Tissue and Hygiene in Romania

Tissue and Hygiene in Romania

EXECUTIVE SUMMARY

Another year of growth for tissue and hygiene in Romania

Towards a more modern consumer

Fierce competition within tissue and hygiene in Romania

Modern retailers dominate tissue and hygiene sales

Positive projections for the market in Romania

MARKET INDICATORS

Table 1 Birth Rates 2012-2017
Table 2 Infant Population 2012-2017
Table 3 Female Population by Age 2012-2017
Table 4 Total Population by Age 2012-2017
Table 5 Households 2012-2017
Table 6 Forecast Infant Population 2017-2022
Table 7 Forecast Female Population by Age 2017-2022
Table 8 Forecast Total Population by Age 2017-2022
Table 9 Forecast Households 2017-2022

MARKET DATA

Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2012-2017
Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2012-2017
Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2013-2017
Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2014-2017
Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2012-2017
Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2012-2017
Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2017
Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022

SOURCES

Summary 1 Research Sources

Away-From-Home Tissue and Hygiene in Romania

HEADLINES

PROSPECTS

AFH adult incontinence is underdeveloped in Romania

Ageing population, increasing nursing home population to boost incontinence sales over the forecast period

AFH tissue thrives as Romanians go out more than before

COMPETITIVE LANDSCAPE

Domestic producers are leading value sales

Private label is gaining ground

CATEGORY DATA

Table 19 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2012-2017
Table 20 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2012-2017
Table 21 Sales of Away-From-Home Paper Towels by Type: % Value 2015-2017
Table 22 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2012-2017
Table 23 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2017
Table 24 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2017-2022
Table 25 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2017-2022

Nappies/Diapers/Pants in Romania

HEADLINES

PROSPECTS

Nappies/diapers/pants resume growth

Standard nappies/diapers continue to be the most demanded products

COMPETITIVE LANDSCAPE

Pampers is the most popular brand

Brand owners rely on new product development

More efficient marketing from the players

CATEGORY DATA

Table 26 Retail Sales of Nappies/Diapers/Pants by Category: Value 2012-2017
Table 27 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2012-2017
Table 28 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2013-2017
Table 29 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2014-2017
Table 30 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2017-2022
Table 31 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2017-2022

Retail Adult Incontinence in Romania

HEADLINES

PROSPECTS

Lack of awareness of adult incontinence products opens area for growth

Moderate/heavy adult incontinence is the norm within the category

Hypermarkets are consumers’ favourite shopping destination

COMPETITIVE LANDSCAPE

Bella Romania remains the most successful brand owner

Carrefour private label sees double-digit growth

There is large room for efforts to increase brand visibility

CATEGORY DATA

Table 32 Sales of Retail Adult Incontinence by Category: Value 2012-2017
Table 33 Sales of Retail Adult Incontinence by Category: % Value Growth 2012-2017
Table 34 NBO Company Shares of Retail Adult Incontinence: % Value 2013-2017
Table 35 LBN Brand Shares of Retail Adult Incontinence: % Value 2014-2017
Table 36 Forecast Sales of Retail Adult Incontinence by Category: Value 2017-2022
Table 37 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2017-2022

Retail Tissue in Romania

HEADLINES

PROSPECTS

A shift towards high-quality products

Higher income, education set to boost retail tissue consumption

Toilet paper dominates retail tissue sales

COMPETITIVE LANDSCAPE

Retail tissue is a fragmented category in Romania

New product development drives growth

Local manufacturers keep expanding their operations

CATEGORY DATA

Table 38 Retail Sales of Tissue by Category: Value 2012-2017
Table 39 Retail Sales of Tissue by Category: % Value Growth 2012-2017
Table 40 NBO Company Shares of Retail Tissue: % Value 2013-2017
Table 41 LBN Brand Shares of Retail Tissue: % Value 2014-2017
Table 42 Forecast Retail Sales of Tissue by Category: Value 2017-2022
Table 43 Forecast Retail Sales of Tissue by Category: % Value Growth 2017-2022

Sanitary Protection in Romania

HEADLINES

PROSPECTS

Sanitary protection on the rise in Romania

Migration towards premium, diversifying portfolios, wider distribution to support growth

Consumers’ rising sophistication benefits pantyliners and ultra-thin towels

COMPETITIVE LANDSCAPE

Always remains the leading brand

Brand owners take advantage of the potential of various consumer segments

Companies are more involved in corporate social responsibility campaigns

CATEGORY DATA

Table 44 Retail Sales of Sanitary Protection by Category: Value 2012-2017
Table 45 Retail Sales of Sanitary Protection by Category: % Value Growth 2012-2017
Table 46 Retail Sales of Tampons by Application Format: % Value 2012-2017
Table 47 NBO Company Shares of Retail Sanitary Protection: % Value 2013-2017
Table 48 LBN Brand Shares of Retail Sanitary Protection: % Value 2014-2017
Table 49 Forecast Retail Sales of Sanitary Protection by Category: Value 2017-2022
Table 50 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2017-2022

Wipes in Romania

HEADLINES

PROSPECTS

Good performance for wipes value sales in 2017

Search for convenience shapes the evolution of home care wipes

Consumers of personal wipes are more sophisticated

COMPETITIVE LANDSCAPE

Asil still holds the leading value share

Private label gaining traction in this category

Within baby wipes, market players are launching organic and ecological products

CATEGORY DATA

Table 51 Retail Sales of Wipes by Category: Value 2012-2017
Table 52 Retail Sales of Wipes by Category: % Value Growth 2012-2017
Table 53 NBO Company Shares of Retail Wipes: % Value 2013-2017
Table 54 LBN Brand Shares of Retail Wipes: % Value 2014-2017
Table 55 Forecast Retail Sales of Wipes by Category: Value 2017-2022
Table 56 Forecast Retail Sales of Wipes by Category: % Value Growth 2017-2022

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