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Country Report

Pakistan Flag Tissue and Hygiene in Pakistan

| Pages: 44

Price: US$2,650

About this Report

EXECUTIVE SUMMARY

Increasing urbanisation continues to drive growth

Increasing urbanisation continues to drive growth in tissue and hygiene. Consumers are using tissue and hygiene products in order to lead better lifestyles. Tissue and hygiene products have become essential in urban households. However, this trend is limited to upper- and upper-middle-class consumers only. Thus, there is still huge potential in terms of household penetration.

Counterfeit products remain a major hurdle

Counterfeit and fake products continue to slow down growth in tissue and hygiene. While companies try to offer the best quality product at competitive prices, counterfeit products are sold openly and cause companies loss of both revenue and reputation. These products are indistinguishable from original products and are available at cheap prices. Companies are working with government to eradicate the presence of such products from the market. Until then, these products will continue to slow down the growth of the market.

Packages Ltd and Procter & Gamble dominate the market

Packages Ltd leads the tissue market with its brands Rose Petal and Tulip, while Procter & Gamble dominates the hygiene market with Pampers and Always. High quality of products, long-standing presence, strong brand image, wide distribution network and strong marketing efforts are some of the factors that contributed to the domination of these companies.

Modern retailing playing a key role in the growth of market

While traditional retailing channels such as independent small grocers continue to dominate distribution in tissue and hygiene, modern retailing is the driving force of the market. Due to increased development and urbanisation, a number of supermarkets and hypermarkets opened up in the country, including in second-tier towns. As consumers seek convenience, these outlets provide a one-stop solution to shopping needs, and will prove significant in the growth of the market.

Economic and political stability pivotal to future growth

With the political situation improving in the country, economic conditions are expected to improve. A healthy economy will translate into greater per capita GDP and income. With increased household income, consumers are expected to spend more as they seek better lifestyles. Such conditions will have an overall positive impact on tissue and hygiene.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Tissue and Hygiene industry in Pakistan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tissue and Hygiene industry in Pakistan, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Pakistan for free:

The Tissue and Hygiene in Pakistan market research report includes:

  • Analysis of key supply-side and demand trends
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Tissue and Hygiene in Pakistan?
  • What are the major brands in Pakistan?
  • What are the most dynamic tissue and hygiene categories?
  • What are the major markets for tissue products sales?
  • What are the major markets for hygiene products sales?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

Table of Contents

Tissue and Hygiene in Pakistan - Industry Overview

EXECUTIVE SUMMARY

Increasing urbanisation continues to drive growth

Counterfeit products remain a major hurdle

Packages Ltd and Procter & Gamble dominate the market

Modern retailing playing a key role in the growth of market

Economic and political stability pivotal to future growth

MARKET INDICATORS

  • Table 1 Birth Rates 2009-2014
  • Table 2 Infant Population 2009-2014
  • Table 3 Female Population by Age 2009-2014
  • Table 4 Total Population by Age 2009-2014
  • Table 5 Households 2009-2014
  • Table 6 Forecast Infant Population 2014-2019
  • Table 7 Forecast Female Population by Age 2014-2019
  • Table 8 Forecast Total Population by Age 2014-2019
  • Table 9 Forecast Households 2014-2019

MARKET DATA

  • Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2009-2014
  • Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2009-2014
  • Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2010-2014
  • Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2011-2014
  • Table 14 Distribution of Retail Tissue and Hygiene by Format: % Value 2009-2014
  • Table 15 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2014
  • Table 16 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2014-2019
  • Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2014-2019

SOURCES

  • Summary 1 Research Sources

Tissue and Hygiene in Pakistan - Company Profiles

KB Traders Paper Co in Tissue and Hygiene (Pakistan)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 2 KB Traders Paper Co: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 3 KB Traders Paper Co: Competitive Position 2014

Packages Ltd in Tissue and Hygiene (Pakistan)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 4 Packages Ltd: Key Facts
  • Summary 5 Packages Ltd: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 6 Packages Ltd: Competitive Position 2014

Procter & Gamble Pakistan (Pvt) Ltd in Tissue and Hygiene (Pakistan)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 7 Procter & Gamble Pakistan (Pvt) Ltd: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 8 Procter & Gamble Pakistan (Pvt) Ltd: Competitive Position 2014

Away-From-Home Tissue and Hygiene in Pakistan - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 18 Away-From-Home Sales of Tissue and Hygiene by Category: Value 2009-2014
  • Table 19 Away-From-Home Sales of Tissue and Hygiene by Category: % Value Growth 2009-2014
  • Table 20 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2009-2014
  • Table 21 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2013
  • Table 22 Forecast Away-From-Home Sales of Tissue and Hygiene by Category: Value 2014-2019
  • Table 23 Forecast Away-From-Home Sales of Tissue and Hygiene by Category: % Value Growth 2014-2019

Cotton Wool/Buds/Pads in Pakistan - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 24 Retail Sales of Cotton Wool/Buds/Pads: Value 2009-2014
  • Table 25 Retail Sales of Cotton Wool/Buds/Pads: % Value Growth 2009-2014
  • Table 26 NBO Company Shares of Retail Cotton Wool/Buds/Pads: % Value 2010-2014
  • Table 27 LBN Brand Shares of Retail Cotton Wool/Buds/Pads: % Value 2011-2014
  • Table 28 Forecast Retail Sales of Cotton Wool/Buds/Pads: Value 2014-2019
  • Table 29 Forecast Retail Sales of Cotton Wool/Buds/Pads: % Value Growth 2014-2019

Incontinence in Pakistan - Category Analysis

TRENDS

Nappies/Diapers/Pants in Pakistan - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 30 Retail Sales of Nappies/Diapers/Pants by Category: Value 2009-2014
  • Table 31 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2009-2014
  • Table 32 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2010-2014
  • Table 33 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2011-2014
  • Table 34 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2014-2019
  • Table 35 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2014-2019

Retail Tissue in Pakistan - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 36 Retail Sales of Tissue by Category: Value 2009-2014
  • Table 37 Retail Sales of Tissue by Category: % Value Growth 2009-2014
  • Table 38 NBO Company Shares of Retail Tissue: % Value 2010-2014
  • Table 39 LBN Brand Shares of Retail Tissue: % Value 2011-2014
  • Table 40 Forecast Retail Sales of Tissue by Category: Value 2014-2019
  • Table 41 Forecast Retail Sales of Tissue by Category: % Value Growth 2014-2019

Sanitary Protection in Pakistan - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 42 Retail Sales of Sanitary Protection by Category: Value 2009-2014
  • Table 43 Retail Sales of Sanitary Protection by Category: % Value Growth 2009-2014
  • Table 44 NBO Company Shares of Retail Sanitary Protection: % Value 2010-2014
  • Table 45 LBN Brand Shares of Retail Sanitary Protection: % Value 2011-2014
  • Table 46 Forecast Retail Sales of Sanitary Protection by Category: Value 2014-2019
  • Table 47 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2014-2019

Wipes in Pakistan - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 48 Retail Sales of Wipes by Category: Value 2011-2014
  • Table 49 Retail Sales of Wipes by Category: % Value Growth 2011-2014
  • Table 50 NBO Company Shares of Retail Wipes: % Value 2010-2014
  • Table 51 LBN Brand Shares of Retail Wipes: % Value 2011-2014
  • Table 52 Forecast Retail Sales of Wipes by Category: Value 2014-2019
  • Table 53 Forecast Retail Sales of Wipes by Category: % Value Growth 2014-2019

Segmentation

This market research report includes the following:

  • Tissue and Hygiene
    • Away-From-Home Tissue and Hygiene
      • Away-From-Home Hygiene
        • AFH Incontinence
      • Away-From-Home Tissue
        • AFH Boxed Facial Tissues
        • AFH Paper Tableware
          • AFH Napkins
          • AFH Tablecloths
        • AFH Paper Towels
        • AFH Toilet Paper
        • AFH Wipers
    • Retail Tissue and Hygiene
      • Retail Hygiene
        • Cotton Wool/Buds/Pads
        • Incontinence
          • Light Incontinence
          • Moderate/Heavy Incontinence
        • Nappies/Diapers/Pants
          • Disposable Pants
          • Nappies/Diapers
            • Junior Nappies/Diapers
            • New Born Nappies/Diapers
            • Standard Nappies/Diapers
        • Sanitary Protection
          • Pantyliners
          • Tampons
          • Towels
            • Standard Towels
              • Standard Towels With Wings
              • Standard Towels Without Wings
            • Ultra-Thin Towels
              • Ultra-Thin Towels With Wings
              • Ultra-Thin Towels Without Wings
          • Sanitary Protection Including Intimate Wipes
        • Wipes
          • Home Care Wipes and Floor Cleaning Systems
            • Dry Electro-Static Wipes
              • Starter Kits/Sweepers/Sticks (Dry Electro-Static)
              • Wipes and Refills (Dry Electro-Static)
            • Floor Cleaning Systems
              • Refills
                • Cleaning Solution
                • Refill Wipes/Pads
              • Starter Kits/Trigger Device
            • Impregnated Wet Wipes
              • All Purpose Cleaning Wipes
              • Furniture Polish Wipes
              • Toilet Care Wipes
              • Window/Glass Wipes
              • Other Impregnated Wipes
            • Starter Kits/Sweepers/Sticks (Excluding Wipes)
            • Wipes (Excluding Starter Kits/Sweepers/Sticks)
          • Personal Wipes
            • General Purpose Wipes
            • Intimate Wipes
            • Baby Wipes
            • Cosmetic Wipes
              • Facial Cleansing Wipes
              • Deodorant Wipes
      • Retail Tissue
        • Kitchen Towels
        • Paper Tableware
          • Napkins
          • Tablecloths
        • Tissues
          • Boxed Facial Tissues
          • Pocket Handkerchiefs
        • Toilet Paper
      • Total Tissue and Hygiene
        • Total Hygiene
          • Cotton Wool/Buds/Pads
          • Total Incontinence
            • AFH Incontinence
            • Incontinence
              • Light Incontinence
              • Moderate/Heavy Incontinence
          • Nappies/Diapers/Pants
            • Disposable Pants
            • Nappies/Diapers
              • Junior Nappies/Diapers
              • New Born Nappies/Diapers
              • Standard Nappies/Diapers
          • Sanitary Protection
            • Pantyliners
            • Tampons
            • Towels
              • Standard Towels
                • Standard Towels With Wings
                • Standard Towels Without Wings
              • Ultra-Thin Towels
                • Ultra-Thin Towels With Wings
                • Ultra-Thin Towels Without Wings
            • Sanitary Protection Including Intimate Wipes
          • Wipes
            • Home Care Wipes and Floor Cleaning Systems
              • Dry Electro-Static Wipes
                • Starter Kits/Sweepers/Sticks (Dry Electro-Static)
                • Wipes and Refills (Dry Electro-Static)
              • Floor Cleaning Systems
                • Refills
                  • Cleaning Solution
                  • Refill Wipes/Pads
                • Starter Kits/Trigger Device
              • Impregnated Wet Wipes
                • All Purpose Cleaning Wipes
                • Furniture Polish Wipes
                • Toilet Care Wipes
                • Window/Glass Wipes
                • Other Impregnated Wipes
            • Personal Wipes
              • General Purpose Wipes
              • Intimate Wipes
              • Baby Wipes
              • Cosmetic Wipes
                • Facial Cleansing Wipes
                • Deodorant Wipes
        • Total Tissue
          • Kitchen Towels
          • Total Paper Tableware
            • Total Napkins
              • AFH Napkins
              • Napkins
            • Total Tablecloths
              • AFH Tablecloths
              • Tablecloths
          • Total Tissues
            • Total Boxed Facial Tissues
              • AFH Boxed Facial Tissues
              • Boxed Facial Tissues
            • Pocket Handkerchiefs
          • AFH Paper Towels
          • Total Toilet Paper
            • AFH Toilet Paper
            • Toilet Paper
            • AFH Wipers

      Statistics Included

      For each category and subcategory you will receive the following data in Excel format:

      From Passport

      • Market Sizes
      • Company Shares
      • Brand Shares
      • Distribution
      • Pricing
      • Products by Ingredient
      • Toilet Paper by Type

      Market size details:

      • Retail volume
      • Retail volume % growth
      • Retail volume per capita
      • Retail value retail selling price % growth
      • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
      • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
      • Retail value manufacturer selling price % growth
      • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
      • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
      • Total value manufacturer selling price % growth
      • Total value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
      • Total value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
      • Volume
      • Volume % growth
      • Volume per capita
      • Away-from-home volume
      • Away-from-home volume % growth
      • Away-from-home volume per capita
      • Away-from-home value manufacturer selling price % growth
      • Away-from-home value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
      • Away-from-home value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY

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