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Country Report

Philippines Flag Tissue and Hygiene in the Philippines

| Pages: 59

Price: US$2,650

About this Report

EXECUTIVE SUMMARY

Tissue and hygiene posts positive current value growth in 2014

Tissue and hygiene witnessed slightly stronger current value growth in 2014, compared with 2013. The rise in prices of raw materials like cotton and paper saw manufacturers pass on added costs to consumers, which led to unit price increases across tissue and hygiene categories. Improved disposable incomes and generally positive economic conditions also raised consumers’ willingness to buy premium tissue and hygiene products, be it for high product quality, comfort or convenience. On the other hand, the rising maturity of some categories, such as cotton wool/buds/pads and toilet paper restricted the overall growth potential of tissue and hygiene in 2014.

Convenience tissue and hygiene products gain ground

Positive economic conditions in the Philippines lowered the unemployment rate in 2014, thereby boosting consumer confidence. The demand for convenience was increasingly pronounced during 2014, as hectic lifestyles forced consumers to juggle their time between work and taking care of the home. Therefore, consumers increasingly sought tissue and hygiene products that can ease their daily lifestyles. For example, disposable pants that aid toilet training and ultra-thin towels with wings that are comfortable to wear yet offer high leakage protection.

Competition intensifies in tissue and hygiene

Procter & Gamble Philippines Inc retained the leading position in tissue and hygiene through its established brands: Pampers in nappies/diapers/pants and Whisper in sanitary protection. However, the competition in tissue and hygiene intensified between international and domestic players in 2014. While domestic players attracted consumers via competitive prices and product quality, improved disposable incomes and sophistication saw many consumers shift to international brands. The perception is that international brands offer higher product quality, albeit at higher prices than domestic brands.

Grocery retailers lead tissue and hygiene distribution

Supermarkets remained the leading distribution channel for tissue and hygiene in 2014, owing to comprehensive brand and product portfolios. Strong bargaining power over suppliers also allowed supermarkets to offer attractive and regular promotions that attracted consumers. Independent small grocers provided another strong channel, due to a wide distribution network, rural penetration and long-standing relationships with consumers.

Tissue and hygiene is set to see slower growth in the forecast period

Tissue and hygiene is expected to see positive retail volume and value growth over the forecast period. However, the increasing maturity of tissue and hygiene, given the essential nature of various categories and already high penetration rate in the Philippines, is likely to slow the pace of growth over the forecast period. The expected improvement in economic conditions is likely to sustain consumer confidence and spending, especially on premium tissue and hygiene products. This is due to the perception that premium tissue and hygiene products offer higher quality and greater convenience.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Tissue and Hygiene industry in Philippines with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tissue and Hygiene industry in Philippines, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Philippines for free:

The Tissue and Hygiene in Philippines market research report includes:

  • Analysis of key supply-side and demand trends
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Tissue and Hygiene in Philippines?
  • What are the major brands in Philippines?
  • What are the most dynamic tissue and hygiene categories?
  • What are the major markets for tissue products sales?
  • What are the major markets for hygiene products sales?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

Table of Contents

Tissue and Hygiene in the Philippines - Industry Overview

EXECUTIVE SUMMARY

Tissue and hygiene posts positive current value growth in 2014

Convenience tissue and hygiene products gain ground

Competition intensifies in tissue and hygiene

Grocery retailers lead tissue and hygiene distribution

Tissue and hygiene is set to see slower growth in the forecast period

KEY TRENDS AND DEVELOPMENTS

GDP growth slows in 2014

Growing female workforce benefits tissue and hygiene

Competition intensifies in tissue and hygiene

MARKET INDICATORS

  • Table 1 Birth Rates 2009-2014
  • Table 2 Infant Population 2009-2014
  • Table 3 Female Population by Age 2009-2014
  • Table 4 Total Population by Age 2009-2014
  • Table 5 Households 2009-2014
  • Table 6 Forecast Infant Population 2014-2019
  • Table 7 Forecast Female Population by Age 2014-2019
  • Table 8 Forecast Total Population by Age 2014-2019
  • Table 9 Forecast Households 2014-2019

MARKET DATA

  • Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2009-2014
  • Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2009-2014
  • Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2010-2014
  • Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2011-2014
  • Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2009-2014
  • Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2009-2014
  • Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2014
  • Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2014-2019
  • Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2014-2019

SOURCES

  • Summary 1 Research Sources

Tissue and Hygiene in the Philippines - Company Profiles

JS Unitrade Merchandise Inc in Tissue and Hygiene (Philippines)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 2 JS Unitrade Merchandise Inc: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 3 JS Unitrade Merchandise Inc: Competitive Position 2014

Philusa Corp in Tissue and Hygiene (Philippines)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 4 Philusa Corp: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 5 Philusa Corp: Competitive Position 2014

Procter & Gamble Philippines Inc in Tissue and Hygiene (Philippines)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 6 Procter & Gamble Philippines Inc: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 7 Procter & Gamble Philippines Inc: Competitive Position 2014

Sanitary Care Products Asia Inc in Tissue and Hygiene (Philippines)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 8 Sanitary Care Products Asia Inc: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 9 Sanitary Care Products Asia Inc: Competitive Position 2014

Watson's Personal Care Store Philippines Inc in Tissue and Hygiene (Philippines)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 10 Watson’s Personal Care Store Philippines Inc: Key Facts

COMPANY BACKGROUND

PRODUCTION

PRIVATE LABEL

  • Summary 11 Watson’s Personal Care Store Philippines Inc: Private Label Portfolio

Away-From-Home Tissue and Hygiene in the Philippines - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 19 Away-From-Home Sales of Tissue and Hygiene by Category: Value 2009-2014
  • Table 20 Away-From-Home Sales of Tissue and Hygiene by Category: % Value Growth 2009-2014
  • Table 21 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2009-2014
  • Table 22 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2013
  • Table 23 Forecast Away-From-Home Sales of Tissue and Hygiene by Category: Value 2014-2019
  • Table 24 Forecast Away-From-Home Sales of Tissue and Hygiene by Category: % Value Growth 2014-2019

Cotton Wool/Buds/Pads in the Philippines - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 25 Retail Sales of Cotton Wool/Buds/Pads: Value 2009-2014
  • Table 26 Retail Sales of Cotton Wool/Buds/Pads: % Value Growth 2009-2014
  • Table 27 Retail Sales of Cotton Wool/Buds/Pads by Type: % Value Breakdown 2009-2014
  • Table 28 NBO Company Shares of Retail Cotton Wool/Buds/Pads: % Value 2010-2014
  • Table 29 LBN Brand Shares of Retail Cotton Wool/Buds/Pads: % Value 2011-2014
  • Table 30 Forecast Retail Sales of Cotton Wool/Buds/Pads: Value 2014-2019
  • Table 31 Forecast Retail Sales of Cotton Wool/Buds/Pads: % Value Growth 2014-2019

Incontinence in the Philippines - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

REIMBURSEMENT/PRESCRIPTION INCONTINENCE

CATEGORY DATA

  • Table 32 Retail Sales of Incontinence by Category: Value 2009-2014
  • Table 33 Retail Sales of Incontinence by Category: % Value Growth 2009-2014
  • Table 34 NBO Company Shares of Retail Incontinence: % Value 2010-2014
  • Table 35 LBN Brand Shares of Retail Incontinence: % Value 2011-2014
  • Table 36 Forecast Retail Sales of Incontinence by Category: Value 2014-2019
  • Table 37 Forecast Retail Sales of Incontinence by Category: % Value Growth 2014-2019

Nappies/Diapers/Pants in the Philippines - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 38 Retail Sales of Nappies/Diapers/Pants by Category: Value 2009-2014
  • Table 39 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2009-2014
  • Table 40 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2010-2014
  • Table 41 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2011-2014
  • Table 42 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2014-2019
  • Table 43 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2014-2019

Retail Tissue in the Philippines - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 44 Retail Sales of Tissue by Category: Value 2009-2014
  • Table 45 Retail Sales of Tissue by Category: % Value Growth 2009-2014
  • Table 46 NBO Company Shares of Retail Tissue: % Value 2010-2014
  • Table 47 LBN Brand Shares of Retail Tissue: % Value 2011-2014
  • Table 48 Forecast Retail Sales of Tissue by Category: Value 2014-2019
  • Table 49 Forecast Retail Sales of Tissue by Category: % Value Growth 2014-2019

Sanitary Protection in the Philippines - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 50 Towels by Type of Use: % Value 2009-2014
  • Table 51 Retail Sales of Sanitary Protection by Category: Value 2009-2014
  • Table 52 Retail Sales of Sanitary Protection by Category: % Value Growth 2009-2014
  • Table 53 NBO Company Shares of Retail Sanitary Protection: % Value 2010-2014
  • Table 54 LBN Brand Shares of Retail Sanitary Protection: % Value 2011-2014
  • Table 55 Forecast Retail Sales of Sanitary Protection by Category: Value 2014-2019
  • Table 56 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2014-2019

Wipes in the Philippines - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 57 Retail Sales of Wipes by Category: Value 2009-2014
  • Table 58 Retail Sales of Wipes by Category: % Value Growth 2009-2014
  • Table 59 NBO Company Shares of Retail Wipes: % Value 2010-2014
  • Table 60 LBN Brand Shares of Retail Wipes: % Value 2011-2014
  • Table 61 Forecast Retail Sales of Wipes by Category: Value 2014-2019
  • Table 62 Forecast Retail Sales of Wipes by Category: % Value Growth 2014-2019

Segmentation

This market research report includes the following:

  • Tissue and Hygiene
    • Away-From-Home Tissue and Hygiene
      • Away-From-Home Hygiene
        • AFH Incontinence
      • Away-From-Home Tissue
        • AFH Boxed Facial Tissues
        • AFH Paper Tableware
          • AFH Napkins
          • AFH Tablecloths
        • AFH Paper Towels
        • AFH Toilet Paper
        • AFH Wipers
    • Retail Tissue and Hygiene
      • Retail Hygiene
        • Cotton Wool/Buds/Pads
        • Incontinence
          • Light Incontinence
          • Moderate/Heavy Incontinence
        • Nappies/Diapers/Pants
          • Disposable Pants
          • Nappies/Diapers
            • Junior Nappies/Diapers
            • New Born Nappies/Diapers
            • Standard Nappies/Diapers
        • Sanitary Protection
          • Pantyliners
          • Tampons
          • Towels
            • Standard Towels
              • Standard Towels With Wings
              • Standard Towels Without Wings
            • Ultra-Thin Towels
              • Ultra-Thin Towels With Wings
              • Ultra-Thin Towels Without Wings
          • Sanitary Protection Including Intimate Wipes
        • Wipes
          • Home Care Wipes and Floor Cleaning Systems
            • Dry Electro-Static Wipes
              • Starter Kits/Sweepers/Sticks (Dry Electro-Static)
              • Wipes and Refills (Dry Electro-Static)
            • Floor Cleaning Systems
              • Refills
                • Cleaning Solution
                • Refill Wipes/Pads
              • Starter Kits/Trigger Device
            • Impregnated Wet Wipes
              • All Purpose Cleaning Wipes
              • Furniture Polish Wipes
              • Toilet Care Wipes
              • Window/Glass Wipes
              • Other Impregnated Wipes
            • Starter Kits/Sweepers/Sticks (Excluding Wipes)
            • Wipes (Excluding Starter Kits/Sweepers/Sticks)
          • Personal Wipes
            • General Purpose Wipes
            • Intimate Wipes
            • Baby Wipes
            • Cosmetic Wipes
              • Facial Cleansing Wipes
              • Deodorant Wipes
      • Retail Tissue
        • Kitchen Towels
        • Paper Tableware
          • Napkins
          • Tablecloths
        • Facial Tissues
          • Boxed Facial Tissues
          • Pocket Handkerchiefs
        • Toilet Paper
      • Total Tissue and Hygiene
        • Total Hygiene
          • Cotton Wool/Buds/Pads
          • Total Incontinence
            • AFH Incontinence
            • Retail Incontinence
              • Retail Light Incontinence
              • Retail Moderate/Heavy Incontinence
          • Nappies/Diapers/Pants
            • Disposable Pants
            • Nappies/Diapers
              • Junior Nappies/Diapers
              • New Born Nappies/Diapers
              • Standard Nappies/Diapers
          • Sanitary Protection
            • Pantyliners
            • Tampons
            • Towels
              • Standard Towels
                • Standard Towels With Wings
                • Standard Towels Without Wings
              • Ultra-Thin Towels
                • Ultra-Thin Towels With Wings
                • Ultra-Thin Towels Without Wings
            • Sanitary Protection Including Intimate Wipes
          • Wipes
            • Home Care Wipes and Floor Cleaning Systems
              • Dry Electro-Static Wipes
                • Starter Kits/Sweepers/Sticks (Dry Electro-Static)
                • Wipes and Refills (Dry Electro-Static)
              • Floor Cleaning Systems
                • Refills
                  • Cleaning Solution
                  • Refill Wipes/Pads
                • Starter Kits/Trigger Device
              • Impregnated Wet Wipes
                • All Purpose Cleaning Wipes
                • Furniture Polish Wipes
                • Toilet Care Wipes
                • Window/Glass Wipes
                • Other Impregnated Wipes
            • Personal Wipes
              • General Purpose Wipes
              • Intimate Wipes
              • Baby Wipes
              • Cosmetic Wipes
                • Facial Cleansing Wipes
                • Deodorant Wipes
        • Total Tissue
          • Kitchen Towels
          • Total Paper Tableware
            • Total Napkins
              • AFH Napkins
              • Retail Napkins
            • Total Tablecloths
              • AFH Tablecloths
              • Retail Tablecloths
          • Total Facial Tissues
            • Total Boxed Facial Tissues
              • AFH Boxed Facial Tissues
              • Retail Boxed Facial Tissues
            • Pocket Handkerchiefs
          • AFH Paper Towels
          • Total Toilet Paper
            • AFH Toilet Paper
            • Retail Toilet Paper
            • AFH Wipers

      Statistics Included

      For each category and subcategory you will receive the following data in Excel format:

      From Passport

      • Market Sizes
      • Company Shares
      • Brand Shares
      • Distribution
      • Pricing
      • Analysis by Type
      • Digital/Applicator Tampons
      • Products by Ingredient
      • Wet vs Dry
      • Toilet Paper by Type
      • AFH Paper Towels by Type

      Market size details:

      • Retail volume
      • Retail volume % growth
      • Retail volume per capita
      • Retail value retail selling price % growth
      • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
      • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
      • Retail value manufacturer selling price % growth
      • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
      • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
      • Total value manufacturer selling price % growth
      • Total value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
      • Total value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
      • Volume
      • Volume % growth
      • Volume per capita
      • Away-from-home volume
      • Away-from-home volume % growth
      • Away-from-home volume per capita
      • Away-from-home value manufacturer selling price % growth
      • Away-from-home value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
      • Away-from-home value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY

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