print

Country Report

Philippines Flag Tissue and Hygiene in the Philippines

| Pages: 51

Price: US$2,650

About this Report

EXECUTIVE SUMMARY

Tissue and hygiene sees positive growth in 2015

Tissue and hygiene grew positively in current value and volume terms during 2015. The essential nature of these products, which include toilet paper and sanitary protection, supported this continued positive trend. However, there is also high penetration of these products within households, which increased their maturity. Soft economic conditions within the Philippines supported the willingness of consumers to invest in tissue and hygiene products that facilitate convenience, offer higher product quality or value-added benefits.

Rising consumer sophistication steers tissue and hygiene

The economic conditions within the Philippines during 2015 did not adversely impact the country’s employment rate, which in turn benefitted average disposable incomes. This meant that consumers were more willing to invest in products, including tissue and hygiene, which could improve their quality of life. Increased exposure to international trends also led to a willingness to try various tissue and hygiene products that can facilitate convenience, as well as creating demand for value-added benefits such as anti-bacterial. On the other hand, some consumers were also becoming indifferent to brands for high usage products such as retail tissue. This saw these consumers switching to domestic brands or private label, which offer competitive prices without compromising on product quality.

Fiercer competition between international and domestic players

International players managed to clock significant value share in tissue and hygiene during 2015, despite being smaller in number versus domestic players. A longstanding presence and renowned international reputations has earned them the trust of consumers in the quality of their products, which has sustained and even grown their interest in international brands for hygiene products. On the other hand, domestic players ramped up their product innovation efforts to remain competitive in tissue and hygiene during 2015. Domestic players including private label managed to gain ground in high usage basic tissue products such as retail tissue, whereby more consumers were seeking competitive prices and reasonable product quality instead of product branding.

Supermarkets remains the leading distribution channel

Supermarkets remained the leading channel for consumers to purchase tissue and hygiene products in 2015. Regular promotions as well as a comprehensive portfolio of brands and products remained the key driver in attracting consumers. Traditional grocery retailers including independent small grocers followed next, with rural consumers still preferring the channel due to the proximity of these outlets to their homes. On the other hand, non-store retailing remained niche in 2015. Consumers still do not see the need to turn to internet retailing to purchase tissue and hygiene products, as they can easily grab them on their usual grocery shopping trips to store-based retailers.

The growth of tissue and hygiene to slow

Tissue and hygiene is expected to see positive growth in constant 2015 value and volume terms over the forecast period, albeit at a slower pace than in 2015. The high penetration of essential products such as toilet paper in the Philippines has seen the category continue to mature, thus limiting its overall growth potential. On the other hand, the economic conditions within the country are expected to pick up over the forecast period which will further boost disposable incomes. The growing sophistication and education of consumers will also likely lead to increased demand for more advanced products, especially in hygiene whereby they seek out value-added properties such as anti-bacterial. Demand for convenience will also steer the performance of tissue and hygiene in the forecast period, with manufacturers set to focus on innovations in packaging and product format.

GET MORE FOR LESS!


For orders of 3 or more reports, in addition to your multi-purchase discount, we will provide any strategy or global briefing absolutely free.

Please contact a web site agent using the chat box or complete the form here to receive your free strategic briefing. 



Samples (FAQs about samples):

doc_pdf.pngSample Tissue and Hygiene Market Research Report

doc_excel_table.pngSample Tissue and Hygiene Data

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Tissue and Hygiene industry in Philippines with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tissue and Hygiene industry in Philippines, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Philippines for free:

The Tissue and Hygiene in Philippines market research report includes:

  • Analysis of key supply-side and demand trends
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Tissue and Hygiene in Philippines?
  • What are the major brands in Philippines?
  • What are the most dynamic tissue and hygiene categories?
  • What are the major markets for tissue products sales?
  • What are the major markets for hygiene products sales?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

Table of Contents

Tissue and Hygiene in the Philippines - Industry Overview

EXECUTIVE SUMMARY

Tissue and hygiene sees positive growth in 2015

Rising consumer sophistication steers tissue and hygiene

Fiercer competition between international and domestic players

Supermarkets remains the leading distribution channel

The growth of tissue and hygiene to slow

KEY TRENDS AND DEVELOPMENTS

Consumers prioritise convenience in tissue and hygiene

Intense competition between international and domestic players

Modern grocery retailers dominates tissue and hygiene distribution

MARKET INDICATORS

  • Table 1 Birth Rates 2010-2015
  • Table 2 Infant Population 2010-2015
  • Table 3 Female Population by Age 2010-2015
  • Table 4 Total Population by Age 2010-2015
  • Table 5 Households 2010-2015
  • Table 6 Forecast Infant Population 2015-2020
  • Table 7 Forecast Female Population by Age 2015-2020
  • Table 8 Forecast Total Population by Age 2015-2020
  • Table 9 Forecast Households 2015-2020

MARKET DATA

  • Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2010-2015
  • Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2010-2015
  • Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2011-2015
  • Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2012-2015
  • Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2010-2015
  • Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2010-2015
  • Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2015
  • Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2015-2020
  • Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2015-2020

SOURCES

  • Summary 1 Research Sources

Tissue and Hygiene in the Philippines - Company Profiles

JS Unitrade Merchandise Inc in Tissue and Hygiene (Philippines)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 2 JS Unitrade Merchandise Inc: Key Facts

COMPETITIVE POSITIONING

  • Summary 3 JS Unitrade Merchandise Inc: Competitive Position 2015

Philusa Corp in Tissue and Hygiene (Philippines)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 4 Philusa Corp: Key Facts

COMPETITIVE POSITIONING

  • Summary 5 Philusa Corp: Competitive Position 2015

Away-from-Home Tissue and Hygiene in the Philippines - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 19 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2010-2015
  • Table 20 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2010-2015
  • Table 21 Sales of Away-From-Home Paper Towels by Type: % Value 2013-2015
  • Table 22 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2010-2015
  • Table 23 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2015
  • Table 24 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2015-2020
  • Table 25 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2015-2020

Incontinence in the Philippines - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

REIMBURSEMENT/PRESCRIPTION INCONTINENCE

CATEGORY DATA

  • Table 26 Retail Sales of Incontinence by Category: Value 2010-2015
  • Table 27 Retail Sales of Incontinence by Category: % Value Growth 2010-2015
  • Table 28 NBO Company Shares of Retail Incontinence: % Value 2011-2015
  • Table 29 LBN Brand Shares of Retail Incontinence: % Value 2012-2015
  • Table 30 Forecast Retail Sales of Incontinence by Category: Value 2015-2020
  • Table 31 Forecast Retail Sales of Incontinence by Category: % Value Growth 2015-2020

Nappies/Diapers/Pants in the Philippines - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 32 Retail Sales of Nappies/Diapers/Pants by Category: Value 2010-2015
  • Table 33 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2010-2015
  • Table 34 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2011-2015
  • Table 35 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2012-2015
  • Table 36 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2015-2020
  • Table 37 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2015-2020

Retail Tissue in the Philippines - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 38 Retail Sales of Tissue by Category: Value 2010-2015
  • Table 39 Retail Sales of Tissue by Category: % Value Growth 2010-2015
  • Table 40 Retail Sales of Toilet Paper by Wet vs Dry: % Value 2010-2015
  • Table 41 NBO Company Shares of Retail Tissue: % Value 2011-2015
  • Table 42 LBN Brand Shares of Retail Tissue: % Value 2012-2015
  • Table 43 Forecast Retail Sales of Tissue by Category: Value 2015-2020
  • Table 44 Forecast Retail Sales of Tissue by Category: % Value Growth 2015-2020

Sanitary Protection in the Philippines - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 45 Retail Sales of Sanitary Protection by Category: Value 2010-2015
  • Table 46 Retail Sales of Sanitary Protection by Category: % Value Growth 2010-2015
  • Table 47 Retail Sales of Sanitary Towels by Type of Use: % Value 2010-2015
  • Table 48 NBO Company Shares of Retail Sanitary Protection: % Value 2011-2015
  • Table 49 LBN Brand Shares of Retail Sanitary Protection: % Value 2012-2015
  • Table 50 Forecast Retail Sales of Sanitary Protection by Category: Value 2015-2020
  • Table 51 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2015-2020

Wipes in the Philippines - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 52 Retail Sales of Wipes by Category: Value 2010-2015
  • Table 53 Retail Sales of Wipes by Category: % Value Growth 2010-2015
  • Table 54 NBO Company Shares of Retail Wipes: % Value 2011-2015
  • Table 55 LBN Brand Shares of Retail Wipes: % Value 2012-2015
  • Table 56 Forecast Retail Sales of Wipes by Category: Value 2015-2020
  • Table 57 Forecast Retail Sales of Wipes by Category: % Value Growth 2015-2020

Segmentation

This market research report includes the following:

  • Tissue and Hygiene
    • Away-from-Home Tissue and Hygiene
      • Away-from-Home Hygiene
        • AFH Incontinence
      • Away-from-Home Tissue
        • AFH Boxed Facial Tissues
        • AFH Paper Tableware
          • AFH Napkins
          • AFH Tablecloths
        • AFH Paper Towels
        • AFH Toilet Paper
        • AFH Wipers
          • AFH Wipers by Channel
            • AFH Wipers through Business/Industry
            • AFH Wipers through Horeca
            • AFH Wipers through Hospitals/Healthcare
            • AFH Wipers through Public
    • Retail Tissue and Hygiene
      • Retail Hygiene
        • Cotton Wool/Buds/Pads
        • Incontinence
          • Light Incontinence
          • Moderate/Heavy Incontinence
        • Nappies/Diapers/Pants
          • Disposable Pants
          • Nappies/Diapers
            • Junior Nappies/Diapers
            • New Born Nappies/Diapers
            • Standard Nappies/Diapers
        • Sanitary Protection
          • Pantyliners
          • Tampons
          • Towels
            • Standard Towels
              • Standard Towels with Wings
              • Standard Towels without Wings
            • Ultra-Thin Towels
              • Ultra-Thin Towels with Wings
              • Ultra-Thin Towels without Wings
          • Sanitary Protection Including Intimate Wipes
        • Wipes
          • Home Care Wipes and Floor Cleaning Systems
            • Dry Electro-Static Wipes
              • Starter Kits/Sweepers/Sticks (Dry Electro-Static)
              • Wipes and Refills (Dry Electro-Static)
            • Floor Cleaning Systems
              • Refills
                • Cleaning Solution
                • Refill Wipes/Pads
              • Starter Kits/Trigger Device
            • Impregnated Wet Wipes
              • All Purpose Cleaning Wipes
              • Furniture Polish Wipes
              • Toilet Care Wipes
              • Window/Glass Wipes
              • Other Impregnated Wipes
            • Starter Kits/Sweepers/Sticks (Excluding Wipes)
            • Wipes (Excluding Starter Kits/Sweepers/Sticks)
          • Personal Wipes
            • General Purpose Wipes
            • Intimate Wipes
            • Baby Wipes
            • Cosmetic Wipes
              • Facial Cleansing Wipes
              • Deodorant Wipes
      • Retail Tissue
        • Kitchen Towels
        • Paper Tableware
          • Napkins
          • Tablecloths
        • Facial Tissues
          • Boxed Facial Tissues
          • Pocket Handkerchiefs
        • Toilet Paper
      • Total Tissue and Hygiene
        • Total Hygiene
          • Cotton Wool/Buds/Pads
          • Total Incontinence
            • AFH Incontinence
            • Retail Incontinence
              • Retail Light Incontinence
              • Retail Moderate/Heavy Incontinence
          • Nappies/Diapers/Pants
            • Disposable Pants
            • Nappies/Diapers
              • Junior Nappies/Diapers
              • New Born Nappies/Diapers
              • Standard Nappies/Diapers
          • Sanitary Protection
            • Pantyliners
            • Tampons
            • Towels
              • Standard Towels
                • Standard Towels With Wings
                • Standard Towels Without Wings
              • Ultra-Thin Towels
                • Ultra-Thin Towels With Wings
                • Ultra-Thin Towels Without Wings
            • Sanitary Protection Including Intimate Wipes
          • Wipes
            • Home Care Wipes and Floor Cleaning Systems
              • Dry Electro-Static Wipes
                • Starter Kits/Sweepers/Sticks (Dry Electro-Static)
                • Wipes and Refills (Dry Electro-Static)
              • Floor Cleaning Systems
                • Refills
                  • Cleaning Solution
                  • Refill Wipes/Pads
                • Starter Kits/Trigger Device
              • Impregnated Wet Wipes
                • All Purpose Cleaning Wipes
                • Furniture Polish Wipes
                • Toilet Care Wipes
                • Window/Glass Wipes
                • Other Impregnated Wipes
            • Personal Wipes
              • General Purpose Wipes
              • Intimate Wipes
              • Baby Wipes
              • Cosmetic Wipes
                • Facial Cleansing Wipes
                • Deodorant Wipes
        • Total Tissue
          • Kitchen Towels
          • Total Paper Tableware
            • Total Napkins
              • AFH Napkins
              • Retail Napkins
            • Total Tablecloths
              • AFH Tablecloths
              • Retail Tablecloths
          • Total Facial Tissues
            • Total Boxed Facial Tissues
              • AFH Boxed Facial Tissues
              • Retail Boxed Facial Tissues
            • Pocket Handkerchiefs
          • AFH Paper Towels
          • Total Toilet Paper
            • AFH Toilet Paper
            • Retail Toilet Paper
            • AFH Wipers

      Statistics Included

      For each category and subcategory you will receive the following data in Excel format:

      From Passport

      • Market Sizes
      • Company Shares
      • Brand Shares
      • Distribution
      • AFH Paper Towels by Type
      • Analysis by Type
      • Digital/Applicator Tampons
      • Pricing
      • Products by Ingredient
      • Sanitary Towels by Type of Use
      • Wet vs Dry

      Market size details:

      • Retail volume
      • Retail volume % growth
      • Retail volume per capita
      • Retail value retail selling price % growth
      • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
      • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
      • Retail value manufacturer selling price % growth
      • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
      • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
      • Total value manufacturer selling price % growth
      • Total value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
      • Total value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
      • Volume
      • Volume % growth
      • Volume per capita
      • Away-from-home volume
      • Away-from-home volume % growth
      • Away-from-home volume per capita
      • Away-from-home value manufacturer selling price % growth
      • Away-from-home value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
      • Away-from-home value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY

      print

      Recently Viewed Items more ›

        Want to find out more about this report?

        If you purchase a report that is updated in the next 60 days, we will send you the new edition of the report and the data extract FREE!
        Our site uses cookies to improve functionality. Continue if you are happy with this or learn how to manage cookies by clicking here