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Country Report

Wipes in Austria

Successful product innovation and continued consumer appreciation of the convenience of wipes ensured a sales increase of 3% in 2011. The sustainability trend could have encouraged consumers to buy cloth alternatives if it were not for the ...

Aug 2012 | US$900| Add to cart | View details ›

Country Report

Away-From-Home Tissue and Hygiene in Austria

AFH products increased at a dynamic 4% value growth to €120 million in 2011. Due to the ageing society and increasing medical tourism within and to Austria, hospitals/healthcare facilities remained the most important and growing channel for AFH ...

Aug 2012 | US$900| Add to cart | View details ›

Country Report

Cotton Wool/Buds/Pads in Austria

The demand for extra texture and functional products kept cotton wool/buds/pads growing at 2% in value and 1% in volume terms to €10 million and 510 tonnes in 2011. Differences in the surface structure of cotton buds and pads created, in particular, ...

Aug 2012 | US$900| Add to cart | View details ›

Country Report

Incontinence in Austria

Growth in incontinence was both manufacturer and consumer-led as new product innovation and consumer demand for incontinence products increased. Innovation was related to a consumer preference for using sanitary protection instead of incontinence ...

Aug 2012 | US$900| Add to cart | View details ›

Country Report

Nappies/Diapers/Pants in Austria

As in other markets, consumers are increasingly pampering the declining number of children and buying the best products specifically designed for a particular age group or activity, such as swimming. Value sales of nappies/diapers/pants consequently ...

Aug 2012 | US$900| Add to cart | View details ›

Country Report

Tissue and Hygiene in Austria

2011 was a better year for the tissue and hygiene industry in Austria, as the economic recovery led to 2% value growth – better than the CAGR for the overall historic period. Most products contributed to this stronger performance, with incontinence ...

Aug 2012 | US$2,400| Add to cart | View details ›

Country Report

Retail Tissue in Austria

Throughout the retail tissue categories, high quality products with better functionality have driven growth. Overall, retail tissue saw an increase of 2% to €272 million, but volume stagnation in 2011. Fully recovered from shorter disposable income ...

Aug 2012 | US$900| Add to cart | View details ›

Country Report

Sanitary Protection in Austria

An ageing society and increasingly common practice of taking contraceptive pills - causing lighter periods - resulted in diverging product performance in sanitary protection in 2011. Overall, sanitary protection experienced a 1% loss in value sales ...

Aug 2012 | US$900| Add to cart | View details ›

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