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Country Report

Pakistan Flag Tissue and Hygiene in Pakistan

| Pages: 36

Price: US$2,400

About this Report

EXECUTIVE SUMMARY

Pakistanis continue to adopt tissue and hygiene products

A more educated, urbanised and economically stable market in 2012 meant that consumers spent more on tissue and hygiene products than in previous years, even amidst an economic slowdown. In terms of potential, there is still a long way to go as household penetration of these products remains low and limited to urban middle- and upper-class consumers. However, new consumers helped to provide strong sales growth and indicate ongoing development.

Counterfeiting remains a major worry for key players

Counterfeiting, especially in sanitary protection and nappies/diapers, where quality is one of the key reasons for the purchase of branded products, was a source of concern for both manufacturers and consumers in 2012. Low-quality counterfeit products infiltrated the market and they are almost indistinguishable from original products due to similar packaging and colours. Suppliers and distributors are taking measures to stop this trend and regain the consumers’ trust in tissue and hygiene products.

Packages Ltd and Procter & Gamble dominate tissue and hygiene

Packages Ltd (Rose Petal, Tulip, Double) and Procter & Gamble Pakistan (Always, Pampers) continued to head tissue and hygiene, and there are no new entrants in sight. Their brands benefit from regular visibility in the media as well as premium shelf space. Smaller brands, including international ones with a limited presence in Pakistan, such as Huggies, continued to operate in niches.

Retailing plays a key role in the development of tissue and hygiene

The continued development of modern retailing, such as supermarkets, department stores and hypermarkets, as well as retailing in general, helped to grow awareness and accessibility. Such stores offer a wide range of options, which satisfies existing consumers and attracts new users. Effective distribution remains central to the health and development of tissue and hygiene in Pakistan.

Economic and political stability is central to future growth

Given the positive estimates on economic indicators such as economic growth and inflation, as well as continued urbanisation in the country, the performance of tissue and hygiene is expected to be strong in the forecast period. Economic and political stability will play a major role in assuring this performance, as household incomes determine the consumer’s choice between traditional alternatives and branded products.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Tissue and Hygiene industry in Pakistan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tissue and Hygiene industry in Pakistan, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Pakistan for free:

The Tissue and Hygiene in Pakistan market research report includes:

  • Analysis of key supply-side and demand trends
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Tissue and Hygiene in Pakistan?
  • What are the major brands in Pakistan?
  • What are the most dynamic tissue and hygiene categories?
  • What are the major markets for tissue products sales?
  • What are the major markets for hygiene products sales?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

Table of Contents

Tissue and Hygiene in Pakistan - Industry Overview

EXECUTIVE SUMMARY

Pakistanis continue to adopt tissue and hygiene products

Counterfeiting remains a major worry for key players

Packages Ltd and Procter & Gamble dominate tissue and hygiene

Retailing plays a key role in the development of tissue and hygiene

Economic and political stability is central to future growth

MARKET INDICATORS

  • Table 1 Birth Rates 2007-2012
  • Table 2 Infant Population 2007-2012
  • Table 3 Female Population by Age 2007-2012
  • Table 4 Total Population by Age 2007-2012
  • Table 5 Households 2007-2012
  • Table 6 Forecast Infant Population 2012-2017
  • Table 7 Forecast Female Population by Age 2012-2017
  • Table 8 Forecast Total Population by Age 2012-2017
  • Table 9 Forecast Households 2012-2017

MARKET DATA

  • Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2007-2012
  • Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2007-2012
  • Table 12 Tissue and Hygiene Retail Company Shares 2008-2012
  • Table 13 Tissue and Hygiene Retail Brand Shares 2009-2012
  • Table 14 Retail Sales of Tissue and Hygiene by Distribution Format: % Analysis 2007-2012
  • Table 15 Retail Sales of Tissue and Hygiene by Category and Distribution Format: % Analysis 2012
  • Table 16 Penetration of Private Label by Category 2007-2012
  • Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2012-2017
  • Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2012-2017

SOURCES

  • Summary 1 Research Sources

Tissue and Hygiene in Pakistan - Company Profiles

Moveeta International in Tissue and Hygiene (Pakistan)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 2 KB TRADERS Paper Company: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 3 Moveeta International: Competitive Position 2012

Packages Ltd in Tissue and Hygiene (Pakistan)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 4 Packages Ltd: Key Facts
  • Summary 5 Packages Ltd: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 6 Packages Ltd: Competitive Position 2012

Product of Flying Group of Industries in Tissue and Hygiene (Pakistan)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 7 Poly Paper & Board Mills Pvt Ltd: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 8 Poly Paper & Board Mills Pvt Ltd: Competitive Position 2012

Away-From-Home Tissue and Hygiene in Pakistan - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 19 Away-From-Home Sales of Tissue and Hygiene by Category: Value 2007-2012
  • Table 20 Away-From-Home Sales of Tissue and Hygiene by Category: % Value Growth 2007-2012
  • Table 21 Away-From-Home Sales of Tissue and Hygiene by Distribution Format: % Analysis 2007-2012
  • Table 22 Away-From-Home Sales of Tissue and Hygiene by Category and Distribution Format: % Analysis 2009
  • Table 23 Forecast Away-From-Home Sales of Tissue and Hygiene by Category: Value 2012-2017
  • Table 24 Forecast Away-From-Home Sales of Tissue and Hygiene by Category: % Value Growth 2012-2017

Cotton Wool/Buds/Pads in Pakistan - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 25 Retail Sales of Cotton Wool/Buds/Pads: Value 2007-2012
  • Table 26 Retail Sales of Cotton Wool/Buds/Pads: % Value Growth 2007-2012
  • Table 27 Cotton Wool/Buds/Pads Retail Company Shares 2008-2012
  • Table 28 Cotton Wool/Buds/Pads Retail Brand Shares 2009-2012
  • Table 29 Forecast Retail Sales of Cotton Wool/Buds/Pads: Value 2012-2017
  • Table 30 Forecast Retail Sales of Cotton Wool/Buds/Pads: % Value Growth 2012-2017

Nappies/Diapers/Pants in Pakistan - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 31 Retail Sales of Nappies/Diapers/Pants by Category: Value 2007-2012
  • Table 32 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2007-2012
  • Table 33 Nappies/Diapers/Pants Retail Company Shares 2008-2012
  • Table 34 Nappies/Diapers/Pants Retail Brand Shares 2009-2012
  • Table 35 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2012-2017
  • Table 36 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2012-2017

Retail Tissue in Pakistan - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 37 Retail Tissue Sales by Category: Value 2007-2012
  • Table 38 Retail Tissue Sales by Category: % Value Growth 2007-2012
  • Table 39 Retail Tissue Company Shares 2008-2012
  • Table 40 Retail Tissue Brand Shares 2009-2012
  • Table 41 Forecast Retail Tissue Sales by Category: Value 2012-2017
  • Table 42 Forecast Retail Tissue Sales by Category: % Value Growth 2012-2017

Sanitary Protection in Pakistan - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 43 Retail Sales of Sanitary Protection by Category: Value 2007-2012
  • Table 44 Retail Sales of Sanitary Protection by Category: % Value Growth 2007-2012
  • Table 45 Sanitary Protection Retail Company Shares 2008-2012
  • Table 46 Sanitary Protection Retail Brand Shares 2009-2012
  • Table 47 Forecast Retail Sales of Sanitary Protection by Category: Value 2012-2017
  • Table 48 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2012-2017

Segmentation

This market research report includes the following:

  • Tissue and Hygiene
    • Away-From-Home Tissue and Hygiene
      • Away-From-Home Hygiene
        • AFH Incontinence
      • Away-From-Home Tissue
        • AFH Boxed Facial Tissues
        • AFH Paper Tableware
          • AFH Napkins
          • AFH Tablecloths
        • AFH Paper Towels
        • AFH Toilet Paper
        • AFH Wipers
    • Retail Tissue and Hygiene
      • Retail Hygiene
        • Cotton Wool/Buds/Pads
        • Incontinence
          • Light Incontinence
          • Moderate/Heavy Incontinence
        • Nappies/Diapers/Pants
          • Disposable Pants
          • Nappies/Diapers
            • Junior Nappies/Diapers
            • New Born Nappies/Diapers
            • Standard Nappies/Diapers
        • Sanitary Protection
          • Intimate Wipes
          • Sanitary Protection Excluding Intimate Wipes
            • Pantyliners
            • Tampons
            • Towels
              • Standard Towels
                • Standard Towels With Wings
                • Standard Towels Without Wings
              • Ultra-Thin Towels
                • Ultra-Thin Towels With Wings
                • Ultra-Thin Towels Without Wings
        • Wipes
          • Home Care Wipes and Floor Cleaning Systems
            • Dry Electro-Static Wipes
              • Starter Kits/Sweepers/Sticks (Dry Electro-Static)
              • Wipes and Refills (Dry Electro-Static)
            • Floor Cleaning Systems
              • Refills
                • Cleaning Solution
                • Refill Wipes/Pads
              • Starter Kits/Trigger Device
            • Impregnated Wet Wipes
              • All Purpose Cleaning Wipes
              • Furniture Polish Wipes
              • Toilet Care Wipes
              • Wet Floor Wipes
                • Starter Kits/Sweepers/Sticks (Wet)
                • Wipes and Refills (Wet)
              • Window/Glass Wipes
              • Other Impregnated Wipes
            • Starter Kits/Sweepers/Sticks (Excluding Wipes)
            • Wipes (Excluding Starter Kits/Sweepers/Sticks)
          • Personal Wipes
            • General Purpose Wipes
            • Intimate Wipes
            • Baby Wipes
            • Cosmetic Wipes
              • Facial Cleansing Wipes
              • Deodorant Wipes
      • Retail Tissue
        • Kitchen Towels
        • Paper Tableware
          • Napkins
          • Tablecloths
        • Tissues
          • Boxed Facial Tissues
          • Pocket Handkerchiefs
        • Toilet Paper
      • Total Tissue and Hygiene
        • Total Hygiene
          • Cotton Wool/Buds/Pads
          • Total Incontinence
            • AFH Incontinence
            • Incontinence
              • Light Incontinence
              • Moderate/Heavy Incontinence
          • Nappies/Diapers/Pants
            • Disposable Pants
            • Nappies/Diapers
              • Junior Nappies/Diapers
              • New Born Nappies/Diapers
              • Standard Nappies/Diapers
          • Sanitary Protection
            • Sanitary Protection Excluding Intimate Wipes
              • Pantyliners
              • Tampons
              • Towels
                • Standard Towels
                  • Standard Towels With Wings
                  • Standard Towels Without Wings
                • Ultra-Thin Towels
                  • Ultra-Thin Towels With Wings
                  • Ultra-Thin Towels Without Wings
          • Wipes
            • Household Care Wipes and Floor Cleaning Systems
              • Dry Electro-Static Wipes
                • Starter Kits/Sweepers/Sticks (Dry Electro-Static)
                • Wipes and Refills (Dry Electro-Static)
              • Floor Cleaning Systems
                • Refills
                  • Cleaning Solution
                  • Refill Wipes/Pads
                • Starter Kits/Trigger Device
              • Impregnated Wet Wipes
                • All Purpose Cleaning Wipes
                • Furniture Polish Wipes
                • Toilet Care Wipes
                • Wet Floor Wipes
                  • Starter Kits/Sweepers/Sticks (Wet)
                  • Wipes and Refills (Wet)
                • Window/Glass Wipes
                • Other Impregnated Wipes
            • Personal Wipes
              • General Purpose Wipes
              • Intimate Wipes
              • Baby Wipes
              • Cosmetic Wipes
                • Facial Cleansing Wipes
                • Deodorant Wipes
        • Total Tissue
          • Kitchen Towels
          • Total Paper Tableware
            • Total Napkins
              • AFH Napkins
              • Napkins
            • Total Tablecloths
              • AFH Tablecloths
              • Tablecloths
          • Total Tissues
            • Total Boxed Facial Tissues
              • AFH Boxed Facial Tissues
              • Boxed Facial Tissues
            • Pocket Handkerchiefs
          • AFH Paper Towels
          • Total Toilet Paper
            • AFH Toilet Paper
            • Toilet Paper
            • AFH Wipers

      Statistics Included

      For each category and subcategory you will receive the following data in Excel format:

      From Passport

      • Market sizes
      • Company shares
      • Brand shares
      • Distribution
      • Pricing
      • Toilet paper by type

      Market size details:

      • Retail volume
      • Retail volume % growth
      • Retail volume per capita
      • Retail value retail selling price % growth
      • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
      • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
      • Retail value manufacturer selling price % growth
      • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
      • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
      • Total value manufacturer selling price % growth
      • Total value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
      • Total value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
      • Volume
      • Volume % growth
      • Volume per capita
      • Away-from-home volume
      • Away-from-home volume % growth
      • Away-from-home volume per capita
      • Away-from-home value manufacturer selling price % growth
      • Away-from-home value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
      • Away-from-home value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY

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