sizes
      • Company Shares
      • Brand Shares
      • Distribution
      • Pricing
      • Products by Ingredient
      • Toilet Paper by Type

      Market size details:

      • Retail volume
      • Retail volume % growth
      • Retail volume per capita
      • Retail value retail selling price % growth
      • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
      • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
      • Retail value manufacturer selling price % growth
      • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
      • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
      • Total value manufacturer selling price % growth
      • Total value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
      • Total value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
      • Volume
      • Volume % growth
      • Volume per capita
      • Away-from-home volume
      • Away-from-home volume % growth
      • Away-from-home volume per capita
      • Away-from-home value manufacturer selling price % growth
      • Away-from-home value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
      • Away-from-home value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY

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