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Country Report

Wipes in Brazil

The strong performance seen by wipes in Brazil in 2011, as well as over the earlier years of the review period, was mainly due to the fact that it was developing from a relatively limited volume sales base compared to developed countries, as well as ...

Aug 2012 | US$900| Add to cart | View details

Country Report

Retail Tissue in Brazil

The strong performance seen by retail tissue in Brazil in 2011 and over the review period as a whole was mainly driven by increasing disposable income levels, particularly amongst lower- and middle-income consumers. With increasing purchasing power, ...

Aug 2012 | US$900| Add to cart | View details

Country Report

Cotton Wool/Buds/Pads in Brazil

In August 2011, Cremer acquired the main assets of the domestic company Topz for R$73 million, as it looked to increase its presence in the retail market and add new products to its portfolio, mainly in cotton wool/buds/pads. The retail branch of ...

Aug 2012 | US$900| Add to cart | View details

Country Report

Away-From-Home Tissue and Hygiene in Brazil

Following the good performance seen in 2010, AFH products saw even stronger value sales growth of 10% in 2011, while volume sales saw growth of 6%. Consumer confidence remained high in 2011, and, as a result, people increased their expenditure on ...

Aug 2012 | US$900| Add to cart | View details

Country Report

Sanitary Protection in Brazil

In 2010 and 2011, sanitary protection was marked by fierce competition, with manufacturers promoting discounts and promotional packs, such as “Buy 8, get 2 units free”. Discounts and promotions impacted the performance of the category, as it ...

Aug 2012 | US$900| Add to cart | View details

Country Report

Tissue and Hygiene in Brazil

The great performance experienced by retail tissue and hygiene in Brazil over the review period attracted further investment from manufacturers, particularly multinational players. The outstanding performance seen was driven by disposable income ...

Aug 2012 | US$2,400| Add to cart | View details

Country Report

Nappies/Diapers/Pants in Brazil

The great performance seen by nappies/diapers/pants in Brazil over the review period was mainly driven by increasing disposable income levels, particularly amongst low and middle-income consumers. Due to favourable economic conditions, low-income ...

Aug 2012 | US$900| Add to cart | View details

Country Report

Incontinence in Brazil

Social pressure has created many taboos around the use of incontinence products in Brazil. However, due to the progressive aging of the Brazilian population, consumer resistance towards these products declined over the review period. As a result, ...

Aug 2012 | US$900| Add to cart | View details