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Country Report

Philippines Flag Tissue and Hygiene in the Philippines

| Pages: 67

Price: US$2,400

About this Report

EXECUTIVE SUMMARY

Tissue and hygiene grows along with improving economy and increasing population

Rising disposable incomes and the steady increase of the Philippine population are both positively contributing to the growth of tissue and hygiene in the country. Rising disposable incomes among the working class is triggering existing market consumers to buy more and enticing non-market consumers to start purchasing the products. The increase in the country’s population, on the other hand, is creating stronger demand for tissue and hygiene products.

Private label contributes to the growth of tissue and hygiene

Private label products such as SM Bonus, Watson’s, Supersavers and Surebuy recorded growth rates higher than average category growth. Their figures outpaced even the growth rates of more established manufacturers such as Kimberly-Clark Philippines Inc, Procter & Gamble Philippines Inc and Johnson & Johnson (Philippines) Inc.

Procter & Gamble Philippines Inc leads but JS Unitrade Merchandise Inc closes the gap

In 2013, Procter & Gamble Philippines Inc continued to gain the highest share in terms of current value sales in the tissue and hygiene market. JS Unitrade Merchandise Inc, however, managed to close the gap between their value share and Procter & Gamble’s.

Supermarket is key trade channel for tissue and hygiene

Supermarket remained the primary trade channel where tissue and hygiene products are more commonly bought. Traditional grocery retailers followed in second, particularly independent small grocers, which are nearer residential areas. Supermarkets are commonly patronised for planned purchases with higher cash outlays while independent small grocers cater to spur-of-the-moment purchases that cost less.

Steady growth expected over the forecast period

Tissue and hygiene will have steady growth over the forecast period, similar to that experienced during the review period. Growth is expected to remain stable driven mainly by population growth. However, there are still opportunities for manufacturers to exploit as there is still a large market segment that has yet to be tapped, especially for the tissue industry.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Tissue and Hygiene industry in Philippines with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tissue and Hygiene industry in Philippines, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Philippines for free:

The Tissue and Hygiene in Philippines market research report includes:

  • Analysis of key supply-side and demand trends
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Tissue and Hygiene in Philippines?
  • What are the major brands in Philippines?
  • What are the most dynamic tissue and hygiene categories?
  • What are the major markets for tissue products sales?
  • What are the major markets for hygiene products sales?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

Table of Contents

Tissue and Hygiene in the Philippines - Industry Overview

EXECUTIVE SUMMARY

Tissue and hygiene grows along with improving economy and increasing population

Private label contributes to the growth of tissue and hygiene

Procter & Gamble Philippines Inc leads but JS Unitrade Merchandise Inc closes the gap

Supermarket is key trade channel for tissue and hygiene

Steady growth expected over the forecast period

KEY TRENDS AND DEVELOPMENTS

Private label drives growth in mature tissue and hygiene categories

Negligible innovation and differentiation leads to more habitual buying

Tissue products made of recycled fibre slowly losing their footing

MARKET INDICATORS

  • Table 1 Birth Rates 2008-2013
  • Table 2 Infant Population 2008-2013
  • Table 3 Female Population by Age 2008-2013
  • Table 4 Total Population by Age 2008-2013
  • Table 5 Households 2008-2013
  • Table 6 Forecast Infant Population 2013-2018
  • Table 7 Forecast Female Population by Age 2013-2018
  • Table 8 Forecast Total Population by Age 2013-2018
  • Table 9 Forecast Households 2013-2018

MARKET DATA

  • Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2008-2013
  • Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2008-2013
  • Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2009-2013
  • Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2010-2013
  • Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2008-2013
  • Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2008-2013
  • Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2013
  • Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2013-2018
  • Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2013-2018

DEFINITIONS

SOURCES

  • Summary 1 Research Sources

Tissue and Hygiene in the Philippines - Company Profiles

JS Unitrade Merchandise Inc in Tissue and Hygiene (Philippines)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 2 JS Unitrade Merchandise Inc: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 3 JS Unitrade Merchandise Inc: Competitive Position 2013

Philusa Corp in Tissue and Hygiene (Philippines)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 4 Philusa Corp: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 5 Philusa Corp: Competitive Position 2013

Procter & Gamble Philippines Inc in Tissue and Hygiene (Philippines)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 6 Procter & Gamble Philippines Inc: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 7 Procter & Gamble Philippines Inc: Competitive Position 2013

Sanitary Care Products Asia Inc in Tissue and Hygiene (Philippines)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 8 Sanitary Care Products Asia Inc: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 9 Sanitary Care Products Asia Inc: Competitive Position 2013

Watson's Personal Care Store Philippines Inc in Tissue and Hygiene (Philippines)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 10 Watson’s Personal Care Store Philippines Inc: Key Facts

COMPANY BACKGROUND

PRODUCTION

PRIVATE LABEL

  • Summary 11 Watson’s Personal Care Store Philippines Inc: Private Label Portfolio

Away-From-Home Tissue and Hygiene in the Philippines - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 19 Away-From-Home Sales of Tissue and Hygiene by Category: Value 2008-2013
  • Table 20 Away-From-Home Sales of Tissue and Hygiene by Category: % Value Growth 2008-2013
  • Table 21 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2008-2013
  • Table 22 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2013
  • Table 23 Forecast Away-From-Home Sales of Tissue and Hygiene by Category: Value 2013-2018
  • Table 24 Forecast Away-From-Home Sales of Tissue and Hygiene by Category: % Value Growth 2013-2018

Cotton Wool/Buds/Pads in the Philippines - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 25 Retail Sales of Cotton Wool/Buds/Pads: Value 2008-2013
  • Table 26 Retail Sales of Cotton Wool/Buds/Pads: % Value Growth 2008-2013
  • Table 27 Retail Sales of Cotton Wool/Buds/Pads by Type: % Value Breakdown 2008-2013
  • Table 28 NBO Company Shares of Retail Cotton Wool/Buds/Pads: % Value 2009-2013
  • Table 29 LBN Brand Shares of Retail Cotton Wool/Buds/Pads: % Value 2010-2013
  • Table 30 Forecast Retail Sales of Cotton Wool/Buds/Pads: Value 2013-2018
  • Table 31 Forecast Retail Sales of Cotton Wool/Buds/Pads: % Value Growth 2013-2018

Incontinence in the Philippines - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

REIMBURSEMENT/PRESCRIPTION INCONTINENCE

CATEGORY DATA

  • Table 32 Retail Sales of Incontinence by Category: Value 2008-2013
  • Table 33 Retail Sales of Incontinence by Category: % Value Growth 2008-2013
  • Table 34 NBO Company Shares of Retail Incontinence: % Value 2009-2013
  • Table 35 LBN Brand Shares of Retail Incontinence: % Value 2010-2013
  • Table 36 Forecast Retail Sales of Incontinence by Category: Value 2013-2018
  • Table 37 Forecast Retail Sales of Incontinence by Category: % Value Growth 2013-2018

Nappies/Diapers/Pants in the Philippines - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 38 Retail Sales of Nappies/Diapers/Pants by Category: Value 2008-2013
  • Table 39 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2008-2013
  • Table 40 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2009-2013
  • Table 41 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2010-2013
  • Table 42 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2013-2018
  • Table 43 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2013-2018

Retail Tissue in the Philippines - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 44 Retail Sales of Tissue by Category: Value 2008-2013
  • Table 45 Retail Sales of Tissue by Category: % Value Growth 2008-2013
  • Table 46 NBO Company Shares of Retail Tissue: % Value 2009-2013
  • Table 47 LBN Brand Shares of Retail Tissue: % Value 2010-2013
  • Table 48 Forecast Retail Sales of Tissue by Category: Value 2013-2018
  • Table 49 Forecast Retail Sales of Tissue by Category: % Value Growth 2013-2018

Sanitary Protection in the Philippines - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 50 Towels by Type of Use: % Value Analysis 2008-2013
  • Table 51 Retail Sales of Sanitary Protection by Category: Value 2008-2013
  • Table 52 Retail Sales of Sanitary Protection by Category: % Value Growth 2008-2013
  • Table 53 NBO Company Shares of Retail Sanitary Protection: % Value 2009-2013
  • Table 54 LBN Brand Shares of Retail Sanitary Protection: % Value 2010-2013
  • Table 55 Forecast Retail Sales of Sanitary Protection by Category: Value 2013-2018
  • Table 56 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2013-2018

Wipes in the Philippines - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 57 Retail Sales of Wipes by Category: Value 2008-2013
  • Table 58 Retail Sales of Wipes by Category: % Value Growth 2008-2013
  • Table 59 NBO Company Shares of Retail Wipes: % Value 2009-2013
  • Table 60 LBN Brand Shares of Retail Wipes: % Value 2010-2013
  • Table 61 Forecast Retail Sales of Wipes by Category: Value 2013-2018
  • Table 62 Forecast Retail Sales of Wipes by Category: % Value Growth 2013-2018

Segmentation

This market research report includes the following:

  • Tissue and Hygiene
    • Away-From-Home Tissue and Hygiene
      • Away-From-Home Hygiene
        • AFH Incontinence
      • Away-From-Home Tissue
        • AFH Boxed Facial Tissues
        • AFH Paper Tableware
          • AFH Napkins
          • AFH Tablecloths
        • AFH Paper Towels
        • AFH Toilet Paper
        • AFH Wipers
    • Retail Tissue and Hygiene
      • Retail Hygiene
        • Cotton Wool/Buds/Pads
        • Incontinence
          • Light Incontinence
          • Moderate/Heavy Incontinence
        • Nappies/Diapers/Pants
          • Disposable Pants
          • Nappies/Diapers
            • Junior Nappies/Diapers
            • New Born Nappies/Diapers
            • Standard Nappies/Diapers
        • Sanitary Protection
          • Pantyliners
          • Tampons
          • Towels
            • Standard Towels
              • Standard Towels With Wings
              • Standard Towels Without Wings
            • Ultra-Thin Towels
              • Ultra-Thin Towels With Wings
              • Ultra-Thin Towels Without Wings
          • Sanitary Protection Including Intimate Wipes
        • Wipes
          • Home Care Wipes and Floor Cleaning Systems
            • Dry Electro-Static Wipes
              • Starter Kits/Sweepers/Sticks (Dry Electro-Static)
              • Wipes and Refills (Dry Electro-Static)
            • Floor Cleaning Systems
              • Refills
                • Cleaning Solution
                • Refill Wipes/Pads
              • Starter Kits/Trigger Device
            • Impregnated Wet Wipes
              • All Purpose Cleaning Wipes
              • Furniture Polish Wipes
              • Toilet Care Wipes
              • Wet Floor Wipes
                • Starter Kits/Sweepers/Sticks (Wet)
                • Wipes and Refills (Wet)
              • Window/Glass Wipes
              • Other Impregnated Wipes
            • Starter Kits/Sweepers/Sticks (Excluding Wipes)
            • Wipes (Excluding Starter Kits/Sweepers/Sticks)
          • Personal Wipes
            • General Purpose Wipes
            • Intimate Wipes
            • Baby Wipes
            • Cosmetic Wipes
              • Facial Cleansing Wipes
              • Deodorant Wipes
      • Retail Tissue
        • Kitchen Towels
        • Paper Tableware
          • Napkins
          • Tablecloths
        • Tissues
          • Boxed Facial Tissues
          • Pocket Handkerchiefs
        • Toilet Paper
      • Total Tissue and Hygiene
        • Total Hygiene
          • Cotton Wool/Buds/Pads
          • Total Incontinence
            • AFH Incontinence
            • Incontinence
              • Light Incontinence
              • Moderate/Heavy Incontinence
          • Nappies/Diapers/Pants
            • Disposable Pants
            • Nappies/Diapers
              • Junior Nappies/Diapers
              • New Born Nappies/Diapers
              • Standard Nappies/Diapers
          • Sanitary Protection
            • Pantyliners
            • Tampons
            • Towels
              • Standard Towels
                • Standard Towels With Wings
                • Standard Towels Without Wings
              • Ultra-Thin Towels
                • Ultra-Thin Towels With Wings
                • Ultra-Thin Towels Without Wings
            • Sanitary Protection Including Intimate Wipes
          • Wipes
            • Household Care Wipes and Floor Cleaning Systems
              • Dry Electro-Static Wipes
                • Starter Kits/Sweepers/Sticks (Dry Electro-Static)
                • Wipes and Refills (Dry Electro-Static)
              • Floor Cleaning Systems
                • Refills
                  • Cleaning Solution
                  • Refill Wipes/Pads
                • Starter Kits/Trigger Device
              • Impregnated Wet Wipes
                • All Purpose Cleaning Wipes
                • Furniture Polish Wipes
                • Toilet Care Wipes
                • Wet Floor Wipes
                  • Starter Kits/Sweepers/Sticks (Wet)
                  • Wipes and Refills (Wet)
                • Window/Glass Wipes
                • Other Impregnated Wipes
            • Personal Wipes
              • General Purpose Wipes
              • Intimate Wipes
              • Baby Wipes
              • Cosmetic Wipes
                • Facial Cleansing Wipes
                • Deodorant Wipes
        • Total Tissue
          • Kitchen Towels
          • Total Paper Tableware
            • Total Napkins
              • AFH Napkins
              • Napkins
            • Total Tablecloths
              • AFH Tablecloths
              • Tablecloths
          • Total Tissues
            • Total Boxed Facial Tissues
              • AFH Boxed Facial Tissues
              • Boxed Facial Tissues
            • Pocket Handkerchiefs
          • AFH Paper Towels
          • Total Toilet Paper
            • AFH Toilet Paper
            • Toilet Paper
            • AFH Wipers

      Statistics Included

      For each category and subcategory you will receive the following data in Excel format:

      From Passport

      • Market Sizes
      • Company Shares
      • Brand Shares
      • Distribution
      • Pricing
      • Analysis by Type
      • Digital/Applicator Tampons
      • Products by Ingredient
      • Wet vs Dry
      • Toilet Paper by Type
      • AFH Paper Towels by Type

      Market size details:

      • Retail volume
      • Retail volume % growth
      • Retail volume per capita
      • Retail value retail selling price % growth
      • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
      • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
      • Retail value manufacturer selling price % growth
      • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
      • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
      • Total value manufacturer selling price % growth
      • Total value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
      • Total value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
      • Volume
      • Volume % growth
      • Volume per capita
      • Away-from-home volume
      • Away-from-home volume % growth
      • Away-from-home volume per capita
      • Away-from-home value manufacturer selling price % growth
      • Away-from-home value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
      • Away-from-home value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY

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