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Belgium

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Country Report

Wipes in Belgium

In 2011 wipes benefits from the increased use of personal wipes. Over the review period the whole category has been performing poorly but the double-digit growth rate of personal wipes and a slight decrease in unit price led to a renewed dynamism of ...

Aug 2012 | US$900| Add to cart | View details ›

Country Report

Away-From-Home Tissue and Hygiene in Belgium

The category is increasing in 2011 as the tough economic conditions are easing down. This suggests that despite the fact that tough economic conditions continued to affect the foodservice channels and consumer spending on leisure, Belgian people ...

Aug 2012 | US$900| Add to cart | View details ›

Country Report

Cotton Wool/Buds/Pads in Belgium

The Belgian cotton wool/buds/pads category is fairly small with limited growth rates. In 2011 there are two trends limiting the growth. On the one hand, competition from wipes and impregnated products continued to negatively impact sales of cotton ...

Aug 2012 | US$900| Add to cart | View details ›

Country Report

Incontinence in Belgium

The category of incontinence products is fast-growing in Belgium. People’s mentalities are changing and this physiological ailment is now fully socially accepted. Manufacturers are taking the opportunity to develop increasingly more sophisticated ...

Aug 2012 | US$900| Add to cart | View details ›

Country Report

Nappies/Diapers/Pants in Belgium

The birth rate has been strong in 2011 and the number of births in 2011 reached 127,000 babies. The Belgian population has been growing steadily over the past decade and in 2011 the number of inhabitants exceeded 11 million for the first time in ...

Aug 2012 | US$900| Add to cart | View details ›

Country Report

Tissue and Hygiene in Belgium

Belgian consumers are becoming increasingly aware of environmental problems facing the world today. These green concerns strongly impact the tissue and hygiene market in Belgium. In 2011 the launch of Lotus Aqua Tube, a toilet paper which carton roll...

Aug 2012 | US$2,400| Add to cart | View details ›

Country Report

Retail Tissue in Belgium

In 2011 innovations on the Belgian market of retail tissue contributed to the healthy growth of the category. From Renova Benelux Bvba’s black toilet paper, to Georgia-Pacific Benelux and its Lotus Aqua Tube. Lotus Aqua Tube is the first toilet paper...

Aug 2012 | US$900| Add to cart | View details ›

Country Report

Sanitary Protection in Belgium

Re-invigorating the demand for ultra-thin towels has been on the agenda of market leader, Procter & Gamble with the new focus on its Always brand in 2011 through significant investment in marketing and product development. The products were ...

Aug 2012 | US$900| Add to cart | View details ›

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