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Country Report

Pakistan Flag Tissue and Hygiene in Pakistan

| Pages: 43

Price: US$2,400

About this Report

EXECUTIVE SUMMARY

Increasing consumer awareness about tissue and hygiene products

Increasing urbanisation, better educated society and economic stability supported the growth of tissue and hygiene products in 2013. Consumers used more tissues and hygiene products in comparison with previous years; however, the economy was still in the recovery phase. Household penetration remained lower in Pakistan and upper and middle income groups were slowly starting to use tissue and hygiene products.

Counterfeiting remains a major concern for key players

There was an increased presence of global brands in Pakistan. The demand for quality hygiene products increased every year. The global players competed among themselves mainly in sanitary protection, nappies/diapers and their sales were driven by quality. As the international players increased their penetration there was also a great deal of counterfeit products in the country. These products are of low quality, cheaply priced and cannot be distinguished from the original brand in terms of packaging. The counterfeit products are more popular in semi urban areas and the distributors of the leading companies are trying to eradicate the presence of such products to regain consumer trust.

Procter & Gamble Pakistan and Packages Ltd dominate tissue and hygiene

The Procter & Gamble brands Always and Pampers, and the Packages Ltd brands Rose Petal and Tulip led tissue and hygiene. These brands are regularly supported by television advertisements which also help them gain special shelf space in retailing outlets. The manufacturers also support these brands in the major cities of Pakistan. Another popular international brand was Huggies, which was also available in the market but did not have significant share in 2013.

Modern retailing plays a key role

The rapidly-expanding modern retailing channel in the major cities of Pakistan emerged as the major retailing channel in 2013. Supermarkets, department stores and hypermarkets also increased rapidly and created awareness about tissue and hygiene products which also helped the sales of tissue and hygiene products. The wide ranges of options provided by modern retailing outlets were the main reasons for attracting new customers and fulfilling the needs of existing customers.

Economic and political stability is central to future growth

A positive indicator for tissue and hygiene products was that the economy was recovering from recession and there was a smooth transition of political power through democratic elections. The political stability was directly related to economic stability and economic indicators were directly related to tissue and hygiene. The growing urbanisation will encourage the consumer to spend more disposable income and will directly contribute to tissue and hygiene growth in the forecast period. The increase in household income will encourage consumers to spend on tissue and hygiene products.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Tissue and Hygiene industry in Pakistan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tissue and Hygiene industry in Pakistan, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Pakistan for free:

The Tissue and Hygiene in Pakistan market research report includes:

  • Analysis of key supply-side and demand trends
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Tissue and Hygiene in Pakistan?
  • What are the major brands in Pakistan?
  • What are the most dynamic tissue and hygiene categories?
  • What are the major markets for tissue products sales?
  • What are the major markets for hygiene products sales?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

Table of Contents

Tissue and Hygiene in Pakistan - Industry Overview

EXECUTIVE SUMMARY

Increasing consumer awareness about tissue and hygiene products

Counterfeiting remains a major concern for key players

Procter & Gamble Pakistan and Packages Ltd dominate tissue and hygiene

Modern retailing plays a key role

Economic and political stability is central to future growth

MARKET INDICATORS

  • Table 1 Birth Rates 2008-2013
  • Table 2 Infant Population 2008-2013
  • Table 3 Female Population by Age 2008-2013
  • Table 4 Total Population by Age 2008-2013
  • Table 5 Households 2008-2013
  • Table 6 Forecast Infant Population 2013-2018
  • Table 7 Forecast Female Population by Age 2013-2018
  • Table 8 Forecast Total Population by Age 2013-2018
  • Table 9 Forecast Households 2013-2018

MARKET DATA

  • Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2008-2013
  • Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2008-2013
  • Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2009-2013
  • Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2010-2013
  • Table 14 Distribution of Retail Tissue and Hygiene by Format: % Value 2008-2013
  • Table 15 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2013
  • Table 16 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2013-2018
  • Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2013-2018

DEFINITIONS

  • Summary 1 Research Sources

Tissue and Hygiene in Pakistan - Company Profiles

International Marketing Company in Tissue and Hygiene (Pakistan)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 2 International marketing Company: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 3 International Marketing Company: Competitive Position 2013

KB Traders Paper Co in Tissue and Hygiene (Pakistan)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 4 KB Traders Paper Company: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 5 KB Traders Paper Company: Competitive Position 2013

Packages Ltd in Tissue and Hygiene (Pakistan)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 6 Packages Ltd: Key Facts
  • Summary 7 Packages Ltd: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 8 Packages Ltd: Competitive Position 2013

Away-From-Home Tissue and Hygiene in Pakistan - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 18 Away-From-Home Sales of Tissue and Hygiene by Category: Value 2008-2013
  • Table 19 Away-From-Home Sales of Tissue and Hygiene by Category: % Value Growth 2008-2013
  • Table 20 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2008-2013
  • Table 21 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2013
  • Table 22 Forecast Away-From-Home Sales of Tissue and Hygiene by Category: Value 2013-2018
  • Table 23 Forecast Away-From-Home Sales of Tissue and Hygiene by Category: % Value Growth 2013-2018

Cotton Wool/Buds/Pads in Pakistan - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 24 Retail Sales of Cotton Wool/Buds/Pads: Value 2008-2013
  • Table 25 Retail Sales of Cotton Wool/Buds/Pads: % Value Growth 2008-2013
  • Table 26 NBO Company Shares of Retail Cotton Wool/Buds/Pads: % Value 2009-2013
  • Table 27 LBN Brand Shares of Retail Cotton Wool/Buds/Pads: % Value 2010-2013
  • Table 28 Forecast Retail Sales of Cotton Wool/Buds/Pads: Value 2013-2018
  • Table 29 Forecast Retail Sales of Cotton Wool/Buds/Pads: % Value Growth 2013-2018

Nappies/Diapers/Pants in Pakistan - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 30 Retail Sales of Nappies/Diapers/Pants by Category: Value 2008-2013
  • Table 31 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2008-2013
  • Table 32 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2009-2013
  • Table 33 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2010-2013
  • Table 34 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2013-2018
  • Table 35 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2013-2018

Retail Tissue in Pakistan - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 36 Retail Sales of Tissue by Category: Value 2008-2013
  • Table 37 Retail Sales of Tissue by Category: % Value Growth 2008-2013
  • Table 38 NBO Company Shares of Retail Tissue: % Value 2009-2013
  • Table 39 LBN Brand Shares of Retail Tissue: % Value 2010-2013
  • Table 40 Forecast Retail Sales of Tissue by Category: Value 2013-2018
  • Table 41 Forecast Retail Sales of Tissue by Category: % Value Growth 2013-2018

Sanitary Protection in Pakistan - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 42 Retail Sales of Sanitary Protection by Category: Value 2008-2013
  • Table 43 Retail Sales of Sanitary Protection by Category: % Value Growth 2008-2013
  • Table 44 NBO Company Shares of Retail Sanitary Protection: % Value 2009-2013
  • Table 45 LBN Brand Shares of Retail Sanitary Protection: % Value 2010-2013
  • Table 46 Forecast Retail Sales of Sanitary Protection by Category: Value 2013-2018
  • Table 47 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2013-2018

Segmentation

This market research report includes the following:

  • Tissue and Hygiene
    • Away-From-Home Tissue and Hygiene
      • Away-From-Home Hygiene
        • AFH Incontinence
      • Away-From-Home Tissue
        • AFH Boxed Facial Tissues
        • AFH Paper Tableware
          • AFH Napkins
          • AFH Tablecloths
        • AFH Paper Towels
        • AFH Toilet Paper
        • AFH Wipers
    • Retail Tissue and Hygiene
      • Retail Hygiene
        • Cotton Wool/Buds/Pads
        • Incontinence
          • Light Incontinence
          • Moderate/Heavy Incontinence
        • Nappies/Diapers/Pants
          • Disposable Pants
          • Nappies/Diapers
            • Junior Nappies/Diapers
            • New Born Nappies/Diapers
            • Standard Nappies/Diapers
        • Sanitary Protection
          • Pantyliners
          • Tampons
          • Towels
            • Standard Towels
              • Standard Towels With Wings
              • Standard Towels Without Wings
            • Ultra-Thin Towels
              • Ultra-Thin Towels With Wings
              • Ultra-Thin Towels Without Wings
          • Sanitary Protection Including Intimate Wipes
        • Wipes
          • Home Care Wipes and Floor Cleaning Systems
            • Dry Electro-Static Wipes
              • Starter Kits/Sweepers/Sticks (Dry Electro-Static)
              • Wipes and Refills (Dry Electro-Static)
            • Floor Cleaning Systems
              • Refills
                • Cleaning Solution
                • Refill Wipes/Pads
              • Starter Kits/Trigger Device
            • Impregnated Wet Wipes
              • All Purpose Cleaning Wipes
              • Furniture Polish Wipes
              • Toilet Care Wipes
              • Wet Floor Wipes
                • Starter Kits/Sweepers/Sticks (Wet)
                • Wipes and Refills (Wet)
              • Window/Glass Wipes
              • Other Impregnated Wipes
            • Starter Kits/Sweepers/Sticks (Excluding Wipes)
            • Wipes (Excluding Starter Kits/Sweepers/Sticks)
          • Personal Wipes
            • General Purpose Wipes
            • Intimate Wipes
            • Baby Wipes
            • Cosmetic Wipes
              • Facial Cleansing Wipes
              • Deodorant Wipes
      • Retail Tissue
        • Kitchen Towels
        • Paper Tableware
          • Napkins
          • Tablecloths
        • Tissues
          • Boxed Facial Tissues
          • Pocket Handkerchiefs
        • Toilet Paper
      • Total Tissue and Hygiene
        • Total Hygiene
          • Cotton Wool/Buds/Pads
          • Total Incontinence
            • AFH Incontinence
            • Incontinence
              • Light Incontinence
              • Moderate/Heavy Incontinence
          • Nappies/Diapers/Pants
            • Disposable Pants
            • Nappies/Diapers
              • Junior Nappies/Diapers
              • New Born Nappies/Diapers
              • Standard Nappies/Diapers
          • Sanitary Protection
            • Pantyliners
            • Tampons
            • Towels
              • Standard Towels
                • Standard Towels With Wings
                • Standard Towels Without Wings
              • Ultra-Thin Towels
                • Ultra-Thin Towels With Wings
                • Ultra-Thin Towels Without Wings
            • Sanitary Protection Including Intimate Wipes
          • Wipes
            • Household Care Wipes and Floor Cleaning Systems
              • Dry Electro-Static Wipes
                • Starter Kits/Sweepers/Sticks (Dry Electro-Static)
                • Wipes and Refills (Dry Electro-Static)
              • Floor Cleaning Systems
                • Refills
                  • Cleaning Solution
                  • Refill Wipes/Pads
                • Starter Kits/Trigger Device
              • Impregnated Wet Wipes
                • All Purpose Cleaning Wipes
                • Furniture Polish Wipes
                • Toilet Care Wipes
                • Wet Floor Wipes
                  • Starter Kits/Sweepers/Sticks (Wet)
                  • Wipes and Refills (Wet)
                • Window/Glass Wipes
                • Other Impregnated Wipes
            • Personal Wipes
              • General Purpose Wipes
              • Intimate Wipes
              • Baby Wipes
              • Cosmetic Wipes
                • Facial Cleansing Wipes
                • Deodorant Wipes
        • Total Tissue
          • Kitchen Towels
          • Total Paper Tableware
            • Total Napkins
              • AFH Napkins
              • Napkins
            • Total Tablecloths
              • AFH Tablecloths
              • Tablecloths
          • Total Tissues
            • Total Boxed Facial Tissues
              • AFH Boxed Facial Tissues
              • Boxed Facial Tissues
            • Pocket Handkerchiefs
          • AFH Paper Towels
          • Total Toilet Paper
            • AFH Toilet Paper
            • Toilet Paper
            • AFH Wipers

      Statistics Included

      For each category and subcategory you will receive the following data in Excel format:

      From Passport

      • Market Sizes
      • Company Shares
      • Brand Shares
      • Distribution
      • Pricing
      • Products by Ingredient
      • Toilet Paper by Type

      Market size details:

      • Retail volume
      • Retail volume % growth
      • Retail volume per capita
      • Retail value retail selling price % growth
      • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
      • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
      • Retail value manufacturer selling price % growth
      • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
      • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
      • Total value manufacturer selling price % growth
      • Total value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
      • Total value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
      • Volume
      • Volume % growth
      • Volume per capita
      • Away-from-home volume
      • Away-from-home volume % growth
      • Away-from-home volume per capita
      • Away-from-home value manufacturer selling price % growth
      • Away-from-home value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
      • Away-from-home value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY

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