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Learn more43 pages, Mar 2018
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Tissue and hygiene had a positive performance in 2017, boosted mainly by consumers’ rising incomes. Not only did Romania record EU’s fastest GDP growth in 2017 but its population’s disposable incomes also saw improvements.
In general, the population is increasingly preoccupied with health and hygiene. This makes them more likely to purchase a wide array of tissue and hygiene products.
The Romanian tissue and hygiene market is becoming increasingly competitive, featuring the presence of both local and international players. Value sales are dominated by large international players such as Procter & Gamble Distribution or SCA Hygiene Products Romania.
Chained modern grocery retailers account for the largest share of tissue and hygiene value sales in Romania. Hypermarkets are consumers’ favourite places for shopping, due to the wide product portfolios they carry both in terms of brands and prices.
The Romanian tissue and hygiene market still has large room for development and is projected to increase in both value and volume terms over the forecast period. Changing consumer lifestyles and intensifying preoccupation with health and hygiene will not only boost sales but will also lead to an increasing importance of premium products on the market.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Tissue and Hygiene industry in Romania with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Tissue and Hygiene industry in Romania, our research will save you time and money while empowering you to make informed, profitable decisions.
When you purchase this report, you also get the data and the content from these category reports in Romania for free:
The Tissue and Hygiene in Romania market research report includes:
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Why buy this report?
This industry report originates from Passport, our Tissue and Hygiene market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.