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Country Report

Philippines Flag Tissue and Hygiene in the Philippines

Price: US$2,400

About this Report

EXECUTIVE SUMMARY

Tissue and hygiene buoyed by rosy economy and rising middle class

In 2012, tissue and hygiene in the Philippines enjoyed healthy growth, with sales largely being driven by the overall positive growth of the Philippine economy. The country outpaced the global average for Gross Domestic Product growth as a result of remittances from citizens overseas which in turn fuelled consumption back home. Overall, the Philippines’ increasing population and strong birth rate, paired with an expanding middle class, is creating stronger demand for tissue and hygiene products.

Rising awareness pushing companies to go “green”

More companies are making tentative steps towards going green, either with regard to packaging or in the use of production materials. Consumers, while fairly new to the idea of recyclables in hygiene products, are also more informed about consumerism’s impact on the environment. While the call to go green is not as strong as in the West, the Philippines, particularly the middle class, is opening itself to this proposition in tissue and hygiene.

Procter and Gamble Philippines retains lead position in value sales terms

Procter and Gamble Philippines continued to lead tissue and hygiene sales in 2012 due to the popularity of its Pampers and Whisper brands. However, Swedish company SCA Group entered the area in second place during the year after its taking over of Taiwanese company Everbeauty Corp, a key manufacturer of hygiene products.

Supermarkets is main channel for sale of tissue and hygiene products

Grocery retailers are the main channels for distribution, particularly supermarkets, where consumers tend to bulk purchase tissue and hygiene products while shopping for household needs. Health and beauty retailers, while a relatively small distribution channel, recorded a slight increase in value share, thus signalling the preference for some consumers to make their purchases in such outlets, particularly hygiene products targeting women.

Overall forecast more optimistic for tissue and hygiene over the forecast period

Tissue and hygiene is expected to nearly double in growth over the forecast period. Growth is likely to be driven by the expected stronger Philippine economic performance and rising disposable incomes. With the development of cheaper brands entering the market, tissue and hygiene manufacturers are likely to expand their consumer base through more sales to lower income households.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Tissue and Hygiene industry in Philippines with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tissue and Hygiene industry in Philippines, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Philippines for free:

The Tissue and Hygiene in Philippines market research report includes:

  • Analysis of key supply-side and demand trends
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Tissue and Hygiene in Philippines?
  • What are the major brands in Philippines?
  • What are the most dynamic tissue and hygiene categories?
  • What are the major markets for tissue products sales?
  • What are the major markets for hygiene products sales?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

Table of Contents

Tissue and Hygiene in the Philippines - Industry Overview

EXECUTIVE SUMMARY

Tissue and hygiene buoyed by rosy economy and rising middle class

Rising awareness pushing companies to go “green”

Procter and Gamble Philippines retains lead position in value sales terms

Supermarkets is main channel for sale of tissue and hygiene products

Overall forecast more optimistic for tissue and hygiene over the forecast period

KEY TRENDS AND DEVELOPMENTS

More companies reach out to customers digitally

More companies adopt ‘green’ practices

Brand loyalty slackens for hygiene products as economy brands gain share

SCA Group acquires Everbeauty Corp’s brands

Price pressure increases within both AFH and retail tissue

MARKET INDICATORS

  • Table 1 Birth Rates 2007-2012
  • Table 2 Infant Population 2007-2012
  • Table 3 Female Population by Age 2007-2012
  • Table 4 Total Population by Age 2007-2012
  • Table 5 Households 2007-2012
  • Table 6 Forecast Infant Population 2012-2017
  • Table 7 Forecast Female Population by Age 2012-2017
  • Table 8 Forecast Total Population by Age 2012-2017
  • Table 9 Forecast Households 2012-2017

MARKET DATA

  • Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2007-2012
  • Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2007-2012
  • Table 12 Tissue and Hygiene Retail Company Shares 2008-2012
  • Table 13 Tissue and Hygiene Retail Brand Shares 2009-2012
  • Table 14 Penetration of Private Label by Category 2007-2012
  • Table 15 Retail Sales of Tissue and Hygiene by Distribution Format: % Analysis 2007-2012
  • Table 16 Retail Sales of Tissue and Hygiene by Category and Distribution Format: % Analysis 2012
  • Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2012-2017
  • Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2012-2017

SOURCES

  • Summary 1 Research Sources

Tissue and Hygiene in the Philippines - Company Profiles

Fiberline Industries Inc in Tissue and Hygiene (Philippines)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 2 Fiberline Industries Inc: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 3 Fiberline Industries Inc: Competitive Position 2012

JS Unitrade Merchandise Inc in Tissue and Hygiene (Philippines)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 4 JS Unitrade Merchandise Inc: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 5 JS Unitrade Merchandise: Competitive Position 2012

Papertech Inc in Tissue and Hygiene (Philippines)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 6 Papertech Inc: Key Facts

COMPANY BACKGROUND

PRODUCTION

PRIVATE LABEL

Philusa Corp in Tissue and Hygiene (Philippines)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 7 Philusa Corp: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 8 Philusa Corp: Competitive Position 2012

Sanitary Care Products Asia Inc in Tissue and Hygiene (Philippines)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 9 Sanitary Care Products Asia Inc: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 10 Sanitary Care Products Asia Inc: Competitive Position 2012

Away-From-Home Tissue and Hygiene in the Philippines - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 19 Away-From-Home Sales of Tissue and Hygiene by Category: Value 2007-2012
  • Table 20 Away-From-Home Sales of Tissue and Hygiene by Category: % Value Growth 2007-2012
  • Table 21 Away-From-Home Sales of Tissue and Hygiene by Distribution Format: % Analysis 2007-2012
  • Table 22 Away-From-Home Sales of Tissue and Hygiene by Category and Distribution Format: % Analysis 2012
  • Table 23 Forecast Away-From-Home Sales of Tissue and Hygiene by Category: Value 2012-2017
  • Table 24 Forecast Away-From-Home Sales of Tissue and Hygiene by Category: % Value Growth 2012-2017

Cotton Wool/Buds/Pads in the Philippines - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 25 Retail Sales of Cotton Wool/Buds/Pads: Value 2007-2012
  • Table 26 Retail Sales of Cotton Wool/Buds/Pads: % Value Growth 2007-2012
  • Table 27 Retail Sales of Cotton Wool/Buds/Pads by Type: % Value Breakdown 2007-2012
  • Table 28 Cotton Wool/Buds/Pads Retail Company Shares 2008-2012
  • Table 29 Cotton Wool/Buds/Pads Retail Brand Shares 2009-2012
  • Table 30 Forecast Retail Sales of Cotton Wool/Buds/Pads: Value 2012-2017
  • Table 31 Forecast Retail Sales of Cotton Wool/Buds/Pads: % Value Growth 2012-2017

Incontinence in the Philippines - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

REIMBURSEMENT/PRESCRIPTION INCONTINENCE

CATEGORY DATA

  • Table 32 Retail Sales of Incontinence by Category: Value 2007-2012
  • Table 33 Retail Sales of Incontinence by Category: % Value Growth 2007-2012
  • Table 34 Incontinence Retail Company Shares 2008-2012
  • Table 35 Incontinence Retail Brand Shares 2009-2012
  • Table 36 Forecast Retail Sales of Incontinence by Category: Value 2012-2017
  • Table 37 Forecast Retail Sales of Incontinence by Category: % Value Growth 2012-2017

Nappies/Diapers/Pants in the Philippines - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 38 Retail Sales of Nappies/Diapers/Pants by Category: Value 2007-2012
  • Table 39 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2007-2012
  • Table 40 Nappies/Diapers/Pants Retail Company Shares 2008-2012
  • Table 41 Nappies/Diapers/Pants Retail Brand Shares 2009-2012
  • Table 42 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2012-2017
  • Table 43 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2012-2017

Retail Tissue in the Philippines - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 44 Retail Tissue Sales by Category: Value 2007-2012
  • Table 45 Retail Tissue Sales by Category: % Value Growth 2007-2012
  • Table 46 Retail Tissue Company Shares 2008-2012
  • Table 47 Retail Tissue Brand Shares 2009-2012
  • Table 48 Forecast Retail Tissue Sales by Category: Value 2012-2017
  • Table 49 Forecast Retail Tissue Sales by Category: % Value Growth 2012-2017

Sanitary Protection in the Philippines - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 50 Towels by Type of Use: % Value Analysis 2007-2012
  • Table 51 Retail Sales of Sanitary Protection by Category: Value 2007-2012
  • Table 52 Retail Sales of Sanitary Protection by Category: % Value Growth 2007-2012
  • Table 53 Sanitary Protection Retail Company Shares 2008-2012
  • Table 54 Sanitary Protection Retail Brand Shares 2009-2012
  • Table 55 Forecast Retail Sales of Sanitary Protection by Category: Value 2012-2017
  • Table 56 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2012-2017

Wipes in the Philippines - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 57 Retail Sales of Wipes by Category: Value 2007-2012
  • Table 58 Retail Sales of Wipes by Category: % Value Growth 2007-2012
  • Table 59 Wipes Retail Company Shares 2008-2012
  • Table 60 Wipes Retail Brand Shares 2009-2012
  • Table 61 Forecast Retail Sales of Wipes by Category: Value 2012-2017
  • Table 62 Forecast Retail Sales of Wipes by Category: % Value Growth 2012-2017

Segmentation

This market research report includes the following:

  • Tissue and Hygiene
    • Away-From-Home Tissue and Hygiene
      • Away-From-Home Hygiene
        • AFH Incontinence
      • Away-From-Home Tissue
        • AFH Boxed Facial Tissues
        • AFH Paper Tableware
          • AFH Napkins
          • AFH Tablecloths
        • AFH Paper Towels
        • AFH Toilet Paper
        • AFH Wipers
    • Retail Tissue and Hygiene
      • Retail Hygiene
        • Cotton Wool/Buds/Pads
        • Incontinence
          • Light Incontinence
          • Moderate/Heavy Incontinence
        • Nappies/Diapers/Pants
          • Disposable Pants
          • Nappies/Diapers
            • Junior Nappies/Diapers
            • New Born Nappies/Diapers
            • Standard Nappies/Diapers
        • Sanitary Protection
          • Intimate Wipes
          • Sanitary Protection Excluding Intimate Wipes
            • Pantyliners
            • Tampons
            • Towels
              • Standard Towels
                • Standard Towels With Wings
                • Standard Towels Without Wings
              • Ultra-Thin Towels
                • Ultra-Thin Towels With Wings
                • Ultra-Thin Towels Without Wings
        • Wipes
          • Home Care Wipes and Floor Cleaning Systems
            • Dry Electro-Static Wipes
              • Starter Kits/Sweepers/Sticks (Dry Electro-Static)
              • Wipes and Refills (Dry Electro-Static)
            • Floor Cleaning Systems
              • Refills
                • Cleaning Solution
                • Refill Wipes/Pads
              • Starter Kits/Trigger Device
            • Impregnated Wet Wipes
              • All Purpose Cleaning Wipes
              • Furniture Polish Wipes
              • Toilet Care Wipes
              • Wet Floor Wipes
                • Starter Kits/Sweepers/Sticks (Wet)
                • Wipes and Refills (Wet)
              • Window/Glass Wipes
              • Other Impregnated Wipes
            • Starter Kits/Sweepers/Sticks (Excluding Wipes)
            • Wipes (Excluding Starter Kits/Sweepers/Sticks)
          • Personal Wipes
            • General Purpose Wipes
            • Intimate Wipes
            • Baby Wipes
            • Cosmetic Wipes
              • Facial Cleansing Wipes
              • Deodorant Wipes
      • Retail Tissue
        • Kitchen Towels
        • Paper Tableware
          • Napkins
          • Tablecloths
        • Tissues
          • Boxed Facial Tissues
          • Pocket Handkerchiefs
        • Toilet Paper
      • Total Tissue and Hygiene
        • Total Hygiene
          • Cotton Wool/Buds/Pads
          • Total Incontinence
            • AFH Incontinence
            • Incontinence
              • Light Incontinence
              • Moderate/Heavy Incontinence
          • Nappies/Diapers/Pants
            • Disposable Pants
            • Nappies/Diapers
              • Junior Nappies/Diapers
              • New Born Nappies/Diapers
              • Standard Nappies/Diapers
          • Sanitary Protection
            • Sanitary Protection Excluding Intimate Wipes
              • Pantyliners
              • Tampons
              • Towels
                • Standard Towels
                  • Standard Towels With Wings
                  • Standard Towels Without Wings
                • Ultra-Thin Towels
                  • Ultra-Thin Towels With Wings
                  • Ultra-Thin Towels Without Wings
          • Wipes
            • Household Care Wipes and Floor Cleaning Systems
              • Dry Electro-Static Wipes
                • Starter Kits/Sweepers/Sticks (Dry Electro-Static)
                • Wipes and Refills (Dry Electro-Static)
              • Floor Cleaning Systems
                • Refills
                  • Cleaning Solution
                  • Refill Wipes/Pads
                • Starter Kits/Trigger Device
              • Impregnated Wet Wipes
                • All Purpose Cleaning Wipes
                • Furniture Polish Wipes
                • Toilet Care Wipes
                • Wet Floor Wipes
                  • Starter Kits/Sweepers/Sticks (Wet)
                  • Wipes and Refills (Wet)
                • Window/Glass Wipes
                • Other Impregnated Wipes
            • Personal Wipes
              • General Purpose Wipes
              • Intimate Wipes
              • Baby Wipes
              • Cosmetic Wipes
                • Facial Cleansing Wipes
                • Deodorant Wipes
        • Total Tissue
          • Kitchen Towels
          • Total Paper Tableware
            • Total Napkins
              • AFH Napkins
              • Napkins
            • Total Tablecloths
              • AFH Tablecloths
              • Tablecloths
          • Total Tissues
            • Total Boxed Facial Tissues
              • AFH Boxed Facial Tissues
              • Boxed Facial Tissues
            • Pocket Handkerchiefs
          • AFH Paper Towels
          • Total Toilet Paper
            • AFH Toilet Paper
            • Toilet Paper
            • AFH Wipers

      Statistics Included

      For each category and subcategory you will receive the following data in Excel format:

      From Passport

      • Market sizes
      • Company shares
      • Brand shares
      • Distribution
      • Analysis by type
      • Digital/applicator tampons
      • Pricing
      • Toilet paper by type
      • Wet vs dry

      Market size details:

      • Retail volume
      • Retail volume % growth
      • Retail volume per capita
      • Retail value retail selling price % growth
      • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
      • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
      • Retail value manufacturer selling price % growth
      • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
      • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
      • Total value manufacturer selling price % growth
      • Total value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
      • Total value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
      • Volume
      • Volume % growth
      • Volume per capita
      • Away-from-home volume
      • Away-from-home volume % growth
      • Away-from-home volume per capita
      • Away-from-home value manufacturer selling price % growth
      • Away-from-home value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
      • Away-from-home value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY

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